The Korean movie 《Shiri》released in 1999was extremely popular and drew large Korean audiences. Thus, it became an important landmark in Korean film industry in the recent years. Since its outstanding success, the Korean film market share had been increased year by year; at the same time, the overseas exportation amount also arrived on the top in 2005. The pop culture that filled with nuance of “South Korean fad” has gained popularity worldwide. Many filmmakers showed their talent in the field of shooting. We could see their figures in the International Film Festivals with excellent movies. The mass media reported it as an amazing explosive grow up. However, good times never last. Even though the filmmakers made a protest, the government still announced that the screen quota system has to reduce from 146 days to 73 days in 2006. The main reason is the commercial relationship between America and Korea. The implementation of the policy results in negative growth of the amount of Korean movie audiences. The percentage was trending down to 50% or less in the recent years. Meanwhile, the overseas exportation amount had a crisis. The Hollywood movies occupy nearly 50% in the total box office income. America has been a serious rival to the Korean film industry. It seems that the glory of Korea does not exist anymore. Korea used to have a successful film industry. This article focuses on what are the Korean filmmakers taking to revive in this situation? We’re going to discuss this issue with two aspects: one is about the commercial and distribution, policy and creativity.