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題名：由社會網絡理論與交易成本理論探討大學生的關係學習
書刊名：高等教育
作者：丁學勤 引用關係／許家瑞
作者(外文)：Ting, Shueh-chin／Shiu, Jia-ruei
出版日期：2013
卷期：8:2
頁次：頁49-78
主題關鍵詞：交易成本；社會網絡；關係資本；關係學習；Transaction cost；Social network；Relational capital；Relationship learning
原始連結：連回原系統網址new window
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  • 共同引用共同引用:45
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本研究由社會網絡理論與交易成本理論的觀點，探討大學生的關係學習。社會網絡分為結構性與聯繫性，交易成本理論中有資產專屬性與不確定性兩個重要概念，據此本研究以結構性社會網絡、聯繫性社會網絡、資產專屬性與不確定性四個變數為自變數，加上關係資本為中介變項，關係學習為依變數，進行實證研究。本研究發現，大學生之聯繫性社會網絡、資產專屬性與不確定性會影響關係資本，進而影響關係學習，但結構性社會網絡無法增加關係資本，也無法促進關係學習，僅有資產專屬性對關係學習有直接影響。最後，本研究對大學生關係學習的未來研究與管理策略提供一些建議。
According to the views of social network theory and transaction cost theory, this study explores undergraduates’ relationship learning. Social network has two kinds of structural and relational network. Transaction cost theory has two important concepts of asset specificity and uncertainty. This study uses the four variables of structural social network and relational social network, asset specificity and uncertainty as independent variables, adding to relational capital as a mediator and relationship learning as a dependent variable, to conduct an empirical study. This study finds that undergraduates’ relational social network, asset specificity and uncertainty influence relational capital, and further influence relationship learning. However, structural social network can not increase relational capital and also can not promote relationship learning. In addition, only asset specificity can directly influence relationship learning. Finally, this study proposes some suggestions for future research and managerial strategy of undergraduates’ relationship learning.
期刊論文
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9.謝宜君、方世榮、彭彥群(20080400)。關係學習、關係記憶及組織學習能力之研究。管理與系統，15(2)，287-321。new window  延伸查詢new window
10.Li, Ling-yee(2006)。Relationship Learning at Trade Shows: Its Antecedents and Consequences。Industrial Marketing Management，35(2)，166-177。  new window
11.de Clercq, Dirk、Sapienza, Harry J.(2006)。Effects of Relational Capital and Commitment on Venture Capitalists' Perception of Portfolio Company Performance。Journal of Business Venturing，21(3)，326-347。  new window
12.David, Robert J.、Han, Shin-Kap(2004)。A Systematic Assessment of the Empirical Support for Transaction Cost Economics。Strategic Management Journal，25(1)，39-58。  new window
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19.丁學勤(20080400)。零售商承諾量表的發展與驗證。管理學報，25(2)，195-220。new window  延伸查詢new window
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24.Coase, Ronald H.(1937)。The Nature of the Firm。Economica，4(16)，386-405。  new window
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29.Mohr, J. J.、Sengupta, S.(2002)。Managing the Paradox of Inter-firm Learning: The Role of Governance Mechanisms。Journal of Business and Industrial Marketing，17(4)，282-301。  new window
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會議論文
1.朱素玥、方文昌(200811)。關係信任與關係學習對關係績效影響之研究：結合交易成本理論與社會交換理論觀點。2008服務創新與應用研討會。臺北。  延伸查詢new window
2.李淑芳、蔡源成、楊順評、許曉美(2009)。網路旅遊部落格資訊品質、關係學習、部落客知識管理能力與網路口碑關聯之研究。2009第三屆管理學術與實務研討會，僑光技術學院 。臺中市。  延伸查詢new window
3.楊文山、畢雯(2009)。身心障礙者勞動狀況暨決定因素--以臺灣地區爲例。2009第九屆臺灣社會福利學會「健康、照護、工作與退休--新興社會風險與弱勢關懷」學術研討會。臺北。  延伸查詢new window
學位論文
1.黃政致(2008)。高科技產業人力資本與組織績效關聯性:結構資本與關係資本之中介效果(碩士論文)。淡江大學，新北市。  延伸查詢new window
2.陳佩芬(2007)。從社會交換理論及交易成本理論探討教師教科書再購意願之研究(碩士論文)。國立臺南大學，臺南市。  延伸查詢new window
3.許雄傑(2007)。臺灣中小企業主創業機會辨識對創業績效影響之研究--先前知識、警覺性與社會網絡之干擾效果(碩士論文)。國立體育學院，桃園縣。  延伸查詢new window
圖書
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3.Creswell, J. W.(2005)。Educational research: Planning, conducting, and evaluating quantitative and qualitative research。Upper Saddle River, NJ：Merrill Prentice Hall。  new window
4.Joreskog, K. G.、Sorbom, D.(1989)。LJSREL-7 User's Reference Guide。Mooresville, IN：Scientific Software。  new window
5.Knoke, David、Kuklinski, James H.(1982)。Network analysis: Basic concepts。Sage Publications Ltd.。  new window
6.Parsons, Talcott(1960)。Structure and process in modern society。New York, NY：Free Press。  new window
7.Kilduff, Martin、Tsai, Wenpin(2003)。Social networks and organizations。Sage Publications。  new window
8.林南(2001)。Social Capital: A Theory of Social Structure and Action。Cambridge University Press。  new window
9.Coleman, James Samuel(1990)。Foundations of Social Theory。Cambridge, Massachusetts：Harvard University Press。  new window
10.陳正昌、程炳林、陳新豐、劉子鍵(2009)。多變量分析方法：統計軟體應用。五南。  延伸查詢new window
11.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd：Free Press。  new window
 
 
 
 
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