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題名：屏東縣高中生觀賞林書豪行為模式之研究--計畫行為理論驗證
書刊名：運動教練科學
作者：徐茂洲 引用關係／顏漢平
作者(外文)：Hsu, Mao-chou／Yen, Han-ping
出版日期：2015
卷期：39
頁次：頁23-48
主題關鍵詞：結構方程模式；多群組比較；交叉效度；Structural equation modeling；SEM；Multi-group analysis；Cross validation
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:321
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本研究目的以計畫行為理論來驗證屏東縣高中生參與觀賞美國籃球聯盟林書豪球賽者之行為模式。同時文中探討態度、主觀規範、行為控制知覺與行為傾向的因果模式。研究對象為屏東縣完全中學的高中部學生。採立意抽樣方式針對高中生發放問卷，正試抽取樣本不同年度（2012年與2013年）各300名高中學生。本研究以問卷調查方式，進行資料處理及描述性統計，以「觀賞林書豪行為模式問卷」來進行調查，並以結構方程模式（SEM）分析不同年度（2012年與2013年）所調查的高中生樣本資料做多群組分析，驗證這兩群樣本的研究模式的效度延展性。研究結果：潛在變項的具有收斂效度與區別效度，將具有可接受的適配度。態度顯著影響行為意圖、主觀規範顯著影響行為意圖、知覺行為控制顯著影響行為意圖，2012與2013模式具有一致性。根據研究結果提出運用公益廣告模式，以國內職籃球員為主角，宣導運動觀賞作為平常生活休閒的選擇；塑造運動明星吸引國人喜愛觀賞職籃比賽，進而支持球隊。運用林書豪精彩球賽畫面、「林來瘋電影」紀錄片、美國新聞節目「60分鐘」等，讓喜愛籃球的年輕選手可以從中學習。以上相關建議，提供政府單位及業界參考。
This study aims to employ theory of planned behavior to examine the behavior patterns of the high school students who watched the American Basketball League NBA game with Jeremy Lin. This research attempted to examine the model that illustrating the effects of Attitude (AT), Subjective Norm (SN), and Perceived Behavioral Control (PBC) on the Behavior Intention (BI) of the senior high school students who watched the American Basketball League NBA game with Jeremy Lin. The subjects were senior high school students who completed secondary school in Ping-tung County. The purposive sampling questionnaire for high school students was for the years 2012 and 2013 sample of 300 high school students. A structural questionnaire method was used to collect data for data analysis and descriptive statistics. The cause and effect relationships within the model were examined using the structural equation modeling explored for the years 2012 and 2013. To test multi-group analysis by these two group samples, results: latent variables with convergent validity and discriminant validity have an acceptable goodness of fit. Attitudes significantly affect behavioral intentions; subjective norms significantly affect behavioral intention; perceived behavioral control significantly affects behavioral intention. the consistency between the study in 2012 and 2013. According to the findings of the TPBs model applied to the domestic Professional Basketball Association as the subject, they advocate casual sports watching as ordinary entertainment choices, in order to guide sports stars to attract the domestic fans to their favorite professional basketball players, and then support, watch and view the team competition. What's more, it advocates broadcasting Lin's activities in Taiwan, his wonderful tournaments and documentary, and also ＂Lin crazy movie,＂ as well as American news program 60 Minutes; as a result, young basketball players can learn from such information. These research were provided to the government agencies and industry as reference.
