參考文獻：
中文部分：
丁仁傑（1999）。社會脈絡中的助人行為：台灣佛教慈濟功德會的個案研究。台北：聯經。
丁仁傑（2003）。文化綜攝與個人救贖：由「清海無上師世界會」教團的發展觀察台灣當代宗教與文化變遷的性質與特色。台灣社會學研究季刊，49，135 -200。丁仁傑（2004）。社會分化與宗教制度變遷：當代臺灣新興宗教現象的社會學考察。臺北：聯經。丁立偉、詹嫦慧、孫大川（2004）。活力教會：天主教在台灣原住民世界的過去現在未來。台北：光啟文化。
于凌波（2001）。陳慧劍居士的生平與志業。中華民國弘一大師紀念學會。取自http://www.hongyi.org.tw/01,06.htm
【大愛電視簡介】。取自慈濟人文志業基金會。
王天濱（2003）。台灣報業史。台北：亞太。
王成勉(譯)（2000）。所傳為何？基督教在華宣教的檢討（原編者：Jessie G. Lutz）台北市：國史館。
王順民（1999）。宗教福利。台北市：亞太圖書。王順民（1995）。當代臺灣佛教變遷之考察。中華佛學學報，8，315-343。王福闓（2009）。宗教型事件行銷關鍵要素之研究：以「台北葛福臨福音節慶為例」(未出版之碩士論文)。私立世新大學，台北市。
王端正（1991）。慈濟經驗對重整台灣社會道德的啟示。慈濟月刊，290期。取自http://taipei.tzuchi.org.tw/monthly/290/mag290.HTM
王曉朝（1997）。基督教與帝國文化。北京：東方出版社。
尤麗萍（2002）。台灣宗教電視台戲劇節目的社會行銷：以慈濟大愛台為例 (未出版之碩士論文)。私立世新大學，台北市。
行政院主計處(編)（2009）。中華民國統計年鑑。台北市：行政院主計處出版。
行政院新聞局(編)（2009）。中華民國年鑑。台北市：行政院新聞局出版。
江緒林（2006）。「宗教價值與公共領域：公共宗教的中西文化對話」國際學術會議綜述。中華基督宗教研究中心通訊第八期。取自http://www.hkbu.edu.hk/~cscs/n_v8_11.htm
江燦騰（1996）。台灣佛教百年史之研究。台北：南天。
江燦騰（2001）。日據時期台灣佛教文化發展史。台北：南天。朱可達(譯)(1999)。大眾傳媒：見證與對話的創作性渠道（原作者：丁松筠）。神思，42，51-58。
朱立元、張德興（1999）。西方美學通史－二十世紀美學。上海：文藝。
辛世俊(2006)。台灣當代佛教與政治。台中太平市：太平慈光寺。
何日生(2007)。一念間：我所體悟的慈濟思惟。台北：圓神。
何日生(2009年9月26日)。政大論壇 何日生闡述慈濟精神。慈濟全球資訊網。取自http://www.tzuchi.org.tw/
何日生(2011年9月24日)。為甚麼世界需要慈濟？慈濟全球資訊網。取自http://www.tzuchi.org.tw/
何榮幸、高有智、簡東源(2009年6月6日)。靜思語20年 證嚴：再不做，來不及。中國時報。取自http://blog.boxun.com/hero/200906/annie1109/14_1.shtml
李丁讚(2004)。第一章導論－市民社會與公共領域在台灣之發展。公共領域在台灣－困境與契機(1-62頁)。台北：桂冠。李世偉（2002）。台灣宗教閱覽。台北：博揚。
李亦園(1992)。文化的圖像（上）文化發展的人類學探討。台北市：允晨文化。李亦園(1996)。文化與修養。台北：幼獅。
李亦園(2010)。說文化，談宗教：人類學的觀點。台北縣：Airiti Press.
李秀珠、李天鐸、黃慧珠(1996)。衛星電視產業升級與法規政策之研究。傳播文化，4，1-18。
李秋緯(2009)。宗教電視台經營管理之研究：以新眼光電視台為例(未出版之碩士論文)。私立真理大學，新北市。
李美華(2004)。宗教團體的出世與入世：分析大愛電視台與人間衛視的組織文化。2004年中華傳播學會年會發表之論文，澳門。
李政隆 (2001)。台灣基督教史。天恩出版社。
余麗姿（2007年5月10日）。第二波 數位無線電視執照 八搶四。經濟日報。取自http://nccwatch.org.tw/news/20070510/1498
邱誌勇、許孟芸(譯)(2006)。文化研究的基礎（原作者：Jeff Lewis）。新北市：韋伯文化。（原著出版年：2002）
周佩璇（2006）。語言與向心力：證嚴法師與靜思語(未出版之碩士論文)。私立慈濟大學，花蓮市。
吳芝儀、李奉儒（譯）（1995）。質的評鑑與研究。（原作者M. Q. Patton.）。台北：桂冠。（原著出版年：1990）
吳秋瓊（2009年8月5日）。何建民－尋找相信的力量。大愛之友，42。取自http://www.tzuchi.org.tw/index.php?option=com_content&view=article&catid=77:taiwan-volunteer&id=1224:2009-08-04-08-28-19&Itemid=267&lang=zh
吳春波、于強(2008)。宗教慈善團體人力資源管理模式分析：以台灣慈濟基金會為例。第三屆「21世紀的公共管理：機遇與挑戰」國際學術研討會發表之論文，澳門澳門大學。
吳敏霞(2007)。日據時期的台灣佛教。台中太平市：太平慈光寺。
吳義雄（2000）。在宗教與世俗之間—基督教傳教士在華南沿海的早期活動研究。廣東教育出版社。
吳潛誠(譯)(1997)。文化與社會當代論辯（原編者：Jeffrey C. Alexander、Steven Seidman）。新台市：立緒。（原著出版年：1990）
吳學明（2006）。台灣基督教長老教會研究。台北市：宇宙光全人關懷。
吳學明(編著)（2007）。近代長老教會來台的西方傳教士。台北市：日創社文化。
林弘宣、許雅琦、陳珮馨(譯)(2009)。素描福爾摩沙：甘為霖台灣筆記（原著者：Rev. William Campbell）。台北：前衛。
林宗德譯(2008)。文化理論面貌導論（原著者：Philip Smith）。台北：韋伯。（原著出版年：2001）
林治平（1994）。全人關懷－21世紀宣教的再思。載於林治平編選，宇宙光二十一週年感恩紀念集(9-27頁)。台北：基督教宇宙光傳播中心。
林國平(主編)（2006）。當代台灣宗教信仰與政治關係。福州：福建人民出版社。
林瑞益(2008年11月23日)。好節目不怕競爭，丁松筠對光啟社有信心。中央通訊社。取自http://www.amdgchinese.org/big5/news_view.php?cat_id= N&order=500&page= 51& show=500&news_id=315
林毓生（1996）。中國傳統的創造性轉化。歷史月刊，四月號，72-82。
林靜伶（2000）。語藝批評理論與實踐。台北市：五南出版社。佛教慈濟慈善事業基金會（2004年8月20日）。慈濟會徽會歌。取自慈濟全球資訊網http://www.tzuchi.org.tw/
佛教慈濟慈善事業基金會（2008年4月11日）。真實就是中立。取自http://www.tzuchi.org.tw/index.php?option=com_content&view=article&catid=90%3Aculture-mission&id=201%3A2008-11-07-02-06-41&Itemid=348&lang=zh
佛教慈濟慈善事業基金會（2009年9月11日）。大喜無憂－慈濟人文志業簡介。取自http://www.tzuchi.org.tw/index.php?option=com_content&view=article&id74%3A2008-11-06-09-03-28&catid=45%3Aculture-about&Itemid=314&lang=zh
佛教慈濟慈善事業基金會（2009年11月9日）。一筆定江山－對媒體記者的叮嚀。取自http://www.uchi.org.tw/index.php?option=com_blog_calendar&year=2009&month=01&day=19&modid=198&lang=zh
