Because of the vicissitude of the ancient society, from the feudal states to the invasive warring kingdoms, and then the united empire, two kinds of the mportant rites in ancient Han tribe; the capping and hairpining (wearing hairpins) ceremonies, and the "three times of capping and clothing ceremony", had lost their significance. But one item, "giving the literary name", was different from the "three times of capping and costuming ceremony" in its origin and social function. So it had been preserved for a long time. After the sung Period, people maintained its social function by the mode of creating an essay on "the reasons of giving literary name". The rising of an essay on "the reasons of giving the literary name" and the falling of the capping and hairpining ceremonies just connected with each other. The falling of "the reasons of giving names" and the end of the custom, "giving the literary name", were almost ended at the same time. Those phenomena have shown the high relationship between the ceremony and the custom. The rising and falling of the essay on, "the reasons on giving the literary name", is different from artistic genres, so we can also review and discuss several literary theorists' statements of the vicissitude of genres.