顧客價值與企業價值共創價值模式之研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

論文基本資料
摘要
外文摘要
參考文獻

題名：	顧客價值與企業價值共創價值模式之研究
作者：	黃先鋒
作者(外文)：	Hsien-Feng Huang
校院名稱：	長榮大學
系所名稱：	經營管理研究所
指導教授：	曾信超
學位類別：	博士
出版日期：	2008
主題關鍵詞：	顧客價值；企業價值；價值創造模式；customer value；business value；value creation model
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:1

本文從企業對顧客價值及企業價值等兩個構面共同創造價值模
型，並探討企業特性不同特質因素，包括企業擁有核心能力、資訊技術能力、與上下游廠商密切程度等，對價值創造模型之影響。研究以科技產業之半導體業、資訊產業、光電業、通訊業、消費性電子業、精密器械業等產業為研究對象。問卷對象以參與公司政策之企業主管為主，包括總經理、副總經理、經理、副理、協理、處長、廠長、課長、科長與組長等職位者。各產業之廠商由中華徵信所發行之5,000大製造業(民97)為取樣來源，問卷設計採Likert五點尺度方式。問卷共發放1,000份，有效回收674份，回收率為67.40%，其中53份填答不完全，無法分析，予以刪除，實際有效問卷數為621份，有效回收率為62.10%。本研究選擇兩家科技產業公司進行個案訪談，以瞭解科技產業之特性與價值創造模式，綜合文獻探討及個案訪談，本研究提出三種企業業特性，分別為擁有核心能力、資訊技術能力、與上下游密切程度，而價值創造模式則有三種型態，分別為價值鏈、價值群與價值網。研究發現(1)顧客價值越高，則越傾向於價值鏈、價值群與價值網之價值創造模式；(2)企業價值越高，則越傾向於價值鏈、價值群與價值網之價值創造模式；(3)企業擁有營運優勢的核心能力；則傾向於價值鏈之價值創造模式；若擁有技術及創新優勢的核心能力，則傾向於價值鏈或價值群之價值創造模式；(4)企業的資訊能力越高，則越傾向於價值鏈、價值群與價值網之價值創造模式；(5)企業與上下游廠商合作密切程度越高，則越傾向於價值鏈、價值群與價值網之價值創造模式。另外，利用線性結構模式(SEM)分析得到顧客價值、企業價值、資訊技術能力、與上下游密切合作皆與價值創造模式具有顯著性正相關；最後利用多元迴歸分析得到：(1)互動關係、行銷組合策略、及資訊化溝通能力程度對價值鏈有顯著性的正相關；(2)顧客滿意
度、便捷服務、利用資訊科技偵測市場動態、資訊化溝通能力程度、及成員交流程度對價值群有顯著性的正相關；(3)互動關係、利用資訊科技偵測市場動態、及成員交流程度對價值網有顯著性的正相關。

以文找文

This thesis structures value creation model from the view of a corporate toward two dimensions of customer value and business value,and explores the affections of different feature factors including core ability owned by a corporate, information technology ability, and close degree of upstream and downstream vendors etc. to this value creation model. This study takes technology industries including semiconductor industry, information industry, photonic industry, communication industry, consumer electronic industry, and precise equipment industry located in science based park as the subjects of the study. The subjects of questionnaires are those corporate executives involved in corporate policies, including presidents, vice presidents, managers, vice managers,assistant managers, division chiefs, plant managers, department chiefs,section chiefs and team leaders etc. Source of sampling of firms of each industry is the top 5,000 manufacturers (2008) issued by China Credit Information Service Limited. The questionnaire design adopts Likert five-point scale. 1,000 copies of questionnaires were distributed, and 674 copies were effectively collected. The response rate is 67.40%, in which 53 copies of incomplete response were eliminated. The actually effective questionnaires are 621 copies and the effective response rate is 62.10%. This study selected two high tech companies to conduct case
interview to understand the feature of high tech industry and the value creation model. This study presents three industrial features, which are core ability owned, information technology ability, and close degree with upstream and downstream, and three kinds of value creation models, which are value chain, value shop, and value network. This study finds (1)the higher the customer value, the more it will be more inclined to the VI value creation model of value chain, value shop and value network; (2)the higher the business value, the more it will be more inclined to the value creation model of value chain, value shop and value network; (3) acorporate with core ability of operating advantage will be inclined to the value creation model of value chain; a corporate with core ability of know-how and innovation will be inclined to the value creation model of value chain or value shop; (4) the higher the information ability of a corporate, it will be more inclined to the value creation model of value chain, value shop and value network; (5) the higher the degree of close cooperation of a corporate with its upstream and downstream vendors, it will be more inclined to the value creation model of value chain, value shop and value network. In addition, as analyzed by use of structural equation modeling (SEM), customer value, business value, information technology ability, and close cooperation with upstream and downstream are significantly positively correlative to value creation model. Finally, as
generated by use of multiple regression analysis: (1) the interactive relation, marketing mix strategy, and the degree of information communication ability are significantly positively correlative to value chain; (2) customer satisfaction, convenient service, detecting market status by use of information technology, degree of information communication ability, and degree of member exchange are significantly positively correlative to value shop; (3) interactive relation, detecting market status by use of information technology, and degree of member exchange are significantly positively correlative to value network.