佛教慈濟慈善事業基金會（2011年11月19日）。一生無量 合心慈航。取自http://tw.tzuchi.org/waterdharma/index.php?option=com_content&view=article&id=8300:2011-11-19-01-39-33&catid=59:daily-speech&Itemid=19
佛教慈濟慈善事業基金會宗教處（2009）。慈濟人精進手冊。花蓮：佛教慈濟慈善事業基金會。
洪漢鼎（1995）。詮釋學II 真理與方法。台北：時報文化。
洪漢鼎（2001）。理解的真理。濟南市，山東人民出版社。
洪漢鼎譯（2004）。真理與方法（原著者：Hans-Georg Gadamer）。上海市，譯文出版社。（原著出版年：1986）
查時傑（1984）。一百七十年來的基督教。載於林志平（主編）。基督教入華百七十年紀念集（3-28頁）。台北市：宇宙光。
紀穎如、李俊葳（2010年9月9日）。草根菩提勇邁2000集志工故事全紀錄。取自http://www.tzuchi.org.tw/index.php?option=com_content&view=Article&id=4187%3A2000-&catid=93%3Aculture-project&Itemid=386&lang=zh
施叔青（2000）。枯木開花－聖嚴法師傳。台北：時報文化。
邵正宏（2001）。非營利電視台之行銷策略研究：以慈濟大愛與好消息頻道為例(未出版之碩士論文)。國立師範大學，台北市。
秦琍琍（1999）。組織傳播的源起與發展現況。中華傳播學會年會發表之論文，台北深坑。秦琍琍（2000）。台灣企業文化、管理運作與組織溝通的關聯性研究－本土企業真實與傳播行為模式的建構。行政院國科會專題研究報告（編號：RN9101 -0056），未出版。
秦琍琍（2009）。女性領導與溝通研究－從性別傳播看組織文化的建構。應用心理研究，45，173-202。徐雨村(譯)（2008）。文化人類學：文化多樣性的探索（原作者：Conrad Philip Kottak）。台北：巨流。（原著出版年：2005）
徐瑋伶、鄭伯壎（2003）。組織認定與企業倫理效益。應用心理研究，20，115-137。高玉美（2005）。當代宗教傳播之個案研究：以佛衛慈悲台為例(未出版之碩士論文)。私立玄奘大學，新竹縣。
高宣揚（2002）。流行文化社會學。台北：揚智。
高承恕（1982）。布勞岱(F.Braudel)與韋伯(M. Weber)－歷史對社會學理論與方法的意義。載於瞿海源、蕭新煌編著(1982)，社會學理論與方法－研討會論文集，中央研究院民族學研究所專刊乙種第十一號（95-134頁）。台北南港：中研院民族所。
唐桂香（2009）。一位慈濟資深志工生命故事之研究 (未出版之碩士論文)。私立慈濟大學，花蓮市。
唐維敏等(譯)（1994）。文化、社會與媒體：批判性觀點（原編者：Michael Gurevitch等）台北：遠流。
符芝瑛（1997）。薪火－佛光山承先啟後的故事。台北：天下文化。
夏春祥（2004）。尋找公共領域 ― 論台灣社會中的新聞論述。載於李丁讚、吳乃德、吳介民、陳弱水、夏春詳、錢永祥、顧忠華著，公共領域在台灣 ―困境與契機(215-297頁)。台北：桂冠。翁秀琪（2011）。甚麼是「蜜迪亞」？重新思考媒體/媒介研究。傳播研究與實踐，第4卷第1期，55-74。陳向明（2002）。社會科學質的研究。台北：五南。陳百齡（2005）。台灣衛星電視產業的困境。傳媒透視，8。取自http://www.rthk. org.hk/mediadigest/20050815_76_120571.html
陳昭瑛（1999）。台灣與傳統文化。台北市：台灣書店。
陳延昇（2000）。宗教衛星頻道經營管理之研究(未出版之碩士論文)。國立政治大學，台北市。
陳家豪（2007）。以數位科技方法由文化傳播及社會信仰角度研究千手觀音手印造型之美(未出版之碩士論文)。私立立德管理學院，台南市。
陳淑珠、郭欣春、曾慧琦(譯)（1998）。組織傳播（原作者：Katherine Miller）。台北：五南。（原著出版年：1995）
陳筠臻(譯)（2009）。媒介組織與產製（原作者：Simon Cottle）。台北：韋伯。（原著出版年：2003）
陳麟書、袁業愚(主編)（1992）。宗教社會學通論。成都：四川大學。
張婉惠（2010）。台灣戰後宗教傳教多元化與現代化之研究：以佛光山為例(未出版之碩士論文)。私立佛光大學，宜蘭縣。
張榮攀(1999)。慈濟語彙。台北：慈濟文化志業中心、慈濟道侶檀施會。
張錦華（1994）。傳播批判理論。台北：黎明文化。畢盈（2002）。台灣地區佛教信眾電視宗教頻道收視行為調查(未出版之碩士論文)。私立南華大學，嘉義縣。
覃方明(譯)（1995）。無形的宗教（原作者：Thomas Luckmann）。北京：中國人民大學出版社。
董芳苑（2008）。台灣宗教論集。台北市：前衛出版。
黃鈴媚（1998）。人際傳播。載於張秀容（編），口語傳播概論（132-205頁）。台北：正中書局。
黃珍妮（2006）。佛教直播網站的營運與推廣：以DMC TV為例(未出版之碩士論文)。私立南華大學，嘉義縣。
黃開芳（2004）。以價值鏈分析台灣宗教電視台之策略(未出版之碩士論文)。國立中山大學，高雄市。
黃葳威(1998)。非商業廣播頻道節目走向分析—以宗教社區電台為例。廣播與電視，第三卷第四期，71-113。黃葳威(1999)。非商業電視頻道節目走向分析—以好消息頻道為例。1998年世界心理衛生與輔導會議論文發表之論文，台北。
黃葳威（2000）。台灣地區近五十年來宗教傳播策略的變遷。2000年文化研究國際學術會議發表之論文，新竹交通大學。
黃葳威（2003）。台灣地區宗教社區團體傳播策略分析；以基督教與佛教為例。「宗教與文化：思想的動力與歷史的變遷」學術研究成果發表會發表之論文，台北政治大學。
黃錫木（2004年4月4日）。聖經翻譯和傳播之四－聖經公會運動（下）。時代論壇，866。取自http://christiantimes.org.hk
黃麗玲(譯)（1994）。「意識型態」的再發現—媒體研究中被壓抑者的重返。載於唐維敏等譯，文化、社會與媒體：批判性觀點(73-122頁)。台北：遠流。
彭泰權(譯)（2005）。透視BBC與CNN：媒介組織管理（原作者：Luck K?刡g- Shankleman）。台北：亞太。
葛傳富（2008年1月18日）。在慈濟人文志業中心實習，慈大學生舉辦成果發表會。取自http:// news.tzuchi.net/tcpm.nsf /c06003ef21 dd12764825685f00336b91/b544951d60158f54482573d40011f1f6?OpenDocument
楊瑪利（2002年4月）。弱智媒體大家一起來誤國。天下雜誌，251。取自http://www.hcsh.tp.edu.tw/~sch181/07good-paper-16.html
楊繡勳（2003）。台灣宗教型非營利組織之國際化策略探討：以慈濟基金會為例(未出版之碩士論文)。私立南華大學，嘉義縣。
葉子豪（2006）。從全球化之觀點論慈濟功德會之發展(未出版之碩士論文)。私立輔仁大學，台北市。
葉子豪、嚴婉婷、王慧萍、洪淑芬、葉文鶯等編撰（2011）。從竹筒歲月到國際NGO：慈濟宗門大藏。台北市：經典雜誌、慈濟傳播人文志業基金會。
葉永文(2002)。宗教政治論。台北：揚智出版。網路浪潮席捲梵諦岡 (2010年1月24日)。中央通訊社。取自http:// www.ccpos.com.tw/ccpos/front/bin/ptdetail.phtml?Part=n100126
慈濟傳播人文志業基金會（2010）。慈濟傳播人文志業基金會「大愛灑人間」服務成果2010年1-12月。取自慈濟全球資訊網http://www.tzuchi.org.tw/
管中祥(2006)。媒體的問題，公共解決！―讀McChesney「問題媒體：二十一世紀美國傳播政治」。新聞學研究，86，183-189。潘?O（2004）。證嚴法師：琉璃同心圓。台北：天下文化。