Other
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期刊論文
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2.林東興、薛堯舜、徐欽賢(20070600)。職棒明星態度量表編製之探討。嘉大體育健康休閒，6(1)，181-190。new window  延伸查詢new window
3.Laverie, D. A.(1998)。Motivation for ongoing participation in a fitness activity。Leisure Sciences，20，277-302。  new window
4.徐茂洲、顏漢平(2013)。高中生觀賞NBA林書豪球賽者之行為模式之研究。International Journal of LISREL，6(1)，24-56。  延伸查詢new window
5.Cohen, A.、Avrahami, A.(2005)。Soccer fans' motivation as a predictor of participation in soccer-related activities: An empirical examination in Israel。Social behavior and personality，33(5)，419-434。  new window
6.徐茂洲(20130300)。第三屆世界棒球經典賽觀眾觀賞行為模式之研究：以臺灣臺中洲際棒球場賽事為例。臺灣體育運動管理學報，13(1)，81-107。new window  延伸查詢new window
7.王曉東(2009)。NBA國際化傳播現況及策略研究。廣州體育學院學報，29(1)，38-41。  延伸查詢new window
8.林如瀚、陳忠誠(20010600)。國內籃球運動的難為與作為。大專體育，54，1-4。new window  延伸查詢new window
9.徐茂洲(20091200)。職棒運動觀賞者對運動彩券行銷組合活動、類型與購買意願之研究。運動休閒管理學報，6(2)，35-52。new window  延伸查詢new window
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12.黃恆祥(20070800)。臺灣SBL超級籃球聯賽觀賞之研究。臺灣體育運動管理學報，5，365-382。new window  延伸查詢new window
13.Hausenblas, H. A.、Carron, A. V.、Mack, D. E.(1997)。Application of the theory of reasoned action and planned behavior to exercise behavior: A meta-analysis。Journal of Sport and Exercise Psychology，19(1)，36-51。  new window
14.Robinson, M. J.、Trail, G. T.(2005)。Relationships among spectator gender, motives, points of attachment, and sport preference。Journal of Sport Management，19(1)，58-80。  new window
15.余泰魁、李能慧、吳桂森(20051200)。金門觀光客旅遊行為意向實證研究--線性結構模式之交叉效度驗證。觀光研究學報，11(4)，355-384。new window  延伸查詢new window
16.張家銘、李一民、邱思慈(20071200)。運動賽會之運動觀光客參與行為模式之複核效度驗證。大專體育學刊，9(4)，85-98。new window  延伸查詢new window
17.Cliff, N.(1983)。Some cautions concerning the application of causal modeling methods。Multivariate Behavioral Research，18，115-126。  new window
18.林千源(19990400)。宏國職業籃球隊觀賞者行為之研究。大專體育，42，116-121。new window  延伸查詢new window
19.Ajzen, Icek(2001)。Nature and Operation of Attitudes。Annual Review Psychology，52(1)，27-58。  new window
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21.余泰魁、李能慧(20011200)。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究，14(4)，51-76。new window  延伸查詢new window
22.Breckler, S. J.(1990)。Applications of covariance structure modeling in psychology: Cause for concern?。Psychological Bulletin，107(2)，260-273。  new window
23.Mansfeld, Yoel(1992)。From Motivation to Actual Travel。Annals of Tourism Research，19(3)，399-419。  new window
24.徐茂洲、潘豐泉、黃茜梅(20110600)。綠島水域運動觀光客之行為研究--計畫行為理論驗證。臺灣體育運動管理學報，11(2)，85-107。new window  延伸查詢new window
25.林錫波(20090600)。以計畫行為理論及階段行為改變模式探討大學生在中華職棒之觀賞意圖。大專體育學刊，11(2)，57-68。new window  延伸查詢new window
26.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behaviour and intentions to attend a sport event。Sport Management Review，6(2)，127-145。  new window
27.張孝銘、高俊雄(20020300)。影響職棒比賽觀賞人數之因素研究--以中部地區球迷為例。體育學報，32，87-97。new window  延伸查詢new window
28.Kleine, Robert E. III、Kleine, Susan Schultz、Kernan, Jerome B.(1993)。Mundane Consumption and the Self: A Social-Identity Perspective。Journal of Consumer Psychology，2(3)，209-235。  new window
29.許建民(20061200)。職棒比賽現場觀賞行為意圖之研究--計畫行為理論之應用。國立體育學院論叢，17(4)，11-24。new window  延伸查詢new window
30.駱碧蓮、施致平(20120600)。中華職棒虛擬社群參與行為意圖模式之研究。體育學報，45(2)，113-125。new window  延伸查詢new window
31.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intentions and behavior: An application of the theory of planned behavior。Leisure Sciences，23(3)，165-178。  new window
32.Reisinger, Yvette、Turner, Lindsay(1999)。Structural Equation Modeling with LISREL: Application in Tourism。Tourism Management，20(1)，71-88。  new window
33.Kalafatis, Stavros P.、Pollard, Michael、East, Robert、Tsogas, Markos H.(1999)。Green Marketing and Ajzen's Theory of Planned Behaviour: A Cross-Market Examination。Journal of Consumer Marketing，16(5)，441-460。  new window
34.余泰魁(20061200)。認知型態與網路教學課程採用行為意向之實證研究。教育與心理研究，29(4)，687-717。new window  延伸查詢new window
35.Little, Todd D.(1997)。Mean and Covariance Structures (MACS) Analyses of Cross-Cultural Data: Practical and Theoretical Issues。Multivariate Behavioral Research，32(1)，53-76。  new window
