1.王怡民 (2002),《消費者對於商品品牌態度與購買行為關連之研究》,國立高雄第一科技大學行銷與流通管理所碩士論文。
2.方世榮 (1999),《行銷學原理》第三版,台北:東華書局。
3.行政院公平交易委員會,網站:http://www.ftc.gov.tw。
4.行政院公平交易委員會 (2002),《公平交易法》。
5.吳展旭 (2004),《台灣綜合零售業治理組織型態選擇之研究》,國立中山大學經濟學研究所碩士論文。
6.林瑞益 (2002),「以議價方式改善雙邊獨占配銷通路合作的問題」,《管理與系統》,9(3),369-384。7.胡育華 (2000),《行銷通路權力、通路氣候與團結合作之研究-台灣PDA產業實証》,國立高雄第一科技大學行銷與流通管理所碩士論文。
8.洪紹芸 (2001),《消費者特性、產品類別與購買商店品牌產品關係之研究》,逢甲大學企業管理所碩士論文。9.張立佳 (2006),《權利金與上架費》,中山大學經濟研究所碩士論文。
10.張保隆與伍忠賢 (2005a),《零售業管理》初版,台北:全華科技股份有限公司。
11.張保隆與伍忠賢 (2005b),《零售業個案分析》初版,台北:全華科技股份有限公司。
12.陳建霖 (1997),《促銷對品牌權益影響之研究》,國立雲林科技大學企業管理所碩士論文。
13.陳慶樑與林松輝 (2004),《零售管理連鎖店鋪之理論實務與技術》初版,台北:高立圖書有限公司。
14.曾美君與鍾谷蘭 (1995),「獨家經銷通路之競爭」,《管理科學學報》,12(2),215-229。
15.黃淑芬 (2004),《手機行銷通路與廣告數量之選擇》,國立成奶j學交通管理科學研究所碩士論文。
16.趙琪與黃恆獎 (2001),「交易成本與混合統治對複式通路訂價之影響-競食、私有品牌及協商的討論」,《管理學報》,18(3),453-476。
17.鍾谷蘭 (1995),《行銷通路競爭之賽局理論分析》,中山企業管理研究所博士論文。18.鍾谷蘭 (1995),「上架費之賽局理論分析」,《台大管理論叢》,6(2),61-82。19.鍾谷蘭 (1997),「零售商私有品牌商品策略之通路競爭分析」,《管理學報》,14(3),457-477。20.關復勇,邱彥婷與李冠穎 (2006),「自有品牌零售商經營利器」,《零售市場月刊》,464,10-14。
21.Anderson, E. (1985), “The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis,” Marketing Science, 4,234-254.
22.Bloom, P. N., Gundlac, G. T. and Cannon, J. P. (2000), “Slotting Allowances and Fees: Schools of Thought and The Views of Practicing Managers,” Journal of Marketing, 64 92-108.
23.Bloom, P. and Perry, V. G. (2001), “Retailer Power and Supplier Welfare: The Case of Wal-Mart,” Journal of Retailing, 77, 379-396.
24.Bowley, A. L. (1924), The Mathematical Groundwork of Economics, Oxford: Oxford University Press.
25.Briones, M. G. (1999), What Technology Wrought?, Marketing News 33(3).
26.Chiang, A. C. (1984), Fundamental Methods of Mathematical Economics, 3th ed.: Mc Graw-Hill Book Company.
27.Choi, S. C. (1991), “Price Competition in A Channel Structure with A Common Retailer,” Marketing Science, 11, 327-347.
28.Choi, S. C. (1996), “Price Competition in A Duopoly Common Retailer Channel,” Jounral of Retailing, 72(2), 117-134.
29.Choi, S. C. and Coughlan, A. T. (2006), “Private Label Positioning:Quality Versus Feature Differentiation from The National Brand,” Journal of Retailing, 82(2), 79-93.
30.Chu, W. (1992), “Demand Signaling and Screening in Channels of Distribution,” Marketing Science, 11(4), 327-347.
31.Coelho, F., Easingwood, C. and Coelh, A. (2003), “Exploratory Evidence of Channel Performance in Single vs Multiple Channel Strategies,” International Journal of Retail and Distribution Management, 31, 561-573.
32.Collins-Dodd, C. and Lindley, T. (2003), “Store Brands and Retail Differentiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perception,” Journal of Retailing and Consumer Services,10, 345-352.
33.Colombo, R. and Morrison, D. (1989), “A Brand Switching Model with Implications for Marketing Strategies,” Marketing Science, 8, 89-99.
