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題名：地區行銷理論與實證 : 公共事務管理觀點
作者：汪明生 引用關係／馬群傑 引用關係
出版日期：2007
出版項：臺北:巨流
ISBN：9789577322609
主題關鍵詞：公共行政；行政管理
學門：政治學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(9) 博士論文(6) 專書(3) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:189
期刊論文
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5.Porter, M. E.(1995)。The Competitive Advantage of the Inner City。Harvard Business Review，73(3)，55-71。  new window
6.Manin, Bernard、Stein, Elly、Mansbridge, Jane(1987)。On Legitimacy and Political Deliberation。Political Theory，15(3)，338-368。  new window
7.黃俊英、楊碩英、汪明生(1990)。台灣省政府集中辦公及促進內外聯繫問題之研究。研考報導季刊，12，45-52。  延伸查詢new window
8.Hammond, K. R.、Hamm, R. M.、Grassia, J.、Pearson, T.(1987)。Direct comparison of the efficacy of intuitive and analytical cognition in expert judgment。IEEE Transactions on Systems, Man and Cybernetics，17(5)，753-770。  new window
9.Alford, John(2002)。Defining the Client in the Public Sector: A Social-Exchange Perspective。Public Administration Review，62(3)，337-346。  new window
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15.Cooksey, R. W.(2000)。Commentary on Cognitive adaptation and its consequences: A test of cognitive continuum theory。Journal of Behavioral Decision Making，13(1)，55-59。  new window
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24.Harbison, J.(2001)。Clinical decision making in nursing: theoretical perspectives and their relevance to practice。Journal of Advanced Nursing，35(1)，126-133。  new window
25.Koele, P.、Hoogstraten, J.(1999)。Determinants of dentists' decisions to initiate dental implant treatment: A judgment analysis。Journal of Prosthetic Dentistry，81，476-480。  new window
26.LaDuca, A.、Engel, J. D.、Chovan, J. D.(1998)。An exploratory study of physicians' clinical judgment: An application of social judgment theory。Evaluation and the Health Professions，11，178-200。  new window
27.Lang, A.(2002)。Bankable brainstorming。Association Management，54(10)，30-37。  new window
28.Lewis, B.(2002)。Brainstorm no-brainer。InfoWorld，24(39)，48。  new window
29.Moore, M. H.(1994)。Public Value as the Focus of Strategy。Australian Journal of Public Administration，53(3)，296-303。  new window
30.Murphy, P.、Maynard, M. L.(1996)。Using judgment analysis to improve consultant/client understanding: An advertising application。Journal of Applied Communication Research，24，21-32。  new window
31.Rice, T. W.、Alexander, F. S.(1997)。Civic Culture and Government Performance in the American States。Publius，27，99-114。  new window
32.Skaner, Y.、Slrender, L.、Bring, J.(1998)。How do groups use clinical information in their judgment of heart failure? A clinical judgment analysis study。Scandinavian Journal of Primary Health Care，16，95-100。  new window
