The cross-strait sea transport has been on-going for over two decades since the Taiwan government officially allowed cross-strait visits to relatives in 1987. Cross-strait sea transport started earlier than air transport: the indirect cross-strait sea transport via a third location began in 1986. For years, the two governments across the strait have been driving forward policies for direct cross-strait sea transport and formulated different policies at different times, while direct cross-strait transport has been causing quite a controversy in the private sector. The highly expected direct cross-strait sea transport between China and Taiwan was not realized until the "Cross-strait Sea Transport Agreement" was signed by the two governments on November 4th, 2008. For a long time, the cross-strait sea transport was limited to only freight. There was a minimum level of passenger transport until direct cross-strait transport was officially allowed. As sea tourism emerged as a new travel alternative to air transport, cruise tourism, which enjoys aspects of "transport, tourism, hotel, restaurant, facilities, and activities", became a popular trend in Asia. Harbors of Shanghai, Hong Kong, and Keelung are now being developed to be the home ports for Asian cruises. Therefore, this study aims to observe and explore how cruise tourism at the three harbors mentioned above is developed and operated since cross-strait direct transport was officially allowed. This study combines research methods such as historic research, the literature reviews, and expert interviews. Concerning the development of direct passenger sea transport, this study first explores and clarifies the background issues on policies related to cross-strait direct transport, the navigation mode, and the controversies. Next, it compares cruise operations of the three major harbors in China, Hong Kong and Taiwan. Finally, the study proposes strategies for cruise tourism development in Taiwan after direct cross-strait transport by looking at the business development of passenger transport at Keelung Harbor and the broader vision of cultural tourism.