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題名：檢視臺灣電視產業模仿同形現象--以綜藝談話性節目為例
書刊名：廣播與電視
作者：吳品儀／李秀珠 引用關係
作者(外文)：Wu, Pin-yi／Li, Sarrina Shu-chu
出版日期：2011
卷期：33
頁次：頁63-88
主題關鍵詞：從眾式模仿；從型式模仿；從效式模仿；模仿同形理論；綜藝談話性節目；Mimetic isomorphism；Frequency-based imitation；Trait-based imitation；Outcome-based imitation；Variety show
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:23
  • 點閱點閱:140
「模仿同形」理論說明組織面對不確定性時，藉由模仿其他組織的策略，以降低競爭壓力。本研究根據模仿同形理論，針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現，這些節目間存有互相模仿的情形，節目會參照產業間普遍流行的策略，並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異，模仿程度和提出創新策略的程度也有所差別。
According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other's strategy. It holds that facing with the highly uncertainty, organizations would imitate other company's behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan's Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan's Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis.
期刊論文
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29.林綺雲(2002)。制度學派的理論反思：台灣教育組織的變革經驗。社會科學論叢，40，111-133。  延伸查詢new window
30.曾真真、何雍慶(2006)。產業層級及企業層級因素對併購活動之影響--以金融整合為例。中華管理評論，97-118。new window  延伸查詢new window
31.楊長林、黃榮華、梁曉芳(2008)。最適化電視節目排程之研究。廣播與電視，29，135-164。new window  延伸查詢new window
32.黃佑安、王秉鈞(1999)。台灣商業廣播電台模仿決策影響因素之研究。中華管理評論，2(7)，49-60。  延伸查詢new window
33.黃葳威、樊誌融(2004)。從跨組織模仿探析台灣廣播電台對數位化趨勢之因應。廣播與電視，22，47-78。  延伸查詢new window
34.關尚仁(1999)。看優質綜藝休閒有品質。廣電人，49，35-36。  延伸查詢new window
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41.Fernhaber, S. A.、Li, D.(2010)。The impact of interorganizational imitation on new venture international entry and performance。Entrepreneurship theory and practice，34(1)，1-30。  new window
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會議論文
1.沈慧聲、陳怡如(2003)。無線電視台綜藝節目評析：暴力與色情。中華傳播學會2003年會。  延伸查詢new window
2.周世豐(2004)。從競爭意涵解讀蘋果日報創刊前後國內三大日報在頭版版面上圖像之差異。  延伸查詢new window
3.李秀珠、王佩華、江靜之(1998)。巿場競爭與媒體表現之相關性研究。  延伸查詢new window
4.劉子琦、林恒伃(2007)。連鎖西式速食產業的「組織同形」現象與競爭關係之研究--以「必勝客 (Pizza Hut)」為例的個案分析49-74。  延伸查詢new window
研究報告
1.Bucho, A. A.(1991)。Institution, Isomorphism, and Homogeneity of Strategy。  new window
學位論文
1.劉怡靖(2007)。檢視電視產業市場結構與戲劇性節目內容多樣性之相關性：以台灣地區無線電視台為例(碩士論文)。國立交通大學。  延伸查詢new window
2.朱秋萍(2009)。檢視台灣電視產業之模仿同形：以台灣兒童電視頻道為例(碩士論文)。國立交通大學。  延伸查詢new window
3.彭玉賢(1999)。從區位理論探討網路購物與電視購物對台灣店鋪購物的影響--由消費者角度分析之(碩士論文)。國立交通大學。  延伸查詢new window
4.戴志璁(2007)。從網絡學習的觀點探討組織同形對創新能力之影響--以中小企業為例。國立中正大學。new window  延伸查詢new window
5.吳東穎(2004)。模仿行為與不確定性對海外投資影響之探討。暨南國際大學。  延伸查詢new window
6.王稚婷(2004)。多國籍企業海外據點設立之策略性考量因子--以我國銀行業為例。國立暨南國際大學。  延伸查詢new window
圖書
1.Wimmer, R. D.、Dominick, J. R.(1997)。Mass Media Research: An Introduction。Belmont, CA：Wadsworth Publishing Company。  new window
2.Kreitner, Robert、Kinicki, Angelo(2001)。Organizational Behavior。New York, NY：McGraw-Hill。  new window
3.Wimmer, Roger D.、Dominick, Joseph R.、黃振家、宗靜萍、林妙容、吳蕙芬、張書翎、錢俊豪(2003)。大眾媒體研究導論。臺北市：學富文化事業有限公司。  延伸查詢new window
4.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
5.張苙雲(1991)。組織社會學。台北。  延伸查詢new window
6.Hawley, A.(1968)。Human ecology. International encyclopedia of the Social Science。New York。  new window
7.Shin, W.、Chang, T. K.(2008)。Institutional environment and organizational practice: International advertising strategy and cross-national research, 1997-2006。  new window
其他
1.AGB Nielson(2010)。2010年5月號尼爾森媒體新知，http://www.slideshare.net/yesonline/201005-4358888。  new window
2.Tivo(2009)。綜藝節目獎--節目類型大風吹 益智風暴紅當道！，http://tivo.pixnet.net/blog/post/30070189。  延伸查詢new window
3.吳知賢(2002)。台灣電視綜藝節目內容的探討，http://old.npf.org.tw/PUBLICATION/EC/091/EC-B-091-046.htm。  延伸查詢new window
4.趙婧(2005)。解讀電視競爭中的模仿趨同，http://media.people.com.cn/BIG5/40628/3733056.html%E3%80%82。  延伸查詢new window
5.International Communication Association。Conference Papers。  new window
 
 
 
 
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