一、英文部分
1.Abratt, R., “Industrial Buying in High-Tech Markets,” Industrial Marketing Management, Vol. 15, No. 4, 1986, pp. 293-298.
2.Albrecht, K., The Only Thing that Matters, New York: Harper Business Publishing, 1992.
3.Alreck, P. L. and Settle, R. B., The Survey Research Handbook, 4th ed., Chicago: IRWIN Professional Publishing, 1995.
4.Andersson, B. E. and Nilsson, S. G., “Studies in the Reliability and Validity of the Critical Incident Technique,” Journal of Applied Psychology, Vol. 48, No. 6, 1964, pp. 398-403.
5.Arbuthnot, J. J., Slama, M. and Sisler, G., “Selection Criteria and Information Sources in the Purchase Decisions of Apparel Buyers of Small Retailing Firms,” Journal of Small Business Management, Vol. 31, No. 2, 1993, pp. 12-23.
6.Bejou, D., Edvardsson, B. and Rakowski, J. P., “A Critical Incident Approach to Examining the Effects of Service Failures on Customer Relationships: The Case of Swedish and US Airlines,” Journal of Travel Research, Vol. 35, No. 1, 1996, pp. 35-40.
7.Benítez, J. M., Martín, J. C. and Román, C., “Using Fuzzy Number for Measuring Quality of Service in the Hotel Industry,” Tourism Management, Vol. 28, No. 2, 2007, pp. 544-555.
8.Bharadwaj, N., “Investigating the Decision Criteria Used in Electronic Components Procurement,” Industrial Marketing Management, Vol. 33, No. 4, 2004, pp. 317-323.
9.Bigné, J. E., Martínez, C., Miquel, M. J. and Andreu, L., “SERVQUAL Reliability and Validity in Travel Agencies,” Annals of Tourism Research, Vol. 30, No. 1, 2003, pp. 258-262.
10.Birou, L. M. and Fawcett, S., “International Purchasing: Benefits, Requirements, and Challenges,” International Journal of Purchasing and Materials Management, Vol. 29, No. 2, 1993, pp. 27-37.
11.Bitner, M. J., Booms, B. H. and Mohr, L. A., “Critical Service Encounters: The Employee’s Viewpoint,” Journal of Marketing, Vol. 58, No. 4, 1994, pp. 95-106.
12.Bitner, M. J., Booms, B. H. and Tetreault, M. S., “The Service Encounter: Diagnosing Favorable and Unfavorable Incident,” Journal of Marketing, Vol. 54, No. 1, 1990, pp. 149-155.
13.Bojanic, D. C. and Rosen, D. L., “Measuring Service Quality in Restaurants: An Application of the SERVQUAL Instrument,” Hospitality Research Journal, Vol. 18, No. 1, 1994, pp. 3-14.
14.Buhalis, D., “Relationships in the Distribution Channel of Tourism: Conflicts between Hoteliers and Tour Operators in the Mediterranean Region,” International Journal of Hospitality and Tourism Administration, Vol. 1, No. 1, 2000, pp. 113-139.
15.Buyukozkan, G., Ertay, T., Kahraman, C. and Ruan, D., “Determining the Importance Weights for the Design Requirements in the House of Quality Using the Fuzzy Analytic Network Approach,” International Journal of Intelligent Systems, Vol. 19, No. 5, 2004, pp. 443-461.
16.Callan, R. J., “The Critical Incident Technique in Hospitality Research: An Illustration from the UK Lodge Sector,” Tourism Management, Vol. 19, No. 1, 1998, pp. 93-98.
17.Carey, S., Gountas, Y. and Gilbert, D., “Tour Operators and Destination Sustainability,” Tourism Management, Vol. 18, No. 7, 1997, pp. 425-431.
18.Cavlek, N., “Tour Operators and Destination Safety,” Annals of Tourism Research, Vol. 29, No. 2, 2002, pp. 478-496.
