Akerlof, George (1970), “The Market for 'Lemons': Quality Uncertainty and the Market Mechanism,” Quarterly Journal of Economics; 84 (August 1970), pp. 488–500.
------ (2001), “Behavioral Macroeconomics and Macroeconomic Behavior”, Nobel Prize Lecture, December 8, 2001, retrieved form http://nobelprize.org/nobel_prizes/economics/laureates/2001/akerlof-lecture.html
Bendapudi, Neeli and Robert P. Leone (2003),“Psychological implications of customer participation in co-production“, Journal of Marketing, 67 (1), pp.14-28.
Bowerman and O’Connell (1990), Linear Statistical Models: An Applied Approach (2nd ed.), Duxbury Press, Belmont CA, pp.215-228,554-573.
Chandon, Pierre, Vicki G. Morwitz, & Werner J. Reinartz (2005), “Do intentions Really Predict Behavior? Self-Generated Validity Effects in survey Research”, Journal of Marketing, 69 (April 2005), pp.1-14.
Chase, Dave (2010), “How the Vancouver Winter Olympics (and other big stories) can help a hyperlocal news website grow”, OJR: The Online Journalism Review, February 11, 2010, retrieved from http://www.ojr.org/ojr/people/dchase/201002/1822/
Chi, S.T. (1997), Research of Taboo in Taiwanese Business Organization, NSC Project No. NSC-2416-H-002-009 (in Chinese), Taipei.
Cottle, Simon (1998), “Participant Observation: Researching News Production”, in Anders Hansen et al. (Eds.), “Mass Communication Research Methods”, pp.35-66, London: Macmillan Press.
Davis, Benjamin (2010), “The Need for a ‘Digital Media Pyramid”, OJR: The Online Journalism Review, Feb. 16, 2010, Retrieved from
http://www.ojr.org/ojr/people/bendavis/201002/1823/
Davis, D. & Robinson, J.P. (1989), News Flow and Democratic Society in an Age of Electronic Media. In G. Comstock (Eds.) “Public Communication and Behavior”, Vol.2, New York: Academic Press.
Directorate-General of Budget, Accounting and Statistics (DGBAS) (2006),“Quarterly National Economic Trends”, November 2006, DGBAS, Executive Yuan, ROC.
--------------- (DGBAS) (2009), “Labor Employed in Different Industry”, DGBAS, Executive Yuan, ROC. Retrieved from http://www.stat.gov.tw/ct.asp?xItem=25746&ctNode=1849
Dellarocas, Chrysanthos (2003), “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms”, Management Science, 49 (10), pp.1407-1424.
Dyson R.G. and M.J. Foster (1982), “The Relationship of Participation and Effectiveness in Strategic Planning”, Strategic Management Journal, Vol. 3, pp.77-88.
Eroglu, Sevgin A., Karen A. Machleit, and Lenita M. Davis (2003), “Empirical testing of a model of online store atmospherics and shopper responses”, Psychology and Marketing, 20 (2), pp.139-150.
Evans, Harold M. (2001), “The Combat Correspondent”, Media Studies Journal, 15 (1), pp.2-7.Freund, Rudolf J. and Ramon C. Littell (1991), SAS System for Regression, 2nd ed., Cary, NC: SAS Institute Inc.
Garcia, M.R. (1997),”Redesigning Print for the Web: Successful Strategy and Professional Techniques for Re-thinking information design". Indiana: Hayden.
Gentzkow, Matthew and Jesse M. Shapiro (2006), “Media Bias and Reputation”, The Journal of Political Economy, Apr. 2006: 114, 2.
Godes, David, Elie Ofek, and Miklos Sarvary (2009), “Content vs. Advertising: The Impact of Competition on Media Firm Strategy”, Marketing Science, Vol. 28, No.1, January-February 2009, pp. 20-35.Harper, C. (1998), “And that’s the way it will be: News and Information in a digital world”, New York: New York University.
Herbold, Robert J. (2002),”Inside Microsoft-Balancing Creativity and Discipline”, Harvard Business Review, Jan.2002, pp.73-79.
Hofstede, Geert (1980), Culture’s Consequences: International Differences in Work-Related Values 1st ed., Newbury Park, CA: SAGE.
---------------- (1983),”National Culture in Four Dimensions: A Research- based Theory of Cultural Differences among Nations”, International Studies of
Management & Organization, Vol. XIII, No.1-2, pp.46-74.
Jaworski, Bernard J. and Ajay K. Kohli (1993),”Market Orientation: Antecedents and Consequences”, Journal of Marketing, July 1993, 57(3), pp.53-70.
