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題名:不同類型IPTV之市場競爭:從區位理論檢視PPStream、土豆網與Youtube之競爭
書刊名:中華傳播學刊
作者:黃品慈李秀珠 引用關係
作者(外文):Huang, Pin-tzuLi, Sarrina Shu-chu
出版日期:2013
卷期:24
頁次:頁207-241
主題關鍵詞:土豆網市場競爭區位理論PPStreamYouTubeTudouMarket competitionNiche theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:244
  • 點閱點閱:90
隨著數位匯流,網路電視應運而生,改變閱聽人的收視型態。有別於過去相關研究,本研究從產業分析的政策觀點進行,以閱聽人為主軸探討不同媒體的競爭優劣勢。此外,跳脫過去區位研究以比較新舊媒體的優劣為主,本研究以區位理論檢視PPStream、土豆網以及YouTube,此三種新興媒體之競爭優劣勢。採用網路問卷調查法,回收有效問卷1,702份。結果發現,YouTube在所有閱聽人滿足面向上偏向通才;PPStream在娛樂/情感性、節目完整性/收視流暢性資源相關面向傾向通才,其他兩個區位面向偏向專才;土豆網在互動性區位寬度大於PPStream,其他三個區位面向都低於兩者,故土豆網在資源使用上較偏向專才。整體而言,雖然YouTube在各種閱聽人資源面向有優勢,但競爭最激烈的為PPStream與土豆網,YouTube與土豆網則偏向互補。
As Internet technologies have developed, the popularity of Internet Protocol television (IPTV) has increased and the viewing behavior of the public has changed. In contrast to previous studies, we focused on the audience response to 3 new types of IPTV to analyze their competitiveness in the Taiwanese television market. Using the niche theory as a theoretical framework, we investigated the competition among 3 types of IPTV: PPStream, Tudou, and YouTube. An online survey was used to collect data for this study and 1,702 valid questionnaires were obtained. The data analysis shows that YouTube occupies the top position in terms of niche breadth, niche overlap, and competitive superiority. However, strong competition exists between PPStream and Tudou.
期刊論文
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12.Li, S. C. S.(2001)。New media and market competition: A niche analysis of television news, electronic news, and newspaper news in Taiwan。Journal of Broadcasting and Electronic Media,45,259-276。  new window
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15.Randle, Q.(2003)。Gratification niches of monthly print magazines and the World Wide Web among a group of special-interest magazine subscribers。Journal of Computer-Mediated Communication,8(4),1-25。  new window
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17.Williams, P.、Nicholas, D.、Rowlands, I.(2010)。The attitudes and behaviours of illegal downloaders。Aslib Proceedings,62(3),283-301。  new window
18.Dimmick, John、Chen, Yan、Li, Zhan(2004)。Competition between the Internet and traditional news media: The gratification-opportunities niche dimension。The Journal of Media Economics,17(1),19-33。  new window
19.Dimmick, J.、Kline, S.、Stafford, L.(2000)。The gratification niches of personal e-mail and the telephone。Communication Research,27(2),227-248。  new window
20.張紹勳(20000500)。網際網路行銷之成功模式。中華管理評論,3(2),17-38。  延伸查詢new window
21.Kayany, J. M.、Yelsma, P.(2000)。Displacement effects of online media in the socio-technical contexts of households。Journal of Broadcasting and Electronic Media,44(2),215-229。  new window
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研究報告
1.工業技術研究院(2006)。IPTV新興商業模式與管理之研究期末報告。臺北市:工業技術研究院。  延伸查詢new window
學位論文
1.江靜之(1998)。從「利基理論」探討衛星/有線電視對無線電視之影響(碩士論文)。輔仁大學。  延伸查詢new window
2.吳文俊(2004)。從區位理論探討我國數位有線電視頻道規劃與使用者滿意度(碩士論文)。世新大學。  延伸查詢new window
圖書
1.資策會(2011)。2011-2012臺灣數位生活型態與消費趨勢報告:萬人大調查。臺北市:資策會產業情報研究所。  延伸查詢new window
2.Dimmick, John W.(2003)。Media competition and coexistence: The theory of the niche。Lawrence Erlbaum Associates。  new window
3.Hannan, M. T.、Freeman, J.(1989)。Organization ecology。Cambridge, MA:Harvard University Press。  new window
4.劉幼琍(1994)。有線電視經營管理與頻道規劃策略。台北:正中書局。new window  延伸查詢new window
5.翁秀琪(1992)。大眾傳播理論與實證。台北:三民書局。new window  延伸查詢new window
6.黃芳銘(2006)。結構方程模式:理論與應用。五南。  延伸查詢new window
7.Zelezny, J. D.(2004)。Communications law: liberties, restraints, and the modern media。Belmont, CA:Wadsworth。  new window
其他
1.PPS(2010)。PPStream 繁體中文:免費網路電視,http://freesoft.tw/?tag=pps-%E7%B9%81%E9%AB%94%E4%B8%AD%E6%96%87%E7%B6%B2%E8%B7%AF%E9%9B%BB%E8%A6%96, 2010/08/11。  new window
2.土豆網(20050415)。公司簡介,http://www.tudou.com/about/cn/, 2005/04/15。  new window
3.工商時報(20100905)。網路電視市場 熱到最高點,http://blog.udn.com/maven111402/4396802, 2011/07/02。  延伸查詢new window
4.第一調查網(2012)。youtube簡介,http://www.99cash.org/12/1433.html, 2012/04/02。  new window
5.葉君遠,楊起鳳(20111207)。打破電視疆界 大陸視頻網站崛起:強調即播、互動、原創 每集製作費超過百萬 庾澄慶等臺灣藝人都被延攬。  延伸查詢new window
6.新浪科技(2011)。土豆網推出網絡電視平臺Channel豆,http://tech.sina.com.cn/i/2011-12-02/14366415438.shtml, 2011/12/02。  延伸查詢new window
7.數位閱聽人研究群(2011)。大學生上網「瘋」什麼?,http://www.brain.com.tw/news/newscontent.aspx?ID=15835, 2011/12/13。  延伸查詢new window
圖書論文
1.Dimmick, J. W.、Rothenbuhler, E. W.(1984)。Competitive displacement in the communication industries: New media in old environment。The new media: Communication, research and technology。Sage。  new window
2.Dimmick, J.(1993)。Ecology, economics and gratification utilities。Media economics。Lawrence Erlbaum Associates。  new window
 
 
 
 
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