一、中文部分
王昱鈞（2014），服務品質、體驗行銷、顧客滿意度、再購意願之研究—以統一星巴克咖啡為例。南華大學企業管理系管理科學碩士班碩士論文。
古惠文（2008），體驗行銷、品牌形象、知覺價值與行為意向之關聯性研究--以美白保養品為例，南台科技大學行銷與流通管理系碩士論文。
白育瑋（2013），消費者滿意度與再購意願關係之研究—以網路購買保養品為例。南台科技大學應用英語系碩士論文。
江明樺（2006），旅行社從業人員涉入程度、滿意度與再購意願關係之研究－ 以旅遊網站為例，朝陽科技大學休閒事業管理系碩士論文。
江盈如（1999），大台北地區健康俱樂部顧客滿意度、忠誠度以及滿意構面重視度之研。 國立交通大學經營管理學系研究所碩士論文。
江謝鎮同（2006），網站服務品質與網站體驗對關係品質及行為意向之影響。碩士論文，國立台北大學碩士企業管理研究所，台北。
吳政謀（2004），運動健身俱樂部餐與行為、服務品質、滿意度與忠誠度之研究─以奔放主題運動館為例。 台北市立體育學院運動科學系研究所碩士論文。
沈育瑄（2013），顧客知覺價值、滿意度與再購意願之研究：以餐飲業為例。南台科技大學休閒事業管理研究所碩士學位論文。
沈淑貞（1999），桃竹苗地區運動健身俱樂部服務品質與會員滿意度之研究. 國立臺灣師範大學體育學系研究所碩士論文。
林秀貞（2004），體驗行銷與顧客忠誠度之關係探討，東吳大學企業管理學系碩士論文。
林怡君（2011），消費者特質對商店品牌滿意度與再購意願之影響－以產品涉入為干擾變數。東海大學國際貿易研究所碩士論文。
林明鋒（2004），以體驗行銷觀點探討景觀咖啡廳的商店氣氛因素與知覺價值之研究。朝陽科技大學企業管理系，碩士論文。
林俊宏（2012），旅館體驗行銷對知覺價值與忠誠度之影響，世新大學，觀光學研究所碩士論文。
林宥萱（2004），技職教育校外實習學生滿意度之研究—以國立高雄餐旅學院餐旅相關科系為例。國立餐旅學院餐旅管理研究所碩士論文。
林陽助（1996），顧客滿意度決定模式與效果之研究-台灣自用小客車之實證. 國立臺灣大學商學研究所，博士論文.
洪順慶（2014），行銷管理，台北：新陸。
胡凱傑（2003），應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素：以汽車客運業為例，國立交通大學運輸科技與管理學系博士論文。
范智明（1998），台北市運動健身俱樂部會員消費者行為之研究. 國立師範大學體育學系研究所碩士論文。
徐志偉（2012），從顧客認知價值觀點探討體驗行銷決定因素及其對顧客滿意度影響之研究-以新竹科學工業園區產業觀光發展為例，國立臺北大學，公共行政暨政策學系碩士論文。
張慶珍（2002），「從體驗行銷的觀點探討廣告的視覺符號－以女性雜誌服飾廣告為例」，銘傳大學設計管理研究所碩士論文。
梁家祜、王翰元、郭沊志（2009），觀光意象與服務品質關係之研究-以澎湖國家風景區為例。Leisure Industry Research .7(3).1-16.莊雅筑、陳宏斌、陳奕任（2010），服務品質、知覺價值、滿意度關係之研究－以溪頭自然教育園區爲例，島嶼觀光研究。許俊雄（2001），金融機構顧客滿意度評量模式之研究。 銘傳大學金融學系研究所士論文。
郭彥谷（2009），服務品質、企業形象、顧客滿意對顧客忠誠度關聯性之研究－以高等海事教育機構為例。 國立臺灣海洋大學，航運管理學系博士學位論文。
陳威亞（2003），大學生遊學產品意象、知覺價值與滿意度之研究，南華大學旅遊事業管理研究所碩士論文。
陳國基（2008），體驗行銷、知覺價值、消費情境與行為意向關係之研究--以台中地區王品集團餐廳為例。朝陽科技大學企業管理系，碩士論文。
陳璋玲、洪秀華（2008），花蓮賞鯨遊客涉入對服務品質、體驗及知覺價值影響之研究，運動事業管理學術研討會論文集。
曾光華、陳貞吟、饒怡雲（2015），觀光與餐旅行銷：體驗、人文、美感，台北：前程文化。游尚儒（2007），知覺價格、知覺價值與知覺服務品質對消費者滿意度與再購意願影響之研究－以花蓮地區觀光飯店為例，國立東華大學企業管理學系碩士論文。
湯宗泰、劉文良（2008），網路行銷Web 2.0 思維。台北：學貫行銷股份有限公司出版。
黃文翰（2002），服務補救不一致、服務補救後滿意度與消費者後續行為意圖之關係研究，國立東華大學觀光暨遊憩管理研究所碩士論文。
黃鴻斌（2003），健康體適能俱樂部消費者參與動機、顧客滿意度及忠誠度關聯性之研究。 南華大學旅遊事業管理學系研究所碩士論文。
黃麗美（2010），服務品質、推廣策略、知覺價值、顧客信任與顧客滿意的關係—以臺北縣政府稅捐稽徵處納稅義務人為例，私立真理大學管理科學研究所碩士論文。Lovelock, C. & Wright, L. (2003). 服務行銷與管理（Principles of Service Marketing and Management／2E）（楊東鎮、羅珏瑜譯）。雙葉書廊，台北。（原作2003 年出版）
詹景棋（2001），我國內線航空公司旅客滿意度與忠誠度之關係研究. 國立海洋大學航運管理學系研究所碩士論文。
劉志宏（2009），天然化妝品商店體驗行銷、品牌形象、知覺價值與行為意向之研究-以美體小舖為例。朝陽科技大學企業管理系，碩士論文。
劉秀娟（2013），觀光工廠遊客對體驗行銷、知覺價值、滿意度之研究，開南大學，觀光與餐飲旅館學系碩士論文。
潘韻如（2004），廣告之體驗行銷策略、產品涉入程度與體驗滿意度、品牌 態度、購買意圖關係之研究。私立天主教輔仁大學管理學研究所碩士論文。
蔡文凱（2005），主題遊樂園服務品質、顧客滿意、知覺價值與行為意向關係之研究－以月眉育樂世界探索樂園為例，私立朝陽科技大學休閒事業管理系碩士論文。
蔡慕潔（2009），建構觀光夜市顧客滿意度模型，私立中華大學經營管理研究所碩士論文。
二、英文部分
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