以文找文

參考文獻
1. 中華徵信所(民97)。台灣地區大型企業排名TOP5000。台北：中華徵信所。
2. 方至民(民89)。企業競爭優勢。前程企業管理有限公司，台北。
3. 司徒達賢(民94)。策略管理新理論觀念架構與分析方法。智勝文化出版，台北。
4. 吳啟銘(民95)。現代CFO如何做好企業價值管理研討會。台北：會計研究月刊。
5. 余赴禮，陳善瑜，顏厚棟(民96)。企業家之精神與台灣之經濟發展。創業管理研究，第2卷第1期，頁 143-164。
6. 林育理(民91)。組織知識活動氣候對員工知識活動行為影響之研究：一個跨層次模式的驗證。元智大學管理研究所博士論文，桃園。
7. 林炯垚(民88)。企業評價—投資銀行實務。智勝文化事業有限公司，台北。
8. 巫立宇（民95）。資源、社會資本、路徑相依與動態能力之研究。管理評論，第25卷第1期，頁 121-140。
9. 涂嘉峪(民92)。團隊情感對團隊歷程的影響。國立東華大學企業管理研究所碩士論文，花蓮。
10.李淑芳、王鐵人、蔡源成(民95)。網路市場導向對網路顧客忠誠度之影響。中華管理學報，民國九十五年，第7卷第1期，頁1-16。
11. 徐村和、王奕升(民97)。再現第三代行動服務之顧客價值：紮根詮釋學的應用。管理評論，第27卷第3期，2008年7月，頁41-64。
12. 侯嘉政(民96)。產業內策略群組結構對企業績效之影響----動態能力觀點。中原企管評論，第5卷第1期，頁 23-42。
13. 陶蓓麗、程瑞南（民95）。網路顧客購物價值對顧客關係品質的影響之實證研究。中山管理評論，第14卷第2期，頁517-549。
14. 許秉瑜(民97)。企業資源規劃導論。旗標，台北。
15. 陳世傑、李文瑞、胡秀華、黃啟瑞、陳律睿(民97)。技術特性、廠商特性與決策者特質對廠商大陸市場進入模式之影響。中山管理評論，第16卷第3期，2008年九月號，頁575-612。
16. 黃德舜(民87) 企業財務分析—企業價值的創造及評估。華泰文化事業股份有限公司，台北。
17. 彭台光、高月慈、林鉦棽(民95)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，第23卷第1期，頁 77 – 98。
18. 張碩毅、黃士銘、阮金聲、洪育忠、洪新原(民94)。企業資源規劃。全華科技，台北。
19. 張淑青(民95)。顧客忠誠驅動因之研究－顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響。輔仁管理評，民國95年1月，第13卷第1期，頁107-132。
20. 張緯良、李凌楓、葉??蓁(民93)。企業特性與企業資源規劃系統配之研究。電子商務學報，第6卷第1期。
21. 楊燕枝、吳思華（民94）。文化創意產業的價值創造形塑之初探。行銷評論，2005年秋季，第2卷第3期，頁313-338。
22. 劉宗其、吳立偉(民97)。關係品質與顧客購買行為：決策不確定性的干擾及中介雙重角色。中山管理評論，第16卷第1期，2008年3月號，頁 149-174.
23. 劉士豪、陳俊良(民96)。2007企業資源規劃學術及實務研討會論文集(下冊)。中華企業資源規劃學會，台北。

1. Adner, R. (2006). Match Your Innovation Strategy to Your Innovation Ecosystem. Harvard Business Review, 84(4), pp. 98-107.
2. Allee, V. (2000). Reconfiguring the Value Network. Journal of Business Strategy, 21(4), pp. 36-39.
3. Alonso, S. (2000). The Antecedents and Consequences of Customer Loyalty: the Roles of Customer Satisfaction and Consumer Trust-Commitment, Ph. D. Dissertation, University of Texas-Pan American.
4. Amit, R., & Zott, C. (2001). Value Creation in e-Business. Strategic Management Journal, 22, pp. 493–520.
5. Anderson, J. C. & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach. Psychological Bulletin, 103(3), pp. 411-423.
6. Anderson, J. C. & Narus, J. A. (1998). Business Marketing: Understand What Customers Value, Harvard Business Review, November-December, pp. 53-65.
7. Anderson, R. E. & Srinivasan, S. S. (2003). E-satisfaction and E-loyalty: A Contingency Framework. Psychology and Marketing, 20(2), pp. 99–121.
8. Angela, P. (2008). Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Tines of Turbulence. The Journal of Product Innovation Management, 25(6), November, pp. 577-592.
9. Anthony, S. D., Matt, E. & Lib, G. (2006). Mapping Your Innovation Strategy. Harvard Business Review, 84(5), pp.104-113.
10. Arnold, G. (1998). Corporate Financial Management, Pitman Publishing, London.
11. Athanassopoulos, A. D. (2000). Customer Satisfaction Cues to Support Market Segmentation and Explain Switching Behavior. Journal of Business Research, 47, pp. 191-207.
12. Augustine, O. C., Lawrence, O. I. & Kah, M. O. (2007). The Trends in Broadband Wireless Networks Technolohies. The Pacific Journal of Science and Technolohy, 8(1), pp. 118-125.
13. Avolio, B., Yammarino, F. J. & Bass, B. M. (1991). Identifying Common Methods Variance with Datd Collected from a Single Source：An Unresolved Sticky Issue. Journal of Management, 17(3), pp. 571-587.
