王石番〈民85〉,傳播內容分析法,二版,幼獅文化事業公司。
中華民國產業電子化白皮書編篡工作小組〈民90〉,2001產業電子化白皮書,行政院NICI推動小組。
中華民國產業電子化白皮書編篡工作小組〈民91〉,2002產業電子化白皮書,行政院NICI推動小組。
胡同來〈民86〉,行銷通路特性、溝通流程與通路績效之研究─資訊業個人電腦行銷通路實證,國立台灣大學商學研究所博士論文耿慶瑞、黃思明、洪順慶〈民91〉,「WWW 互動廣告效果之研究」,管理學報,第十九卷,第一期, 1-39。陳曉開譯,彼德‧金恩與馬克‧麥當勞合著〈民90〉,極速流程:創造顧客價值與穩健獲利的企業優勢,美商麥格羅‧希爾國際股份有限公司台灣分公司。
黃俊英、周泰華、方之光、周德光、康必松、黃國良、俞慧芸、蘇雲華、郭德賓〈民 87〉,行銷思想,華泰文化事業公司。
經濟部商業司〈民 89〉,1999中華民國電子商務年鑑,經濟部。
謝綺蓉譯,麥可‧戴爾著 〈民88〉,Dell的秘密,大塊文化。
羅家德 〈民 89〉,網際網路關係行銷,聯經出版事業公司。
龔仁文、蔡淑如等編輯〈民91〉2002網際網路應用及發展年鑑,經濟部技術處。
Achrol, Ravi S. and Philip Kotler(1999), “Marketing in the Network Economy,”Journal of Marketing, Vol.63, Special Issue, 146-163.
Allen, Terry(1999), “Common Business Library(CBL),”http://www.infoloom.com/gcaconfs/WEB/granada99/all.HTM.
Alderson, Wroe(1957), Marketing Behavior and Executive Action:Functionalist Approach to Marketing Theory, Richard D. Irwin, Inc.
Aufreiter, Nora A., Teri L.Lawver, and Candance D.Lun(2000),”A New Way to marker,”Mckinsey Quarterly, 2Q, 53-61.
Bagozzi, Richard P.(1974), “Marketing as an Organized Behavioral System of Exchange,” Journal of Marketing, Vol.38, October, 77-81.
Barber, B.(1983), The Logic and Limits of Trust, Rutgers University Press.
Barrenechea, Mark J. (2001), E-Business or Out of Business: Oracle’s Roadmap for Profiting in the New Economy, McGraw-Hill.
Bergeron, Bryan P.(2001), The Eternal E-customer:How Emotionally Intelligent Interface Can Create Long-hasting Customer Relationships, McGraw-Hill.
Berryman, Ken and Stefan Heck(2001),“Is The Third Time The Charm for B2B?” Mckinsey Quarterly, 2Q, 18-22.
Bhise, Himesh, Diana Farrell, Hans miller, Andre Vanier, and Adil Eairulbhai(2000),“The Dual for the Doorstep,” Mckinsey Quarterly, 2Q, 33-41.
Brynjolfsson, Erik and Michael D. Smith (2000),“Frictionless Commerce?-A Comparison of Internet and Conventional Retailers,” Management Science, Vol.46, No.4, April, P.563-585
Bucklin, Louis P.(1965), “Postponement, Speculation and Classification of Consumer Goods,” Journal of Marketing, Vol. 27, October, 50-55 Business week(2001), “e.biz,” Business week, May14, EBI-EB 40.
Champy, James(1995), Reengineering Management, Harper Business, Harper Collins Publishers.
Cohen, Adam (2002) , The Perfect Store , Little, Brown and Company.
Converce, Paul D, and Harvey Huegy(1940),The Elements of Marketing, Prentice Hall, Inc.
Cooper, Donald R. and C.William Emory (1995), Business Research Methods, 5th ed., Richard D. Irwin, Inc.
Coughlan, Anne T., Erin Anderson, Louis W. Stern and Adel I .El-Ansary(2001), Marketing Channels, 6th edition, Prentice Hall International Inc
Dang, Timothy, Purab Kaur, Arthur Lo and Carol That(2000), “Zen and the Art of Channel Management Managing channel Conflict,” from google’s cache of http://www.ranjaygulati.com/art/tv2000/CHANNEL.pdf
Devine,Dennis A., Christopher B. Dugan, Nikolaus D .Semaca, and Kevin J. Speicher(2001),“Building Enduring Consortia,”Mickinsey Quarterly, 2Q, 26-33.
Dewan, Rajiv, Marshall Freimer and Abraham Seidmann(2000), “Organizing Distribution Channels for Information Goods on the Internet,”Management Science, Vol.46, No.4, 483-495.
Dhawan, Rajat K., Ramesh Mangaleswaran, Asutosh Padhi, Shinsh Sankhe, Karsten Schween, and Paresh Vaish(2001),“The Asian Difference in B2B,” Mckinsey Quarterly, 2Q, 38-47.
Drucker, Peter F, Esther Dyson, Charles Havdy, Poul Saffo, and Peter M. Senge(1997), “Looking Ahead:Implications of The Present,”Harvard Business Review, Vol.75, No.5, 18-32.
Du Toit, Mathilda and Stephen du Toit (2001), Interactive LISREL: User’s Guide, Scientific Software International Inc.
El-Ansary, Adel and Louis W. Stern(1972), “Power Measurement in the Distribution Channel, ” Journal of Marketing Research, Vol.9, February, 47-52.
Evans, Philip B. and Thomas S. Wurster(1997), “Strategy and the New Economics of Information,”Harvard Business Review, Vol.75, No.5, 70-82.
Fischer, Layna(2000), Workflow Handbook 2001, Future Strategies Inc.
Frazier, Gary L.(1999),“Organizing and managing Channels of Distribution,” Journal of the Academy of Marketing Science, Vol.27, No.2, 226-240.
Gaski, John F.(1986), “Interrelations Among a Channel Entity’s Power Source:Impact of the Exercise of Reward and Coercion on Expert Referent, and Legitimate Power Source, ” Journal of Marketing Research, Vol,23, February, 62-77.