The purpose of this study is to explore marketing systems and current status, the importance and application of marketing strategies, the priority and obstacles to promote marketing strategies at primary schools. The survey was conducted primarily with questionnaires and supplemented with semi-construction interviews. A questionnaire was sent to 1602 educators at primary schools located at five counties of southern Taiwan, and 1376 responded. The effective rate was 85.9%. Findings of the study are as follows: 1. Marketing Strategies help to achieve organization targets, and increase the apprehension and support of community to schools. 2. For most of the primary schools, the marketing organization is not a regularly set organization. 3. Educators' perception toward marketing strategies and practices is good, but there is still more to improve. 4. Educators with master degree or above, principals and those who work in medium-scale schools perceive marketing strategies more importantly. 5. Educators in small-scale schools, principals, those who with master degree or above, and older educators promote marketing strategies more actively. 6. Personnel and time limit at primary schools are two of the major obstacles to promote marketing strategies.