14. Aydin, S., Ozer, G. & Aresil O. (2005). Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market. Marketing Intelligence & Planning, 23(1), pp.89-103.
15. Bagozzi, R. P. & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), pp.74-94.
16. Baker, S. M., Kleine, S. S. & Bennion, M. (2003). What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment. Journal of Marketing Education, 25(1), Apr., pp. 79-89.
17. Bannister, R. J. & Jesuthasan, R. (1997). Is Your Company Ready for Value-based Management. Journal of Business Strategy, 18(2), pp. 12-15.
18. Barcaak, G., Hultink, E. J. & Sultan, F. (2008). Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U. S. Companies. The Journal of Product Innovation Management, 25(6), November, pp. 620-631.
19. Bateson, J. E. & Hoffman, K. G. (2002). Essential of Service Marketing: Concepts, Strategy and Cases, Harcourt, Inc.
20. Bendapudi, N. & Leone, R. P. (2002). Managing Business-to-business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm. Journal of Marketing, 66 (April), pp. 83–101.
21. Benner, M. J. (2007). The Incumbent Discount: Stock Market Categories and Response to Radical Technological Change. Academy of Management Review, 32(3), pp. 703-720.
22. Bennett, R., H?鑼tel, C. E. & McColl-Kennedy, J. R. (2005). Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-to-Business Setting 02-314R. Industrial Marketing Management, 34, pp. 97-107.
23. Bickart, B. & Schindler, R. M. (2001). Internet Forums as Influential Source of Consumer Information. Journal of Interavtive Marketing, 15(3), pp. 31-40.
24. Black, A., Wright, P. & Bachman, J. (1998). In Search of Shareholder Value, Pitman Publishing, London.
25. Boulton, E. S., Barry, D. L. & Steve, M. S. (2000). Cracking The Value Code, New York：McGraw-Hill.
26. Bourdeau, L. B., Chebat, J. & Couturier, C. (2002). Internet Consumer Value of University Students: E-mail VS. Web Users. Journal of Retailing and Consumer Services, 9(2), pp. 61-69.
27. Bourque, L. B. & Fielder, E. P. (1995). How to Conduct Self – Administered and Mail Survey, Thousand Oaks, CS：Sage .
28. Bromwich, M. (1998). Value Based Financial Management Systems. Journal of Management Accounting Research, September, pp. 387-389.
29. Bruce, C. D. (2007). Questions Arising about Emerhence, Data Collection, and its Interaction with Analysis in a Grounded Theory Study. International Journal of Qualitative Methods, 6(1), pp. 72-79.
30. Bryant, L., Denise, A. J. & Sally, K. W. (2004). Managing Value Creation within the Firm：An Examination of Multiple Performance Measures. Journal of Management Accounting Research, 16(1), pp. 107-131.
31. Byrd, T. A. & Davidson, N. W. (2003). Examining Possible Antecedents of IT Impact on the Supply Chain and Its Effect on Firm Performance. Information & Management, 41, pp. 243-255.
32. Carbonara, N. (2005). Information and Communication Technology and Geographical Clusters: Opportunities and Spread. Technovation, 25, pp. 213–222.
33. Caruana, A. (2004). The Impact of Switching Cost on Customer Loyalty: A Study among Corporate Customers of Mobile Telephony. Journal of Targeting, Measurement and Analysis for Marketing, 12, pp. 256-268.
34. Chan, H. C. & Sumee, G. (2007). Value-Based Adoption of Mobile Internet: An Empirical Investigation. Decision Support Systems, 43(1), pp. 111-126.
35. Chang, P. L., Chen, W. L. & Tsa, C. K. (2003). Achieving Manufacturing Excellence Through Proactive Practices: a Case Study of Taiwan’s IC Industry. Measuring Business Excellence, 7(4), pp. 44-49.
36. Chaudhuri, A. & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65 (April), pp. 81-93.
37. Chaudhuri, A. & Morris, B. H. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, pp. 81-93.
38. Cheung, M. K. & Lee, K. O. (2005). The Asymmetric Effect of Web Site Attribute Performance on Web Satisfaction: An Empirical Study. e-Service Journal, 30(3), pp. 65-86.
39. Choi, Y. R. & Shepherd, D. A. (2004). Entrepreneurs’ Decisions to Exploit Opportunities. Journal of Management, 30(3), pp. 337-395.
40. Christopher, M. & Ryals, L. (1999). Supply Chain Strategy: Its Impact on Shareholder Value. International Journal of Logistics Management, 10(1), pp. 1-10.
41. Christy, R., Oliver, G. & Penn, J. (1996). Relationship Marketing in Consumer Markets. Journal of Marketing Management, Dec., pp. 175-187.
42. Chu, R. (2001). What Online Hong Kong Travelers Look for on Airline/Travel Websites? International Journal of Hospitality Management, 20(1), pp. 95–100.
43. Condon, J. & Goldstein, J. (1998). Value Based Management – the Only Way to Manage for Value. Accountancy Ireland, 30(5), pp. 10-12.
