＂Adoption instead of buying pet＂ is major policy of Government on solving stray animals in recent years. ＂Finding a new home for stray animals＂ is a core target to decline amount of stray animals in shelter. The efficiency of the policy implementation is relative to marketing. Therefore, this study is to apply in Snavely's policy marketing model, in-depth interviews and literature analysis to understand implementation status of Council of Agriculture and Taichung City Government. Furthermore, it analyzes marketing strategy, way of this policy, facing difficulties and possible solution. The findings of this study provide the reference of policy for Government in the future. The findings of this study are as the following: 1. The major reasons of successful marketing policy are not only excellent elaboration between planning organization, execution organization and Animal Protection Association, but also supports from chiefs and internal personnel understanding. 2. The lowest cost and the best effective marketing way is E-marketing. But the most popular one is adoption events. Promotion is an actual activity and celebrity endorsement is helpful for attracting crowd. 3. The difficulties of this study are short fund and staff, preference of famous and small dogs for people, second abandonment after adoption and uncertain continue policy. This study subject to the aforesaid problems provides some relevant policy suggestions. Deeply hope it will enhance ratio of adoption and build responsibility of pet owners under Government positive ＂adoption instead of buying pet＂ spread, the stray animals will not be there anymore.