Perceptual time is coming, consumers are more and more respecting for the goods can be bring what they can get emotion experiences. With the development of time changed, coffee workers combined the intention and clever, and that made the coffee which with looking good, smelling good and tasting good transfer to an art suddenly, and bring more additional value for coffee. This research was discussed by watching with the vision, at first, to analyze the emotional vocabularies. The result of this research was got four perceptual factors which was wonderful, emotional, charm and freedom respectively by analyzing factors. Secondly, opinions of this research, people interpret difference in emotional vocabularies because of different from the background of life. So this research also makes difference analysis to statistic demography variables and perceptual vocabulary. At first, through testing of the gender to get that, to men and women, the feeling multi-level, happy, unique and graceful are obvious different. Secondly, through testing of the background of going to school also got that interpreted the perceptual vocabularies which abundant, unique, graceful, design, leisurely was apparently different by different backgrounds. Thirdly, people interpreted the perceptual vocabularies which art, multi-level, quality, abundant was apparently different by difference from education degrees. Finally, the difference from professional fields also made that people interpreted the perceptual vocabularies which intention, graceful, design, leisurely was apparently different. This research hopes to promote the competitive power of the commodities, and link aesthetics culture of life, cause it to be respected and keep developing.