許多社區選擇以活動辦理促進在地發展，帶動地方活絡與繁榮，主要是藉由在地觀光活動帶來經濟效益，提升社區觀光發展的價值，當地方產業活動積極推動時，鮮少考量參與者對於社區文化產業活動的需求性。有鑑於此，為瞭解社區文化活動的參與者情感需求，本研究邀請五位曾多次參與社區文化活動或活動設計的受測者，以 KJ法歸納出參與者在社區文化活動設計的接觸點及情感經驗，來探討參與者對於社區文化活動的情感影響，以期作為未來社區文化活動設計開發之依據。研究結果包含三部分： 1. 活動前、中及後的參與者情感經驗，有個人慾望、外在因素、口腹之慾、五感體驗、環境體驗、文化學習、人際交誼及活動意義等八項要素； 2. 以人文地景產分析參與者情感經驗，分別為人際互動交誼、人文歷史學習、地方特質認同、五感情感創造及地方情感營造； 3. 以社區文化活動設計類型可分類出「單一社區且為創新文化活動」、「鄉鎮跨區且為創新文化活動」及「鄉鎮跨區且為傳統祭儀活動」等三種類型，單一社區 /創新文化活動著重於深入在地、情感認同；鄉鎮跨區 /創新文化活動著重於產業多元、創新體驗；鄉鎮跨區 /傳統祭儀活動則著重於認識祭儀、平安同感。

Many communities focused on local industry activities to advance local development that could be intrigued local flourish. The main point is that can raise economic effects from tourist activities to promote the value of community tourism. Research which has empirically documented the requirement of community cultural activities by participants is scant. Therefore, in order to find out emotional requirements of participants in community cultural activities, this study used KJ Method to gather the emotional experiences and point of design of community cultural activities. In the research, the subjects were a high level of involvement in community cultural activities who discussed emotional requirements of participants in different community cultural activities repeatedly to generalize the emotional influence of community cultural activities. The purpose of the study is to create the base of community cultural activities with emotion-centered design to promote the development of sustainable community. The result of this study included in three parts. The first part is showed the participants with emotional experiences in before activities, in the activities, and after activities that there are eight factors: personal desires, external factor, appetites, five-sense experiences, environment experience, learning in culture, interpersonal communication, and meanings of activity. The second part is discussed on people, culture, land, sight, and production to analyze in participants with emotional experiences that there are interpersonal communions, cultural and historical study, places identity, structure of the five senses, and structure of local emotion. The third parts is three types of community cultural activities, “single community and innovative cultural activities”, “multi-communities and innovative cultural activities”, “multi-communities and traditional sacrament”. “Single community and innovative cultural activities” are emphasized in people involvement, and local emotional identification. “Multi-communities and innovative cultural activities” are emphasized in diverse industries, innovative experience. “Multi-communities and traditional sacrament” are emphasized in recognizing rituals, and participants attachment for beliefs and peace.