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題名:精品珠寶品牌故事之比較:以Cartier、Chanel、Tiffany為例
書刊名:廣告學研究
作者:陳品妤黃光玉 引用關係
作者(外文):Chen, Irina Ping-yuHuang, Stacy Kuang-yu
出版日期:2009
卷期:31
頁次:頁1-34
主題關鍵詞:品牌敘事品牌故事精品故事行銷Brand narrativeBrand storyLuxury brandStory marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:30
  • 點閱點閱:86
期刊論文
1.黃光玉(20060700)。說故事打造品牌:一個分析的架構。廣告學研究,26,1-26。new window  延伸查詢new window
2.Bruce, D.(2001)。Me and my brands: How the stories of the brands we use contribute to our own personal stories。Marketing Magazine,106,30。  new window
3.Hendry, P. M.(2007)。The future of narrative。Qualitative Inquiry,13,487-498。  new window
4.Shankar, A., Elliott, R.,、Goulding, C.(2001)。Understanding consumption: Contribution from a narrative perspective。Journal of Marketing Management,17,429-453。  new window
5.Bruce, D(2001)。Storytelling wins hearts: Ten tips for creating captivating brandstories。Marketing Magazine,106,30。  new window
圖書
1.de Chernatony, L.(2006)。From brand vision to brand evaluation: The strategic process of growing and strengthening brands。Oxford。  new window
2.吳芝儀(2003)。敘事研究的方法論探討。質性研究方法與資料分析。嘉義縣:南華大學教育社會學研究所。  延伸查詢new window
3.羅哈‧切哈、保羅‧赫斯本、藍麗娟(2007)。亞洲名牌聖教 : 破解奢華爆炸的密碼。臺北:天下雜誌。  延伸查詢new window
4.華萊士.馬丁、伍曉明(2005)。當代敘事學。北京:北京大學出版社。  延伸查詢new window
5.Fog, Klaus、Budtz, Christian、Yakaboylu, Baris(2005)。Storytelling: Branding in practice。Springer。  new window
6.張美惠(譯); Hanlon, P.(2006)。品牌的七塊拼圖(Primal branding: Create zealots for your brand, your company, and yourfuture)。台北。  延伸查詢new window
7.Kapferer, J. N.(2005)。The two business cultures of luxury brands。Brand culture。New York & London。  new window
8.Kelly, F. J., III,、Silverstein, B.(2005)。The breakaway brand: How great brands stand out。New York。  new window
9.Mathews, R.,、Wacker, W.(2008)。What’s your story: Storytelling to move market, audience, people, and brands。Upper Saddle River, NJ。  new window
10.Tungate, M.(2005)。Fashion brands: Branding style from Armani to Zara。London, UK:Kogan Page。  new window
11.Vincent, L.(2002)。Legendary brands: Unleashing the power of storytelling to create awinning market strategy。Chicago。  new window
圖書論文
1.Escalas, Jennifer Edson(1998)。Advertising narratives: What are they and how do they work?。Representing Consumers: Voices, Views and Visions。Routledge & Kegan Paul。  new window
2.Thompson, A. B.(2003)。Brand positioning and brand creation。Brands and branding。New York:Bloomberg Press。  new window
 
 
 
 
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