33.Sorum, P. C.、Stewart, T. R.、Mullet, E.、Gonzalez-Vallejo, C.、Shim, J.、Chasseigne, G.、Grenier, B.(2002)。Does Choosing a Treatment Depend on Making a Diagnosis? US and French Physicians' Decision Making about Acute Otitis Media。Medical Decision Making，394-402。  new window
34.Steig, B.、Jones, L.(2002)。Get creatively juiced。Men's Health，17(5)，54。  new window
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36.Tversky, A.、Kahneman, D.(1983)。Extensional versus intuitive reasoning: The conjunction fallacy in probability judgments。Psychological Bulletin，90，293-315。  new window
37.Wellner, A. S.(2003)。A perfect brainstorm。Inc，25(10)，31-33。  new window
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41.王文誠(20041200)。全球化趨勢與地區發展。公共事務評論，5(2)，75-92。new window  延伸查詢new window
42.蕭元哲、馬群傑(2004)。多元社會下高雄地區行銷策略硏究--公共事務管理整合參考架構的觀點。公共事務評論，5(1)，65-103。new window  延伸查詢new window
43.汪明生、馬群傑(20041000)。高雄地方發展課題之分析與比較。研考雙月刊，28(5)=243，76-88。  延伸查詢new window
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46.林錫銓、王鴻楷(20021200)。邊界地區永續性觀光產業之政策體制研究。公共事務評論，3(2)，93-112。new window  延伸查詢new window
47.林錦郎(20010400)。社會判斷理論與認知衝突典範。公共事務評論，2(1)，209-227。new window  延伸查詢new window
48.馬群傑、汪明生、陳建寧(20060300)。兩岸加入WTO後之高雄地方發展策略：地區行銷與互動管理之實證分析。公共行政學報，18，85-124。new window  延伸查詢new window
49.張世賢(19910600)。直接民主制在政策制定上所衍生之問題。法商學報，25，287-303。  延伸查詢new window
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55.Brady, D.、Rappoport, L.(1973)。Policy-Capturing in the Field: The Nuclear Safeguards Problem。Organizational Behavior and Human Performance，9，253-266。  new window
56.Burgess, J. A.(1982)。Selling Places: environmental images for the executive。Regional Studies，16(1)。  new window
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60.Christakis, A. N.(1973)。A New Policy Science Paradigm。Futures，5(6)，543-558。  new window
61.Cohen, J.、Rogers, J.(1992)。Secondary Associations in Democratic Governance。Politics and Society，20，393-472。  new window
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65.Dhir, K. S.、Markman, H. J.(1984)。Application of social judgment theory to understanding and treating marital conflict。Journal of Marriage and The Family，597-610。  new window
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96.汪明生、馬群傑(20051100)。高雄地方發展課題與多元群體認知之實證研究：認知續線理論（CCT）的應用。理論與政策，18(1)=69，1-28。new window  延伸查詢new window
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99.汪明生、馬群傑(20020200)。地方發展競爭趨勢下之行銷實證研究--以高雄市地區發展為例。中國地方自治，55(2)=630，4-26。  延伸查詢new window
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142.汪銘生、黃國良(19911000)。高雄市製造業勞動條件之研究--社會判斷理論之應用。管理評論，1-21。new window  延伸查詢new window
143.張其祿、黃榮護(20020800)。全球化下的地方政府「治理」--理論挑戰與策略展望。空大行政學報，12，147-167。new window  延伸查詢new window
144.林水波、王崇斌(19990100)。公民參與與有效的政策執行。公共行政學報，3，175-202。new window  延伸查詢new window
145.段樵、伍鳳儀(20021200)。企業評估城市競爭力：上海與香港(2001~2002)。中華管理評論，5(5)，120-140。  延伸查詢new window
146.曾紀幸(20030600)。廠商資源類型與國際化網路策略之關係：臺商赴海外投資之實證研究。中山管理評論，11(2)，309-340。new window  延伸查詢new window