44. Cronin, J. J. & Brady, M. K. (2001). Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3(2), pp. 241-251.
45. Daft, R. L. (2004). Organization Theory and Design, (8th ed.), Mason, OH: Thomson Learning/South-Western.
46. Dan, S. (2006). The Mobile Revolution:The Making of Mobile Markets Worldwide, Kogan Page Limited.
47. Devaraj, S., Fan, M. & Kohli, R. (2002). Antecedents of B2C Channel Satisfaction and Preference: Validating E-commerce Metrics. Information Systems Research, 13, pp. 316–333.
48. Devellis, R. F. (2003). Scale development: Theory and applications, 2nded, London: Sage.
49. Devesh, V. & Kingshuk, K. S. (2002). An Exploratory Analysis of New Competencies: A Resourced-Based View Perspective. Journal of Operations Management, 20, pp. 451-468.
50. Eggert, A. & Ulaga, W. (2002). Customer Perceived Value: a Substitute for Satisfaction in Business Markets? The Journal of Business & Industrial Marketing, 17(2/3), pp. 107-118.
51. Elfring, T. & Hulsink, W. (2003). Networks in Entrepreneurship: The case of High-technology firms. Small Business Economics, 21, pp. 409-422.
52. Flavian, C., Guinalıu, M. & Gurrea, R. (2005). The Role Played by Perceived Usability, Satisfaction and Consumer Trust on Website Loyalty. Information and Management, 43(1), pp. 1–14.
53. Floyd, S. W. & Lane, P. (2000). Strategizing throughout the Organization: Management Role Conflict in Strategic Renewal. Academy of Management Review, 25(1), pp. 154-165.
54. Fornell, C., Anderson, E. W. & Mazvancheryl, S. K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 73, October, pp. 5-23.
55. Fowler, F. J. (1988). Survey Research Methods, Beverly Hills：Sage Publications.
56. Fredericks, J. O., Hurd, R. R. & Salter, J. M. (2001). Connecting Customer Loyalty to Financial Results. Marketing Management, 10(1), pp. 26-32.
57. F?刜ler, J., Jawecki, G. & M?伿lbacher, H. (2007). Innovation Creation by Online Basketball Communities. Journal of Business Research, 60(1), pp. 60-71.
58. Gale, B. T. (1994). Managing Customer Value : Creating Quality and Service that Customer can See, The Free Press.
59. Gerpott, T. J., Rambs, W. & Schindler, A. (2001). Customer Retention, Loyalty, and Satisfaction in the German Mobile Cellular Telecommunications Market. Telecommunications Policy, 25, pp. 249-269.
60. Goode, M. H. (2003). Predicting Consumer Satisfaction from CD Players. Journal of Consumer Behaviour, 1, pp. 323-335.
61. Goulding, C. (2005). Grounded Theory, Ethnography and Phenomenology:A Comparative Analysis of Three Qualitative Strategies for Marketing Research. European Journal of Marketing, 39(3/4), pp. 294-309.
62. Govindarajan , V. & Chris, T. (2005). Building Breakthrough Businesses Within Established Organizations. Harvard Business Review, 83(5), pp. 58-68.
63. Grace, T. R. & Jerry, L. (2006). Ethical Customer Value Creation: Drivers and Barriers. Journal of Business Ethics, 67, pp. 93-105.
64. Greve, A., & Salaff, J. W. (2003). Social Networks and Entrepreneurship. Entrepreneurship, Theory & Practice, 28(1), pp. 1-22.
65. Gronholdt, L., Martensen, A. & Kristensen, K. (2000). The Relationship Between Customer Satisfaction and Loyalty : Cross-Industry Differences. Total Quality Management, 11, July, pp. 509-516.
66. Hafeez, K., Zhang, Y. B. & Malark, N. (2002). Determining Key Capabilities of a Firm Using Analytic Hierarchy Process. Production Economics, 76, pp. 39-51.
67. Hafeli, J. (2004). Customer Value: Seeking the Gold Standard. Intelligent Enterprise, 7(12), (Aug. 7), pp. 22-27.
68. Hair, J. R., Anderson, R. E., Tatham, R. L. & Black, W. C. (2006). Multivariate Data Analysis (6th Ed.), Prentice-Hall, Inc.
69. Hammer, M. (2004). Deep Change: How Operational Innovation Can Transform Your Company. Harvard Business Review, 82(3), pp. 84-93.
70. Han, J. & Han, D. (2001). A Framework for Analyzing Customer Value of Internet Business. Journal of Information Technology Theory and Application, 3(5), pp. 25-38.
71. Harris, L. C. & Goode, H. M. (2004). The Four Levels of Loyalty and the Pivotal Role of Trust: a Study of Online Service Dynamics. Journal of Retailing, 80(1), pp. 139-158.
72. Haspeslagh, P., Boulos, E. & Noda, T. (2001). Getting the Value Out of Value-based Management. Insead survey, 29(3), PP. 54-66.
73. Henard, D. H. & Szymanski, D. M. (2001). Why Some New Products Are More Successful Than Others. Journal of Marketing Research, 38, (August), pp. 362-375.
74. Ho, C. H. (2006). Exchange-based Value Creation System for Network Relationships Management. The Journal of American Academy of Business, Cambridge, 9(1), pp. 202-209.
75. Hoegl, M. & Parboteeah, K. P. (2007). Creativity in Innovative Projects: How Teamwork Matters. Journal of Engineering Technology Management, 24, pp. 148-166.
76. Holbrook, M. B. (2005). Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection. Journal of Business Research, 58(1), PP. 45-61.
