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題名:行動商務成功模式之建構與驗證
作者:林心慧 引用關係
作者(外文):Hsin-Hui Lin
校院名稱:國立臺灣科技大學
系所名稱:企業管理系
指導教授:欒斌
學位類別:博士
出版日期:2004
主題關鍵詞:行動商務行動商務成功模式資訊系統成功模式DeLone and McLeanMobile commerceMobile commerce success modelInformation systems success modelDeLone and McLean
原始連結:連回原系統網址new window
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無線通訊科技的進步使得行動通訊設備的使用人口增加,並加速了行動商務的發展。雖然很多企業投資相當多的資源在發展行動商務應用,然而目前使用行動商務的消費者仍然不多。為了使行動商務應用能夠獲得成功,企業不僅需要吸收新的顧客群,而且也應該設法留住顧客以確保企業持續的獲利。因此本研究主要的目的便是要發展並驗證一個行動商務的成功模式。本研究以過去資訊系統成功模式與理論為基礎,提出了多個衡量行動商務成功的代理變數,並進一步提出這些成功代理變數之間的因果關係假說。接著,本研究闡述如何進行研究假說驗證的方法,並實證上蒐集樣本資料來檢定研究模式與假說。研究的結果顯示資訊品質、系統品質、服務品質、貨幣性知覺成本、非貨幣性知覺成本、知覺價值、行動商務顧客滿意度皆會直接或間接影響行動商務的顧客忠誠度。最後,作者討論了研究成果對於管理實務以及理論發展上的意涵。
Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce (m-commerce) conducted with these devices. While many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, report on m-commerce has shown that potential consumers may not use the systems in spite of their availability. In order to achieve m-commerce success, it has been reinforced that mobile service providers not only need to attract new customers, but also must retain them to ensure profitable repeat business. The purpose of the present study is to develop and validate a mobile commerce success model. Based on the prior studies regarding IS success model and theories, a comprehensive set of m-commerce success surrogates and hypotheses were proposed and a methodology for testing them was outlined. These hypotheses were tested empirically to demonstrate the applicability of the theoretical model. The results indicate that information quality, system quality, service quality, perceived monetary cost, perceived non-monetary cost, m-commerce customer satisfaction, and perceived value affect m-commerce customer loyalty directly or indirectly. Finally, the author discusses the managerial and theoretical implications of these results.
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