一、中文部分
林東興、楊子孟、涂鵬斐(2010)，品質機能展開法應用於旅館服務業之服務品質研究-以 2008日月潭鐵人三項為例，運動休閒管理學報，7(2)，1-15。
林廣易、談心怡、林茂榮(2012)，旅遊消費行為研究，以花蓮縣五星級觀光旅館為例，商業現代化學刊，6(3)，211-242。
陳思倫(1992)，國民旅社住宿旅客之旅館選擇因素及滿意度分析，交通建設，41(9)，16-29。
陳宏斌、胡俊傑、黃宗成、林斯薇(2007)，國際觀光旅館顧客服務品質滿意度及意向之研究，高雄餐旅學報，9(2)，155-176。
陳冠仰、陳柏元、戴有德、巫立宇(2016)，知覺品質，知覺價值與行為意圖關係之研究-交易成本觀點，臺大管理論叢，27(1)，191-224。
陳秀芬、劉姚伶、劉旭冠、黃舒暖(2015)，從遊客的旅遊動機，滿意度與重遊意願來探討城市行銷-以駁二藝術特區為例，觀光與休閒管理期刊，3(1)，215-226。
劉明德、吳碧珠（2014），建構住宿者期望之民宿意象，觀光休閒學報，20(2)，205-240。
藍毓莉、江雪萍、王美慧、陳建智（2015)，醫療服務品質對忠誠之影響-以滿意中介效果，顧客滿意學刊，11(2)，223-239。
楊文廣、蔡文宬、林志偉（2014)，網球賽運動參與者行為模式研究，運動休閒管理學報，11(1)，1-19。
鄭富璟、鄭富元、范惟翔 (2013)，運用反應層級模式探討台灣上市餐飲業顧客行為意圖驅動因子之研究，兼論品牌形象干擾效果，運動休閒餐旅研究，8(4)，49-76。
張宏生、曾建銘（2008)，台灣旅館業品牌形象與品牌權益之因果關係研究，人類發展與家庭學報，(10)，30-49。
楊主行、劉嘉麟（2016)，研究觀光工廠環境氛圍與消費者情緒對衝動性購買之影響，兼論品牌形象之干擾效果，觀光旅遊研究學刊，11(1)，59-78。
劉明德、曾惠珠（2017），消費者對於國際觀光旅館服務品質、品牌形象之知覺價值及忠誠度關係研究，東亞論壇季刊，(498)，9-26。
柴康偉、歐瑋明、林靖昇、施呈霖 (2017)，研究服務品質與品牌形象對購買意願之影響，管理資訊計算，6(4)，122-131。
簡君倫、洪雪華（2018)，探討國際酒店集團品牌知名度與品牌形象對顧客滿意度的影響：服務品質的中介效果，休閒與遊憩研究，10(1)，35-69。
林妙雀、李建裕（2010)，吞世代青少年品牌形象及品牌態度之研究，以同儕從眾行為為干擾變數，行銷評論，7(4)，525-556。
李啟誠、李羽喬 (2010)，探討網路口碑對消費者購買決策之影響，並以消費者對產品涉入程度、既有的品牌形象，中華管理評論國際學報，13(1)，1-22。
李慧龍、陳元陽、胡俊傑、陳宏斌 (2015)，品牌形象、品牌知名度、品牌識別對消費者知覺風險與購買意願之影響，以澎湖 A 旅行社為例，島嶼觀光研究，8(1)，87-108。
盧龍泉、劉彩鳳 (2015)，應用計畫行為理論實證節慶活動遊客心理驅策力影響重遊意願，以阿里山櫻花季為例，觀光與休閒管理期刊，3(1)，41-60。
胡林煥 (2018)，運動品牌經營策略研究，以 A 公司為例，臺大體育學報，(34)，15-26。
吳肇展（2010），民宿經營關鍵成功因素之個案研究-資源基礎理論觀點，管理實務與理論研究，4(4)，142-163。
萬金生、何糧朱（2007），台灣國際觀光旅館業務委外之探索性研究: 交易成本與資源基礎觀點，觀光研究學報，13(3)，265-288。
陳秀玉、王靖欣、張雪（2017)，觀光旅館發展館外餐廳關鍵核心資源與評估指標之研究，餐旅暨觀光，14(4)，223-249。
林子堯、張偉雄（2011)，高雄地區國際觀光旅館住客服務品質，綠色行銷與再宿意願關係之研究，休閒產業管理學刊，4(3)，1-23。
蔡明田、莊立民、陳建成、趙新銘（2010），服務創新、規範性評估、服務品質與顧客滿意度關係之研究，以台灣小客車租賃業爲例，品質學報，17(3)，207-227。
沈進成、葉千綺(2018)，高齡溫泉遊客旅遊滿意，生活滿意及其重遊意願:安康旅遊的觀點，戶外遊憩研究，31(3)，1-31。
賴淑慧、蕭穎謙、高詩雯(2013)，旅遊動機、知覺價值及旅遊滿意度對重遊意願之影響，運動與遊憩研究，8(1)，71-100。










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