19.Cavusgil, S. T. and Yavas, U., “Supplier Selection in International Markets: A Study of Saudi Importers,” Industrial Marketing and Purchasing, Vol. 2, No. 2, 1987, pp. 19-28.
20.Cayer, S., “How Deer and Company Buys: Low-key but Savvy,” Purchasing, Vol. 107, No. 6, 1989, pp. 48-53.
21.Chang, C. W., Wu, C. R., Lin, C. T. and Lin, H. L., “Evaluating Digital Video Recorder Systems Using Analytic Hierarchy and Analytic Network Processes,” Information Sciences, Vol. 177, No. 16, 2007, pp. 3383-3396.
22.Chang, J., Wang, K. C., Guo, Y. Z, Su, C. J. and Yen, S. J., “Trends in Chinese Outbound Group Package Tour: A Marketing Mix,” Tourism Analysis, 2007, forthcoming.
23.Chell, E., “In Qualitative Methods and Analysis in Organizational Research: A Practical Guide,” in Symon, G. and Cassell, C., (Eds.), Critical Incident Technique, London: SAGE Publications, 1998.
24.Cheng, E. W. L. and Li, H., “Analytic Network Process Applied to Project Selection,” Journal of Construction Engineering and Management, Vol. 131, No. 4, 2005, pp. 459-466.
25.Cohen, E., “The Tourist Guide: The Origins, Structure and Dynamics of a Role,” Annals of Tourism Research, Vol. 12, No. 1, 1985, pp. 5-29.
26.Consumer Protection Commission, Executive Yuan, R.O.C., Q and A / Questions Pertaining to Recreation and Travel [Online], 2007. http://www.cpc.gov.tw/index.asp?pagenumber=015
27.Cunningham, M. T., “International Marketing and Purchasing of Industrial Goods Features of a European Research Project,” European Journal of Marketing, Vol. 7, No. 3, 1980, pp. 189-202.
28.Davis, D. and Cosenza, R. M., Business Research for Decision Marketing, California: Wadsworth, 1993.
29.de Chernatony, L. and Riley, L., “Experts’ Views about Defining Services Brands and the Principles of Services Branding,” Journal of Business Research, Vol. 46, No. 2, 1999, pp. 181-192.
30.Decrop, A., “Triangulation in Qualitative Tourism Research,” Tourism Management, Vol. 20, No. 1, 1999, pp. 157-161.
31.Dev, C. S. and Olsen, M. D., “Marketing Challenges for the Next Decade,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 41, No. 1, 2000, pp. 41-47.
32.Dumazel, R. and Humphreys, I., “Travel Agent Monitoring and Management,” Journal of Air Transport Management, Vol. 5, No. 2, 1999, pp. 63-72.
33.DuVall, P. W., Haynes, R. M. and Truitt, L. J., “Evaluating Small Agency Productivity,” Journal of Travel Research, Vol. 31, No. 3, 1993, pp. 10-13.
34.Eddie, W. L., Cheng, H. L. and Ling, Y., “The Analytic Network Process (ANP) Approach to Location Selection: A hopping Mall Illustration,” Construction Innovation, Vol. 5, No. 2, 2005, pp. 83-97.
35.Edvardsson, B., “Service Breakdowns: A Study of Critical Incidents in an Airline,” International Journal of Service Industry Management, Vol. 3, No. 4, 1992, pp. 17-29.
36.European Commission, “SMEs in Europe, Including a First Glance at EU Candidate Countries,” Observatory of European SMEs, Vol. 2, 2002, pp. 7-14.
37.Evans, R. H., “Product Involvement and Industrial Buying,” Journal of Purchasing and Materials Management, Vol. 17, No. 2, 1981, pp. 23-28.
38.Fick, G. R. and Ritchie, J. R., “Measuring Service Quality in the Travel and Tourism Industry,” Journal of Travel Research, Vol. 30, No. 1, 1991, pp. 2-9.