滕淑芬（1999）。台灣電視第一章：光啟社的故事。光華雜誌，3，98-115。
滕淑芬（2002）。半世紀台灣情：英語教育拓荒者彭蒙惠。光華雜誌，7，68-74。
蔡念中、張宏源、莊克仁（1996）。傳播媒介經營與管理。台北：亞太圖書。
蔡念中（1998）。大眾傳播概論。台北市：五南圖書。
蔡蔚群（2000）。教案：清季台灣的傳教與外交。台北：博揚文化。
劉玉惠（1993）。聖界與凡界：慈濟論述之幻想主題分析(未出版之碩士論文)。輔仁大學，台北市。
蕭全政（1997）。台灣地區的新重商主義。台北市：業強。
顏寧、黃詠光、吳欣隆(譯)（2009）。建構札根理論（原作者：Kathy Charmaz）。台北：五南。（原著出版年：2006）
韓莉(譯)(1999)。文化的解釋（原作者：Clifford Geertz）。南京：譯林。
謝旭洲（1988）。電視福音節目的傳播效果研究：以基督教福音節目「700俱樂部」為例(未出版之碩士論文)。私立輔仁大學，台北市。
關世傑（1995）。跨文化交流學。北京：北京大學。
關尚仁、鄭茹雯（1998）。公共電視社會行銷初探研究。廣播與電視，第3卷第4期，45-69。
蘇碩斌(譯)（2009）。媒介文化論：給媒介學習者的15講（原作者：吉見俊哉）。台北：群學。
蘇碩斌（2009）。台灣譯者說明因緣：譯作的偶然與感觸。載於蘇碩斌(譯)，媒介文化論：給媒介學習者的15講(IX-XIII頁)。台北：群學。
羅世弘、曾瑋、蕭景岳、羅莊鵬、陳景威、王筱璇…黃秀玲(譯)（2004）。
文化研究-理論與實踐（原作者：Chris Baker）。台北：五南。（原著出版年：2000）
釋泉峰（2009）。宗教市場與宗教行銷－佛衛電視慈悲台與生命電視台之比較研究(未出版之碩士論文)。私立南華大學，嘉義縣。
釋德凡（編撰）（2007年）。證嚴上人2007冬之卷。慈濟文化出版社。
釋德凡（2010年6月）。守護心靈道場。慈濟月刊，523。取自http://www.newdaai.tv/culture/?mod=tc_monthly&act=detail&id=1654
釋德凡（編撰）（2010年）。證嚴上人二O一O夏之卷。慈濟文化出版社。
釋證嚴（1995）。尊重生命價值，掘出愛心湧泉。慈濟月刊，477。取自http://taipei.tzuchi.org.tw/monthly/477/477c2-2.htm
釋證嚴（1996年5月）。深深踏下愛的足跡，迎向未來無數個三十年。慈濟月刊，345。取自http://taipei.tzuchi.org.tw/monthly/354/354c3-1.htm
釋證嚴（2005年6月25日）。我思．我師．人間導師。慈濟月刊，463。取自http://taipei.tzuchi.org.tw/monthly/463/463c2-1.htm
釋證嚴（2007）。禮儀之美。台北：時報出版。
釋證嚴（2009年4月15日）。念要純，志要堅。證嚴上人衲履足跡隨師記行。取自http://news.tzuchi.net/FollowMaster.nsf/1585B8C28CC66D55482569FA 0025B4FD/FAB2D273CA3679D0482575E3007C4E7A?OpenDocument
釋證嚴（2011）。虛空有盡，我願無窮。載於葉子豪、嚴婉婷、王慧萍、洪淑芬、葉文鶯等編撰（2011），從竹筒歲月到國際NGO：慈濟宗門大藏（2-5頁）。台北市：經典雜誌、慈濟傳播人文志業基金會。
顧長生（1981）。傳教士與近代中國。上海人民出版社。
顧忠華（1997）。韋伯的《基督新教倫理與資本主義精神》導讀。台北市：台灣書店。
顧忠華（2000）。「公共」的宗教？宗教性非營利組織與公共領域。載於鄭志明主編，宗教與非營利事業（641-663頁）。嘉義大林：南華大學宗教中心。
顧忠華（2004）。公共領域的社會基礎。載於李丁讚、吳乃德、吳介民、陳弱水、夏春詳、錢永祥、顧忠華著，公共領域在台灣－困境與契機（147-176頁）。台北：桂冠。顧忠華（2005）。解讀社會力―台灣的學習社會與公民社會。新北市：左岸文化。
闞正宗（1999）。台灣佛教一百年。台北：東大。
da wei（2006）。慈濟大愛台【BBS散文小品】。取自http://www.takesport.idv.tw/bbs/discuss/join.asp?db=talk&ID=2223&only=&sort=lastdate&rid=&fid=1
英文部分：
Abrams, D., & Hogg, M. A. (1988). Comments on the motivational status of self-esteem in social identity and intergroup discrimination. European Journal of Social Psychology,18,317-334.
Albert, S., & Whetten, D. A. (1985). Organizational identity. In L. L. Cummings & B. M. Staw(Eds.), Research in organizational behavior, (pp. 263-295). Greenwich, CT: JAI Press.
Allaire, Y., & Firsirotu, M. (1984). Theories of organizational culture. Organization Studies, 5, 193-226.
Alvesson, M. (2002). Understanding organizational culture. London, UK：Sage.
Angen, M. J. (2000). Evaluating interpretive inquiry: Reviewing the validity debate and opening the dialogue. Qualitative Health Research, 10 (3), 378-395.
Argyris, C. (1976). Increasing leadership effectiveness. New York, NY: Wiley.
Argyris, C., & Sch?圢, D. A. (1978). Organizational learning. Reading, MA: Addison–Wesley.
Armstrong, B. (1979).The electric church. Nashville, NY：Thomas Nelson.
Ashforth, B. E.（1985）.Climate formation：Issues and extension. Academy of Management Review, 10, 837-847.
Ashforth, B. E., & Mael, F. A.(1989). Social identity theory and the organization. Academy of Management Review, 14 (1), 20-39.
Ashforth, B. E., & Mael, F. A. (1996).Organizational identity and strategy as a context for the individual. In J. A. C. Baum & J. E. Dutton (Eds.),Advances in strategic management (pp. 17-62). Greenwich, CT：JAI Press.
Ashworth, P. D. (1995). The meaning of 'participant' in participant observation. Qualitative Health Research, 5, 366-387.