77. Huang, C. K., Li, Y. Y. & Cheng, T. L. (2008). Economic Production Quantity Model with the Effect of Selling Price in Process Unreliability System. Journal of Information & Optimization Sciences, 29(5), September, pp. 923-929.
78. Hubber, F., Herrmann, A. & Morgan, R. E. (2001). Gaining Competitive Advantage Through Customer Value oriented Management. The Journal of Consumer Marketing, 18(1), pp. 41-53.
79. Huddleston, P., Whipple, J. & Van, A. (2004). Food Store Loyalty: Application of a Consumer Loyalty Framework. Journal of Targeting, Measurement and Analysis for Marketing, 12, Mar, pp. 213-230.
80. Hughes, A. M. (2001). Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer Based Marketing Program, New York: McGraw-Hill.
81. Jackson, T. W. (2007). Customer Value Exchange. Journal of Financial Services Marketing, 11, pp. 314-332.
82. Jaemin, H. & Dooheum, H. (2001). A Framework for Analyzing Customer Value of Internet Business. JITTA : Journal of Information Technology Theory and Application, 3(5), pp.25-42.
83. Jeng, S. P. (2004). Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects. Fu Jen Management Review, 11, pp. 77-96.
84. Jonsson, S. ＆ Gunnarsson, C. (2005). Internet Technology to Achieve Supply Chain Performance. Business Process Management Journal, 11(4), pp. 403-418.
85. Keating, B., Rugimbana, R. & Quazi, A. (2003). Differentiating Between Service Quality and Relationship Quality in Cyberspace. Managing Service Quality, 13(3), pp. 217-232.
86. Keeney, R. L. (1992). Value Focus Thinking, Harvard University Press, Cambridge, Massachusetts London, England.
87. Keeney, R. L. (1999). The Value of Internet Commerce to the Customer. Management Science, 45(4), pp. 533-542.
88. Khalifa, A. S. (2004). Customer Value : A Review of Recent Literature and an Integrative Configuration. Management Decision, 42(5), pp. 645-666.
89. Khalid, H., Zhang, Y. B. & Naila, M. (2002). Core Competence for Sustainable Competitive Advantage: A Structured Methodology for Identifying Core Compentence. IEEE Transactions on Engineering Management, 49(1), pp.28-35.
90. Kiang, M. Y., Raghu, T. S. & Shang, K. H. (2000). Marketing on the Internet：Who Can Benefit from an Online Marketing Approach. Decision Support System, 27(3), pp. 383-393.
91. Kim, M. E., Kliger, D. & Vale, B. (2003). Estimating Switching Costs: the Case of Banking. Journal of Financial Intermediation, 12(1), pp. 25-56.
92. Kim, M. E., Park, M. C. & Jeong, D. H. (2004). The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in Korean Mobile Telecommunication Services. Telecommunications Policy, 28, pp. 145-159.
93. Kleinschmidt, E. J., Brentani, U. & Salomo, S. (2007). Performance of Global New Product Development Programs: A Resource-Based View. Journal of Product Innovation Management, 24, pp. 419-441.
94. Knight, J. A. (1998). Value Based Management: Developing a Systematic Approach to Creating Shareholder Value, New York：Mc Graw-Hill.
95. Kodama, M. (2000). Business Innovation Through Customer Value Creation: Case Study of a Virtual Education Business in Japan. The Journal of Management Development, 19(1), pp. 49-65.
96. Kolar, V. & Abu-Ghozolen, N. B. (2008). Globally Aware Routing in Multi-Hop Wireless Networks: A Formulation And Analysis. Journal of Interconnection Networks, 9(3), September, pp. 205-231.
97. Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation and Control, 7th ed., Prentice-Hall, Englewood Cliffs, N. J., PP. 246-249.
98. Kotler, P., & Armstrong, G. (2006). Principles of marketing, N. J : Pearson Prentice Hall, 13.
99. Kotler, P., Jain, D. C. & Maesincee, S. (2002). It''s Your Move Marketing Moves: A New Approach to Profits, Growth and Renewal. Marketing Magazine, 107, pp. 25-46.
100. Kotler, P. & Keller, K. L. (2006). Marketing management, 12 edition by Pearson Education International, Inc.
101. Kumar, P. (2002). The Impact of Performance, Cost, and Competitive Considerations on the Relationship Between Satisfaction and Repurchase Intent in Business Markets. Journal of Service Research, 5(1), pp. 55-68.
102. Kyriaki, K. & Christine, V.(2006). A Structural Analysis of Destination Travel Intentions as a Function of Web Site Features. Journal of Travel Research, 45, pp. 204-216.
103. Lakhani, K., Jeppesen, L. B., Lohse, P. A. & Panetta, J. A. (2007).The Value of Openness in Scientific Problem Solving. Working Paper, pp. 07-050, Harvard Business School, Boston.
104. Lam, S. Y., Shankar, V., Erramilli, M. K & Murthy, B. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context. Journal of the Academy of Marketing Science, 32(3), pp. 293-311.
105. Laurie, D. L., Dos, Y. L. & Sheer, C. P. (2006). Creating New Growth Platforms. Harvard Business Review, 84(5), pp. 80-90
106. Law, R. & Wong, J. (2003). Successful Factors for a Travel Web Site: Perceptions of On-line Purchasers in Hong Kong. Journal of Hospitality and Tourism Research, 27(1), pp. 118–124.
