| 期刊論文1. | 黃光玉(20060700)。說故事打造品牌:一個分析的架構。廣告學研究,26,1-26。 延伸查詢 | 2. | Bruce, D.(2001)。Me and my brands: How the stories of the brands we use contribute to our own personal stories。Marketing Magazine,106,30。 | 3. | Hendry, P. M.(2007)。The future of narrative。Qualitative Inquiry,13,487-498。 | 4. | Shankar, A., Elliott, R.,、Goulding, C.(2001)。Understanding consumption: Contribution from a narrative perspective。Journal of Marketing Management,17,429-453。 | 5. | Bruce, D(2001)。Storytelling wins hearts: Ten tips for creating captivating brandstories。Marketing Magazine,106,30。 | 圖書1. | de Chernatony, L.(2006)。From brand vision to brand evaluation: The strategic process of growing and strengthening brands。Oxford。 | 2. | 吳芝儀(2003)。敘事研究的方法論探討。質性研究方法與資料分析。嘉義縣:南華大學教育社會學研究所。 延伸查詢 | 3. | 羅哈‧切哈、保羅‧赫斯本、藍麗娟(2007)。亞洲名牌聖教 : 破解奢華爆炸的密碼。臺北:天下雜誌。 延伸查詢 | 4. | 華萊士.馬丁、伍曉明(2005)。當代敘事學。北京:北京大學出版社。 延伸查詢 | 5. | Fog, Klaus、Budtz, Christian、Yakaboylu, Baris(2005)。Storytelling: Branding in practice。Springer。 | 6. | 張美惠(譯); Hanlon, P.(2006)。品牌的七塊拼圖(Primal branding: Create zealots for your brand, your company, and yourfuture)。台北。 延伸查詢 | 7. | Kapferer, J. N.(2005)。The two business cultures of luxury brands。Brand culture。New York & London。 | 8. | Kelly, F. J., III,、Silverstein, B.(2005)。The breakaway brand: How great brands stand out。New York。 | 9. | Mathews, R.,、Wacker, W.(2008)。What’s your story: Storytelling to move market, audience, people, and brands。Upper Saddle River, NJ。 | 10. | Tungate, M.(2005)。Fashion brands: Branding style from Armani to Zara。London, UK:Kogan Page。 | 11. | Vincent, L.(2002)。Legendary brands: Unleashing the power of storytelling to create awinning market strategy。Chicago。 | 圖書論文1. | Escalas, Jennifer Edson(1998)。Advertising narratives: What are they and how do they work?。Representing Consumers: Voices, Views and Visions。Routledge & Kegan Paul。 | 2. | Thompson, A. B.(2003)。Brand positioning and brand creation。Brands and branding。New York:Bloomberg Press。 | |