Atkinson, P., & Hammersley, M.(1994). Ethnography and participant observation. In N. K. Denzin & Y. S. Lincoln(Eds.), Handbook of qualitative research (pp. 248-261). Thousand Oaks,CA : Sage.
Barker, C. (2000). Cultural studies:Theory and practice. London, UK : Sage.
Bellah, R. (1970). Beyond belief：Essays on religion in a post-traditionalist world. Berkeley, CA：University of California Press.
Bennis, W., & Narus, B. (1985). Leadership. New York, NY：Harper & Row.
Benson, D. (1988). The visible church. Nashville,TN：Abingdon.
Berger, P.(1990). Social sources of secularization. In C. A. Jeffrey, & S. Steven (Eds.), Culture and society：Contemporary debates (pp. 239-248). Cambridge, MA：Cambridge University Press.
Bernard. H. R. (1988).Unstructured and semistructured interviewing. Research methods in cultural anthropology. Newbury Park, CA：Sage.
Biggert, N. W. (1989). Charismatic capitalism：Direct selling organizations in America. Chicago, IL：University of Chicago Press.
Bogdan, R. C., & Biklen, S. K. (4th ed.) (2003).Qualitative research for education: An introduction to theories and methods(4th ed.). Boston, MA：Allyn and Bacon.
Bogdan, R., & Taylor, S. J.(1975). Introduction to qualitative research methods：A phenomenological approach to the social science. New York, NY：Wiley.
Bormann, E. G. (1982). Fantasy and rhetorical vision：Ten years later.Quarterly Journal of Speech , 68, 288-305.
Bormann, E. G. (1983). Symbolic convergence：Organizational communication and culture. In L. L. Putnam & M. E. Pacanowsky (Eds.), Communication and organizations：An interpretive approach ( pp.99-122). Beverly Hill, CA：Sage.
Bormann, E., Cragan, J., & Shields, D. (1994). In defence of symbolic convergence theory：A look at the theory and its criticisms after two decades. Communication Theory, 4, 259-294.
Boomershine, T. E. (1987). Biblical Megatrends：Towards a paradigm for the interpretation of the Bible in electronic media. In H. R. Kent (Ed.),Society of biblical literature seminar papers (pp. 144-57), Atlanta, GA：Scholars Press.
Brown, A. D. (1997). Narcissism, identity, and legitimacy. Academy of Management Review, 22, 643-686.
Bruce, S. (1990). Pray TV：Televangelism in America. London, UK：Routledge & Kegan Paul.
Burke, K. (1937). Attitudes towards history. New York, NY: New Republic.
Carey, J. W. (1975). A cultural approach to communication.Communication, 2, 1-22.
Carey, J. W. (1977). Mass communication research and cultural studies：A American view. In Curran, et al. (Eds.),Mass communication and society (pp. 409- 426). Beverly Hills, CA：Sage.
Carey, J. W. (1988).Communication as culture：Essays on media and society. Boston, MA：Unwin Hyman.
Carey, J. W., & Kreiling, A. L. (1974).Popular culture and uses and gratifications：Notes toward an accommodation. In J. Blumer & E. Katz (Eds.), The uses of mass communication：Current perspectives on gratification research. Beverly Hills, CA：Sage.
Casanova, J. (1994). Public religions in the modern world. Chicago, IL：University of Chicago Press.
Chao, G. T., O'Leary-Kelly, A. M., Wolf, S., Klein, H. J., & Gardner, P. D. (1994).
Organizational socialization：Its content and consequences. Journal of Applied Psychology, 79, 730-743.
Charmaz, K. (2006). Grounded theory. In Ritzer(Ed.), Encyclopedia of sociology. Cambridge, MA：Blackwell.
Charmaz, K., & Olesen, V.(1997). Ethnographic research in medical sociology.
Sociological Methods and Research, 25 (4),452-494.
Chaves M. (1993a). Denominations as dual structures: An organizational analysis. Sociology of Religion , 54, 147-169.
Chaves, M. (1994). Secularization as declining religious authority.Social Forces,72(3),749-774 .
Chaves, M. (2002). Religious organizations：Data resources and research opportunities. American Behavioral Scientist , 45, 1523-49.
Chen, C. H. (2007). Building the pure land on earth：Ciji's media culture discourse. Journal of Media and Religion, 6 (3),181-199.
Cheney, G. (1991). Rhetoric in an organizational society: Managing multiple identities. Columbia, SC：Columbia University of South Carolinca Press.
Cheney, G. (2004).Organization communication in an age of globalization：Issues,reflections, practices. Waveland Press.
Christians, C. G. (1997). Technology and triadic theories of mediation. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 66-67). London, UK : Sage.
Clark, L. (1997). At the intersection of media, culture, and religion. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 15-36).London, UK : Sage.
Clark, L., & Hoover, S. M. (1997). At the intersection of media, culture, and religion.
In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 15- 36). London, UK : Sage.
Collins, J. C., & Porras, J. L. (1996). Building your company's vision. Harvard Business Review (September-October ),65-77.
Comer, D. R. (1991). Organizational newcomer's acquisition of information from peers. Management Communication Quarterly, 5, 64-89.
Conger, J. A. (1989).The charismatic leader.San Francisco, CA：Jossey-Bass.
Cottle, S.(Ed.). (2003).Media organization and production. London, UK: Sage.
Czarniawska, B. (1997). Narrating the organization：Drama of institutional identity. Chicago, IL：University of Chicago Press.
Daniels, T. D., Spiker, B. K., & P, M. J. (1997). Perspectives on organizational communication (4th ed.). Madison, WI: Brown & Benchmark.
Dayan, D., & Katz, E. (1992). Media events. The live broadcasting of history. Cambridge, MA: Harvard University Press.
Deal, T., & Kennedy, A. (1982). Corporate cultures: The rites and rituals of corporate life. Reading, MA: Addison-Wesley.
Deetz, S. A. (1982). Critical interpretive research in organizational communication . Western Journal of Speech Communication, 46, 131-149.
Dienesch, R. M., & Liden, R. C. (1986).Leader-member exchange model of leadership：A critique and further development. Academy of Management Review, 11, 618-634.
Dolan, J. (1984). Catholic revivalism：The American experience,1830-1870.Notre Dame, IN：Notre Dame University press.
Downey, S.M.(1986). The relationship between corporate culture and corporate identity. Public Relations Quarterly, 33, 7-12.
Driskill, G. W., & Brenton, A. L. (2005). Organizational in action：A cultural analysis workbook. Thousand Oaks, CA: Sage.
Durkheim, E. (1968). The elementary forms of religious life. London, UK：Allen & Unwin.
Dutton, J. E., & Dukerich, J. M. (1991).Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Review, 34, 517-554.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39, 239-263.
Eccles, R. G., Nohria, N., & Berkley, J. D. (1992).Beyond the hype: Rediscovering the essence of management. Boston, MA: Harvard Business School Press.
Eisenberg, E. M., & Goodall, H. L. Jr. (1997). Organizational communication：Balancing creativity and constraint (2th ed.). New York, NY：Martin.
Eisengerg, E. M., & Riley, P. A.(1987). Organizational symbolism and sensing - making. In G. Goldhaber & G. Barneet (Eds.), Handbook of organizational communication. NJ：Ablex.
Elsbach, K. D., & Kramer, R. M. (1996). Member responses to organizational identity threat: Encountering and countering the Business Week rankings. Administrative Science Quarterly, 41, 442-476.
Fairhurst, G. T., & Chandler, T. A. (1989). Social structure in leader-member exchange . Communicative Monographs, 56, 215-239.
Falcione, R. L., & Wilson, C. E. (1988). Socialization progress in organizations. In G. M. Goldhaber, & G. A. Barnett(Eds.), Handbook of organizational communication (pp. 151-169). Norwood, NJ：Ablex.