39.Flanagan, J. C., “The Critical Incident Technique,” Psychological Bulletin, Vol. 51, No. 4, 1954, pp. 327-358.
40.Gartner, W. C. and Bachri, T., “Tour Operators’ Role in the Tourism Distribution System: An Indonesian Case Study,” Journal of International Consumer Marketing, Vol. 6, No. 3/4, 1994, pp. 161-179.
41.Geva, A. and Goldman, A., “Satisfaction Measurement in Guided Tours,” Annals of Tourism Research, Vol. 18, No. 2, 1991, pp. 177-185.
42.Ghymn, K. and Jacobs, L. W., “Import Purchasing Decision Behavior: An Empirical Study of Japanese Import Managers,” International Marketing Review, Vol. 10, No. 4, 1993, pp. 4-14.
43.Hakansson, H. and B. Wootz., “Supplier Selection in an International Environment: An Experimental Study,” Journal of Marketing Research, Vol. 12, No. 1, 1975, pp. 46-51.
44.Hawes, J. M. and Barnhouse, S. H., “How Purchasing Agents Handle Personal Risk,” Industrial Marketing Management, Vol. 16, No. 4, 1987, pp. 287-293.
45.Heung, V. C. S. and Chu, R., “Important Factors Affecting Hong Kong Consumers’ Choice of a Travel Agency for All-inclusive Package Tours,” Journal of Travel Research, Vol. 39, No. 1, 2000, pp. 52-59.
46.Hoffman, K. D., Kelley, S. W. and Chung, B. C., “A CIT Investigation of Servicescape Failures and Associated Recovery Strategies,” Journal of Services Marketing, Vol. 17, No. 4, 2003, pp. 322-340.
47.Holloway, J. C., “The Guided Tour: A Sociological Approach,” Annals of Tourism Research, Vol. 8, No. 3, 1981, pp. 377-402.
48.Holsti, O. R., “Content Analysis,” in Lindzey, G. and Aronson, E. (Eds.), The Handbook of Social Psychology: Research Methods, MA: Addison-Wesley, 1968, pp. 596-692.
49.Hsieh, L. F., Chin, J. B. and Wu, M. C., “Performance Evaluation for University Electronic Libraries in Taiwan,” The Electronic Library, Vol. 24, No. 2, 2006, pp. 212-224.
50.Hudson, S., Hudson, P. and Miller, G. A., “The Measurement of Service Quality in the Tour Operating Sector: A Methodological Comparison,” Journal of Travel Research, Vol. 42, No. 3, 2004, pp. 305-312.
51.Hwang, C. and Yoon, K., Multiple Attribute Decision Making: Methods and Application, New York, Springer Publications, 1981.
52.Jahanshahloo, G. R., Lotfi, F. H. and Izadikhah, M., “Extension of the TOPSIS Method for Decision-making Problems with Fuzzy Data,” Applied Mathematics and Computation, Vol. 181, No. 2, 2006, pp. 1544-1551.
53.Johnson, L., “An Application of the Critical Incident Technique in Gaming Research,” Journal of Travel and Tourism Marketing, Vol. 12, No. 2/3, 2002, pp. 45-63.
54.Johnston, W. J. and Bonoma, T. V., “The Buying Center: Structure and Interaction Patterns,” Journal of Marketing, Vol. 45, No. 3, 1981, pp. 143-156.
55.Johnston, W. J. and Lewin, J. E., “Organizational Buying Behavior: Toward an Integrative Framework,” Journal of Business Research, Vol. 35, No. 1, 1996, pp. 1-15.
56.Kassarjian, H. H., “Content Analysis in Consumer Research,” Journal of Consumer Research, Vol. 4, No. 1, 1997, pp. 8-18.
57.Kauffman, R. G., “Influences on Industrial Buyers’ Choice of Products: Effects of Product Application, Product Type, and Buying Environment,” International Journal of Purchasing and Materials Management, Vol. 30, No. 2, 1994, pp. 28-38.