147.汪明生、邱忠民、何柏正(20010600)。企業性地區轉型與發展時代下的公共事務管理教育。臺大管理論叢，11(2)，1-34。new window  延伸查詢new window
148.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing，78(1)，51-60。  new window
149.江明修、鄭勝分(20040100)。從政府與第三部門互動的觀點析探臺灣社會資本之內涵及其發展策略。理論與政策，17(3)=67，37-58。new window  延伸查詢new window
150.Hursch, Carolyn J.、Hammond, Kenneth R.、Hursch, Jack L.(1964)。Some Methodological Considerations in Multiple-cue Probability Studies。Psychological Review，71(1)，42-60。  new window
151.Mumpower, J.、Veirs, V.、Hammond, K. R.(1979)。Scientific Information, Social Values, and Policy Formation: The Application of Simulation Models and Judgment Analysis to the Denver Regional Air Pollution Problem。IEEE Transactions on Systems, Man, and Cybernetics，SMC-9(9)，464-476。  new window
152.Stewart, T. R.、Leschine, T. M.(1986)。Judgment and Analysis in Oil Spill Risk Assessment。Risk Analysis，6(3)，305-315。  new window
153.Denhardt, Robert B.、Denhardt, Janet Vinzant(2000)。The New Public Service: Serving Rather Than Steering。Public Administration Review，60(6)，549-559。  new window
會議論文
1.汪明生、張寧(2001)。地方發展策略規劃集體決策輔助之理論與模式。海峽兩岸第三屆公共事務與跨世紀發展研討會。哈爾濱：哈爾濱工業大學。  延伸查詢new window
2.劉孟奇(2005)。審議民主的實踐--NIF與Study Circles。審議民主國際研討會。台灣民主基金會。  延伸查詢new window
3.蕭元哲(2001)。城市國際事務管理與政策之研究：公共策略管理觀點。城市外交暨全球治理研討會。義守大學。  延伸查詢new window
4.Christakis, A. N.(1993)。The Inevitability of Demosophia。The Aegean Seminar。Athens：University of the Aegean Press。187-197。  new window
5.Doğanay, Ülkü(2003)。Democratic Inclusion and Public Deliberations in Turkey: The case of Local Agenda 21, 2003 Conference proceeding。Democratic Inclusion and Public Deliberations in Turkey: The case of Local Agenda 21, 2003 Conference。Political Studies Association。  new window
6.Wang, M. S.、Ma, C. C.(2004)。Strategies for Kaohsiung Local Development after WTO: An Empirical Analysis with Place Marketing and Interactive Management。International Academic Symposium on "Public Management in 21st century: Opportunities and Challenges"。Macau：Center for Public Administration of Zhongshan University。  new window
7.Witschge, T.(2003)。Online Deliberation: Possibilities of the Internet for Deliberative Democracy。The Prospects for Electronic Democracy Conference，(會議日期: Sept. 20-22)。  new window
8.吳惠林(2001)。知識經濟、科技與永續發展。2001年知識經濟社會與國家發展學術研討會，台灣大學國家發展研究所 (會議日期: 2001年5月5日)。台北。  延伸查詢new window
9.宋興洲(2003)。網路民主式科幻小說。第三屆政治與資訊研討會。佛光人文社會學院。  延伸查詢new window
10.汪明生、辛玉蘭(1992)。都會管理與生活品質--試論高雄市的都市行銷。國家政策與區域發展學術研討會。國立中山大學中山學術研究中心。  延伸查詢new window
11.汪明生、馬群傑(2005)。結合公共事務管理架構之高雄地區行銷策略--互動管理之應用。首屆兩岸四地公共管理學術研討會。北京：中國人民大學。  延伸查詢new window
12.汪明生、馬群傑、蕭元哲(2005)。多元社會下高雄地區行銷策略研究--公共事務管理整合參考架構的觀點。二〇〇五年第三屆TASPAA年會暨「公共行政的變遷與挑戰」學術研討會。台灣公共行政暨公共事務系所聯合會：國立台北大學。  延伸查詢new window
13.金家禾(2001)。知識經濟與地區發展機會。2001知識經濟社會與國家發展學術研討會，台灣大學國家發展研究所 (會議日期: 2001年5月5日)。台北市。  延伸查詢new window
14.南雲(2001)。城市化與地區形象。2001年可持續發展與環保產業國際研討會。澳門環境委員會。  延伸查詢new window
