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題名：遊憩涉入、遊憩動機、遊憩滿意度、及遊後行為關係之研究--以溯溪遊客為例
書刊名：休閒與遊憩研究
作者：李宗鴻 引用關係／鄭峰茂 引用關係
作者(外文)：Lee, Tsung-hung／Cheng, Feng-mao
出版日期：2009
卷期：3:1
頁次：頁111-137
主題關鍵詞：溯溪；滿意度；行為模式；Behavioral model；River tracing；Satisfaction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(11) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:71
  • 點閱點閱:36
本研究旨在探討溯溪旅遊遊客的人口統計變數的分布、遊憩特性、並建構及驗證溯溪旅遊之遊憩行爲模式。採自編的問卷進行研究，內容包括遊憩涉入、遊憩動機、遊憩滿意度、遊後行爲、及旅遊特性與遊客基本資料等五大項。從2006年5月至10月，計31個調查日，針對參與台南市野外育樂協會、小鬍子探索學校、和平潛水休閒溯溪等團體所舉辦的溯溪旅遊的遊客爲對象，進行問卷調查。計發放952份問卷，其中廢卷23份，實得有效問卷929份。將所收集的資料以SPSS 14.0進行統計分析與檢定，探討溯溪旅遊遊客之人口統計變數與旅遊特性等的分布情形，利用LISREL 8.70進行結構方程模式的實證研究，以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之因果關係進行估計。實證研究結果顯示，遊客的遊憩涉入顯著的直接影響遊憩滿意度，顯著的間接影響遊客的遊後行爲；遊客的遊憩動機顯著的直接影響遊憩滿意度，顯著的間接影響遊客的遊後行爲；遊客的滿意度顯著的直接影響遊客的遊後行爲。
This study assessed the river tracing behavioral model using latent variables of recreation involvement, recreation motivation, recreation satisfaction, and after-travel behavior, and elemental data of river tracing recreationists. Total of 952 questionnaires were administered from May to October 2006, 23 respondents were invalid owing to being incomplete, leaving a total of 929 usable questionnaires. The descriptive statistics socio-demographic was analyzed by SPSS 14.0 for Windows. The structural equation model was analyzed using LISREL 8.70 for Windows. All of the parameters were estimated by maximum likelihood estimation method. Empirical results indicated that recreation involvement significantly and directly affects the satisfaction and significantly and indirectly affects the after-travel behavior. Recreation motivation significantly and directly affectes the satisfaction and significantly and indirectly affects after-travel behavior. Satisfaction significantly and directly affects the after-travel behavior.
期刊論文
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5.Fielding, K.、Pearce, P. L.、Hughes, K.(1992)。Climbing Ayers Rock: Relating visitor motivation Houston perception and enjoyment。Journal of Tourism Studies，3(2)，49-57。  new window
6.Flavian, C.、Martinez, E.、Polo, Y.(2001)。Loyalty to grocery stores in the Spanish market of the 1990s。Journal of Retailing and Consumer Services，8，85-93。  new window
7.Green, B. C.、Chalip, L.(1998)。Antecedents and consequences of parental purchase decision involvement in youth sport。Leisure Sciences，20(2)，95-109。  new window
8.Lee, T. H.(2007)。Ecotourism behavioural model of forest recreation areas in Taiwan。International Forestry Review，9(3)，771-785。  new window
9.李宗鴻、鄭峰茂(20070600)。臺灣溯溪旅遊市場研究--溯溪企業之分析。休閒運動期刊，6，111-121。  延伸查詢new window
10.Bloch, P. H.、Richins, M. L.(1983)。Shopping without purchase: An investigation of consumer browsing behavior。Advances in Consumer Research，10(1)，389-393。  new window
11.Whisman, S. A.、Hollenhorst, S. J.(1998)。A path model of whitewater boating satisfaction on the Cheat River of West Virginia。Environmental Management，22(1)，109-117。  new window
12.Lee, T. H.(2006)。Assessing a river tracing behavioural model: A Taiwan example。Anatolia，17(2)，322-328。  new window
13.Cole, S. T.、Scott, D.(2004)。Examining the mediating role of experience quality in a model of tourist experiences。Journal of Travel and Tourism Marketing，16(1)，70-90。  new window
14.Hwang, S. N.、Lee, C.、Chen, H. J.(2005)。The Relationship among Tourists' Involvement, Place Attachment and Interpretation Satisfaction in Taiwan's National Parks。Tourism Management，26(2)，143-156。  new window
15.Lee, J.、Graefe, A. R.、Burns, R. C.(2007)。Examining the antecedents of destination loyalty in a forest setting。Leisure Sciences，29(5)，463-481。  new window
16.Havitz, Mark E.、Dimanche, Frederic(1997)。Leisure involvement revisited: Conceptual conundrums and measurement advances。Journal of Leisure Research，29(3)，245-278。  new window
17.Iwasaki, Y.、Havitz, M. E.(2004)。Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency。Journal of Leisure Research，36(1)，45-72。  new window
