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題名:一種摩登視線的引介--論《良友》畫報的現代編排分類
書刊名:中國文學研究
作者:黃國華
作者(外文):Ng, Kok-hwa
出版日期:2017
卷期:44
頁次:頁145-189
主題關鍵詞:良友現代性視覺性排版分類百貨公司The Young CompanionModernityVisualityArt decoLayout arrangementPartitionsColumnDepartment store
原始連結:連回原系統網址new window
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  • 共同引用共同引用:37
  • 點閱點閱:22
目前關於《良友》畫報現代性與視覺性的討論,多關注《良友》的圖像「表面」。然而《良友》的現代性,實有另一個重要且容易被忽略的發掘面向,即隱匿在這些圖像背後、一套編排分類的邏輯。作為中國第一份綜合性大型畫報的《良友》,為了有效應對紛沓而來的視覺資訊,使讀者有一次博而有次的觀看,故作出欄位分類、目錄設置和裝飾藝術風(Art Deco)的排版。《良友》這三個面向的分類與編排,如同晚清民初中國人接觸萬國博覽會和百貨公司(當時人作出「大報猶如百貨商店」的譬喻),暗中引導讀者習得一種博物學式的視線。觀看者能輕而易舉地收納龐雜知識,其視覺結構、思維路徑和身體感覺發生極大的重組與顛覆,促使「現代」得以順利發生。筆者首先分析《良友》欄位分類和目錄設置,認為《良友》精確而零碎化的看圖模式,訓練讀者將世界「格子化」加以理解,且造就「現代人」的氣質。其次,筆者將觀察一場20 世紀20 年代法國博覽會而引介各城市的Art Deco 現代美學,如何侵入《良友》排版,促使《良友》作出迷戀幾何、數學性的現代編排。本文所強調的觀點有二:1.《良友》畫報參與了上海現代視線的建構工程,且是當時中國讀者頗為關注的平面媒體,使《良友》得以最經濟方式,引導讀者反復操演這種視線;2.《良友》抽象的編排分類,實比表面圖像更具有現代性建構效力,因讀者難以察覺,也無從抗拒
Research about "The Young Companion" on its modernity and visuality often focused on the surface of its illustrations. Yet behind those topics, there lies a hidden logic of layout arrangement, which was often overlooked by current research. As the first large-scaled illustration magazine published in China, "The Young Companion" altered their outlook to better suit the increasing amount of visual content, so to let their readers to have clear view on the magazine. They have added three particular features, mainly partitions, contents arrangement and the Art Deco. These features allowed their readers to develop a naturalist's gaze, which is quite similar to the Chinese who got in touch with Universal Exposition and department store in late Qing Dynasty and the early years of Republic of China. Through these features, the thinking and reading structure of the readers have changed drastically, thus allowing them to be able to receive massive information effortlessly, and this led to the advent of "modernity". Firstly, I will discuss about how the partitions and the content arrangement of "The Young Companion" underlied a precise yet fragmentary illustration-viewing method, which had affected the readers to comprehend the world in a similar "boxed-viewing" way, thus developed the "modernity" within the readers. Then, the article focuses on how a 1920's French Exposition which showcased modernity aesthetics from different cities, influenced on geometrical and mathematical layout arrangement of "The Young Companion". Above all, this article argues that firstly, "The Young Companion" had influenced the construction on "gaze of modernity" in Shanghai, as it can be easily done by just reading the magazine. Since it was quite popular among the Chinese readers, it was the most economical way to guide the readers to practice the "gaze of modernity" repeatedly. Secondly, the abstract layout arrangement of this illustration magazine is more effective in constructing "modernity" compared to the surface of its illustrations, as the readers are affected unconsciously through mere reading, thus making it irreversible
