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題名:探討廣告主角對電視公益廣告效果之影響--以同理心為中介變項
書刊名:中國廣告學刊
作者:羅雁紅 引用關係鍾宜珈
作者(外文):Lo, Yen-hungChung, Yi-jia
出版日期:2014
卷期:19
頁次:頁74-109
主題關鍵詞:同理心利他意願社會福利機構受惠者廣告效果EmpathyAltruistic intentionSocial welfare organizationsBeneficiaryAdvertising effectiveness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:194
  • 點閱點閱:3
期刊論文
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2.Agrawal, Jagdish、Kamakura, W. A.(1995)。The economic worth of celebrity endorsers: an event study analysis。Journal of Marketing,59(3),56-62。  new window
3.趙梅如、鍾思嘉(20040300)。觀點取替故事同理心量表的發展。中華輔導學報,15,39-60。new window  延伸查詢new window
4.Wilhelm, M. O.、Bekkers, R.(2010)。Helping behavior, dispositional empathic concern, and the principle of care。Social Psychology Quarterly,73(1),11-32。  new window
5.楊牧貞、陳沐新(20110600)。利他意願在調節負向情緒上的效果。教育心理學報,42(4),701-718。new window  延伸查詢new window
6.伊彬、林演慶(20080600)。近一世紀審美實徵研究趨勢。設計學報,13(2),1-29。new window  延伸查詢new window
7.Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The differential effects of celebrity and expert endorsements on consumer risk perceptions: The role of consumer knowledge, perceived congruency, and product technology orientation。Journal of Advertising,35(2),17-31。  new window
8.Friedman, Hershey H.、Termini, Salvatore、Washington, Robert(1976)。The effectiveness of advertisements utilizing four types of endorsers。Journal of Advertising,5(3),22-24。  new window
9.Priester, J. R.、Petty, R. E.(2003)。The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness。Journal of Consumer Psychology,13(4),408-421。  new window
10.Zajonc, R. B.(1968)。Attitudinal effects of mere exposure。Journal of Personality and Social Psychology,9(2, Pt.2),1-27。  new window
11.王韻(20081200)。以P-O-X平衡理論衡量年輕人對代言人特質、廣告態度與服飾屬性間的關係--以服飾品牌為例。高雄師大學報. 教育與社會科學類,25,29-50。new window  延伸查詢new window
12.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
13.Walster, E.、Piliavin, J. A.(1972)。Equity and the innocent bystander。Journal of Social Issues,28(3),165-189。  new window
14.Bower, A. B.(2001)。Highly attractive models in advertising and the women who loathe them: the implications of negative affect for spokesperson effectiveness。Journal of Advertising,30(3),51-63。  new window
15.Hoffman, Martin L.(1981)。Is Altruism Part of Human Nature?。Journal of Personality and Social Psychology,40(1),121-137。  new window
16.Till, Brian D.、Shimp, Terence A.(1998)。Endorsers in advertising: The case of negative celebrity information。Journal of Advertising,27(1),67-82。  new window
17.Mehrabian, A.、Epstein, N.(1972)。A measure of emotional empathy。Journal of Personality,40(4),525-543。  new window
18.陳怡安(20020700)。線上遊戲的魅力。資訊社會研究,3,183-214。new window  延伸查詢new window
19.胡光夏(20010900)。流行文化「名人」推薦廣告之研究--解析「電視廣告就是媒介內容」的類型與意義建構過程。廣播與電視.政大,17,95-117。new window  延伸查詢new window
20.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
21.Kamins, Michael A.、Brand, Meribeth J.、Hoeke, Stuart A.、Moe, John C.(1989)。Two-sided versus one-sided celebrity endorsements: the impact on advertising effectiveness and credibility。Journal of Advertising,18(2),4-10。  new window
22.Reidenbach, R. E.、Pitts, R. E.(1986)。Not All CEOs Are Created Equal As Advertising Spokespersons: Evaluating the Effective CEO Spokesperson。Journal of Advertising,15(1),30-46。  new window
23.Friedman, Hershey H.、Friedman, Linda W.(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
24.Kamins, Michael A.、Gupta, Kamal(1994)。Congruence Between Spokesperson and Product Type: A Matchup Hypothesis Perspective。Psychology & Marketing,11(6),569-586。  new window
25.Tripp, Carolyn、Jensen, Thomas D.、Carlson, Les(1994)。The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions。Journal of Consumer Research,20(4),535-547。  new window
