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題名：功能性與象徵性品牌概念對品牌關係之影響
書刊名：管理資訊計算
作者：張秀惠 引用關係／周文玲 引用關係／邱誌偉 引用關係／謝茵如 引用關係
作者(外文)：Chang, Hsiu-hui／Chou, Wen-ling／Chiu, Chih-wei／Hsieh, Yin-ru
出版日期：2015
卷期：4:特刊2
頁次：頁99-107
主題關鍵詞：功能性品牌概念；象徵性品牌概念；品牌關係；Functional brand concept；Symbolic brand concept；Brand relationship
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:88
期刊論文
1.曾義明(20020800)。品牌聯合行銷對品牌聯想影響效果之研究。管理學報，19(4)，647-675。new window  延伸查詢new window
2.Monga, A. B.(2002)。Brand as a relationship partner: Gender differences in perspectives。Advances in Consumer Research，29，36-41。  new window
3.Aaker, Jennifer L.、Fournier, Susan、Brasel, S. Adam(2004)。When Good Brands Do Bad。Journal of Consumer Research，31(1)，1-16。  new window
4.Parvatiyar, A.、Sheth, J. N.(2001)。Customer Relationship Management: Emerging Practice, Process, and Discipline。Journal of Economic and Social Research，3(2)，1-34。  new window
5.Breivik, Einar、Thorbjørnsen, Helge(2008)。Consumer Brand Relationships: An Investigation of Two Alternative Models。Journal of the Academy of Marketing Science，36(4)，443-472。  new window
6.O'Malley, L.、Tynan, C.(2001)。Reframing relationship marketing for consumer markets。Interactive Marketing，2(3)，240-246。  new window
7.Hinde, R. A.(1995)。A Suggested Structure for a Science of Relationships。Personal Relationships，2(1)，1-15。  new window
8.Chitturi, Ravindra、Raghunathan, Rajagopal、Mahajan, Vijay(2008)。Delight by Design: The Role of Hedonic Versus utilitarian Benefits。Journal of Marketing，72(3)，48-63。  new window
9.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。  new window
10.Smit, E.、Bronner, F.、Tolboom, M.(2007)。Brand Relationship Quality and Its Value for Personal Contact。Journal of Business Research，60(6)，627-633。  new window
11.Dahlen, M.、Rasch, A.、Rosengren, S.(2003)。Love at First Site? A Study of Website Advertising Effectiveness。Journal of Advertising Research，43(1)，25-33。  new window
12.Xie, D. D. H.、Heung, V. C. S.(2009)。The Effects of Brand Relationship Quality on Hotel Consumers' Responses to Service Failure。International Journal of Business Research，10(4)，120-125。  new window
13.Webster, Frederick E. Jr.(1992)。The Changing Role of Marketing in the Corporation。Journal of Marketing，56(4)，1-17。  new window
14.Aron, A.、Norman, C. C.、Aron, E. N.、McKenna, C.、Heyman, R. E.(2000)。Couples, Shared Participation in Novel and Arousing Activities and Experienced Relationship Quality。Journal of Personality and Social Psychology，78(2)，273-284。  new window
15.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。  new window
16.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing，59(2)，71-82。  new window
17.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。  new window
18.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing，61(2)，35-51。  new window
19.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing，65(4)，33-50。  new window
20.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
21.Duncan, T.、Moriarty, S.(1999)。Brand relationships key to agency of the future。Advertising Age，18(10)，44-51。  new window
22.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
23.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
24.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
圖書
1.Peters, Tom(1988)。Thriving on Chaos。New York：Alfred A. Knopf。  new window
2.Peelen, E.(2003)。Customer Relationship Management。Amsterdam：Prentice Hall：Pearson Education。  new window
3.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
4.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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