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題名:公寓住宅污水用戶對接管工程影響因素探討
書刊名:健康與建築雜誌
作者:林敏菁徐南麗陳宗鵠
作者(外文):Lin, Min-chingHsu, Nan-lyChen, Brian Tsong-hour
出版日期:2015
卷期:2:3
頁次:頁25-32
主題關鍵詞:污水下水道污水用戶接管政策行銷滿意度Sewage systemSewer connectionsPolicy marketingDegree of satisfaction
原始連結:連回原系統網址new window
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背景:政府為提升國家競爭力,積極展開台灣地區各縣市之污水下水道工程建設,其功能不僅可以改善都市健康建築環境衛生,並可防止河川水域之污染,污水下水道為現代化都市不可或缺之公共設施之一,污水下水道用戶接管率,為國際評估各國生活品質之重要指標。目的:本研究目的以探討公寓住宅污水用戶對接管工程影響政策、知覺、忠誠度、滿意度四構面因素之贊成度,及不同性別、年齡、職業、教育程度、家庭人口數、家庭年收入、屋齡污水用戶對接管工程影響四構面上有無顯著差異。方法:本研究運用問卷調查方式,以汐止區公寓住宅污水用戶接管戶為研究對象,問卷回收500份,回收率96.2%,以1-3分表示贊成度,資料收集時間自102年12月1日至12月31日。結果:研究證實公寓住宅污水用戶對接管工程影響結果為,接管戶對政府政策面平均數2.54及知覺面平均數2.31,到施行後結果之滿意度面平均數2.33及忠誠度面平均數2.35都達滿意水準,就整體面而言平均數2.38,接管戶對政府污水政策是滿意的。研究假設驗證不同性別、年齡、職業、教育程度、家庭人口數、家庭年收入、屋齡污水用戶對接管工程政策面、知覺面、忠誠度面、滿意度面、總整體面上多有影響,有顯著差異。結論/實務應用:政策行銷對於滿意度與忠誠度,有高度正向影響,因此政府應加強政策行銷,民眾願意接受施工過程所帶來的不便、部分既有利益的損失,而換來更長遠、更乾淨及更無污染的健康居住環境,達到提高用戶接管工程的施工速率,及降低社會成本支出。
Background: In order to increase national competitiveness, the government had been proactively building sewers in cities and counties across Taiwan. The sewers not only improve the hygienic conditions of the cities, but also prevent river pollution. The sewer is one of the essential public facilities in modern cities. The number of sewer connections is an important indicator for evaluating the quality of life across different countries. Purposes: This study aims to investigate the impacts, perceptions, the degrees of satisfaction and loyalty among the households that agree to have sewer connections. Meanwhile, genders, ages, occupations, degrees of education, family sizes, annual family incomes, the impacts of house ages on sewer connections are also taken into account to see if they are significantly influence the impacts, perceptions, the degrees of satisfaction and loyalty among the households that agree to have sewer connections. Methods: Questionnaires was used to survey the apartment households in Xizhi District. There are 500 questionnaires were returned, with a returned rate of 96.2%. Scores 1-3 was used to collect data. Survey period was conducted between December 1st 2013 and December 31st 2013. Results: The results showed that the impacts of the sewer connections on the households average score was 2.54, the perceptions of the households score 2.31, the degrees of satisfaction score 2.33, and the degree of loyalty score 2.35. Overall, the average score reaches 2.38, which means that the households were satisfied with the policy of building sewer connections. The research results validated the hypothesis that different genders, ages, occupations, education levels, family sizes, annual family incomes, house ages had significantly influenced the policies, perceptions, the degree of loyalty, the degree of satisfaction, and overall satisfaction. Conclusions/Implications for Practice: The ultimate goal of this study allowed users to affect the takeover sewage works. From the policy marketing exhibits a high degree of positive effects over the degree for perceived value and satisfaction and the degree of loyalty. Therefore, the government should strengthen policy marketing, and the general public should be willing to accept the inconvenience of the construction process and a partial loss of vested interests so that the construction can continue efficiently at lower costs to the society in exchange for a clean, healthy, and pollution-free living environment in the long run.
學位論文
1.李涴汝(2000)。符號學運用於政策行銷之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.胡龍騰(1997)。政策行銷之理論與實踐:「野生動物保育政策」個案分析(碩士論文)。國立中興大學。  延伸查詢new window
3.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
圖書論文
1.丘昌泰(2011)。政府施政與民眾感受之間的連結器。政策行銷。  延伸查詢new window
 
 
 
 
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