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題名:網路人口的樣本特性:比較網頁調查追蹤方法與個人網絡抽樣方法
書刊名:調查研究
作者:傅仰止 引用關係
作者(外文):Fu, Yang-chih
出版日期:2001
卷期:9
頁次:頁35-72
主題關鍵詞:網路調查個人網絡抽樣追蹤訪問電子郵件聯繫抽樣設計Online surveyPersonal network samplingFollow-up interviewEmail tiesSampling design
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:17
  • 點閱點閱:36
  網路調查挾其快速、量大、便利、觸角廣泛之優勢,挑戰傳統調查方法的效益,卻因無法克服機率抽樣與回覆率之根本問題,難以撼動傳統調查的價值。本文以檢討網路調查的限制為出發點,從兩項抽樣設計來比較、探索網路人口的樣本特性。第一項抽樣針對網頁調查的填答者加以追蹤,得到的「網調追蹤樣本」(n=76)是由多次回覆網路調查者所組成;第二項則透過個人網絡進行排他式的滾雪球抽樣,所得「個人網絡樣本」(n=107)則由近似一般網路使用者組成。兩群樣本的網路使用者共提供4492筆過去一個月內和電子郵件聯繫對象之間的關係,以及4674筆過去兩週內收到的一對一信件記錄、3504筆發出的一對一信件記錄。文中分別在個人、聯繫關係、信件接觸三層次上分析兩群樣本的差別。兩群樣本除了在人口特徵及網上行為有些微差異外,最主要的差別在於回覆網路調查者對網路上的聯繫有著特殊立場與傾向;線上聯繫在生活中有其重要性,可是對進入自己網路世界的訊息,可以稍縱即逝,不值得久留。網路調查樣本在對網路使用的態度甚至價值觀上,的確有其特色;依此推論,一般網路調查所反映出來的網路人口,很可能是對網路媒介有特殊評價的一群。對這點偏頗和限制,從事網路調查者必須牢記在心。
  Online surveys challenge traditional social surveys with several advantages. Due to non-probability sampling and low response rates, however, most online surveys face fundamental flaws. This paper reviews these flaws and limits by exploring key characteristics of online samples. The study employs two sampling designs to collect data. One design follows those who responded to earlier web survey, while the other uses exclusive snowball sampling by personal networks. The resulting “online survey follow-up” sample (n=76) and “personal networks” sample (m=107) contribute to a total of 4492 relationships with alters in the email communication during the past 30 days, and 4674 incoming as well as 3504 outgoing one-on-one personal emails during the past 14 days. These three sets of data are joined and analyzed respectively at the individual, relationship, and contact levels. Major findings suggest that the active respondents in online surveys show distinctive attitudes and values toward the use of online communication. To them the messages exchanged online are important. But the transactions are so transient and fleeting that most messages are not worth keeping. The differences between the two samples are significant and unique in that no other sample characteristics show similar patterns, which further indicates the idiosyncratic tendency among the samples collected by online surveys.
期刊論文
1.Bainbridge, William Sims(1999)。Cyberspace: Sociology's Natural Domain。Contemporary Sociology,28(6),664-667。  new window
2.Fisher, Bonnie、Margolis, Michael、Resnick, David(1996)。Breaking Ground on the Virtual Frontier: Surveying Civic Life on the Internet。American Sociologist,27(1),11-29。  new window
3.Granovetter, Mark S.(1976)。Network Sampling: Some First Steps。American Journal of Sociology,81(6),1287-1303。  new window
4.Hellerstein, Laurel Nan(1985)。The Social Use of Electronic Communication at a Major University。Computers and the Social Sciences,1(3/4),191-197。  new window
5.Korte, Charles、Stanley, Milgram(1970)。Acquaintance Networks betweeen Racial Groups: Application of the Small World Method。Journal of Personality and Social Psychology,15(2),101-118。  new window
6.Marsden, Peter V.(1990)。Network Data and Measurement。Annual Review of Sociology,16,435-463。  new window
7.Schaefer, David R.、Dillman, Don A.(1998)。Development of a Standard E-Mail Methodology: Results of an Experiment。Public Opinion Quarterly,62(3),378-397。  new window
8.Snijders, T. A. B.(1992)。Estimation on the Basis of Snowball Samples: How to Weigh?。Bulletin de Methodologie Sociologique,36,59-70。  new window
9.Spreen, Marinus、Zwaagstra, Ronald(1994)。Personal Network Sampling, Outdegree Analysis and Multilevel Analysis: Introducing the Network Concept in Studies of Hidden Populations。International Sociology,9(4),475-491。  new window
10.Walsh, John P.、Kiesler, Sara、Sproull, Lee S.、Hesse, Bradford W.(1992)。Self-Selected and Randomly Selected Respondents in a Computer Network Survey。Public Opinion Quarterly,56(2),241-244。  new window
11.Wirth, Louis(1938)。Urbanism as a Way of Life。American Journal of Sociology,44(1),1-24。  new window
12.傅仰止(19951200)。都市人的社會心理特質:公私場域之分。中國社會學刊,18,17-73。new window  延伸查詢new window
13.Milgram, Stanley(1967)。The Small World Problem。Psychology Today,1(1),61-67。  new window
會議論文
1.傅仰止(1999)。電子郵件聯繫的同質性與強度第三屆資訊科技與社會轉型研討會,269-300。  延伸查詢new window
2.魏心怡、黃毅志(2000)。社會階層、網際網路與心理幸福2000年網路與社會研討會,(會議日期: 2000/09/29-30)。新竹:國立清華大學社會學研究所。  延伸查詢new window
研究報告
1.瞿海源(1998)。台灣社會變遷基本調查計劃:第三期第三次調查計劃執行報告 (計畫編號:NSC-86-2418-H-001-001-B1)。臺北:中央研究院社會學研究所籌備處。  延伸查詢new window
圖書
1.伊慶春、傅仰止(2000)。社會意向電話調查執行報吿。台北:中央研究院社會學研究所。  延伸查詢new window
2.Kochen, Manfred(1988)。The Small World。Norwood, NJ:Ablex Pub. Corp。  new window
3.Watts, Duncan J.(1999)。Small Worlds: The Dynamics of Networks between Order and Randomness。Princeton, NJ:Princeton University Press。  new window
其他
1.Coomber, Ross(1997)。Using the Internet for Survey Research,http://www.soc.surrey,ac.uk/socresonline/ 2(2)。  new window
圖書論文
1.Lin, Nan(1982)。Social Resources and Instrumental Action。Social Structure and Network Analysis。Beverly Hills, CA:Sage Pub。  new window
2.Simmel, George、Shils, Edward A.(1971)。The Metropolis and Mental Life。Georg Simmel On Individuality and Social Forms。Chicago:University of Chicago Press。  new window
3.洪永泰(1995)。抽樣調查中樣本代表性的問題。社會調查與分析:社會科學研究方法檢討與前瞻之一。臺北:中央研究院民族學研究所。  延伸查詢new window
4.李隆安(1995)。抽樣調查新方法的探討。社會調查與分析:社會科學研究方法檢討與前瞻之一。臺北:中央研究院民族學研究所。  延伸查詢new window
 
 
 
 
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