15.馬群傑(2001)。地方發展競爭趨勢下之策略性地區行銷。兩岸研究生社會科學跨學科理論與發展研討會。國立東華大學。  延伸查詢new window
16.蕭元哲(2001)。網絡觀念：公共管理觀點。二十一世紀公共行政新思潮研討會。東海大學。  延伸查詢new window
17.Barabas, J.(2002)。Virtual Deliberation: Knowledge from Online Interaction versus Ordinary Discussion。The Prospects for Electronic Democracy Conference，(會議日期: 2002/09/20-09/22)。  new window
18.Chen, Dung-Sheng(2005)。The Limitations of Deliberative Democracy: Cases of Citizen Conference in Taiwan。International Conference on Deliberative Democracy。Taipei：Taiwan Thinktank, the Taiwan Democratic Foundation and the Initiative and Referendum Inslitute-Asia。  new window
19.Stough, R. R.(1990)。Potentially Irreversible Global Trends and Changes: Local and Regional Strategies for Survival。The meetings of the American Association for the Advancement of Science，(會議日期: 1990/02/17-20)。New Orleans, Louisiana。  new window
20.Stough, R. R.(1998)。Infrastructure and Technology in U.S. Metropolitan Regions。The Workshop on Infrastructure Policy，(會議日期: February)。Amsterdam：The Tinbergen Institute。  new window
21.江明修(1997)。再造公民性政府。地方自治與國家發展研討會，台灣教授協會 (會議日期: 民國八十六年十一月七〜八日)。台灣教授協會。  延伸查詢new window
研究報告
1.汪明生、楊仁壽、曾盛恕(1989)。多元公共認知決策之研究（一）社會判斷理論的準實驗。  延伸查詢new window
2.王文誠、馬群傑(2005)。民間團體協助推動高高屏地區永續發展認知提升與策略研擬之研究 (計畫編號：NSC94-2621-Z-110-003)。  延伸查詢new window
3.內政部統計處(1998)。1997年內政統計提要。內政部統計處。  延伸查詢new window
4.內政部統計處(2002)。2001年內政統計提要。內政部統計處。  延伸查詢new window
5.Gualtieri, R.(1998)。Impact of the Emerging Information Society on the Policy Development Process and Democratic Quality。Paris：OECD。  new window
6.高明瑞、蔡敦浩(1989)。自然資源保育中的國家公園管理問題。  延伸查詢new window
7.楊芳玲、汪明生、高明瑞、吳英明(1992)。環境中介的基礎研究：認知衝突的準實驗 (計畫編號：NSC81-0301-H-110-018)。  延伸查詢new window
學位論文
1.潘有諒(2002)。地方政府推動地區行銷之策略規劃研究--以燕巢鄉為例(碩士論文)。國立中山大學。  延伸查詢new window
2.林裕文(1999)。結合事實與價值環境決策模式於美濃水庫興建決策之應用(碩士論文)。國立中山大學。  延伸查詢new window
3.嚴伯和(2003)。地方媒體生存策略之研究--以中華日報、台灣新聞報個案分析比較(碩士論文)。國立中山大學。  延伸查詢new window
4.李杰隆(2001)。公共財遊憩效益評估模式之比較研究--以南部藍色公路為例(碩士論文)。國立中山大學。  延伸查詢new window
5.鄭俊朋(1998)。石化產業之判斷分析--以中油林園石化廠為例(碩士論文)。國立中山大學。  延伸查詢new window
6.蘇復明(1997)。科技風險知覺與風險判斷之研究--以醫療廢棄物的管理為例(碩士論文)。國立中山大學。  延伸查詢new window
7.但昭強(2002)。高雄市都市行銷的實踐與展望(碩士論文)。國立中山大學。  延伸查詢new window
8.吳俐璇(2003)。TOURISM MARKETING STRATEGIES FOR LOCAL DEVELOPMENT IN TAIWAN - A Case Study of Yingge's Tourism Development(碩士論文)。國立臺灣大學。  new window
9.李明輝(1993)。考績制度運作與組織成員對考績接受認知之探討--公營企業個案實證研究(碩士論文)。國立中山大學。  延伸查詢new window
10.林斌(2004)。教師會集體協商制度之規劃研究--衝突管理途徑之應用(博士論文)。國立臺北大學。new window  延伸查詢new window
11.徐秀英(2003)。從地方治理的觀點探討台灣鄉村發展的企業化策略--以桃園縣為例(碩士論文)。中國文化大學，臺北。  延伸查詢new window
12.耿濟川(2004)。中共國際軍事交流對台安全之衝擊--就軍事角度衡量(碩士論文)。國立中山大學。  延伸查詢new window
13.張晉源(1991)。臺灣地區勞資爭議處理對策之研究：社會判斷理論之應用(碩士論文)。國立中山大學。  延伸查詢new window
14.陳勇全(2001)。應用都市行銷概念於都市保存之研究--以台北市大稻埕為例(碩士論文)。國立臺北大學。  延伸查詢new window
15.游振袋(2003)。從都市行銷的概念探討觀光產業發展之研究--以花蓮市為例(碩士論文)。國立台灣科技大學。  延伸查詢new window
16.黃舒彥(2003)。從藝文活動探討城市行銷--以台北市為例(碩士論文)。國立中山大學。  延伸查詢new window