期刊論文
1.余芳珍(20050900)。閱書消永日:良友圖書與近代中國的消閑閱讀習慣。思與言,43(3),191-282。new window  延伸查詢new window
2.紀蔚然(20160400)。瘖啞的平面。印刻文學生活誌,12(8)=152,96-104。  延伸查詢new window
3.李華強(2010)。《良友》畫報中的審美現代性傳播。新聞大學,2010(3),78-82。  延伸查詢new window
4.周慧琳(2016)。近代上海百貨公司的發展及建築特點分析。建築學報,2016(7),81-86。  延伸查詢new window
5.陳國傑(20100600)。民國初期平面媒體的視覺呈現:以上海『良友畫報』為例。康寧學報,12,59-82。  延伸查詢new window
6.陳碩文(20120600)。摩登現代人--論《時代》畫報的現代想像與文化意涵。漢學研究,30(2)=69,199-228。new window  延伸查詢new window
7.馮偉(2010)。新時期以來《良友》畫報研究綜述。山東文學(下半月),2010(5),101-102。  延伸查詢new window
8.趙家璧(1987)。《良友畫報》二十年的坎坷歷程。新聞與傳播研究,1987(1),50-72。  延伸查詢new window
9.鄭績(2005)。《時代》始末。新文學史料,2005(2),197-200。  延伸查詢new window
10.蘇全有、岳曉傑(2011)。對《良友》畫報研究的回顧與反思。蘇州教育學院學報,28(4),10-16。  延伸查詢new window
11.志清(1940)。編排與標題。新聞學報,2,3-4。  延伸查詢new window
12.(2013)。紐約:百年經典裝飾藝術之都。LaVie,113。  延伸查詢new window
13.馬銳籌(1942)。編排的藝術。新聞戰線,2(2),22-24。  延伸查詢new window
14.高新一(1932)。上海的小報。社會與教育,4(14),2。  延伸查詢new window
15.符寧(1939)。偶談編排。戰時記者,8,14。  延伸查詢new window
16.程君甫(1937)。漫談新聞的編排。新聞雜誌,1(24),2。  延伸查詢new window
學位論文
1.劉怡伶(2007)。《良友》與中國現代性的建構—以上海時期為中心(博士論文)。國立彰化師範大學。new window  延伸查詢new window
2.蔡彥(2014)。Art Deco與上海20世紀早期藝術設計研究(碩士論文)。江南大學,江蘇。  延伸查詢new window
圖書
1.Duncan, Alastair、翁德明(1992)。裝飾派藝術。臺北:遠流。  延伸查詢new window
2.彭麗君、張春田、黃芷敏(2011)。哈哈鏡:中國視覺現代性。上海:上海書店。  延伸查詢new window
3.吉見俊哉、蘇碩斌、李衣雲、林文凱、陳韻如(2010)。博覽會的政治學--視線之現代。臺北:群學出版有限公司。  延伸查詢new window
4.海野弘、梁若琦(2007)。現代都市的美學記憶--符號、象徵、設計與ART DECO。如果出版社。  延伸查詢new window
5.洪煜(2007)。近代上海小報與市民文化研究(1897-1937)。上海:上海書店出版社。  延伸查詢new window
6.張偉(2009)。紙韻悠長--人與書的往事。臺北:秀威資訊科技。  延伸查詢new window
7.王受之(1997)。世界現代設計。台北:藝術家出版社。  延伸查詢new window
8.彭小妍(20120000)。浪蕩子美學與跨文化現代性:一九三〇年代上海、東京及巴黎的浪蕩子、漫遊者與譯者。臺北:聯經。new window  延伸查詢new window
9.馬國亮(2002)。良友憶舊--一家畫報與一個時代。正中書局。  延伸查詢new window
10.(1990)。良友。臺北:臺灣商務印書館。  延伸查詢new window
11.李歐梵(2006)。上海摩登:一種都市文化在中國1930-1945。香港:牛津大學出版社。  延伸查詢new window
12.上海市檔案館、中山市社科聯(2010)。近代中國百貨業先驅:上海四大公司檔案史料彙編。上海:上海書店。  延伸查詢new window
13.吳果中(2007)。《良友》畫報與上海都市文化。長沙:湖南師範大學出版社。  延伸查詢new window
14.梁天培、郭恩慈(2007)。中國現代設計的誕生。香港:三聯書店。  延伸查詢new window
15.臧傑(2009)。天下良友:閒話文庫。青島:青島出版社。  延伸查詢new window
16.Rancière, Jacques、Paul, Zakir(2013)。Aisthesis: Scenes from the Aesthetic Regime of Art。Verso Books。  new window
17.(2007)。時代畫報。北京:全國圖書館文獻縮微復制中心。  延伸查詢new window
18.(2007)。上海畫報。北京:全國圖書館文獻縮微複製中心。  延伸查詢new window
19.洪鎌德(2006)。當代政治社會學。臺北:五南。  延伸查詢new window
20.上海通社(1984)。上海研究資料。上海:上海書店。  延伸查詢new window
 
 
 
 
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