107. Lee, C. W. & Chen, Y. L. (2005),The Relationship of Service Quality, Customer′s Perception and Loyalty in Mobile Telecommunciation Industry, Journal of Customer Satisfaction. 1(1), March, pp.51-84.
108. Lee, J., Lee, J. & Feick, L. (2001). The Impact of Switching Costs on the Customer-Loyalty Link: Mobile Phone Service in France. Journal of Services Marketing, 15, pp. 35-48.
109. Lee, J. N., Pi, S. M. & Kwok, C. W. (2003). The Contribution of Commitment Value in Internet Commerce: An Empricial Investigation. Journal of the Association for Information System, 4, pp. 39-64.
110. Liao, Z. Q. & Cheung, M. T.(2001). Internet-based E-shopping and Consumer Attitudes: An Empirical Study. Information and Management, 38(5), pp. 299–306.
111. Lin, C. & Hong, C. (2008). Using Customer Knowledge in Designing Electronic Catalog. Expert Systems With Applications, 34(1), pp. 119-127.
112. Lin, C. P. and Chen, M. F. (2004). Career Commitment as a Moderator of the Relationships among Procedural Justice, Perceived Organizational Support, Organizational Commitment, and Turnover Intentions. Asia Pacific Management Review, 38, pp. 519-538.
113. Lin, H. M. (2006). Interorganizational Collaboration, Social Embeddedness, and Value Creation: A Theoretical Analysis. International Journal of Management, 23, pp. 548-558.
114. Liu, C. & Arnett, K. (2000). Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce. Information and Management, 38(1), pp 23-33.
115. Louly, M. A., Dolgui, A. & Hnaien, F. (2008). Optimal Supply Planning in MRP Environments for Assembly Systems with Random Component Procurement Times. International Journal of Production Research, 46(19), October, pp. 5441-5468.
116. Lovelock, C. & Wirtz, J. (2005). Service Marketing:People, Technology,Strategy, 5th Edition, Pearson Education , Inc.
117. Luo, X. & Homburg, C. (2008). Satisfaction, Complaint and the Stock Value Gap. Journal of Marketing, 72(4), July, pp. 29-43.
118. Marsh, D. G. (1999). Making or Breaking Value. New Zealand Management, March, pp. 58-59.
119. Martin, R. L. (2002). The Virtue Matrix: Calculating the Return on Corporate Responsibility. Harvard Business Review, 80(3), pp. 68-75.
220. McTaggart, J. M., Kontes, P. W. & Mankins, M. (1994). The Value Imperative, The Free Press, New York.
121. Michael A., Moenaert, R. K. & Lindhreen, A. (2008). Reducing Ongoing Product Design Decision-Making Bias. The Journal of Product Innovation Management, 25(6), November, pp. 528-545.
122. Ming, M., Li, Z. & Chen, J. (2008). Phase-Type Distribution of Customer Relationship with Markovian Response and Marketing Expenditure Decision on the Customer Lifetime Value. European Journal of Operational Research, 187(1), pp. 313-326.
123. Mitsuo, N. (2002). Kansei Engineering as a Powerful Consumer-oriented Technology for Product Development. Applied Ergonomics, 33, pp. 289-294.
124. Mittal, V. & Kamakura, W. A. (2001). Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing Research , 38, February, pp. 131-142.
125. Myerscough, M. A. (2002). Information Systems Quality Assessment: Replicating Kettinger and Lee’s USISF/SERVQual Combination, 8th Americas Conference on Information System.
126. Nahm, A. Y., Vonderembse, M. A. & Koufteros, X. A. (2003). The Impact of Organizational Structure on Time-based Manufacturing and Plant Performance. Journal of Operations Management, 21(3), pp. 281-306.
127. Narayandas, D. (2005). Building Loyalty in Business Markets. Harvard Business Review, 83(9), pp. 131-139
128. Nguyen, N., & Leblanc, G. (2002). Contact Personnel, Physical Environment and the Perceived Corporate Image of Intangible Services by New Clients. International Journal of Service Industry Management, 13 (3/4), pp. 242-263.
129. Noble, C. H., Sinha, R. K. & Kumar, A. (2002). Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications. Journal of Marketing, 66(4), pp. 25-39.
130. Nunnally, J. C. (1978). Psychometric Theory, McGraw-Hill, New York, NY.
131. Olsen, S. O., Wilcox, J. & Olsson, U. (2005). Consequences of Ambivalence on Satisfaction and Loyalty. Psychology and Marketing, 22(3), pp. 247-269.
132. Oystein, J. & Vicotor, H. K. (2007). Consumer Values among Restaurant Customers. International Journal of Hospitality Management, 26(3), pp. 603-622.
133. Paladino, A. (2007). Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations. Journal Of Product Innovation Management, 24, pp. 534-553.
134. Palmatier, R. W. (2008). Interfirm Relational Drivers of Customer Value. Journal of Marketing, 72(4), July, pp. 76-89.
135. Papacharissi, Z. & Rubin, A. M. (2000). Predictors of Internet use. Journal of Broadcasting and Electronic Media, 44(2), pp.175-196.
136. Parasuraman, A. & Grewal, D. (2000). The impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda. Journal of the Academy of Marketing Science, 28(1), pp. 168-174.
