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題名:智慧資本與新產品開發
作者:朱默庵
作者(外文):Chu, Mo-An
校院名稱:國立成功大學
系所名稱:企業管理學系
指導教授:劉宗其
學位類別:博士
出版日期:2010
主題關鍵詞:人力資本組織資本顧客資本新產品開發Human capitalOrganizational capitalCustomer capitalNew product development
原始連結:連回原系統網址new window
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  本研究目的旨在檢視智慧資本三構面與新產品開發績效之間的相互關係,作者透過問卷蒐集到的資料進一步對本研究提出的五個研究假設進行檢定。實證迴歸與結構方程式的估計結果顯示:人力資本與組織資本兩者會正向影響顧客資本,而顧客資本會正向影響新產品開發績效。藉由蒐集到的93個樣本,本研究發現顧客資本扮演著中介機制,意即人力資本與組織資本需先落實在顧客資本上,才能對新產品開發績效產生影響。理論貢獻、實務意涵與後續研究建議則在本文的最後進行討論。
  The purpose of this research is to examine the interrelationships between three dimensions of intellectual capital and new product development performance. The author employed a questionnaire approach designed to collect data for further testing the validity of five research hypotheses proposed in the present study. The empirical regression and structural equation modeling estimation results indicate that human and organizational capitals are both positively related to customer capital which, in turn, has a positive effect on new product development performance. Drawing on a sample of 93 projects, the present study found that customer capital acts as a mechanism that transmits the positive effects of human/organizational capital to new product development performance. Finally, theoretical contribution, managerial implications, and future research directions are discussed.
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