34.Cournot, A. (1838), Researches into The Mathematical Principles of The Theory of Wealth, Original Paris: L. Hachette.
35.Crittenden, V. L. and Crittenden, W. F. (2004), “Developing The Sales Force, Growing The Business: The Direct Selling Experience,” International Business Review, 4(3), 279-294.
36.Dixit, A. (1979), “A Model of Duopoly Suggesting A Theory of Entry Barriers,” Bell Journal of Economics, 10(1),20-32.
37.Etgar, M. (1978), “Selection of An Effictive Channel control Mix,” Journal of Marketing, 42, 53-78.
38.French, John R. P., Jr. and Bertran, H. Raven (1959), The Bases of Social Power, in Studies in Social Power, Donwin Cartwright, ed, Ann Arbor, MI: University of Michigan Press.
39.Ganesh, J. (2004), “Managing Customer Preferences in A Multi-channel Environment Using Web Services,” International Journal of Retail and Distribution Management, 32, 140-146.
40.Gensler, S., Dekimpe, M. G. and Skiera, B. (2007), “Evaluating Channel Performance in Multi-Channel Environments,” Journal of Retailing and Consumers, 14 , 17-23.
41.Jeuland, A. P. and Shugan, S. M. (1983), “Managing Channel Profits,” Marketing Science, 2, 239-272.
42.Jeuland, A. P. and Shugan, S. M. (1988a), “Reply to: Managing Channel Profits: Comment,” Marketing Science, 7, 103-106.
43.Jeuland, A. P. and Shugan, S. M. (1988b), “Channel of Distribution Profits When Channel Members Form Conjectures,” Marketing Science, 7, 202-210.
44.Kotler, P. (1991), Marketing Management: Analysis, Planning, Implementing, and Control ,7th ed. , New Jersey:Prentice-Hall.
45.Krishnan, T. V. and Soni, H. (1997), “Guaranteed Profit Margins: A Demonstration of Retailer Power,” International Journal of Research in Marketing, 4, 35-56.
46.Lancaster, K. (1966), “A New Approach to Consumer Theory,” Jouanl of Political Economy, 74, 132-157.
47.McGuire, T. and Staelin, R. (1983), “An Industry Equilibrium Analysis of Downstream Vertical Integration,” Marketing Science, 2, 161-192.
48.Moorthy, K. S. (1987), “Managing Channel Profits: Comment,” Marketing Science, 6, 375-379.
49.Moorthy, K. S. (1988), “Strategic Decentralization in Channels,” Marketing Science, 7, 335-355.
50.Raju, J. S. and Sethuraman, R. and Dhar, S. K. (1995), “The Introduction and Performance of Store Brands,” Management Science, 6, 957-978.
51.Raju, J. S. and Sayman, S. ( 2004), “How Category Characteristics Affect The Number of Store Brands Offered by The Retailer: A Model and Empirical Analysis,” Journal of Retailing, 80, 279-287.
52.Rosenbloom, B. (2006), “Multi-Channel Strategy in Business-to-Business Markets: Prospects and Problems,” Industrial Marketing Management, 36, 4-9.
53.Ross, W. T., Dalsace, F. and Anderson, E. (2005), “Should You Set Up Your Own Sales Force or Should You Outsource It? Pitfalls in The Standard Analysis,” Business Horizons, 48, 23-36.
54.Shaffer, G. (1991), “Slotting Allowances and Resale Price Maintenance: A Comparison of Facilitating Practices,” The Rand Journal of Economics, 22 (1), 120-135.
55.Shubik, M. and Levitan, R. (1980), Market Structure and Behavior, Cambridge, MA: Harvard University Press.
56.Spence, A. M. (1976), “Product Differentiation and Welfare,” American Economic Review, 66(2), 407-14.
57.Stern, L. W. and El-Ansary, A. L. (1992), Marketing Channel, 4th ed., Englewood Cliffs, N. J.: Prentice-Hall.
58.Sullivan, M. W. (1997), “Slotting Allowances and The Market for New Products,” Journal of Law and Economics, 40(2), 461-493.
59.Tirole, J. (1988), The Theory of Industrial Organization, Cambridge, MA: The MIT Press.
60.Trivedi, M. (1998), “Distribution Channels: An Extension of Exclusive Retailership,” Management Science, 7, 896-909.
61.Wileman, A. and Jary, M. (1997), Retail Power Plays: From Trading to Brand Leadership, Macmillan Business, Great Britain.