26.Bar-Tal, D.(1986)。Altruistic motivation to help: Definition, utility and operationalization。Humboldt Journal of Social Relations,13(1/2),3-14。  new window
27.Davis, Mark H.(1980)。A multidimensional approach to individual differences in empathy。JSAS Catalog of Selected Documents in Psychology,10,85-95。  new window
28.Coke, Jay S.、Batson, C. Daniel、McDavis, Katherine(1978)。Empathic mediation of helping: A two-stage model。Journal of Personality and Social Psychology,36(7),752-766。  new window
29.Davis, Mark H.(1983)。Measuring individual differences in empathy: Evidence for a multidimensional approach。Journal of Personality and Social Psychology,44(1),113-126。  new window
30.Eisenberg, N.、Miller, P. A.(1987)。The relation of empathy to prosocial and related behaviors。Psychological Bulletin,101(1),91-119。  new window
31.Smith, K. D.、Keating, J. P.、Stotland, E.(1989)。Altruism reconsidered: The effect of denying feedback on a victim's status to empathic witnesses。Journal of Personality and Social Psychology,57(4),641-650。  new window
32.Choi, Sejung M.、Lee, Wei-Na、Kim, Hee-Jung(2005)。Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising。Journal of Advertising,34(2),85-98。  new window
33.Greif, E. B.、Hogan, R.(1973)。The theory and measurement of empathy。Journal of Counseling Psychology,20(3),280-294。  new window
34.Clore, Gerald L.、Jeffery, Katharine M.(1972)。Emotional role playing, attitude change, and attraction toward a disabled person。Journal of Personality and Social Psychology,23(1),105-111。  new window
35.Litvack-Miller, W.、Mcdougall, D.、Romney, D. M.(1997)。The structure of empathy during middle childhood and its relationship to prosocial behavior。Genetic, Social, and General Psychology Monographs,123(3),303-324。  new window
36.Underwood, B.、Moore, B.(1982)。Perspective-taking and altruism。Psychological Bulletin,91(1),143-173。  new window
37.Schroeder, David A.、Dovidio, John F.、Sibicky, Mark E.、Matthews, Linda L.、Allen, Judith L.(1988)。Empathic Concern and Helping Behavior: Egoism or Altruism?。Journal of Experimental Social Psychology,24(4),333-353。  new window
38.Eisenberg, N.、Fabes, R. A.、Miller, P. A.、Fultz, J.、Shell, R.、Mathy, R. M.、Reno, R. R.(1989)。Relation of sympathy and personal distress to prosocial behavior: A multimethod study。Journal of Personality and Social Psychology,57(1),55-56。  new window
39.Basil, M. D.(1996)。Identification as a mediator of celebrity effects。Journal of Broadcasting & Electronic Media,40(4),478-495。  new window
40.楊梵妤、張文哲(20101200)。心情與自我覺察對助人意向及助人行為之影響。教育心理學報,42(2),339-358。new window  延伸查詢new window
41.常雅珍、毛國楠(20061000)。以正向心理學建構情意教育之行動研究。師大學報. 教育類,51(2),121-146。new window  延伸查詢new window
42.Stafford, M. R.、Stafford, T. F.、Day, E.(2002)。A contingency approach: The effects of spokesperson type and service type on service advertising perceptions。Journal of Advertisings,31(2),17-35。  new window
43.Goldsmith, Ronald E.、Lafferty, Barbara A.、Newell, Stephen J.(2000)。The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
44.孫秀蕙(19930100)。公共關係活動效果初探--閱聽人對公益廣告的認知與學習效果研究。廣告學研究,1,181-209。new window  延伸查詢new window
45.何漢斌、李城忠(20100600)。名人代言、公益行銷與品牌權益關係之研究--以玉山銀行與王建民為例。運動休閒管理學報,7(1),38-54。new window  延伸查詢new window
46.Anthony, W. A.(1972)。Societal rehabilitation: Changing society's attitudes toward the physically and mentally disabled。Rehabilitation Psychology,19(3)。  new window
47.Brown, E.(1997)。Altruism toward groups: The charitable provision of private goods。Nonprofit and Voluntary Sector Quarterly,26(2),175-184。  new window
48.Eger, E.、Schweinberger, S. R.、Dolan, R. J.、Henson, R. N.(2005)。Familiarity enhances invariance of face representations in human ventral visual cortex: FMRI evidence。Neuroimage,26(4),1128-1139。  new window
49.Kim, S. S.、Lee, J.、Prideaux, B.(2014)。Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty。International Journal of Hospitality Management,37,131-145。  new window