58.Kaynak, E. and Kucukemiroglu, O., “Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers,” European Journal of Marketing, Vol. 26, No. 5, 1992, pp. 36-55.
59.Keaveney, S. M., “Customer Switching Behavior in Service Industries: An Exploratory Study,” Journal of Marketing, Vol. 59, No. 2, 1995, pp. 71-82.
60.Kelley, S. W., Hoffman K. D. and Davis, M. A., “A Typology of Retail Failures and Recoveries,” Journal of Retailing, Vol. 69, No. 4, 1993, pp. 429-452.
61.King, B. and Choit, H. J., “Travel Industry Structure in Fast Growing but Immature Outbound Markets: The Case of Korea to Australia Travel,” The International Journal of Tourism Research, Vol. 1, No. 2, 1999, pp. 111-122.
62.Kotler, P., Bowen, J. and Makens, J., Marketing for Hospitality and Tourism, 2nd ed., London: Prentice-Hall, 1999.
63.Lai, L. H. and Graefe, A. R., “Identifying Market Potential and Destination Choice Factors of Taiwanese Overseas Travelers,” Journal of Hospitality and Leisure Marketing, Vol. 6, No. 4, 2000, pp. 45-65.
64.Lam, T. and Zhang, H. Q., “Service Quality of Travel Agents: The Case of Travel Agents in Hong Kong,” Tourism Management, Vol. 20, No. 3, 1999, pp. 341-349.
65.LeBlanc, G., “Factors Affecting Customer Evaluation of Service Quality in Travel Agencies: An Investigation of Customer Perceptions,” Journal of Travel Research, Vol. 30, No. 4, 1992, pp.10-6.
66.Lee, Y. L. and Hing, N., “Measuring Quality in Restaurant Operations: An Application of the SERVQUAL Instrument,” International Journal of Hospitality Management, Vol. 14, No. 3/4, 1995, pp. 293-310.
67.Lehmann, D. R. and O’Shaughnessy, J., “Decision Criteria Used in Buying Different Categories of Products,” Journal of Purchasing and Materials Management, Vol. 18, No. 1, 1982, pp. 9-14.
68.Lehmann, D. R. and O’Shaughnessy, J., “Difference in Attribute Importance for Different Industrial Products,” Journal of Marketing, Vol. 38, No. 2, 1974, pp. 36-42.
69.Leung, L. C., Hui, Y. V. and Zheng, M., “Analysis of Compatibility between Interdependent Matrices in ANP,” The Journal of the Operational Research Society, Vol. 54, No. 7, 2003, pp. 758-768.
70.Lin, C. T., Lee, C. and Chen, W. Y., “Quality Selection Criteria of Travel Intermediaries: The Perspectives from Front-Line Employees and Managers,” Journal of Quality Assurance in Hospitality and Tourism, Vol. 7, No. 4, 2006, pp. 49-72.
71.Lin, C. T., Lee, C. and Chen, W. Y., “Using Fuzzy AHP to Evaluate Service Performance of a Travel Intermediary,” Service Industries Journal, 2008, in pressing.
72.Lin, W. B. “An Empirical of Service Quality Model from the Viewpoint of Management,” Expert Systems with Applications, Vol. 32, No. 2, 2007, pp. 364-375.
73.Lincoln, Y. and Guba, E., A Naturalistic Inquiry, Beverly Hills: Sage Publications, 1985.
74.Litvin, S., “The Minefield of the Middle: Real Problems Facing the Mid-size Travel Agent,” in Moisey, R. N., Nickerson, N. N., and Klenosky, D. B., (Eds.), Navigating the Global Waters, 30th Annual Conference Proceedings, Boise, 1999, pp. 118-133.
75.MacStravic, S., “Critical Impact Analysis of How Providers Affect Lives Builds Loyalty,” Health Care Strategic Management, Vol. 22, No. 10, 2004, pp. 10-13.
