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題名:紐奧良旅遊目的地之意象分析
書刊名:戶外遊憩研究
作者:黃玉琴 引用關係曾永平 引用關係楊明青余岱珈
作者(外文):Huang, Yu-chinTseng, Yung-pingYang, Ming-chingYu, Tai-chia
出版日期:2012
卷期:25:3
頁次:頁31-58
主題關鍵詞:認知意象情感意象整體意象卡翠那風災天然災害Cognitive imageAffective imageHolistic imageHurricane KatrinaNatural disaster
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:100
  • 點閱點閱:57
目的地意象之建構對於遊客選擇旅遊目的地具有重要意義。而位於美國路易斯安那州的紐奧良在2005年歷經卡翠那風災後,政府便積極地重建遭受風災摧毀的負面形象。本研究除了探討遊客對紐奧良災後的意象組成外,亦依照有無實際到訪紐奧良的旅遊經驗與風災前後的旅遊經驗進行分析,藉此比較各組間不同的差異。本研究問卷回收有效問卷共239份。研究結果發現,情感意象比認知意象佔整體意象較大的比重。其認知意象中最為重要的是「觀光休閒活動」的意象構面,情感意象中最重要的是「愉快/不愉快」因素;另外,「有實際造訪過紐奧良」遊客的認知、情感與整體意象之評估評價皆高於「沒有造訪過紐奧良」者,顯示實際旅遊經驗在遊客形塑目的地意象時能夠提供較正面且具體的覺知評估。最後,風災後到訪遊客整體給予紐奧良在多元住宿選擇、購物環境、夜生活、文化吸引力、及吸引人的南方美食的認知意象具較高之評價;但對於海灘復原的程度、安全的顧慮、及城市街景的清潔問題,認為有改進的空間。
Destination image plays a crucial role in the tourists' destination selection process. For New Orleans, after being devastated by the Hurricane Katrina in 2005, its local government had worked hard to rebuild its' destination image. Besides measuring the touristic image of New Orleans, this study had also sought to differentiate the perceived image between visitors and non-visitors, and also between those who came before the disaster and those who came after the disaster. The findings revealed that the influence of the affective component on the overall image was more significant than the cognitive component; the most influential factor on cognitive image was "various leisure activities", as the "pleasant/unpleasant" factor had on the affective image; and the tourists who actually visited New Orleans rated the "cognitive", "affective" and "overall" images higher than the non-visitors. Study results showed the actual travel experience in New Orleans had enhanced its' image by providing positive evaluations during the image formation. Lastly, visitors reported higher scores on multiple choices of hotels, shopping environment, exciting nightlife and entertainment, cultural attractions, and appealing New Orleans' cuisine than their non-visitor counterparts. However, repeat visitors still concerned about coastal line recovery, crime issues, and standard hygiene and cleanliness of the city.
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學位論文
1.吳金源(2004)。花蓮旅遊目的地意象與旅遊意願關係之研究--以奇摩網站的旅遊社群使用者為例(碩士論文)。國立東華大學,花蓮縣。  延伸查詢new window
2.林宗賢(1996)。日月潭風景區旅遊意象及視覺景觀元素之研究(碩士論文)。東海大學。  延伸查詢new window
圖書
1.Lawson, F.、Baud-Bovy, M.(1977)。Tourism and recreational development: A handbook of physical planning。London:Architectural Press。  new window
2.Gunn, C. A.(1972)。Vacation scape: designing tourist regions。Austin, Texas:University of Texas。  new window
3.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
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9.Vaske, J. J.(2008)。Survey Research and Analysis: Applications in Park, Recreation, and Human Dimensions。State College, PA:Venture Publishing。  new window
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其他
1.New Orleans Tourism Marketing Corporation(2011)。New Orleans Tourism Marketing Corporation,http://www.neworleansonline.com/notmc/ aboutus.html, 2011/07/04。  new window
2.Oberman, M.(2006)。New Orleans tourism lags a year after Katrina. Terra Daily,http://www.terradaily.com/reports, 2006/07/17。  new window
圖書論文
1.Gartner, W. C.(1993)。Image formation process。The promotion of destination regions。New York, NY:Haworth。  new window
2.Hunt, J. D.(1971)。Image: A factor in tourism。Tourism Marketing and Management Handbook。Cambridge:Prentice Hall。  new window
 
 
 
 
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