137. Parry, M. E. (2002). Strategic Marketing Management, The McGraw-Hill Compamies, INC.
138. Peppers, D. & Rogers, M. (1993). The One to One Future: Building Relationships One Customer at a Time, New York: Doubleday.
139. Perrott, B. E. (2008). Towards a Model of Transformation: Manager´s Perceptions of Transformation in an E-business Environment. Journal of Information & Knowledge Management, 7(2), pp. 1-22.
140. Phua, V. & Datta, A. (2008). A Link State Dependent TDMA Protocol for Industrial Wireless Sensor Network Applications in Periodically Changing Environments. Journal of Interconnection Network, 9(3), September, pp. 231-254.
141. Podsakoff, P. M., & Organ, D. W. (1986). Self reports in organizational research: Problems and prospects. Journal of Management, 12, pp. 531-544.
142. Porter, M. E. (1985). Competitive Advantage, New York: Free Press.
143. Pura, M. (2005). Linking Perceived Value and Loyalty in Location-based Mobile Services. Managing Service Quality, 15(6), pp. 509-539.
144. Rabinovich, E., Dresner, M. E. & Evers, P. T. (2003). Assessing the Effects of Operational Processes and Information Systems on Inventory Performance. Journal of Operations Management, 21(1), pp. 63-80.
145. Ravald, A. & Gronroos, C. (1996). The Value Concept and Relationship Marketing. European Journal of Marketing, 30(2), pp. 19-30.
146. Reichheld, F. & Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, 68(5), pp. 105-111.
147. Ronald, H. J., Shanker L. G. & Noreen, M. K. (2003).Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction. Journal of Academy of Marketing Science, 31(2), pp. 127-145.
148. Salomo, S., Leifer, R., and Gemunden, H. G. (2007). Research on Corporate Radical Innovation Systems----A Dynamic Capabilities Perspective: An Introduction. Journal of Engineering and Technology Management, 24, pp. 1-10.
149. Salomo, S., Talke, K. & Strecker, N. (2008). Innovation Field Orientation and Its Effect on Innovativeness and Firm Performance. The Journal of Product Innovation Management, 25(6), November, pp. 560-576.
150. Salomom, S., Weise, J. & Gemunden, H. G. (2007). NPD Planning Activites and Innovation Performance: The Mediating Role of Process Management and the Moderating Effect of Product Innovativeness. Journal of Product Innovation Management, 24, pp. 285-302.
151. Schaupp, L. C. & France, B. (2005). A Conjoint Analysis of Online Consumer Satisfaction. Journal of Electronic Commerce Research, 6(2), pp.95-109.
152. Schonsleben, P. (2000). With Agility and Adequate Partnership Strategies Towards Effective Logistics Networks. Computers in Industry, 42(1), pp. 33-42.
153. Schwab, D. P. (2005). Research Methods for Organization Studies, (2nd ed.) Mahwah , NJ: Lawrence Erlbaum Associates.
154. Serkan, A., Ozer, G. & Arasil, O. (2005), Customer Loyalty and the Effect of Switching Costs as A Moderator Variable: A Case in the Turkish Mobile Phone Market. Marketing Intelligence & Planning, 23(1), pp. 89-103.
155. Sher, P. J. & Yang, P. Y. (2005).The Effects of Innovative Capabilities and R&D Clustering on Firm Performance: the Evidence of Taiwan’s Semiconductor Industry. Technovation, 25, pp. 33-43.
156. Shun, Y. L., Shantar, V. K. & Erramill, M. K. (2004). Customer Value, Satisfaction, Loyalty, and Switching costs：An Illustration From a Business-to-Business Service Context. Journal of the Academy of Marketing Science, 32(3), pp. 293-311.
157. Simms, J. (2001). Marketing for Value, Marketing, 28, pp. 34-35.
158. Sirdeshmukh, D., Singh, J. & Sabol, B. (2002). Consumer Trust, Value, and Loyally in Relational Exchanges. Journal of Marketing, 66(1), pp. 15-37.
159. Slater, S. F. & Narver, J. C. (2000). Intelligence Generation and Superior Customer Value. Academy of Marketing Science Journal, 28(1), Winter, pp. 120-127.
160. Smith, B. J. & Colgate, M. (2007). Customer Value Creation: A Practical Framework. The Journal of Marketing Theory and Practice, 15(1), pp. 7-23.
161. Souitaris, V. (2002). Firm-specific Competencies Determining Technological Innovation: A Survey in Greece. R&D Management, 32(1), pp. 61-77.
162. Spiteri, J. M. & Dion, P. A. (2004), Customer Value, Overall Satisfaction, End-user Loyalty, and Market Performance in Detail Intensive Industries. Industrial Marketing Management, 33, pp. 675-687.
163. Srivastava, J. & Lurie, N. (2001). A Consumer Perspective on Price Matching Refund Policies: Effect on Price Perceptions and Search Behavior. Journal of Consumer Research, 28(2), pp.296-307.
164. Stasbell, C. B. & Fjeldstad, O. D. (1998). Configuring Value for Competitive Advantage: On Chain, Shops and Networks. Strategic Management Journal, 19, pp. 413-437.
165. Stock, G. N., Greis, N. P. & Fischer, W. A. (2002). Firm Size and Dynamic Technological Innovation. Technovation. 22(9), pp. 537-549.