76.March, R., “The Japanese Travel Life Cycle,” Journal of Travel and Tourism Marketing, Vol. 9, No. 1/2, 2000, pp. 185-200.
77.McKercher, B., Packer, T., Yau, M. K. and Lam, P., “Travel Agents as Facilitators or Inhibitors of Travel: Perceptions of People with Disabilities,” Tourism Management, Vol. 24, No. 4, 2003, pp. 465-474.
78.McQuiston, D. H., “Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior,” Journal of Marketing, Vol. 53, No. 2, 1989, pp. 66-79.
79.Meade, L. M. and Presley, A., “R and D Project Selection Using the Analytic Network Process,” IEEE Transactions on Engineering Management, Vol. 49, No. 1, 2002, pp. 59-66.
80.Meade, L. M. and Sarkis, J., “Analyzing Organizational Project Alternatives for Agile Manufacturing Processes: An Analytical Network Approach,” International Journal of Production Research, Vol. 37, No. 2, 1999, pp. 241-261.
81.Medina-Muñoz, R. D., Medina-Muñoz, D. R. and García-Falcón, J. M., “Understanding European Tour Operators’ Control on Accommodation Companies: An Empirical Evidence,” Tourism Management, Vol. 24, No. 2, 2003, pp. 135-147.
82.Morrison, M. A., Hospitality and Travel Marketing, Albany, New York: Delmar Publishers, 1996.
83.Osmonbekov, T., Bello, D. and Gilliland, D., “Adoption of Electronic Commerce Tools in Business Procurement: Enhanced Buying Center Structure and Processes,” Journal of Business and Industrial Marketing, Vol. 17, No. 2/3, 2002, pp. 151-166.
84.Otto, J. E. and Ritchie, J. R. B., “The Service Experience in Tourism,” Tourism Management, Vol. 17, No. 3, 1996, pp. 165-200.
85.Partovi, F., “An Analytic Model for Locating Facilities Strategically,” Omega, Vol. 34, No. 1, 2006, pp. 41-55.
86.Pearce, D. G. and Schott, C., “Tourism Distribution Channels: The Visitors’ Perspective,” Journal of Travel Research, Vol. 44, No. 1, 2005, pp. 50-63.
87.Plank, R. E. and Ferrin, B. G., “How Manufacturers Values Purchase Offerings an Exploratory Study,” Industrial Marketing Management, Vol. 31, No. 5, 2002, pp. 457-465.
88.Prideaux, B., “Korean Outbound Tourism: Australia’s Response,” Journal of Travel and Tourism Marketing, Vol. 7, No. 1, 1998, pp. 93-102.
89.Qu, H. and Ping, W. Y. E., “A Service Performance Model of Hong Kong Cruise Travelers’ Motivation Factors and Satisfaction,” Tourism Management, Vol. 20, No. 2, 1999, pp. 237-244.
90.Quiroga, I., “Characteristics of Package Tours in Europe,” Annals of Tourism Research, Vol. 17, No. 2, 1990, pp. 185-207.
91.Reimer, G. D., “Package Dreams: Canadian Tour Operators at Work,” Annals of Tourism Research, Vol. 17, No. 4, 1990, pp. 501-512.
92.Reisinger, Y. and Turner, L. W., “Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1,” Journal of Travel Research, Vol. 40, No. 3, 2002, pp. 295-319.
93.Robinson, P. J., Faris, C. W. and Wind, Y., Industrial Buying and Creative Marketing, Boston: Allyn and Bacon, 1967.
94.Roper-Low, G. C. and Sharp, J. A., “The Analytic Hierarchy Process and its Application to an Information Technology Decision,” The Journal of the Operational Research Society, Vol. 41, No, 1, 1990, pp. 49-59.
95.Ryan, C. and Cliff, A., “Do Travel Agencies Measure up to Customer Expectation? An Empirical Investigation of Travel Agencies’ Service Quality as Measured by SERVQUAL,” Journal of Travel and Tourism Marketing, Vol. 6, No. 2, 1997, pp. 1-29.
