閱讀體驗是閱讀推廣促進閱讀行為的關鍵中介因素,但閱讀體驗基本構成尚不清晰。文章收集4個網上閱讀社區2,044條發帖,基于扎根理論梳理閱讀體驗構成,提出6個主維度和12個范疇,構建包括一般性體驗、支撐性體驗和高峰性體驗3個層次的閱讀體驗層次模型。全媒體時代閱讀體驗復合特征更加明顯,文章為閱讀體驗導向全民閱讀活動設計及評價提供了依據。

Enhancing reading experience is a key component in the process of reading promotion.But existing research has not sufficiently explored the composition of reading experience.This paper collects 2044 posts which have expressed reading experience from four different online reading communities.Based on the grounded theory,this paper organizes the data and puts forward six main dimensions and ten categories of reading experience in the new technological context.Furthermore,this paper also constructs a three-level hierarchical model of reading experience which includes general experience,support experience and peak experience.The research shows that reading experience in the omni-media era are compound in nature.The conclusion of this study provides a basis for the design and evaluation of reading activities nationwide.