Kerlinger, Fred N. and Howard B. Lee (2002),“Foundations of Behavioral Research”, 4th ed., Singapore: Harcourt.
Kolter, Philip (1997), “Marketing Management: Analysis, Planning, Implementation and Control”, 9th ed., N.J.: Prentice-Hall International.
Koo, Chul Mo, Chang E. Koh and Kichan Nam (2004), “An Examination of Porter’s Competitive Strategies in Electronic Virtual Markets: A Comparison of Two On-line Business Models”, International Journal of Electronic Commerce, 9 (1), pp.163-180.Leavitt, Clark (1961), Intrigue in advertising: The motivation effects of visual organization. Proceedings of the 7th Annual Conference (Advertising Research Foundation), pp.126-136, Chicago, IL: Leo Burnett Co.
Li, Shu-Chu Sarrina (2004), “Market Competition and the Media performance of Taiwan’s Cable Television Industry”, Journal of Media Economics, 17 (4), pp.279-294.
Lovelock, Christopher H. (1991), Service Marketing (2nd ed.), London: Prentice-Hall International (UK) Limited.
Mueller, Brain and Johnson, Craig (1990), The Psychology of Consumer Behavior. Hillsdale, New Jersey: Lawrence Erlbaum Associate.
Mueller, Jennifer and David Kamerer, (1995), “Reader preference for electronic newspapers”, Newspaper Research Journal, 16(3), Summer 1995, pp.2-13.
Norman, Richard (2001), Service Management: Strategy and Leadership in Service Business (3rd ed.), West Sussex, England: John Wiley and Sons Ltd.
Parasuraman, A., Valarie A. Zeithaml, & Leonard L. Berry (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research”, Journal of Marketing, 49 (Fall 1985), pp.41-50.
-------------- (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality”, Journal of Retailing; 64 (1), pp.12-40-------------- (1994), “Reassessment of Expectation as a Comparison Standard in Measuring Service Quality: Implications for Further Research”, Journal of Marketing, Vol. 58 (January 1994), 111-124.
Parasuraman, A., Valarie A. Zeithaml, & Arvind Malhotra (2005), “E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality.” Journal of Service Research, 7 (February), pp.213-233.
Peng, Mike W. (2009), “Global Strategy”, 2nd ed., Mason, Ohio: South-Western/Cengang Learning.
Porter, Michael (1980), Competitive Strategy, New York: The Free Press.
--------------- (1985), Competitive Advantage, New York: The Free Press.
--------------- (2001), “Strategy and the Internet”, Harvard Business Review, March 2001, pp.3-78.
Ragan, William J. (1963), “The Service Revolution”, Journal of Marketing, July 1963, pp.57-63.
Rinallo, Diego & Suman Basuroy (2009),”Does Advertising Spending Influence Media Coverage of the Advertiser?”, Journal of Marketing, Vol.73, November 2009, pp.33-46.
Shanley, Mark, David Besanko, and David Dranove (1996), The Economics of Strategy, 2nd ed., John Wiley and Sons, New York.
Soderlund, Magnus and Niclas Ohman (2005), “Assessing Behavior before It Becomes Behavior: An Examination of the Role of Intentions as a Link Between Satisfaction and Re-patronizing Behavior”, International Journal of Service Industry Management, 16 (2), pp.169-185.
Stiglitz, Joseph E. (2001), “Information and the Change in the Paradigm in Economics”, Nobel Prize Lecture, December 8, 2001, retrieved from
http://nobelprize.org/nobel_prizes/economics/laureates/2001/stiglitz- lecture.pdf
Su, Hen (2002), “Newspaper in the Era of Competition: Theories and Practices”, (in Chinese) Taipei: Se-In Publishing.
Walker, Orville C. and Robert W. Ruekert (1987),“Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework”, Journal of Marketing, July 1987, Vol.51, pp.15-33.
Wikimedia Foundation (2010),”Research”, Retrieved February 9, 2010, from http://en.wikipedia.org/wiki/Research at 9 February 2010.
Wikstrom, Solveig (1996),”The customer as co-producer”, European Journal of Marketing, 30 (4), pp.6-19.
Yung, K.S., K.G. Hwang, and C.F. Yung (2005), Chinese Localized Psychology, 1st ed. (in Chinese), Taipei: Far Stream.
Zeithaml, Valarie A., Leonard L. Berry, & A. Parasuraman (1996), “The Behavioral Consequences of Service Quality”, Journal of Marketing, 60 (April 1996), pp.31-46.