96.Saaty, R. W., The Analytic Hierarchy Process (AHP) for Decision Making and the Analytic Network Process (ANP) for Decision Making with Dependence and Feedback, Creative Decisions Foundation, 2003.
97.Saaty, T. L. and Takizawa, M., “Dependence and Independence: From Linear Hierarchies to Nonlinear Networks,” European Journal of Operational Research, Vol. 26, No. 2, 1986, pp. 229-237.
98.Saaty, T. L., Decision Making with Dependence and Feedback: The Analytic Network Process, Pittsburgh: RWS Publications, 1996.
99.Saaty, T. L., Fundamentals of the Analytic Network Process, Kobe, Japan: ISAHP, 1999.
100.Saaty, T. L., The Analytic Hierarchy Process, New York: McGraw Hill Publications, 1980.
101.Sanathanam, R. and Kyparisis, G. J., “A Decision Model for Interdependent Information System Project Selection,” European Journal of Operational Research, Vol. 89, No. 2, 1996, pp. 380-399.
102.Sarkis, J., “A Strategic Decision Framework for Green Supply Chain Management,” Journal of Cleaner Production, Vol. 11, No. 4, 2003, pp. 397-409.
103.Schmidt, C. J., “The Guided Tour: Insulated Adventure,” Urban Life, Vol. 7, No. 4, 1979, pp. 441-467.
104.Schuchat, M. G., “Comforts of Group Tours,” Annals of Tourism Research, Vol. 10, No. 4, 1983, pp. 465-477.
105.Sheldon, P. J., “The Tour Operator Industry an Analysis,” Annals of Tourism Research, Vol. 13, No. 3, 1986, pp. 249-365.
106.Sheth, J. N., “A Model of Industrial Buyer Behavior,” Journal of Marketing, Vol. 37, No. 4, 1973, pp. 50-56.
107.Simpson, P. M., Siguaw, J. A. and White, S. C., “Measuring the Performance of Suppliers: An Analysis of Evaluation Processes,” Journal of Supply Chain Management, Vol. 38, No. 1, 2002, pp. 29-42.
108.Suh, Y. K. and Gartner, W. C., “Preference and Trip Expenditures-A Conjoint Analysis of Visitors to Seoul, Korea,” Tourism Management, Vol. 25, No. 1, 2004, pp. 127-137.
109.Swarbrooke, J. and Horner, S., Consumer Behavior in Tourism, Boston, Massachusetts: Butterworth Heinemann, 1999.
110.Teye, V. B. and Leclerc, D., “Product and Service Delivery Satisfaction among North American Cruise Passengers,” Tourism Management, Vol. 19, No. 2, 1998, pp. 153-160.
111.Tsaur, S. H., Chang, T. Y. and Yen, C. H., “The Evaluation of Airline Service Quality by Fuzzy MCDM,” Tourism Management, Vol. 23, No. 2, 2002, pp. 107-115.
112.Viney, L. L., “The Assessment of Psychological States through Content Analysis of Verbal Communications,” Psychological Bulletin, Vol. 94, No. 3, 1983, pp. 542-563.
113.Wang, K. C., Cheng, S. C. and Wu, S. Y., “Factors of Service Perception among Flight Attendant, Group Package Tour Leader, and Tourists,” In Chon, K. and Ogle, A., (Eds.), Proceeding of First Asia Pacific Forum for Graduate Students Research in Tourism, Macao, 2002a.
114.Wang, K. C., Hsieh, A. T. and Chen, W. Y., “Is the Tour Leader an Effective Endorser for Group Package Tour Brochures?” Tourism Management, Vol. 23, No. 5, 2002b, pp. 489-498.
115.Wang, K. C., Hsieh, A. T. and Huan, T. C., “Critical Service Features in Group Package Tour: An Exploratory Research,” Tourism Management, Vol. 21, No. 2, 2000, pp. 177-189.