Feldman, S. D. (1979). Nested identities. In N. K. Denzin (Ed.), Studies in symbolic interaction (pp. 399-418). Greenwich, CT: JAI Press.
Fiol, C. M. (1991). Managing culture as a competitive resources: An identity-based view of sustainable competitive advantage. Journal of Management, 17, 191 - 211.
Fiol, C. M. (2001). Revisiting an identity-based view of sustainable competitive advantage. Journal of Management, 27, 691-699.
Fiol, C. M., Hatch, M. J., & Golden-Biddle, K. (1998). Organizational culture and identity: What's the difference anyway? In D. Whetten & P. Godfrey (Eds.), Identity in organization: Developing theory through conversations (pp. 56-59). Thousand Oaks, CA: Sage.
Fontana, A., & Frey, J. H. (1994). Interviewing: The art of science. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research . Thousand Oaks, CA: Sage.
Fore, W. (1987). Television and religion：The shaping of faith,value, and culture. Minneapolis, MN：Augsburg.
Foreman, P., & Whetten, D. A. (1997). An identity theory perspective on multiple expectations in organizations. Working paper. IL：University of Illinois of Urbana- Champaign.
Gary, A. F., Calvin, M., & Sharmi, S. (2008). Ethnography in organizational settings.
In D. Buchanan & A. Bryman (Eds.), Forthcoming in handbook of organizational research methods. London, UK : Sage.
Geertz, C. (1973). The interpretation of culture. New York, NY: Basic Books.
Geertz, C. (1973). Religion as a cultural system. In HyperGeertz-Text, 11/10/2008, Retrieved from http://hypergeertz.jku.at/Geertztexts.
Geertz, C. (1983). Local knowledge. New York, NY: Basic Books.
Geertz, C. (1984). From the native's point of view: On the nature of anthropolical understanding. In R. A. Sheweder & R. A. LeVine (Eds.), Culture theory: Essays on mind, self, and emotion. Cambridge, MA: Cambridge University Press.
Gioia, D., & Chittipeddi, K. (1991). Sensemaking and sensegiving in strategic Change initiation. Strategic Management Journal, 12 (6), 433-448 .
Gioia, D. A., & Thomas, J. B. (1996). Identity, image and issue interpretation.
Administrative Science Quarterly, 41, 370-403.
Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity, image, and adaptive instability. Academy of Management Review, 25 (1), 63-81.
Glaser, B. G. (1978). Theoretical sensitivity. Mill Valley, CA：Sociology Press.
Glaser, B. G., & Strauss, A. L. (1965). Awareness of dying. Chicago, IL：Aldine.
Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory. Chicago, IL：Aldine.
Goffman, E. (1959). The presentation of self in everyday life. Garden City, NY：Doubleday Anchor Books.
Golden-Biddle, K., & Roa, H. (1997).Breaches in the boardroom：Organizational identity and conflict of commitment in a non-profit organization. Organizational Acience, 8, 593-611.
Gomersall, E. R., & Myers, M. S. (1996). Breakthrough in on-the-job training. Harvard Business Review, 44, 62-72.
Goodenough, W. H. (1957). Cultural anthropology and linguistic. In P. Garvin (Ed.), Report of the seventh annual round table meeting on linguistics and language study (pp. 167-73). Washington D. C.：Georgetown University Press.
Graen, G. B. (1976). Role-making processes within complex organizations. In M. D. Dunnette (Ed.), Handbook of industrial and organizational psychology (pp. 1201-1245). Chicago, IL：Rand McNally.
Graen, G. B., & Scandura, T. A. (1987). Toward a psychology of dyadic organizing. In B. Staw & L. L. Cummings (Eds.), Research in organizational behavior (Vol. 9, pp. 175-208). Greenwich, CT：JAI Press.
Habermas, J. (1989). The structural transformation of the public sphere：An inquiry into a category of bourgeoios society. Translated by Thomas Burger with the assistance of F. Lawence. Cambridge, MA：The MIT Press.
Hadden, J., & Shupe, A.（1988）.Televangelism：Power and politics on God's frontier. New York, NY：Henry Holt.
Hall, S. (1977). Culture, the media, and the ideological effect. In J. Curran, M. Gurevitch, & J. Woollacott (Eds.), Mass communication and society (pp. 315-348). Beverly Hills, CA: Sage.
Hall, S. (1982). The rediscovery of“ideology”: Return of the repressed in media studies. In M. Gurevitch, T. Bennett, J. Curran and J. Woollacott (Eds.), Culture, society and the media. London, UK : Methuen.
Hans-Georg Gadamer (1986). Wahrheit und Methode. J. C. B. Mohr(Paul Siebeck), T?佒ingen.
Hart, Z. P., Miller, V. D., & Johnson, J. R. (2003). Socialization, re-socialization, and communication relationships in the context of an organizational change. Communication Studies. 54 (4), 483-495.
Hatch, M. J. (1993). The dynamics of organizational culture. Academy of Management Review, 18(4), 657-693.
Hatch, M. J., & Schultz, M. (2000).Scaling the Tower of Babel：Relational differences between identity, image and culture in organizations.In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The express organization (pp. 24-26). Oxford, UK：Oxford University Press.
Hatch, M. J., & Schultz, M. (2002). The dynamics of organizational identity, Human Relations, 55 (8), 989-101.
Heisey, D. R. (1998). Reflections on religious speech communication. The Journal of Communication and Religion, 21, 85-107.
Hess, J. A. (1993). Assimilating newcomers into an organization：A Cultural perspective. Journal of Applied Communication Research, 12, 189-210.
Hogg, M. A., & Terry, D. J. (2000). Social identity and self-categorization progress in organizational contexts. Academy of Management Review, 25 (1), 121-140.
Hogg, M. A., Hardie, E. A., & Reynolds, K. (1995).Prototypical similarity, self- categorization, and depersonalizes attraction：A perspective on group cohensiveness in organization process. European Journal of Social Psychology, 25, 159-177.
Hogg, M. A., & Terry, D. J. (2000). Social identity processes in organizational contexts. Philadelphia, PA：Psychology Press, Taylor & Francis Group. Hoover, S. M. (2001). Religion, media, and the cultural center of gravity. In D. A. Stout & J. M. Buddenbaum (Eds.), Religion & popular culture: Studies on the interaction of worldviews (pp. 49-60). Ames, IA: Iowa State University Press.
Hoover, S. M. (2006). Religion in the media age. London, UK: Routledge.
Hoover, S. M., & Clark, S. (Eds.) (2002). Practicing religion in the age of the media: Explorations in media, religion, and culture, New York, NY: Columbia University Press.
Hoover, S. M., Hanley, B., & Radelfinger, M. (1989). RNS-Lilly study of religion reporting and readership in the daily press. Unpublished manuscript. Philadelphia, PA：Temple University.
Hoover, S. M., & Lundby, K. (1997). Rethinking media, religion, and culture. Thousand Oaks, CA：Sage.
Hoover, S. M., Venturelli, S., & Wagner, S. (1995). Religion in public discourse：The role of the media. Unpublished manuscript. Boulder. CO：Center for mass media research, University of Colorado.
Horsfield, P. (2008). Media. In D. Morgan (Ed.), Key words in religion, media and culture (pp. 111-122). New York, NY：Routledge.
Hosseini, S. H. (2008). Religion and media, religious media, or media religion：Theoretical studies. Journal of Media and Religion, 7, 56-69.
Inkeles, A. (1966). Society, social structure and child socialization. In J.A. Clausen (Ed.), Socialization and society (pp. 146-161). Boston, MA: Little, Brown and Co.
