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題名:策略性產學技術合作之研究
作者:郭麗華
作者(外文):Kuo, Beryl Lihua
校院名稱:國立暨南國際大學
系所名稱:國際企業學系
指導教授:佘日新博士
施信佑博士
學位類別:博士
出版日期:2011
主題關鍵詞:產學合作策略意圖利用-探索差距創新能力大學技術授權研發合作University-industry collaborationStrategic intentExploitative-exploratory gapInnovation capabilityUniversity licensingR&D cooperation
原始連結:連回原系統網址new window
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美國拜杜法案頒布實施後,各國政府和大學無不費盡心思戮力將學術研究成果推廣至產業界,尤其是通過技術專利和授權來實現學術研究成果商品化。但是,產業界如果想只是想要建立產學關係以及以互動來強化自己的技術能力時,官、學界如果一味使用專利申請、獲證或新創公司設立來衡量學術研究成果商品化的成效時,此績效衡量便顯得失當。因此,我們有必要以廠商角度來探究產學合作的本質。
三十餘年來,絕大多數的研究都是由技術供給角度去探討如何將學術研究成果推廣至產業界,較少以技術需求角度來探討相關議題。鼓勵學術研究成果專利化,無法真正提升產業應用成效,也許商品化並非產學合作的真正目的。本研究由廠商的合作意圖與廠商創新能力來探究廠商對產學合作方式的選擇考量。
本研究透過問卷調查有了幾項發現。第一,文獻通常將產學合作目的區分為積極和消極兩類,積極型是長期導向的,以技術多角化為主,消極型是短期導向的,以營運問題解決為主。但是當我們以因素分析獲得效率強化、資源連結和技術內化三種策略性合作意圖時,我們發現三分類比二分類更能預測產學合作方式。當產學合作是為了消極的、短期的、解決問題時,廠商會選擇以專案合作方式執行產學計畫。但是如果廠商的需求是積極的、長期的、新產品開發時,廠商絕對不會以技術授權進行產學計畫。
相對的,廠商如果有資源連結或技術內化的任一類策略意圖時,廠商可能會選擇專案合作方式執行產學計畫,但是絕對不會以技術授權進行產學計畫。然而,當廠商是為了效率強化時,廠商只會選擇以專案合作方式執行產學計畫。這個發現讓我們推論,如果我們將技術內化、資源連結和效率強化三類意圖定位在時間軸時,技術內化意圖是積極的、長期的,效率強化意圖是消極的、短期的,而資源連結意圖則是處於兩類之間。
另外,當我們將廠商創新能力分為利用式能力和探索式能力時,其中利用式能力的產出是漸近式創新,而探索式能力的出則是嶄新式創新。我們發現當廠商擁有較佳的利用式能力時,廠商會選擇以技術授權進行產學計畫。但是如果廠商同時俱備利用式能力和探索式能力時,廠商就不會以專案合作方式執行產學計畫。因此,儘管技術內化、資源連結和效率強化等意圖都可以促進廠商以專案合作方式執行產學計畫,但是當廠商本身的創新能力愈強時,可能愈不會與學術單位合作,反倒自專注在內部自行研發。
以上研究發現非常值得學術技術移轉和產學推廣從業人士逐一推敲、細細玩味,適當地修正學術技術行銷策略,也許可以進一步提升學術研究成果推廣績效。
It is over thirty years since the passage of the Bayh-Dole Act. Many governments and universities have made varying efforts to push academic technologies into marketplace, especially patenting and licensing. When firms intend to learn by collaboration, the proxy for measuring the efficacy of academic patent application or start-up formation becomes inappropriate. It is therefore legitimate to ask what the nature of the university-industry collaboration is. In the mean time, the analysis of the strategic effect of innovation capability on the choice of university-industry collaboration modes is sparse whereas there are extant studies on the effect of innovation capability on innovation.
Using information from a mail survey, this study examines the optimal collaboration mode for conveying the firms’ strategic intents to interact with universities by considering the deviation between firms’ exploitative capabilities and exploitative-exploratory capabilities. Drawing on absorptive capacity and dynamic capability views, we address the strategic intents and exploitative-exploratory capability gap affect the choice between licensing and R&D cooperation.
Several findings emerge in our study. First, our study suggests that the effects of the three strategic intents fit better than that of the two strategic intents on the choice of university-industry collaboration mode. In terms of the two intents, firms tend to collaborate with universities when they aim at ‘passive’ intents but it is less likely for firms to license in university technologies based on ‘proactive’ intents. In terms of the three intents, firms may collaborate with universities by taking account of ‘efficiency-seeking, asset-seeking or internalization-seeking’ intent. However, firms tend not to license in university technologies when they aim at asset-seeking or internalization-seeking intents. We then conjecture that internalization-seeking intent is proactive and long-term oriented, efficiency-seeking intent is passive and short-term oriented, and asset-seeking intent is amid these two.
Second, firms are more likely to license in university technologies when they have more superior exploitative capability than exploratory capability. But, firms are less likely to collaborate with universities when they simultaneously own exploitative capability and exploratory capability. Our results suggest that university licensing and R&D cooperation with universities are not the major routes for firms to reconfigure innovation capability, especially when firms simultaneously own exploitative capability and exploratory capability.
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