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題名:原住民地區居民對生態觀光旅遊發展策略認同之探討
書刊名:運動休閒餐旅研究
作者:黃翠瑛 引用關係宋洪丁陳德福郭柏村
作者(外文):Huang, Tsui-yingSoong, Hong-dingChen, De-fuGuo, Bo-cun
出版日期:2007
卷期:2:2
頁次:頁1-26
主題關鍵詞:生態旅遊地發展態度衝擊認知策略認同策略聯盟Attitude toward ecotourism developmentIdentification to ecotourism impactStrategic alliance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:64
  • 點閱點閱:26
本研究主要目的乃由生態旅遊地居民觀點討論其對生態旅遊發展之態度、對生態旅遊發展之衝擊認知及對生態旅遊發展策略之認同程度,並研提出適合生態旅遊發展與經營之模式,希冀藉此提高當地居民之經濟收益。經文獻回顧建構本研究架構,分別以對生態旅遊發展的「態度」、「衝擊認知」和「策略認同」等居民同意程度作為三大構面,並以高雄縣桃源鄉復興村作為研究範圍,且以SPSS及結構方程模組(SEM)兩項分析工具進行相關實證研究。研究結果如下:一、居民對生態旅遊發展的衝擊認知影響其對生態旅遊發展與經營的態度方面具顯著影響效果(影響效果達0.71)。二、居民對生態旅遊發展與經營的態度影響其對生態旅遊發展策略的認同方面具顯著影響效果(影響效果達0.59)。三、居民對生態旅遊發展的衝擊認知影響其對生態旅遊發展策略認同方面具顯著影響效果(影響效果為0.82)。四、發展生態旅遊策略聯盟對居民之經濟收益及整體規劃是有所助益的。基於上述研究發現,本研究乃針對生態旅遊地之居民、觀光旅遊推廣單位(包含公私部門)提出建議,包括建立居民對生態旅遊發展的正確態度、減輕對生態旅遊地的各項衝突(包含文化、經濟、環境)、充分溝通各項生態旅遊之推動策略並積極成立生態旅遊策略聯盟,依此將對居民、環境、公部門、消費者等均有所助益,創造了多贏局面。
In this research, we discussed about aboriginal people's attitude towards ecotourism, cognition to the ecotourism impact, and how they knew the ecotourism development strategy. Finally, we proposed suggestions for management of ecotourism and economic situation of Aboriginal people would be improved. From literature review, aboriginal people's agreement towards ecotourism was analyzed in three dimension, "attitude", "identification to ecotourism impact", and "cognition towards ecotourism development strategy". Fuhsin Village, in Tao Yuan Hsiang, Kaohsiung County was selected to be a study site, and data were analyzed by both SPSS and structural equation modeling (SEM). The results were as follow: 1. It had significantly positive effect that aboriginal people's identification to ecotourism impact would affect their attitude towards ecotourism development strategy (positive effect upon 0.71). 2. It had significantly positive effect that aboriginal people's attitude towards ecotourism development and management affect their cognition towards ecotourism development strategy (positive effect upon 0.59). 3. It had significant effect that aboriginal people's identification to ecotourism impact affected their cognition towards ecotourism development strategy (positive effect 0.82). 4. It was helpful and can improve economic income of aboriginal people to develop ecotourism strategic alliance. Based on this study, suggestions were proposed towards in aboriginal people, and tourism expansion department (including public and private). The suggestions included that help indigenous people create correct attitude towards ecotourism, to decrease every conflict (culture, economic, environment…) of ecotourism area, to communicate every ecotourism expansion strategy, and to establish ecotourism strategic alliance. Follow this, it would be benefit and helpful to Aboriginal people, environment, public department, and consumers.
期刊論文
1.黃躍雯、王鑫、黃宗成(20011200)。臺灣原住民部落發展生態旅遊的概念架構與實踐方針。國家公園學報,11(2),192-212。new window  延伸查詢new window
2.陳章波(2002)。生態旅遊地環境監測機制:動物生態監測。應用倫理環境通訊,24。new window  延伸查詢new window
3.吳忠宏、黃宗成、洪常明(20050900)。澎湖居民對生態旅遊知覺與發展生態旅遊態度關係之研究。戶外遊憩研究,18(3),1-30。new window  延伸查詢new window
學位論文
1.郭建池(1999)。阿里山地區原住民對其觀光發展衝擊認知與態度之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.永續生態旅遊協會(2001)。進入生態旅遊世界。  延伸查詢new window
2.交通部觀光局茂林國家風景區管理處(2002)。茂林國家風景區動植物生態資源調查手冊。  延伸查詢new window
3.交通部觀光局茂林國家風景區管理處(2002)。世外桃源百合祭成果報告。  延伸查詢new window
4.交通部觀光局茂林國家風景區管理處(2002)。桃源鄕溫泉發展細部規劃報告。  延伸查詢new window
5.交通部觀光局茂林國家風景區管理處(2002)。高屏山麓隘寮溪及荖濃溪水域--生態調查規劃報告。高雄縣。  延伸查詢new window
6.馬賴古麥(2003)。觀光客倍增計畫--原住民族觀光發展有可能嗎?。財團法人國家政策研究機金會。  延伸查詢new window
7.馬聰玲(2002)。中國生態旅遊現況課題與建議。  延伸查詢new window
8.陳錦煌(2001)。進入生態旅遊的世界--臺灣生態旅遊展望。社團法人中華民國永續生態旅遊協會。  延伸查詢new window
9.黃芳銘(2002)。結構方程式理論舆運用。臺北市:五南圖書出版公司。  延伸查詢new window
10.張華葆(1994)。社會心理學。臺北:三民書局。  延伸查詢new window
11.交通部觀光局(2002)。生態旅遊白皮書。臺北:交通部觀光局。  延伸查詢new window
12.張春興(1989)。張氏心理學辭典。臺北市:東華書局。  延伸查詢new window
 
 
 
 
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