Jablin, F. M. (1982a). Formal structure characteristics of organizations and superior -subordinate communication. Human Communication Research, 8, 338-347.
Jablin, F. M. (1982b). Organizational communication assimilation approach. In M. E. Roloff, & C. Berger(Eds.), Social cognition and communication (pp. 255-286). Beverly Hills, CA：Sage.
Jablin, F. M. (1985a).An exploratory study of vocational organizational communication socialization . Southern Speech Communication Journal, 50, 261-282.
Jablin, F. M. (1985b). Task/work relationships：Life-span perspective. In M. L. Knapp & G. R. Miller (Eds.), Handbook of interpersonal communication (pp. 615- 54). Beverly Hills, CA：Sage.
Jablin, F. M. (1987). Organizational entry, assimilation, and exit. In F. M. Jablin, L. L. Putnam, K. H. Roberts, & L. W. Porter (Eds.), Handbook of organizational communication：An interdisciplinary perspective（pp. 679-740）.Newbury Park, CA：Sage.
Jablin, F. M. (2000). Organizational entry, assimilation, and disengagement/exit . In F. M. Jablin & L. L. Putnam (Eds.), The new handbook of organizational communication. Newbury Park, CA：Sage.
Jablin, F. M., & Krone, K. J. (1987). Organizational assimilation. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science (pp. 711-746).Newbury Park, CA：Sage.
Jablin, F. M., & McComb, K. B. (1984). The employment screening interview: An organizational assimilation and communication perspective. In R. N. Bostrom (Ed.),Communication yearbook (Vol. 8, pp. 137-163). Newbury Park, CA: Sage.
Jablin, F. M., & Putnam, L. L. (2000). The new handbook of organizational communication：Advances in theory, reaearsh, and methods. Thousand Oaks, CA：Sage.
Jacob, E. (1987). Qualitative research traditions：A review. Review of Educational Research, 57, 1-50.
James, W. (1980). Principles of psychology, vols. 1 & 2. New York, NY: Holt.
Jankowski, N. W., & Wester, F.(1991). The qualitative tradition in social science inquiry：Contributions to mass communication research. In K. B. Jensen & N. W. Jankowski (Eds.),A handbook of qualitative methodologies for mass communication research (pp. 44-74). Ner York, NY：Routledge.
Jeavons, T. (1998). Identifying characteristics of "religious" organizations: An exploratory proposal. In N. J. Demerath III, P. D. Hall, T. Schmitt, & R. H. Williams (Eds.), Sacred companies: Organizational aspects of religion and religious aspects of organizations (pp. 79-96). New York, NY: Oxford University Press.
Jeffrey C. A., & Steven, S. (1990). Culture and society：Contemporary debates. Cambridge, MA：Cambridge University Press.
Johnson, B. M. (1977). Communication：The process of organizing. Boston, MA：Allyn & Bacon.
Johnson, G. (1987). Commentary on Charper 1. In A. Pettigrew (Ed.), The management of strategic change. Oxford, UK：Basil Blackwell.
Jones, G. R. (1986). Socialization tactics, self-effcacy, and newcomers' adjustments to organizations. Academy of Management Journal, 29, 262-279.
Jones, M. D., Moore, M. D., & Synder, R. C. (1988). Inside organizations：Understanding the human dimension. Beverly Hill, CA：Sage.
Keesing, R. (1974). Theory of culture. Annual Review of Anthropology, 3,73-97.
Keyton, J. (2005). Communication & organizational culture: A key to understanding work experiences. University of Kansas, CA: Sage.
Kottak, C. P. (2005). Cultural Anthropology(11th ed.). New York, NY：McGraw-Hill.
Kramer, R. M. (1981). Voluntary agencies in the welfare state. Los Angeles, CA: University of California Press.
Kreiner, G. E., Hollensbe, E. C., & Sheep, M. L. (2006). Where is the"me" among the "we"?Identity work and the search for optimal balance. Academy of Management Journal, 49, 1031-1057.
Koch, S., & Deetz, S.(1981). Methor analysis of social realuty in organization. Journal of Applied Communication Research, 9,1-15.
Kunda, G. (1992). Engineering culture. Philadelphia, PA：Temple University Press.
K?刡g-Shankleman, L.(2000). Inside the BBC and CNN：Managing media organizations. New York, NY：Routledge.
Laliberte, A. (1999). The politics of Buddhist organization in Taiwan, 1989-1997. Doctoral Dissertation (The University of British Columbia).
Lansley, S. (1994). After the gold rush：The trouble with affluence, consumer capitalism and the way forward. London, UK：Century.
Leavitt, H. J. (1986). Corporate pathfinders. Homewood, IL：Dow Jones-Irwin.
Lerpold, L., Ravasi, D., Van Rekom, J., & Soenen, G. (Eds). (2007). Organizational identity in practice. New York, NY：Routledge Publishing.
L?臀i-Strauss, C. (1973). Anthropologie structurale deux. Paris Librairie Plon.
Lewis, J. (2002). Cultural studies：The basics. London, UK：Thousand Oaks & New Delhi.
Lin, S. P. (2003, January). Mei ti ba gua yu wen hua yen jiu de yi ge ke neng (A possibility of tabloid media and cultural studies). Communication Studies Newsletter, 8-11.
Lindlof, T. F. (1995). Qualitative communication research methods. Thousand Oaks, CA：Sage.
Lindlof, T. R., & Meyer P. T. (1987). Media use as ways of seeing, acting, and constructing culture：The tools and foundations of qualitative research. In T. R. Lindlof(Ed.), Natural audiences：Qualitative research of media uses and effects (pp. 1-30). Norwood, NJ：Ablex.
Linderman, A. (1996).The reception of religious television：Social semiology applied to an empirical case study. In A. Linderman, Acta Universitatis Upsaliensis, Psychologia et Sociologia Religionum 12. Stockholm: Almquist & Wiksell International.
Littlejohn, W. S. (1992). Theories of human communication ( 4th ed.). Belmont, CA: Wadsworth Publishing Company.
Lofland, J. (1995). Analyzing social setting (3rd ed.). Belmont, CA：Wadsworth.
Lois, J. (1999). Socialization to heroism：Individuality and collectivism in a voluntary search and rescue group. Social Psychology Quarterly, 62, 117-135.
Louis, M. R. (1980). Surprise and sensemaking：What newcomers experience in entering unfamiliar organizational setting. Administrative Science Quarterly, 25,226-251.
Lundby, K. (1997). The web of collective representations. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 146-166). London, UK : Sage.
Machael Q. P. (1990). Qualitative evaluation and research methods. Newbury Park, CA：Sage.
Major, D. A., Kozlowski, S. W. J., Chao, G. T., & Gardner, P. D. (1995). A longitudinal investigation of newcomers' expectations, early socialization outcomes, and the moderating effects of role development factors. Journal of Applied Psychology, 80, 418-431.
Malinoswki, B. (1961). Argonauts of the Western Pacific. New York, NY: E. P. Dutton.
Markus, H., & Nurius, P. (1986). Possible selves. American Psychologist, 41, 954 -969.
Marshall, C., & Rossman, G. B.(1989). Designing qualitative research. Newbury Park, CA：Sage.
Martin, J. (1993). Cultures in organizations：Three perspectives. Oxford, UK：Oxford University Press.
Martin, J. (2002). Organizational culture：Mapping the terrain. Thousand Oaks, CA：Sage.
Martin-Barbero, J. (1997). Mass media as a site of resacralization of contemporary cultures. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 102-132). London, UK : Sage.
McCall, G. J., & Simmons, J. L. (1978). Identities and interactions: An examination of associations in everyday life (revised ed.). New York, NY: Free Press.
