Formosa Plastics Group, once a factory for plastic powder production, has kept operating and growing for half a century. Her "vertical integration" has become the soundest among those petrochemical groups with the same strategy in the world. The development and growth of Formosa Plastics Group has been a successful iconic case in Taiwan’s local enterprises. The Sixth Naphtha Cracking Project and the establishment of Formosa Plastics Petrochemical (FPP) were the key factors and the springboard of Formosa Plastics Group to achieve her diversification growth. However, except for Formosa Plastics Petrochemical Corp., there is a strong competitor, China petroleum Corp., (CPC) which has stayed at the same stream for a long time. FPP has to watch and consider the strategic move of CPC as she makes her business strategy. Besides CPC, FPP has also to consider the following factors such as the international petroleum price moves, her company image, the interests of gasoline retailers, and the interest of her company shareholder for making a proper strategy to guide the policies of retailing channel, retailing gasoline prices and the local or export sales decision. How can Formosa Plastics balance the interests of herself, her retailers and her shareholders? How can Formosa Plastics make decisions about oil prices? Under the various considerations on the interests of stakeholders and the environmental factors, the purpose of this case study is to discuss Formosa Plastics' competitive strategies and her future development.