In 2007, the Bantaoyao the Cochin Jiannian technology park was selected by the creative life industries to re-design the traditional pottery craft business and create a new focal-point from its own original characteristics. So, the general public will have a new feeling about pottery. In this study combining the in-depth interviews with tourists' questionnaire analysis and marketing strategy of the research board Tao, the results are shown as follows: Product strategy: combination of creativity and innovation will bring visitors the multi-sensory experience; Pricing strategy: admission tickets can be used to cover other expanses inside the park to stimulate tourist spending again; Location/channel strategy: install the clear signs to guide the visitors inside the park, and set up an Internet sales platform; Promotion strategy: leverage media resources to create the media exposure of the park by promoting cultural events, live demonstrations of pottery master for the brand awareness to increase visitors' loyalty; Personnel policy: enhance staff training to provide the professional image, satisfactory service to the visitors. Improve guided hand-out to explain capacity to the visitors; Cooperative relations strategy: corporate with the neighboring community to utilize the available resources, design packaged tours and other attractions of the board Tau Tsuen to promote the development of local industries; Packaging strategy: provide better package design for the product to enhance the value of the goods; Planning strategy: promote cultural creativity and local specialized industry to attract tourists in order to create more innovative work and sustainable management. In this study of the cultural and creative industries, the marketing strategy is analyzed to attract more crowds in order to activate local industry, and develop some new business opportunities. Its purpose is to provide the related industries as a reference for their operation.