50.Monroe, K. R.(1994)。A fat lady in a corset: Altruism and social theory。American Journal of Political Science,38(4),861-893。  new window
51.Perry, D.、Walder, K.、Hendler, T.、Shamay-Tsoory, S. G.(2013)。The gender you are and the gender you like: Sexual preference and empathic neural responses。Brain Research,1534,66-75。  new window
52.Sheu, J. B.(2010)。A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes。Mathematical and Computer Modelling,52(9/10),1554-1569。  new window
53.Svetlova, M.、Nichols, S. R.、Brownell, C. A.(2010)。Toddlers' prosocial behavior: from instrumental to empathic to altruistic helping。Child Development,81(6),1814-1827。  new window
54.Swickert, R. J.、Hittner, J. B.、Foster, A.(2012)。A proposed mediated path between gender and posttraumatic growth: The roles of empathy and social support in a mixed-age sample。Psychology,3(12),1142-1147。  new window
55.Batson, C. D.(1987)。Prosocial motivation: Is it ever truly altruistic?。Advances in experimental social psychology,20,65-122。  new window
會議論文
1.Langmeyer, L.、Shank, M. D.(1993)。Celebrity endorsers and public service agencies: A balancing act。The 1993 conference of the american academy of advertising。Columbia, Missouri:American Academy of Advertising。197-207。  new window
研究報告
1.內政部統計處(20130504)。102年第18週內政統計通報(101年底人民團體概況)。  延伸查詢new window
學位論文
1.詹志禹(1986)。年級、性別角色、人情取向與同理心的關係(碩士論文)。國立政治大學,臺北。  延伸查詢new window
圖書
1.宋秩銘、莊淑芬、白崇亮、黃復華(1996)。奧美的觀點。臺北:滾石文化股份有限公司。  延伸查詢new window
2.Severin, Werner J.、Tankard, James W. Jr.、孟淑華、羅世宏(1995)。傳播理論--起源方法與應用。臺北:五南圖書出版股份有限公司。  延伸查詢new window
3.Paletz, D. L.、Pearson, R. E.、Willis, D. L.(1977)。Politics in Public Service Advertising on Television。New York:Praeger。  new window
4.Baron, R. A.、Byrne, D. E.、Allen, B. P.、Smith, G. F.(1994)。Social Psychology: Understanding Human Interaction。Boston, Massachusetts:Allyn & Bacon。  new window
5.孫秀蕙(1997)。公共關係:理論、策略與研究實例。臺北:正中書局。new window  延伸查詢new window
6.黃元齡(1997)。心理及教育測驗的理論與方法。臺北:大中國圖書公司。  延伸查詢new window
7.蕭富峰(1994)。廣告行銷讀本。臺北:遠流出版事業股份有限公司。  延伸查詢new window
8.Honig, A. S.、Wittmer, D. S.(1992)。Prosocial development in children: caring, helping, and cooperating: a bibliographic resource guide。Garland Publishing。  new window
9.Baker, Maureen、Tippin, David(1999)。Poverty, Social Assistance, and the Employability of Mothers: Restructuring Welfare States。Toronto:University of Toronto Press。  new window
其他
1.曾百鍊(20050106)。臺版羅倫佐3天募得6400萬的奇蹟!張爸爸下跪感謝,http://www.nownews.com/2005/01/07/545-1738300.htm。  延伸查詢new window
2.陳勝偉(20110919)。妹偷車給哥騎,意外觸動捐愛心單車,http://tw.news.yahoo.com/article/url/d/a/110919/8/2yz2z.html。  延伸查詢new window
圖書論文
1.Hoffman, Martin L.(1984)。Interaction of affect and cognition in empathy。Emotions, Cognition, and Behavior。Cambridge, England:Cambridge University Press。  new window
2.Trommsdorff, G.(1995)。Person-context relations as developmental conditions for empathy and prosocial action: A cross-cultural analysis。Development of person-context relations。Lawrence Erlbaum Associates。  new window
3.Hoffman, Martin L.(1987)。The contribution of empathy to justice and moral judgment。Empathy and its development。New York:Cambridge University Press。  new window
4.Batson, C. D.(2010)。Empathy-induced altruistic motivation。Prosocial motives, emotions, and behavior: The better angels of our nature。American Psychological Association。  new window
5.Wolfe, A.(1998)。What is altruism?。Private action and the public good。New Haven, Connecticut:Yale University Press。  new window
6.Batson, C. D.、Oleson, K. C.(1991)。Current status of the empathy-altruism hypothesis。Review of personality and social psychology (Vol. 12): Prosocial behaviour。Sage。  new window
 
 
 
 
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