166. Strader, T. J., Lin, F. R. & Shaw, M. J. (1998). Information Infrastructure for Electronic Organization Management. Decision Support Systems, 23, pp.75-94.
167. Suzuki, J. & Kodama, F. F. (2004). Technological Diversity of Persistent Innovations in Japan: Two Case Studies of Large Japanese Firms. Research Policy, 33(3), pp. 531-549.
168. Sweeney, J. C. & Soutar, G. N. (2001). Consumer-perceived Value: the Development of a Multiple Item Scale. Journal of Retailing, 77(2), pp. 203-220.
169. Szymanski, D. M. & David, H. H. (2001). Customer Satisfaction：A Meta Analsis of the Empirical Evidence. Journal of the Academy of Marketing Science, 29(1), pp. 16-35.
170. Szymanski, D. M. & Hise, R. T. (2000). e-Satisfaction: An Initial Examination. Journal of Retailing, 76(3), pp. 309-322.
171. Talke, K. (2007). Corporate Mindset of Innovating Firms: Influences on New Product Performance. Journal of Engineering and Technology Management, 24(1-2), pp. 76-91.
172. Teas, R. K. & Agarwal, S. (2000). The Effect of Extrinsic Product Cues on Consumers'' Perceptions of Quality, Sacrifice, and Value. Journal of the Academy ofMarketing Science, 28(2), pp. 278-90.
173. Thomas, W. G., Osmonbekov, T. & Czaplewski, A. J. (2006). eWOM: The Impact of Customer-to-Customer Online Know-how Exchange on Customer Value and Loyalty. Journal of Business Research, 59(4), April, pp. 449-456.
174. Thorsten, H. T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004). Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? Journal of Interactive Marketing, 18(1), pp. 38-52.
175. Tokman, M. L., Lenita, D. M. & Lemon, K. N. (2007). The WOWF Actor: Creating Value through Win-Back Offers to Reacquire Lost Customers. Journal of Retailing, 83(1), pp. 47-64.
176. Torkzadeh, R. H. & Dhillon, V. H. (2002). Measuring Factors that Influence the Success of Internet Commerce. Information Systems Research, 13(2), pp. 187-191.
177. Tsai, Y. C. (2006). Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing. International Journal of Management, 23(1), pp.157-176.
178. Tsiros, M. & Mittal, V. (2000). Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making. Journal of Consumer Research, 26, March, pp. 401-417.
179. Tu, Q., Vonderembse, M. A. & Ragu-Nathan, T. S. (2001). The Impact of Time-based Manufacturing Practices on Mass Customization and Value to Customer. Journal of Operation Management, 19, pp. 201-217.
180. Ulaga, W. (2003). Capturing Value Creation in Business Relationships: A Customer Perspective. Industry Marketing Management, 32(8), pp. 677-693.
181. Uma, S. (2003). Research Method for Business: A Skill Building Approach, 4th Ed, NY: Hermitage Published.
182. Val?臆ie, C. G. & Bertrand, V. Q. (2006). Innovation, New Market and Governance Choices of Entry: The Internet Brokerage Market Case. Industry and Innovation, 13(2), pp. 173-184.
183. Vickery, S. K., Jayaram, J., Droge, C. & Calantone, R. (2003). The Effects of an Integrative Supply Chain Strategy on Customer Service and Financial Performance: an Analysis of Direct versus Indirect Relationships. Journal of Operations Management, 21, pp. 523-539.
184. Walter, A., Muller, A. T., Helfert, G. & Ritter, T. (2003). Functions of Industrial Supplier Relationships and Their Impact on Relationship Quality. Industrial Marketing Management, 32(2), pp. 159-169.
185. Walter, A., Thilo, A. M. & Helfert, G. (2002). The Impact of Satisfaction, Trust, and Relationship Value on Commitment: Theoretical Considerations and Empirical Results, Unpublished working paper.
186. Wang, Y. G., Lo, H. P., Chi, R. Y. & Yang, Y. H. (2004). An Integrated Framework for Customer Value and Customer Relationship Management Performance: A Customerb Based Perspective from China. Managing Service Quality, 14(2/3), pp. 169-182.
187. Wirtz, J. & Chew, P. (2002). The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour. International Journal of Service Industry Management, 13(2), pp. 141-162.
188. Wisner, D. J. (2003). A Structural Equation Model of Supply Chain Management Strategies and Firm Performance. Journal of Business Logistics, 24(1), pp. 1-25.
189. Wolfinbarger, M. & Gilly, M. C. (2001). Shopping Online for Freedom, Control and Fun. California Management Review, 43(2), pp.34-55.
190. Wood, R. (2004). Delivering Customer Value Generates Positive Business Results: a Position Paper. Futurics, 28(1/2), pp. 59-64.
191. Yang, Z. & Minjoon, J. (2002). Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. Journal of Business Strategy, 19(1), pp. 19-41.
192. Yang, Z. & Peterson, R.T. (2004). Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs. Psychology and Marketing, 21(10), pp. 799-822.
193. Zhang, Q., Vonderembse, M. A. & Lim, J. S. (2003). Manufacturing Flexibility: Defining and Analyzing Relationships among Competence, Capability, and Customer Satisfaction. Journal of Operations Management, 21(2), pp. 173-191.

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	以價值共創觀點探討互動行銷與學校效能關係之研究
2.	校長跨界領導對學校價值創造影響之研究--以組織合作為中介變項

無相關博士論文

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