McChesney, R. W. (1999). Rich media, poor democracy : Communication politics in dubious times. Urbana, IL: University of Illinois Press.
Melchert, C. (1994). TV：A competing religion. PRISM：A theological forum for the UCC (pp. 88-96).
Melton, J. G. (Ed.) (2003). Encyclopedia of American religions (7th ed.). Farmington Hills, MI: Gale Group.
Meyer, B. (1999). Translating the devil: Religion and modernity among the Ewe in Ghana.Edinburgh, UK : University of Edinburgh Press.
──. (2005). Religious remediations: Pentecostal views in Ghanaian video-movies, Postscripts 1 (2/3): 155-81.
──. (2006a). Religious sensations: Why media, aesthetics, and power matter in the study of contemporary religion. Professorial Inaugural Address, Amsterdam, Netherlands : Faculty of Social Sciences, Free University.
Miller, K. (2006). Organizational communication：Approach and processes (4th ed.). Belmont, CA：Thomson Wadsworth.
Miller, V. D., & Jablin, F. M. (1991). Information seeking during organizational entry: Influences, tactics, and a model of the process. Academy of Management Review, 16, 92-120.
Miller, V. D., Jablin, F. M., Casey, M. K., Lamphear-Van Horn, M., & Ethington,C. (1996). The maternity leave as a role negotiation ability. Journal of Managerial Issues, 8, 286-309.
Morgan, D. (Ed.) (2008). Key words in religion, media and culture. New York, NY：Routledge.
Morgan, G. (1997). Images organizations ( 2nd ed.). Newbury Park, CA：Sage.
Morgan, G. (1986). Images of organization .Beverly Hills, CA :Sage.
Morgan, J. H. (1977). Religion and culture as meaning systems: A dialogue between Geertz and Tillich. The Journal of Religion, 57 (4), 363-75.
Morrison, A. M. (1993). Newcomer information seeking：Exploring types ,modes, sources, and outcomes. Academy of Management Journal, 36, 557-589.
Muggeridge, M. (1977). Christ and the media. Grand Rapids, MI：Eerdmans.
Mumby, D. K. (1988). Communication and power in organizations: Discourse, ideology, and domination. Norwood, NJ: Ablex.
Nord, D. P. (2004). Faith in reading：Religious publishing and the birth of mass media in America. New York, NY：Oxford University Press.
Oakes, P. J., & Turner, J. C. (1990). Is limited information progressing the causes of social stereotyping. European Review of Social Psychology, 1, 111-135.
Oakes , P. J., Haslam, S. A., & Turner, J. C. (1994). Stereotyping and social reality . Oxford, UK：Blackwell.
Olsen, M. (1968). The process of social organization. New York, NY：Holt, Rinehart & Winston.
Olsen, V. L., & Whittiker, E. W. (1967). The silent dialogue: A study in the social psychology of professional socialization. San Francisco, CA : Jossey-Bass.
Ouchi, W. G., & Wilkins, A. L. (1985). Organizational culture. Annual Review of Sociology, 11, 457-483.
Ownes, V. S. (1980). The total image：Or selling Jesus in the modern age. Grand Rapids, ML: Eerdmans.
Pacanowsky, M. E., & O'Donnell-Trujillo, N. (1982). Communication and organizational cultures.Western Journal of Speech Communication, 49, 1-13.
Pacanowsky, M. E., & O'Donnell-Trujillo, N. (1984). Organizational communication as cultural performance. Communication Monographs, 50, 126-147.
Parker, E., Iman, E., & Synder, R. (1948). Religious radio：What to do and how. New York, NY : Harper and Brothers.
Peacock, CJ. L. (1986). The anthropological lens: Harsh lights, soft focus. Cambridge, UK：Cambridge University.
Peters, T.J., & Waterman, R. H. (1982). In search of excellence：Lessons from America 's best-run companies. New York, NY : Warner.
Pfeffer, J. (1981a). Management as symbolic action：The creation and maintenance of organizational paradigms. In L. L. Cummings & B. M. Staw (Eds.), Research in organizational behavior (Vol.3, pp. 1-52).Greenwich, CT：JAI Press.
Philipsen, H., & Qvortrup, L. (Eds.) (2007).Moving media studies－Remediation revisited. Frederiksberg, Denmark：Samfundslitterature Press.
Philipson, M. (1973). Phenomenological philosophy and sociology. In P. Filmer (Ed.), New direction in sociological theory. Cambridge, MA：MIT Press.
Poltrack, D. (1983). Television marketing: Network, local, and cable. New York, NY: McGraw-Hill.
Porter, L. W., Lawler, E. E., & Hackman, J. R. (1975). Behavior in organizations. New York, NY : McGraw-Hill.
Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. New York, NY : Penguin Books.
Postman, N. (1993). Technopoly: The surrender of culture to technology. New York, NY : Vintage Books.
Postman, N. (1998). Five things we need to know about technological change. [Electronic version]. Retrieved March 27, 1998, from http://itrs.scu.edu
Potter, W. J. (1996). An analysis of thinking and research about qualitative methods. Mahwah, NJ：LEA.
Pratt, M. G., & Foreman, P. O. (2000). Classifying managerial responses to multiple organizational identities. Academy Management Review, 25, 18-42.
Pratt, M. G., & Rafaeli, A. (1997). Organizational dresses a symbol of multilayered social identities. Academy of Management Journal, 40, 862-898.
Pratt, M. G., Rockmann, K. W., & Kaufmann, J. B. (2006). Constructing professional identity：The role of work and identity learning cycles in the customization of identity among medical residents. Academy of Management Journal, 49, 235- 262.
Radcliffe-Brown, A. (1952). Structure and function in primitive society. London, UK : Oxford University Press.
Ravasi, D., & Schultz, M.(2007). Organizational culture and identity at Bang & Olufsen. In L. Lerpold, D. Ravasi, J. Van Rekom, & G. Soenen (Eds.), Organizational identity in practice (pp. 103-120). New York, NY：Routledge Publishing.
Reger, R. K., Bunderson, S., Foreman, P., Gustafson, L. T., Huff, A. S., Martens, L., Sarason, Y., & Stimpert, L. (1998). A strategy conversation on the topic of organizational identity. In D. Whetten & P. Godfrey( Eds.), Identity in organizations: Developing theory through conversations (pp. 99-168). Thousand Oaks, CA :Sage.
Reichers, A. E. (1987). An interactionist perspective on newcomer socialization rates. Academy of Management Review, 12,278-287.
Rousseau, D. M. (1998). Why workers still identify with organizations. Journal of Organizational Behavior, 19 (3), 217-233.
Saks, A. (1996). The relationship between the amount and helpfulness of entry training and work outcomes. Human Relations, 49,429-451.
Schein, E. H. (1971a). The individual, the organization, and the carrer：A conceptual scheme. Journal of Applied Behavioral Science, 7,401-426.
Schein, E. H. (1985). Organizational culture and leadership. San Francisco, CA : Jossey-Bass.
Schein, E. H. (1992). Organizational cultural and leadership: A dynamic review. San Francisco, CA: Jossey-Bass.
Schultz, M. (1995). On studying organizational cultures. New York,NY：Walter de Gruyter.
Schultz, Q. (1991). Televangelism and American culture：The business of popular religion, Grand Rapids, MI：Baker.
Scott, C. R., Corman, S., & Cheney, G. (1998). Development of a structural model of identification in the organization . Communication Theory, 8, 298-336.
Scott, S. G., & Lane, V. R. (2000). A stakeholder approach to organizational identity. Academy of Management Review, 25 (1), 43-62 .
