本研究基於「消費乃家庭成員共同需求與決策的具體表徵」的觀點， 以家庭作為分析單位，對家庭中部份成員的服裝消費行為進行初探性調查。研究 焦點主要集中在不同家庭生命週期與社會階層的家庭，在購買不同成員服裝時， 在服裝消費類型與場所、空間選擇之間呈現何種差異。 本研究採用問卷調查法，分析永和市264個家庭中夫婦與就讀國中之子女的服裝 消費行為，結果發現，在各類服裝消費的時機、頻率、參考來源與金額變化等方 面，部分項目確因家庭生命週期與社經變項條件不同而呈現差異，在消費場所與 空間選擇上則明顯受服裝類型的影響而有所差別，另外，各類家庭跨區消費的現 象並不明顯，而服裝消費模式上則以代理消費為主要消費模式，婦女仍為主要的 代理消費者。

　　　　　The project begins with the belief that "consumption is embodiment of familial needs and decision making".Family as an analysed unit, Inquiring into the clothing consumption behavior of family members. The research focus on variables: family life cycle (FLC) and social class, how to make difference of choosing everyone clothing in place, space. The research adopts questionnaire, focus on clothing consumption behavior of parents and their child of study junior high school of 264 family units in Yunghe City, Taipei. It was found that FLC and SES make some items of clothing buying of time, frequency, communicator and price difference, the kind of clothing affects the choice of consumption place and space, and woman still take responsibility for buying clothing of family.