36.Bollen, Kenneth A.、Stine, Robert A.(1992)。Bootstrapping goodness-of-fit measures in structural equation models。Sociological Methods & Research，21(2)，205-229。  new window
37.呂宛蓁、鄭志富(20080900)。職棒觀眾觀賞行為意圖模式之研究。大專體育學刊，10(3)，57-71。new window  延伸查詢new window
38.吳佳玲(20060600)。淺談運動觀賞之價值。體育學系(所)刊，6，55-62。  延伸查詢new window
39.李能慧、古東源、吳桂森、余泰魁(20040200)。金門觀光客行為傾向模式之建構。管理學報，21(1)，131-151。new window  延伸查詢new window
40.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
41.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
42.Cheung, Gordon W.、Rensvold, Roger B.(2002)。Evaluating goodness-of-fit indexes for testing measurement invariance。Structural Equation Modeling: A Multidisciplinary Journal，9(2)，233-255。  new window
43.徐茂洲(20100600)。大學生運動觀光阻礙量表構念效度驗證之研究。運動休閒管理學報，7(1)，174-186。new window  延伸查詢new window
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47.李永祥(20100300)。臺灣科技大學學生參與超級籃球聯賽現場觀賞意圖之研究：計畫行為理論驗證。海峽兩岸體育研究學報，4(1)，35-55。  延伸查詢new window
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50.Meenaghan, Tony(2001)。Understanding Sponsorship Effects。Psychology and Marketing，18(2)，95-122。  new window
51.Bentler, P. M.(1980)。Multivariate-analysis with latent-variables-causal-modeling。Annual Review of Psychology，31(1)，419-456。  new window
52.McFarlin, D. B.、Sweeney, P. D.(1992)。Distributive and Procedural Justice as Predictors of Satisfaction with Personal and Organizational Outcomes。Academy of Management Journal，35(3)，626-637。  new window
53.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
會議論文
1.Yu, T. K.(2000)。The internet shopping behavior of college student: A theory of reasoned action approach。The Third Annual Conference on Commercial Modernization Technology。Yunlin：National Yunlin University of Science and Technology。58-58。  new window
學位論文
1.顏漢平(2013)。以計劃行為理論驗證高中生參與觀賞美國籃球聯盟（NBA）林書豪行為模式之研究(碩士論文)。大仁科技大學，屏東縣。  延伸查詢new window
2.李雅雯(2005)。老人人格特質、寂寞感與休閒行為及電視收視行為之關聯性研究(碩士論文)。中國文化大學，臺北市。  延伸查詢new window
圖書
1.江坤山、黃芳田、吳程遠、王心瑩、Dalrymple, T.(2012)。上場！林書豪的躍起。臺北市：遠流。  延伸查詢new window
2.葉基、黃及人、龔邦華(2012)。林書豪旋風--Lincredible 17。臺北市：時報文化。  延伸查詢new window
3.李茂能(2009)。圖解Amos在學術研究之運用。臺北：五南圖書出版股份有限公司。  延伸查詢new window
4.張偉豪(2011)。SEM論文寫作不求人。三星統計服務有限公司。  延伸查詢new window
5.Byrne, B. M.(2010)。Structural equation modeling with AMOS: basic concepts, applications, and programming。New York, NY：Psychology Press：Taylor & Francis：Routledge。  new window
6.吳明隆(2009)。結構方程模式：方法與實務應用。台北市：五南。  延伸查詢new window
7.Ajzen, I.(1989)。Attitude, personality and behavior。Milton Keynes：Open University press。  new window
8.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY：Guilford Press。  new window
9.高俊雄(2002)。運動休閒事業管理。志軒。  延伸查詢new window
10.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
11.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
12.張偉豪、鄭時宜(2012)。與結構方程模型共舞：曙光初現。前程文化事業股份有限公司。  延伸查詢new window
單篇論文
1.Ajzen, I.(2006)。Constructing a TpB Questionnaire: Conceptual and Methodological Considerations，http://www-unix.oit.umass.edu/aizen/pdf/tpb.measurement.pdf。  new window
其他
1.國立屏東高中(2014)。均質化籃球活動成長營實施計畫，http://www.pths.ptc.edu.tw/releaseRedirect.do?unitID=183&pageID=3126。  延伸查詢new window
2.Liu, G.(2012)。What Linsanity Means for MSG，http://beta.fool.com/bilifuduo/2012/02/13/what-linsanity-means-msg/1961/， 2013/09/10。  new window
3.USA TODAY(20120214)。How Much is 'Linsanity' Worth?，http://www.usatoday.com/sports/basketball/nba/story/2012-02-14/Lin-carrying-Knicks-and-creating-a-14-million-brand/53092494/1， 2012/07/01。  new window
圖書論文
1.高立學、謝素珍(2011)。觀賞運動活動中的價值連結。100年度大專體育學術專刊。new window  延伸查詢new window
2.張少熙(2004)。體育活動規劃與管理。體育行政與管理。臺北市：師大書苑。new window  延伸查詢new window
3.Ajzen, I.、Manstead, A. S. R.(2007)。Changing health-related behaviors: An approach based on the theory of planned behavior。The scope of social psychology: Theory and applications。New York：Psychology。  new window
4.Hoyle, R. H.、Panter, A. T.(1995)。Writing about structural equation models。Structural Equation Modeling: Concepts, Issues, and Applications。Thousand Oaks, California：Sage Publications。  new window
5.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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