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題名：應用軟性計算於產品造形與產品色彩之研究
作者：林彥呈 引用關係
作者(外文)：Yang-Cheng Lin
校院名稱：國立成功大學
系所名稱：工業設計學系碩博士班
指導教授：賴新喜
學位類別：博士
出版日期：2004
主題關鍵詞：禁忌搜尋法；軟性計算；產品設計；類神經網路；模糊邏輯；Soft computing；Tabu search；Fuzzy logic；Neural networks；Product design
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　　在現今高度競爭的市場中，消費者往往是決定產品成功與否的關鍵因素。然而，消費者選擇產品的過程通常是一個黑箱（black box），充滿許多複雜的、模糊的、不確定的資訊。因此，軟性計算（soft computing）十分適合用來說明消費者對於產品的認知模式。軟性計算為一種新興的計算技術，可以在模糊或不確定的環境下來模擬和學習人類的思考方式。軟性計算包含了幾種常見的演算方法，如類神經網路（neural networks）、模糊邏輯（fuzzy logic）和禁忌搜尋法（tabu search）等。其中，類神經網路是種應用很廣的非線性推論模式，通常用來解釋變數之間複雜的關係；再者，模糊邏輯可以在資訊模糊、不確定的情況下試圖模擬人類的決策模式；而禁忌搜尋法是應用在眾多變數組合問題中，如何快速達到系統最佳化的演算法。
　　本研究利用軟性計算之優點來進行產品造形和產品色彩之設計，為了證明產品造形和產品色彩如何影響產品的意象，本研究以手機作為實驗樣本，因為手機是目前最流行的消費性產品之一，且有著許多不同的造形和色彩。本研究並利用消費者導向設計的概念去粹取實驗樣本，以建立一設計資料庫並作為後續數值分析之用，可以幫助設計師更加瞭解消費者的認知模式，進而轉換成設計元素，並可進一步結合電腦輔助設計（computer-aided design）系統和虛擬實境（virtual reality）技術來模擬產品設計過程，以提供設計師設計時之重要參考依據。本研究雖以手機為實驗樣本，但其推演過程、原理與方法可應用至其他相關產品和不同設計元素上。
　　Consumers are the crucial point for a product successful or not in the high competitive market. Whether consumers choose a product is often a black box, and thus cannot be precisely described. As such, soft computing (SC) is well suited to illustrate consumers’ perception of product images. SC is defined as an emerging approach to reasoning and learning the human mind in an uncertainty and imprecision environment. SC comprises several computing methods, such as neural networks (NNs), fuzzy logic (FL), and tabu search (TS). The NNs are non-linear models and are widely used to examine the complex relationship between input variables and output variables. Moreover, the FL is used to examine the relationship among variables in an observable system where the information available is fuzzy, meaning imprecise and subjective. The TS algorithm is applied to a variety of combinatorial problems and accelerates the search speed for the optimal solution.
　　This thesis demonstrates the advantage of using SC for the product form and the product color design. To examine how product form and product color affect product image, an experimental study on mobile phones is conducted as mobile phones are currently the most popular consumer product and exhibit wide variety in product form and color. The concept of consumer oriented design is used to extract the experimental samples as a design database for the numerical analysis. The approach of this thesis can help product designers understand consumers’ perception and translate consumers’ feeling of a product into design elements. The design database provides useful insights to facilitate and simulate the design process of products, when combined with the computer-aided design (CAD) system and the virtual reality (VR) technology. Although the mobile phone is used as an illustration, this approach is applicable to other products with various design elements.
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