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題名：非強制性M化導入矩陣之發展:以南山人壽為例
作者：羅凱揚
作者(外文)：Lo Kai Yang
校院名稱：國立臺灣科技大學
系所名稱：企業管理系
指導教授：欒斌
林孟彥
學位類別：博士
出版日期：2003
主題關鍵詞：非強制性；M化；M化導入矩陣；南山人壽；電子商務；行動商務；Non-enforceable；Mobilization；Matrix for Enterprise Mobilization；Nan Shan Life Insurance Corporation；Electronic commerce；Mobil commerce
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非強制性導入M化意指企業採取鼓勵的作法，促使員工主動藉由無線網路系統與設備，隨時隨地進行資訊更新。由於此議題在研究上是一個嶄新的領域，因此本研究透過深度訪談29位企業經理人與專家，並且針對126位目前正在使用M化系統的人員做實證，探索目前企業非強制性導入M化系統之關鍵成功因素。同時，本研究並發展出M化導入矩陣，企業可依此針對不同類型的使用者進行推廣的動作，以利M化成功的導入。
Enterprise mobilization refers to the provision by an enterprise of the means for its employees to update information at any time and any place through the use of a wireless network system and related equipment. The implementation of enterprise mobilization can be separated into two main methods, non-enforceable and enforceable. Non-enforceable implementation refers to those situations where, although an enterprise encourages its employees to use a mobilized system, it does not enforce such use, whereas, the reverse is true in the case of enforceable methods. Since this is a relatively new research topic with very little previous research having been undertaken in this area, this paper employs a triangulation. This method enables integration of both quantitative and qualitative data, to investigate the critical success factors (CSFs) for the implementation of non-enforceable mobilization by enterprises. The data is collected by means of in-depth interviews with corporate managers and specialists from 29 enterprises and comprises of 126 samples of employees currently using mobilization systems.
The study reveals a total of six CSFs for the implementation of non-enforceable mobilization by enterprises, comprising of: (1) cooperation with a good solution ‘value added reseller’ (VAR); (2) appropriate planning and the support of senior management; (3) user participation and minimization of any resistance to the installation of the system; (4) open communication channels; (5) enhancement of the understanding of mobilization itself and of employee requirements; and (6) effective mobilization equipment. And this study also developments a non-enforceable implementation matrix for enterprise mobilization to support their decision-marking processes concering the introduction of mobilization.
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