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題名:大學生觀賞大專排球聯賽行為傾向模式之實證研究
書刊名:嘉大體育健康休閒
作者:郭國隆 引用關係
作者(外文):Kuo, Kuo-lung
出版日期:2016
卷期:15:2
頁次:頁53-67
主題關鍵詞:計劃行為理論結構方程模式運動觀賞Theory of planned behaviorStructural equation modelSports spectate
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:188
  • 點閱點閱:122
本研究目的以計劃行為理論為理論基礎探討大學生觀賞大專排球聯賽 (UVL)行為傾向模式。研究方法以問卷調查法進行分析,研究對象為研究對象為觀賞104學年度UVL 公開男一級A 組球賽的大學生,施測時間為2015 年12 月14-18 日在大仁科大體育館。以便利抽樣抽取400 份問卷,有效問卷369 份,有效回收率為92.25%。並以應用SPSS12.0 統計軟體進行描述性統計分析,資料以次數與百分比呈現之後,並以AMOS 20.0 統計軟體進行結構方程模式 (SEM) 模式配適度與實證分析。研究結果顯示大學生觀賞大專排球聯賽觀賞模式具有良好信效度與模型適配度,研究假設一、三大學生觀賞大專排球聯賽觀賞模式「態度」與「行為控制知覺」對「行為傾向」達顯著影響成立。因此透過增強態度與行為控制知覺來提升大學生觀賞大專排球聯賽行為傾向相當重要的。因此本研究針對增強態度與行為控制知覺提出相關建議。
This research discussed the behavioral intention pattern of college students spectating University Volleyball League (UVL) by theory of planned behavior (TPB). The research method was analysis of questionnaire, the research subjects were the college students who watched the math of men's open division one matches in 104 academic year, conducting period was Dec. 12th to 18th, 2015 in the stadium of Tajen University. Using convenient sampling, 400 subjects finished the questionnaires and the valid questionnaires were 369, the recovery ratio of valid questionnaires was 92.25%. SPSS12.0 statistical software was adopted for descriptive statistical analysis including times and percentage, AMOS 20.0 statistical software was conducted for model fitness and empirical analysis of Structural Equation Model (SEM). The research results showed that the spectating mode for college students' spectating University Volleyball League had a good reliability and validity as well as model fitness. The research hypothesis I and III were tenable. In spectating mode for college students' spectating University.
期刊論文
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其他
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