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題名:以後延製造策略建構全球運籌管理系統之研究
作者:羅吉榜
作者(外文):Chi-Pang Lo
校院名稱:淡江大學
系所名稱:管理科學學系
指導教授:張紘炬
黃志文
學位類別:博士
出版日期:2002
主題關鍵詞:全球運籌管理後延製造策略供應鏈Global Logistics ManagementPostponed Manufacturing StrategySupply Chain
原始連結:連回原系統網址new window
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對多國籍企業而言,「全球運籌管理」就是進行全球市場的行銷、產品設計、生產、採購、顧客滿意、物流、供應商及庫存管理等整體管理體系的運作,而其核心精神便是快速回應市場的變化及顧客們的需求,同時將經營成本、庫存壓力與風險降到最低,進而創造整體經營的最大綜效。後延製造策略經學者專家的研究顯示,其兼具規模經濟與範疇經濟的特性,成為廠商可行的競爭策略之一。
對於一家全球性企業而言,其加值鏈活動主要為佈局與協調決策。這些決策都在公司的全球運籌體系內運作。由於全球運籌管理強調時基競爭的策略運用---時基物流,而時基物流的效益即來自後延製造策略的應用,因此時基物流觀念下的後延製造策略,即構成論文的主題。基此本論文的研究目的為:
一、全球運籌管理的執行策略:後延製造策略的特性為何?
二、後延策略對供應鏈分切點決策的影響如何?
三、後延策略對供應鏈加值活動地點選擇決策的影響如何?
  經本論文研究後發現:
一、在後延製造策略特性方面,此策略具有結合規模經濟與範疇經濟兩方面理念的特色,在策略上亦具有使組織於傳統上行銷部門與生產部門之間的大隔閡有了結合的策略。
二、在供應鏈分切點決策方面,經研究發現以Waller et al. (2000)所提的以後延製造程度所表達之分切點概念較具一般化,故以此為基礎進行研究,建立理論模式。
三、在供應鏈加值地點選擇決策方面,以OEM/ODM代工為基礎,配合Christopher (1998)的三個全球運籌生產策略,建構最後組裝點的選擇模式。
四、從台灣桌上型PC產業個案研究發現OEM/ODM廠商係整合模組化製造與後延製造成為一個以PC組裝業為主体的供應鏈体系,以自身為供應鏈的分切點,並在動態的網路環境下建構出”虛擬製造聨盟”,且將客戶與供應商視為策略性伙伴。
  至於未來研究方向則將側重於:
一、在服務業方面的後延概念應用。
二、不同產業間比較研究。
三、往實證研究發展。
The cores of global logistics management are quickly to response the change of market and customer needs, to lower the operating cost、to reduce inventory and risk, and to create the synthesis effects. Form the prior studies, the postponed manufacturing strategy has included the scale and scope economy and becomes as a competitive advantage to corporation.
For a global company the value-added activities in global logistics system are configuration and coordination decisions. The global logistics management system is to emphasize the time-based competition strategy, which is based on time-based logistics. The benefits of time-based logistics are utilized the postponed manufacturing strategy.
The findings of this research are as follows:
1. The postponed manufacturing strategy has integrated the characteristics of scale and scope economic principles.
2. From this research by adoption the decision of decouple point which Waller et al. (2000) has presented a generalization on the degree of postponed manufacturing; based on this reasoning this research has developed a theoretical model.
3. On the decision to choose the value added location, this research uses the OEM/ODM as a basis to develop an assembly site decision model.
4. From the case study of Taiwan’s PC industry, OEM/ODM manufacturers have integrated the module and postponed manufacturing to form a PC assembly supply chain. By using the decouple point to create a “virtual manufacturing alliance” on the dynamic network environments to link customers and suppliers as the strategic partners.
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