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一、中文部份
1.王盈欽(民92)，「交易成本下之複製策略」，台灣大學國際企業研究所碩士論文。
2.周明智(民93)，「台灣與大陸行銷通路結構之比較研究─以華碩電腦公司為例」，台灣科技大學管理研究所在職專班碩士論文。
3.林建福(民91)，「台灣地區連鎖超市業經營策略之個案研究」，政治大學經營管理碩士學程企管組商學碩士論文。
4.胡同來(民86)，「行銷通路演變的網路分析之探討」，中國工商學報第19期，p.220。
5.黃俊英等(民87)，行銷思想，華泰文化出版。
6.劉正威(民93)，「本國銀行經營績效之實證研究」，政治大學企業管理研究所碩士論文。
7.劉姿吟(民92)，「通路品牌策略、通路控制力與通路績效關係之研究─以3C連鎖經營型態之資源基礎觀點分析」，中原大學企業管理研究所碩士論文。
8.陳力銘(民92)，「通路結構演變與企業轉型策略之相關研究」，台灣大學國際企業研究所碩士論文。
9.盧淑惠(民92)，「台灣連鎖藥局成長策略與成功關鍵因素之關聯性研究」，中原大學企業管理研究所碩士論文。
10.謝佳穎(民85)，「3C產品通路選擇策略及個案研究」，台灣大學商學研究所碩士論文。
11.鄭家樑(民87)，「大陸內銷市場通路組合決策之探析─上海地區台商之個案研究」，台灣大學國際企業研究所碩士論文。
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