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N.(2005)。Familiarity enhances invariance of face representations in human ventral visual cortex: FMRI evidence。Neuroimage,26(4),1128-1139。 | 49. | Kim, S. S.、Lee, J.、Prideaux, B.(2014)。Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty。International Journal of Hospitality Management,37,131-145。 | 50. | Monroe, K. R.(1994)。A fat lady in a corset: Altruism and social theory。American Journal of Political Science,38(4),861-893。 | 51. | Perry, D.、Walder, K.、Hendler, T.、Shamay-Tsoory, S. G.(2013)。The gender you are and the gender you like: Sexual preference and empathic neural responses。Brain Research,1534,66-75。 | 52. | Sheu, J. B.(2010)。A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes。Mathematical and Computer Modelling,52(9/10),1554-1569。 | 53. | Svetlova, M.、Nichols, S. R.、Brownell, C. 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L.、Pearson, R. E.、Willis, D. L.(1977)。Politics in Public Service Advertising on Television。New York:Praeger。 | 4. | Baron, R. A.、Byrne, D. E.、Allen, B. P.、Smith, G. F.(1994)。Social Psychology: Understanding Human Interaction。Boston, Massachusetts:Allyn & Bacon。 | 5. | 孫秀蕙(1997)。公共關係:理論、策略與研究實例。臺北:正中書局。 延伸查詢 | 6. | 黃元齡(1997)。心理及教育測驗的理論與方法。臺北:大中國圖書公司。 延伸查詢 | 7. | 蕭富峰(1994)。廣告行銷讀本。臺北:遠流出版事業股份有限公司。 延伸查詢 | 8. | Honig, A. S.、Wittmer, D. S.(1992)。Prosocial development in children: caring, helping, and cooperating: a bibliographic resource guide。Garland Publishing。 | 9. | Baker, Maureen、Tippin, David(1999)。Poverty, Social Assistance, and the Employability of Mothers: Restructuring Welfare States。Toronto:University of Toronto Press。 | 其他1. | 曾百鍊(20050106)。臺版羅倫佐3天募得6400萬的奇蹟!張爸爸下跪感謝,http://www.nownews.com/2005/01/07/545-1738300.htm。 延伸查詢 | 2. | 陳勝偉(20110919)。妹偷車給哥騎,意外觸動捐愛心單車,http://tw.news.yahoo.com/article/url/d/a/110919/8/2yz2z.html。 延伸查詢 | 圖書論文1. | Hoffman, Martin L.(1984)。Interaction of affect and cognition in empathy。Emotions, Cognition, and Behavior。Cambridge, England:Cambridge University Press。 | 2. | Trommsdorff, G.(1995)。Person-context relations as developmental conditions for empathy and prosocial action: A cross-cultural analysis。Development of person-context relations。Lawrence Erlbaum Associates。 | 3. | Hoffman, Martin L.(1987)。The contribution of empathy to justice and moral judgment。Empathy and its development。New York:Cambridge University Press。 | 4. | Batson, C. D.(2010)。Empathy-induced altruistic motivation。Prosocial motives, emotions, and behavior: The better angels of our nature。American Psychological Association。 | 5. | Wolfe, A.(1998)。What is altruism?。Private action and the public good。New Haven, Connecticut:Yale University Press。 | 6. | Batson, C. D.、Oleson, K. C.(1991)。Current status of the empathy-altruism hypothesis。Review of personality and social psychology (Vol. 12): Prosocial behaviour。Sage。 | |