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題名:設計師概念構思過程中搜尋檢索行為之研究
作者:鄭霈絨 引用關係
作者(外文):Pei-jung Cheng
校院名稱:國立雲林科技大學
系所名稱:設計學研究所博士班
指導教授:嚴貞
學位類別:博士
出版日期:2010
主題關鍵詞:平面設計概念構思搜尋檢索行為設計行為Ideation ProcessGraphic DesignDesign BehaviorSearching-retrieving Behavior
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本研究主要的目的為探究設計師的搜尋檢索行為在概念構思過程中所扮演的角色為何。並根據主要目的,將研究架構分為以下四項具體目標:1) 描述概念構思過程中設計師的搜尋檢索行為;2) 探究設計師搜尋檢索行為與其他行為間的互動與連結關係;3) 調查搜尋檢索行為的特性與搜尋內容;以及4) 探究電腦化的檢索行為對於概念構思的影響。
本研究為達到具體目標,發展了三個研究階段。第一階段是為了從概念構思之整體的行為中來檢視設計師的搜尋檢索行為,而以觀察法進行六位平面設計師的實務製作觀察;第二階段則是採用十位平面設計師的結構式訪談與四位平面設計師的概念構思流程觀察,來了解設計師搜尋檢索行為的特性,並進一步研究設計師參考之資源內容與構想轉換間的連結關係;在第三階段則是觀察五位平面設計師的實務製作構思過程,以探究電腦化的關鍵字檢索行為是否改變平面設計師之概念構思形式。接著並進行一位平面設計師的個案研究,用以了解此行為對設計師構思聯想機制的影響。
主要的研究結果為: 1. 在設計師的概念構思過程中,“搜尋檢索(S-R)”是衍生構思時相當重要且必要的行為;2. 在搜尋檢索行為中包含“為記錄構想而搜尋 (S-R for WI)”與“為發展草圖而搜尋 (S-R for CNS)”兩大階段;3.“電腦化檢索行為 (RI)” 使設計師的概念構思模式轉變為一個“思考—看—動 (Thinking-Seeing-Moving)”的架構;及4. 本研究所發展出的“行為編碼原則 (Behavioral Coding Scheme)”在平面設計師行為的歸類標準已經過驗證,並能進一步的運用在未來的相關研究上。
本研究對未來相關研究之建議為:1. 根據創意過程的觀點,平面設計與其他相關設計領域的概念構思過程是相似的。因此,本研究為平面設計領域提出了可行性的研究方向,未來並可與其他相關設計領域之設計師構思行為作更進一步的比較與探討;2. 依據個案研究所提出的四個聯想模式為一初探性的結果,未來需對此結果進行更多受測者及更深入的研究調查與驗證;及3. 由於本研究的行為編碼過程耗費大量人力與時間,因此,在受測者方面有所限制。未來將在相關研究中逐步的增加受測者人數,以重複檢視本研究所得到的結論。
The purpose of this study is to investigate the role of designers’ searching- retrieving behavior (S-R) in ideation process. According to the main purpose, four specific targets in this study have to be further explored which are: 1) making the descriptions of designers’ S-R behavior; 2) exploring the interactive and connective relationship between designers’ S-R and other behaviors; 3) investigating the characters and the content within designers’ S-R; and 4) exploring the influence of designers’ computerized retrieving behavior (RI) have on their ideation process.
There are three stages were developed in this study. Firstly, six graphic design practitioners’ observations were conducted for investigating their searching-retrieving behavior throughout the ideation process. Secondly, ten graphic design practitioners’ structured interviews and four graphic design practitioners’ observations were undertaken to understand the characters of designers’ searching-retrieving behavior. Then investigate the linkage relationship between the visual stimuli designers were referring to and the transforming ideas within their ideation processes. The thirdly, five practicing graphic designers’ observations and a case study were carried out for realizing whether the designers’ situated ideation patterns have changed cause of the computerized retrieving behavior in the digital environment and exploring what kind of influences have on the designers’ associative mechanism.
The major findings of this study are: 1) designers’ ‘searching-retrieving’ behavior for generating ideas within the ideation absolutely is necessary and significant; 2) two main S-R stages were proposed, which is the ‘S-R for WI’ stage and the ‘S-R for CNS’ stage, and the designers’ conditions in the two different stages were interpreted as well; 3) a ‘thinking-seeing-moving’ structure is proposed in this study to describe designers’ ideation pattern in the digital environment based on the discussion of the keyword-base retrieving information behavior (RI); and 4) the behavioral coding scheme developed in this study has been utilized to analyze graphic designers’ behaviors in several related studies can be truthfully utilized to analyze designers’ behaviors.
Recommendations for related research are: 1) according to the view of creative process, the graphic designers’ ideation process is similar to the ideation process of other design area. Thus, the study provides a possible direction to the research area of graphic design for further comparing with other areas in the future; 2) the four types of associative modes during the designer’s ideation process have found in case study part and need more related studies and participants for further investigating in the future; and 3) the number of the participants in this study is limited whether in the observations or in the case studies. Thus, the future studies will gradually increase the number of the participants for iteratively examining the proposed conclusions.
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