116.Wang, K. C., Hsieh, A. T., Chou, S. H. and Lin, Y. S., “GPTCCC: An Instrument for Measuring Group Package Tour Service,” Tourism Management, Vol. 28, No. 2, 2007, pp. 361-376.
117.Wang, K. C., Hsieh, A. T., Yeh, Y. C. and Tsai, C. W., “Who is the Decision-Maker: The Parents or the Child in Group Package Tours?” Tourism Management, Vol. 25, No. 2, 2004, pp. 183-194.
118.Weber, R. P., Basic Content Analysis, Newbury Park, California: Sage, 1990.
119.Webster, F. E. Jr. and Wind, Y., “A General Model for Understanding Organizational Buying Behavior,” Journal of Marketing, Vol. 36, No. 2, 1972, pp. 12-19.
120.Wei, C. and Clark, A., “Exploratory Study of Travel Agency Marketing in China,” In Lu, C. C., Chon, K., Zhang, H. Q., and Xie, Y. J., (Eds.), Proceeding of the 8th Annual Conference Asia Pacific Tourism Association (pp.77-83). Dalian, China: Dongbei University of Finance and Economics, 2002.
121.Wester-Herber, M. and Warg, L. E., “Gender and Regional Differences in Risk Perception: Results from Implementing the Seveso ІІ Directive in Sweden,” Journal of Risk Research, Vol. 5, No. 1, 2002, pp. 69-81.
122.Wilson, E. J., “The Relative Importance of Supplier Selection Criteria: A Review and Update,” International Journal of Purchasing and Materials Management, Vol. 30, No. 3, 1994, pp. 34-41.
123.Wind, Y., “Blurring the Lines: Is There a Need to Rethink Industrial Marketing?,” Journal of Business and Industrial Marketing, Vol. 21, No. 7, 2006, pp. 474-481.
124.Wong, C. K. S. and Kwong, W. Y. Y., “Outbound Tourists’ Selection Criteria for Choosing All-inclusive Package Tours,” Tourism Management, Vol. 25, No. 5, 2004, pp. 581-592.
125.Wong, K., Ap, J., Yeung, K. and Sandiford, P., “An Evaluation of the Need to Upgrade the Service Professionalism of Hong Kong’s Tour Coordinators,” Hong Kong: The Hong Kong Polytechnic University, 1998.
126.Wu, W. W. and Lee, Y. T., “Selecting Knowledge Management Strategies by Using the Analytic Network Process,” Expert Systems with Applications, Vol. 32, No. 3, 2007, pp. 841-847.
127.Yamamoto, D. and Gill, A., “Emerging Trends in Japanese Package Tourism,” Journal of Travel Research, Vol. 38, No. 2, 1999, pp. 134-143.
128.Yang, C. and Wang, T. C., “Multi-criteria Analysis of Offset Execution Strategies in Defense Trade: A Case in Taiwan,” The Journal of American Academy of Business, Vol. 10, No. 1, 2006, pp. 179-185.
129.Zhang, H. Q. and Chow, I., “Application of Importance-performance Model in Tour Guide’s Performance: Evidence from Mainland Chinese Outbound Visitors in Hong Kong,” Tourism Management, Vol. 25, No. 1, 2004, pp. 81-91.
130.Zhang, H. Q., “The Underlying Factors Affecting the Mainland Chinese Traveling to Hong Kong,” Ph. D. dissertation, University of Strathclyde, 1999, pp. 1-34.
二、中文部分
1. 交通部觀光局,「中華民國九十五年國人出國旅遊消費及動向調查報告」,台北:交通部觀光局,民國96年。
2. 曹勝雄、曾國雄、張德儀,「旅行業組織購買選擇行為之研究-羅吉特模式之應用」,管理與系統,第4卷第2期,頁127-146,民國86年。3. 鄧振源,「計畫評估-方法與應用」,基隆市:運籌規劃與管理研究中心,第二版,民國93年。