18.Kyle, G. T.、Graefe, A.、Manning, R.、Bacon, J.(2004)。Effect of activity involvement and place attachment on recreationists' perceptions of setting density。Journal of Leisure Research，36(2)，209-231。  new window
19.Wiley, C. G. E.、Shaw, S. M.、Havitz, M. E.(2000)。Men's and women's involvement in sports: An examination of the gendered aspects of leisure involvement。Leisure Sciences，22(1)，19-31。  new window
20.Havitz, M. E.、Dimanche, F.(1990)。Propositions for guiding the empirical testing of the involvement construct in recreational and tourist contexts。Leisure Sciences，12(2)，179-196。  new window
21.Driver, B. L.、Brown, P. J.(1975)。A Social-psychological Definition of Recreation Demand, with Implications for Recreation Resource Planning。Assessing Demand for Outdoor Recreation，12(8)，62-88。  new window
22.Oh, Heung Chul、Uysal, Muzaffer、Weaver, Pamela A.(1995)。Product Bundles and Market Segments Based on Travel Motivations: A Canonical Correlation Approach。International Journal of Hospitality Management，14(2)，123-137。  new window
23.Kim, S. S.、Scott, D.、Crompton, J. L.(1997)。An exploration of the relationships among social psychological involvement, behavioral involvement, commitment, and future intentions in the context of bird watching。Journal of Leisure Research，29(3)，320-341。  new window
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25.林俊昇(20050600)。不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例。戶外遊憩研究，18(2)，25-47。new window  延伸查詢new window
26.Bricker, K. S.、Kerstetter, D. L.(2000)。Level of specialization and place attachment: An exploratory study of whitewater recreationists。Leisure Sciences: An Interdisciplinary Journal，22(4)，233-257。  new window
27.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。  new window
28.Lee, J.、Graefe, A. R.、Burns, R. C.(2004)。Service Quality, Satisfaction, and Behavioral Intention among Forest Visitors。Journal of Travel & Tourism Marketing，17(1)，73-82。  new window
29.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
30.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
31.Dorfman, Peter W.(1979)。Measurement and Meaning of Recreation Satisfaction: A Case Study in Camping。Environment and Behavior，11(4)，483-510。  new window
32.McIntyre, N.(1989)。The personal meaning of participation: Enduring involvement。Journal of Leisure Research，21(2)，167-179。  new window
33.McIntyre, Norman、Pigram, John J.(1992)。Recreation specialization reexamined: The case of vehicle-based campers。Leisure Sciences，14(1)，3-15。  new window
34.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
35.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
36.Lee, C. K.、Lee, Y. K.、Wicks, B. E.(2004)。Segmentation of festival motivation by nationality and satisfaction。Tourism Management，25(1)，61-70。  new window
37.Fodness, D.(1994)。Measuring Tourist Motivation。Annals of Tourism Research，21(3)，555-581。  new window
38.鄭天明、李宗鴻(20060300)。旗山老街遊客遊憩行為模式之研究。真理觀光學報，4，79-98。new window  延伸查詢new window
39.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
40.Kyle, G. T.、Graefe, A. R.、Manning, R.、Bacon, J.(2003)。An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail。Journal of Leisure Research，35(3)，249-273。  new window
41.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。  new window
42.Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。  new window
43.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
圖書
1.林宗聖(2002)。溯溪的傳奇世界。臺北：人人出版社。  延伸查詢new window
2.McIntosh, Robert Woodrow、Goeldner, Charles R.(1977)。Tourism: Principles, Practices, Philosophies。Grid Publishing, Inc.。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
4.Manning, R. E.(1999)。Studies in outdoor recreation: Search and research for satisfaction。Corvallis, Oregon：Oregon State University Press。  new window
5.Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY：McGraw-Hill。  new window
6.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
7.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
8.Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。  new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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