17.黃澤銘(1999)。台北市政行銷之研究--台北市政府新聞處之角色功能(碩士論文)。國立中興大學。  延伸查詢new window
18.楊雅惠(2003)。宜蘭綠色博覽會之未來發展策略研究--由文化、觀光、環保的觀點出發，進行5年期程的未來推估(碩士論文)。佛光人文社會學院。  延伸查詢new window
19.顏明忠(2003)。兩岸加入WTO後高雄地方發展策略--兩岸經貿交流衍生犯罪問題之防制(碩士論文)。國立中山大學。  延伸查詢new window
20.蘇明敏(1997)。大高雄地區石化產業社區關係管理系統建構之研究(碩士論文)。國立中山大學。  延伸查詢new window
21.Desantis, M.(1993)。Leadership, Resources Endowments and Regional Economic Development(博士論文)。George Mason University，Fairfax, VA。  new window
22.楊正元(2003)。兩岸加入WTO後促進高雄發展與競爭策略--高雄多功能經貿園區開發方面(碩士論文)。國立中山大學。  延伸查詢new window
23.孫玳(1999)。國軍部隊社區關係管理系統建構之探討--以陸軍仁武營區為例(碩士論文)。國立中山大學，高雄。  延伸查詢new window
24.李石舜(2003)。兩岸加入WTO後促進高雄發展與競爭策略--觀光旅遊方面(碩士論文)。國立中山大學。  延伸查詢new window
25.駱焜祺(2002)。觀光節慶活動行銷策略之研究--以屏東縣黑鮪魚文化觀光季活動為例(碩士論文)。國立中山大學。  延伸查詢new window
26.姜莉蓉(2003)。地方觀光行銷與品牌策略--以屏東縣為例(碩士論文)。國立中山大學。  延伸查詢new window
27.郭幸福(1999)。都市整體形象及行銷通路特性之研究(碩士論文)。國立成功大學。  延伸查詢new window
28.范姜群澔(2003)。都市觀光吸引力與媒體行銷關係之研究--以台中市都會區為例(碩士論文)。朝陽科技大學，臺中。  延伸查詢new window
29.林錦郎(2005)。多元社會之衝突管理--判斷分析的觀點(博士論文)。國立中山大學。new window  延伸查詢new window
30.張寧(2004)。社會判斷理論之集體決策程序對互動管理成果之驗證--兼論政策分析中集體決策方法之比較(博士論文)。國立中山大學，高雄。new window  延伸查詢new window
31.陳柏鈞(2004)。公共決策中分析與直覺認知效力之直接比較--以都會型濕地公園設立為例(碩士論文)。國立中山大學。  延伸查詢new window
32.龔天發(2003)。兩岸加入WTO後促進高雄發展與競爭策略--住宅產業方面(碩士論文)。國立中山大學。  延伸查詢new window
33.馬群傑(2005)。多元社會下地方公眾發展認知與共識策略之研究--以高雄都市行銷為例(博士論文)。國立中山大學。new window  延伸查詢new window
34.許文傑(2000)。公民參與公共行政之理論與實踐--「公民性政府」的理想型建構(博士論文)。國立政治大學，台北市。new window  延伸查詢new window
35.陳彥龍(2001)。電視媒介與台灣的民主化：民間全民電視台個案研究(碩士論文)。國立中山大學。  延伸查詢new window
36.林宜蓉(2003)。地方政府舉辦節慶活動之經營策略與行銷活動研究(碩士論文)。國立中山大學。  延伸查詢new window
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單篇論文
1.李宗勳(2001)。從「新公共服務」及「組際學習」新視野檢視台北市社區、學區安全聯防行動方案，國家政策研究基金會。(憲政(研)090-043號)。  延伸查詢new window
2.高永光(2004)。地方民主與地方治理，國家政策研究基金會。(憲政研究093-008號)。  延伸查詢new window
其他
1.中國時報(2001)。台灣二十五縣市政府競爭力報告。  延伸查詢new window
2.行政院經濟建設委員會(2005)。台北港自由貿易港正式開始營運，http://www5.www.gov.tw/PUBLIC/view.php3?icl=120374&sub=52&main=GOVNEWS。  延伸查詢new window
3.Friedman, J.(1995)。Civil Society, Empowerment, and Political Practice，University of California, Berkeley, School of Public Health。  new window
4.Infinite Innovations Ltd(2003)。Creative thinking puzzle 2: The "drop the block" problem，http://www.brainstorming.co.uk/puzzles/dropblock.html。  new window
5.劉大和(2002)。臺灣發展文化創意產業的思考，臺北：臺灣經濟研究院。  延伸查詢new window
圖書論文
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25.Hammond, K. R.(2000)。Coherence and correspondence theories in judgment and decision making。Judgment and Decision Making: An Interdisciplinary Reader。Cambridge：Cambridge University Press。  new window
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33.Chi, M. T. H.、Glaser, R.、Rees, E.(1982)。Expertise in problem solving。Advances in the psychology of human intelligence。Erlbaum。  new window
 
 
 
 
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