Search for Common Ground (2002). Finding common ground: 29 recommendations of the working group of human needs and faith-based and community initiatives. Washington, D. C.: Search for Common Ground.
Sedikides, C. (1993). Assessment, enhancement, and verification determinants of the self-evaluation process. Journal of Personality and Social Psychology, 65, 317 -338.
Shafer (1975). Selling 'selling' ( Unpublished Master's thesis). Massachusetts Institute of Technology, Massachusetts Avenue Cambridge, Massachusetts.
Shawchuck, N., Kotler, P., Wrenn, B., & Rath, G. (1992). Marketing for congregations：Choosing to serve people more effectively. Nashville, TN：Abingdon.
Shein, E. H. (1968). Organizational socialization and the profession of management. Industrial Management Revier, 9, 1-16.
Sias, P. M., & Jablin, F. M. (1995). Differential superior- subordinate relations, perceptions of fairness and coworker communication. Human Communication Research, 22, 5-38.
Sillince, J. A. (2006). Resource and organizational identities: The Role of rhetorical in the creation of competitive advantage. Management Communication Quarterly, 20 (2), 186-212.
Smircich, L. (1981). The concept of culture and organizational analysis. Paper presented at the SCA/ICA conference on interpretive approaches to organizational communication. Alta, UT.
Smircich, L. (1983). Concepts of culture and organizational analysis. ASQ , 28, 339 -58.
Smircich, L., & Calas, M. B. (1987). Organizational culture：A critical assessment. In F. M. Jablin, L. L. Putnam, K. H. Roberts, & L. W. Porter( Eds.), Handbook of organizational communication : An interdisciplinary perspective (pp. 228-263). Newbury Park, CA：Sage.
Smith, P. (2001). Cultural theory：An introduction. Oxford, UK：Blackwell.
Smith, S. R., & Sosin, M. R. (2001). The varieties of faith-related agencies. Public
Administrative Review, 61, 651-69.
Smith, R. C., & Turner, P. K. (1995). A social construction reconfiguration of metaphor analysis：An application of "SCMA" to organizational socialization theorizing. Communication Monographs, 62, 152-181.
Snow, D. A., & Anderson, L. (1987). Identity work among the homeless：The verbal construction and avowal of personal identities. The American Journal of Sociology,92 (6), 1336-1371.
Springbett, B. M. (1958). Factors affecting the final decision in the employment interview. Canadian Journal of Psychology, 12, 12-22.
Starr, P. (1982). The social transformation of American medicine. New York, NY : Basic Books.
Steve, M., & Dennis, K. (2005). Engaging organizational communication theory and research：Multiple perspectives. Thousand Oaks, CA：Sage.
Stevens, R. (1989). In sickness and in wealth: American hospitals in the twentieth century. New York, NY : Basic Books.
Stimpert, J. L., Gustafason, L. T., & Y. Yolanda (1998). Organizational identity with the strategic management conversation：Contribution and assumption. In D. A. Whetten & P. C. Godfrey( Eds.), Identity in organizations (pp. 83-98). Thousand Oaks, CA：Sage.
Stohl, C. (1986). The role of memorable message in the process of organizational socialization. Communication Quarterly, 34, 231-249.
Stout, D. A. (2001). Beyond cultural wars: An introduction to the study of religion and popular culture. In D. A. Stout & J. M. Buddenbaum (Eds.), Religion & popular culture : Studies on the interaction of worldviews (pp. 3-15). Ames, IA: Iowa State University Press.
Strauss, A.(1987). Qualitative analysis for social science. New York, NY：Cambridge University Press.
Strauss, A., & Corbin, J. (1998). Basics of qualitive research：Techniques and procedures for developing grounded theory (2nd ed.). Thousand Oaks, CA：Sage.
Stryker, S., & Serpe, R. (1982). Commitment, identity salience, and role behavior: Theory and research example. In W. Ickers & E. Knowles (Eds.), Personality, roles and social behavior (pp. 199-219). New York, NY : Springer-Verlag.
Tajfel, H., & Turner, J. C. (1979). An integrative theory of group conflicts. In W. G. Austin, & S.Worchel (Eds.), The social psychology of intergroup relations (pp. 33-47). Monterey, CA: Brooks/Cole.
Tompkins, P. K., & Cheney, G. (1985). Communication and unobtrusive control in contemporary organizations. In R. D. McPhee, & P. K. Tompsins (Eds.), Organizational communication：Traditional themes and new directions (pp. 179-210). Newbury Park, CA：Sage.
Trice, H. M., & Beyer, J. M. (1993). The cultures of work organizations. Englewood Cliffs, NJ: Prentice-Hall inc.
Turner, B. S. (1991). Religion ans social theory(2nd ed.). London, UK：Sage.
Turner, J. C. (1975). Social comparison and social identity：Some prospects for intergroup behaviour. European Journal of Social Psychology, 5, 5-34.
Unruh, H. R. (2001). Religious elements of faith-based social service programs: Types and integrative strategies. Paper presented at the society for the scientific study of religion meetings. Columbus, OH.
Van Maanen, J. (1976). Breaking in：Socialization to work. In R. Duhn (Ed.), Handbook of work, organization, and, society (pp. 67-130). Chicago, IL：Rand McNally.
Van Maanen, J. (1978). People processing：Strategies of organizational socializing. Organizational Dynamics, 7 (1), 18-36.
Van Maanen, J., & E. H. Schein (1979). Toward a theory of organizational socialization. In M. S. Barry (Ed.), Research in organizational behavior (Vol.1 pp. 209-264), JAS Press.
Vangelisti, A. L. (1988). Adolescent socialization into the workplace：A synthesis and critique of current literature.Youth & Society, 19, 460-484.
Wanous, J. P. (1980). Organizational entry：Recruitment, selection and socialization of newcomers. Reading, MA：Addison-Wesley.
Wax, M. L. (1967). On misunderstanding Verstehen：A reply to Abel. Sociology and Social Research, 51, 323-333.
Weber, M. (1968). Economy and society. New York, NY：Bedminster Press.
Weick, K. E. (1969). The social psychology of organizing. Reading, MA：Addison -Wesley.
Whetten, D. A. (2006). Albert and Whetten revised. Strengthening the concept of organizational Identity. Journal of Management Inquiry, 15 (3), 219-234..
Whetten, D. A., & Mackey, A. (2002). A social actor conception of organizational identity and its implications for the study of organizational reputation. Business and Society, 41 (4), 393-414.
White, R. A. (1997). Religion and media in the construction of cultures. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion and culture (pp. 42-44). London, UK : Sage.
White, R. A. (2004). Major issues in the study of media, religion and culture. In P.
Horsfield, M. E. Hess, & A. M. Medrano (Eds.), Belief in media: Cultural perspectives on media and Christianity (pp. 197-217). Burlington,VT : Ashgate Publishing Company.
Whyte, W. F. (1955). Street corner society：The social structure of an Italian slum. Chicago, IL：University of Chicago Press.
Wright, C. R. (1975). Mass communication：A sociological perspective. New York, NY：Random House.
Wuthnow, R. (1992). Vocabularies of public life：Empirical essays in symbolic structure. London, UK：Routledge & Kegan Paul.
Ying, D. (2005). Media spectacles: A local perspective. Unpublished paper presented in the Association of Mass Communication Researcher. Taipei, Taiwan.
Zito, A. (2008). Culture. In D. Morgan (Ed.), Key words in religion, media and culture (pp. 69-82). New York, NY: Routledge.
Zurcher, L. A., & Snow, D. A. (1981). Collective Behavior：Social Movement. In M. Rosenberg & R. H. Turner (Eds.), Social psychology：Sociological perspectives (pp.447-482). New York, NY：Basic Books.