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題名:消費者參與網路社群活動對購買意願之影響--以品牌認同為中介變數的探討
書刊名:興國學報
作者:黃美華黃鵬飛 引用關係
作者(外文):Huang, Mei-huaHuang, Perng-fei
出版日期:2014
卷期:15
頁次:頁1-14
主題關鍵詞:網路社群活動活動重要性互動性品牌認同購買意願Online community activitiesSelf-centralityInteractivityBrand identificationPurchase intention
原始連結:連回原系統網址new window
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  • 點閱點閱:40
期刊論文
1.Belk, Russell W.(1988)。Possession and the Extended Self。Journal of Consumer Research,15(2),139-168。  new window
2.尤家旺(20040400)。職業棒球運動之觀賞行為探討。休閒運動期刊,3,3-10。  延伸查詢new window
3.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawer, Alan、Wood, Stacey(1997)。Interactivity Home Shopping: Consumer, Retailer, And Manufacturer Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。  new window
4.Hughes, Douglas E.、Ahearne, Michael(2010)。Energizing the Reseller’s Sales Force: The Power of Brand Identification。Journal of Marketing,74(7),81-96。  new window
5.Hickman, Thomas M.、Katherine, E. L.(2010)。The halo effect of goodwill sponsorship versus the pitchfork effect of supporting the enemy。Journal of Sponsorship,3(3),265-276。  new window
6.Jee, J.、Lee, W.(2002)。Antecedents and Consequences of Perceived Interactivity: An Exploratory Study。Journal of interactive Advertising,3(1)。  new window
7.MacKenzie, S. B.、Lutz, R. J.(1989)。An Empirical Examination of The Structure Antecedents of Attitude toward The Ad in an Advertising Protesting Context。Journal of Marketing,53(2),48-65。  new window
8.Moffitt, L. C.(1999)。A complex System Named Community。Journal of the Community Development Society,30(2),232-242。  new window
9.Schouten, John W.、McAlexander, James H.(1995)。Subcultures of Consumption: An Ethnography of New Bikers。Journal of Consumer Research,22(1),43-61。  new window
10.Sung, Yongjun、Kim, Yoojung、Kwon, Ohyoon、Moon, Jangho(2010)。An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites。Journal of Global Marketing,23(5),430-445。  new window
11.Tajfel, H.(1978)。Interindividual behavior and intergroup behavior。Differentiation between Social Groups: Studies in the Social Psychology of Intergroup Behavior,27-60。  new window
12.Wahid, Nabsiah Abdul、Ahmed, Methaq(2011)。The Effect of Attitude toward Advertisement on Yemeni Female Consumers' Attitude toward Brand and Purchase Intention。Global Business and Management Research: An International Journal,3(1),21-29。  new window
13.Lings, Ian N.、Owen, Kate M.(2007)。Buying a sponsor’s brand: the role of affective commitment to the sponsored team。Journal of Marketing Management,23(5/6),483-496。  new window
14.Ellemers, N.、Kortekaas, P.、Ouwerkerk, J. W.(1999)。Self-categorization, commitment to the group and group self-esteem as related but distinct aspects of social identity。European Journal of Social Psychology,29(2/3),371-389。  new window
15.Fisher, Robert J.(1998)。Group-Derived Consumption: The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team。Advances in Consumer Research,25(1),283-288。  new window
16.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
17.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
18.Bruner, Gordon C. II、Kumar, Anand(2000)。Web commercials and advertising hierarchy of effects。Journal of Advertising Research,40(1/2),35-42。  new window
19.Papacharissi, Zizi、Rubin, Alan M.(2000)。Predictors of Internet use。Journal of Broadcasting & Electronic Media,44(2),175-196。  new window
20.Madrigal, Robert(1995)。Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance。Journal of Leisure Research, of Leisure Research,27(3),205-227。  new window
21.Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal,17(3),252-264。  new window
22.Sutton, W. A.、McDonald, M. A.、Milne, G. R.、Cimperman, J.(1997)。Creating and fostering fan identification in professional sports。Sport Marketing Quarterly,6(1),15-22。  new window
23.Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research,18(3),318-332。  new window
24.Wann, Daniel L.、Branscombe, Nyla R.(1993)。Sports Fans: Measuring degree of identification with their team。International Journal of Sport Psychology,24(1),1-17。  new window
25.Cornwell, T. Bettina、Coote, Leonard V.(2005)。Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent。Journal of Business Research,58(3),268-276。  new window
26.Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research,37(3),59-66。  new window
27.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
28.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
29.Allen, N. J.、Meyer, J. P.(1996)。Affective, continuance, and normative commitment to the organization: An examination of construct validity。Journal of Vocational Behavior,49(3),252-276。  new window
30.Bagozzi, Richard P.、Dholakia, Utpal M.(2002)。Intentional Social Action in Virtual Communities。Journal of Interactive Marketing,16(2),2-21。  new window
31.Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research,11(1),581-592。  new window
32.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
33.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。  new window
34.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
35.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
36.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
37.Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology,39(4),555-577。  new window
會議論文
1.Cho, C.-H.、Leckenby, J. D.(1999)。Interactivity as a Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising。The Proceedings of the American Academy of Advertising,University of Texas 。Austin:University of Texas。  new window
2.Yoo, C. Y.、Stout, P. A.(2001)。Factors Affecting Users' Interactivity with the Web Site and the Consequences of Users' Interactivity。2001 Conference of the American Academy of Advertising,53-61。  new window
研究報告
1.資策會(2012)。我國網際網路用戶數調查。  延伸查詢new window
圖書
1.林傑斌、林川雄、劉明德、飛捷工作室(2005)。SPSS12統計建模與應用實務。台北:博碩文化股份有限公司。  延伸查詢new window
2.Dholakia, J. W.、Bagozzi, V. M.(2001)。Digital marketing: Global strategies from the world's leading experts。New York:Wiley。  new window
3.Solomon, Michael R.(2013)。Consumer Behavior: Buying, Having, & Being。Upper Saddle River,NJ:Prentice-Hall, Inc。  new window
4.Rheingold, Howard(1993)。The virtual community: homesteading on the electronic frontier。New York:Harper Perennial。  new window
5.Laaksonen, Pirjo(1994)。Consumer Involvement: Concepts and Research。Routledge。  new window
6.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
7.Welsch, Roy E.、Kuh, Edwin、Belsley, David A.(1980)。Regression Diagnostics: Identifying Influential Data and Source of Collinearity。New York, NY:John Wiley and Sons。  new window
8.Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。  new window
9.邱皓政(2000)。社會與行為科學的量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
10.Katz, Daniel、Kahn, Robert L. Jr.(1966)。The Social Psychology of Organizations。John Wiley & Sons, Inc.。  new window
11.Kotler, Philip、Keller, Kevin Lane(2012)。Marketing Management。Pearson Education。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Long, K.、Spears, R.(1997)。The self-esteem hypothesis revisited: Differentiation and the disaffected。The social psychology of stereotyping and group life。Oxford:Blackwell Publishing。  new window
2.Zillman, D.、Paulus, P. B.(1993)。Spectators: Reactions to Sport Events and Effects on Athletic Performance。Handbook of Research on Sport Psychology。Toronto:Macmillan Publishing Company。  new window
3.Lastovicka, J. L.、Gardner, D. M.(1978)。Components of Involvement。Attitude Research Plays for High Stakes。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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