:::

詳目顯示

回上一頁
題名:虛擬社群參與行為之探討
作者:邱雅鈴
作者(外文):Ya-Ling Chiu
校院名稱:元智大學
系所名稱:管理學院博士班
指導教授:蔡顯童
學位類別:博士
出版日期:2011
主題關鍵詞:社群參與行為社群認同社群滿意群體規範社群接受性社群熱絡性社群相似性Participation BehaviorCommunity identificationCommunity satisfactionSubjective normsGroup receptivityGroup involvementGroup similarity
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:35
虛擬社群行為是近年來備受重視的主題之一;然而,在過去的研究中,對於成員的社群行為了解相對有限。本研究主要從社會心理學及關係管理的觀點,探討影響社群行為形成的「前置因素」、「中介機制」、與「行為決策的干擾效果」。具體而言,本研究探討「社會影響因素」、「個人心理層次因素」、及「虛擬社群特質」對其他成員參與行為之影響。在實證部分,本研究針對一個虛擬社群網站(Web 2.0社群)進行網路問卷調查;資料收集也將分成兩部分,包含「成員問卷填答資料(共分成兩期)」及「真實行為資料(成員主動參與行為)」。本研究進行兩個實證來探討虛擬社群成員的參與行為,茲分述如下。實證一:此份研究主要探討影響社群行為形成的「前置因素」、「中介機制」與「干擾效果」。本研究發現:成員的社群行為會受到心理層面及社會層面的中介機制影響。其次,本研究發現社群聲望、幹部投入程度、與娛樂性會透過此中介機制所影響成員社群行為。最後,本研究亦發現「知覺角色重要性」會干擾社群行為的形成。實證二:本研究主要延伸計畫行為理論的模型,探討影響虛擬社群成員主動參與行為的影響過程;包含主動參與行為的前因探討,行為意向對主動參與行為的干擾因素探討,以及參與態度形成的前因。本研究結果發現:第一,「成員的參與態度」、「知覺行為控制」、「群體規範」、與「社群認同」會透過「參與意向」,進而影響成員的社群參與行為。第二,「社群接受性」、「社群熱絡性」、與「社群相似性」會影響社群成員的參與態度。第三,本研究也發現「獎勵」會強化意向對真實行為的影響效果。整體而言,本研究提出一個適用於虛擬社群情境的參與行為模型,相關研究發現可進一步提供社群經營者在管理社群上之參考。
Virtual communities are an important marketing tool for enhancing customer loyalty, offering valuable insights into product innovation, facilitating transactions, and so forth. Despite its importance, however, the topic has received little attention from researchers. This study proposes and tests a model of participation behavior in virtual community settings. The authors test this model using both self-reported data at two periods and objective behavioral data.
Study1: This study proposes and tests a model in which prestige, perceived leader involvement, and entertainment affect member participation and loyalty through both community identification and satisfaction. This study also analyzes the moderating effects of perceived role importance in the proposed framework to enhance our understanding of membership behaviors in a virtual community.
Study2: This study pursues a better understanding of member proactive behavior in virtual communities. To extend prior research, the results indicate that participation attitude, perceived behavior control, community identification and group norms affect member proactive participation behavior through participation intention. The results also show that group receptivity, group involvement, and group similarity affect member participation attitude. In addition, this study clarifies some issues in existing literature by showing that recognition for contribution positively moderates the relationship between participation intentions and proactive participation behavior. The authors conclude with some managerial and research implications of the study’s findings.
1.溫福星,階層線性模式:原理、方法與應用,二版,台北,雙葉書廊,民國九十六年。
2.Adkins, Cheryl L., Elizabeth C. Ravlin and Bruce M. Meglino (1996), “Value Congruence between Co-Workers and its Relationship to Work Outcomes,” Group Organization Management, 21 (4), 439-60.
3.Adler, Peter and Patricia A. Adler (1987), “Role Conflict and Identity Salience: College Athletics and the Academic Role,” Social Science Journal, 24 (4), 443-55.
4.Ahearne, M., C. B. Bhattacharya and T. Gruen (2005), “Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing,” Journal of Applied Psychology, 90 (3), 574-85.
5.Ajzen, Icek (1991), “The Theory of Planned Behaviour,” Organizational Behaviour and Human Decision Processes, 50 (2), 179-211.
6.Ajzen, Icek and Martin Fishbein (1980), Understanding Attitudes and Predicting Social Behaviour. Englewood Cliffs, Nueva Jersey: Prentice-Hall.
7.Algesheimer, René, Utpal M. Dholakia and Andreas Herrmann (2005), “The Social Influence of Brand Community: Evidence from European Car Clubs,” Journal of Marketing, 69 (3), 19-34.
8.Anderson, Erin and Barton A. Weitz (1989), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (1), 18-34.
9.Anderson, James C. and James A. Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, 54 (1), 42-58.
10.Anderson, Eugene W., Claes Fornell and Donald R. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability,” Journal of Marketing, 58 (3), 53-66.
11.Anderson, James C. and David W. Gerbing (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin, 103 (3), 411-23.
12.Armitage, Christopher J. and Mark Conner (2001), “Efficacy of the Theory of Planned Behavior: A Meta-analytic Review,” British Journal of Social Psychology, 40 (4), 471-500.
13.Arnett , Dennis B., Steve D. German and Shelby D. Hunt (2003), “The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing,” Journal of Marketing, 67 (2), 89-105.
14.Ashforth, Blake E. and Fred Mael (1989), “Social Identity Theory and the Organization,” Academy of Management Review, 14 (1), 20-39.
15.Babin, Barry J. and James S. Boles (1996), “The Effects of Perceived Co-Worker Involvement and Supervisor Support on Service Provider Role Stress, Performance and Job Satisfaction,” Journal of Retailing, 72 (1), 57-75.
16.Bagozzi, Richard P. (2006), “Consumer Action: Automaticity, Purposiveness, and Self-Regulation,” in Review of Marketing Research, N. K. Malhotra, ed. Armonk, NY: Sharpe, 3-42.
17.Bagozzi, Richard P. and Kyu-Hyun Lee (2002), “Multiple Routes for Social Influence: The Role of Compliance, Internalization, and Social Identity,” Social Psychology Quarterly, 65 (3), 226-47.
18.Bagozzi, Richard P. and Utpal M. Dholakia (2002), “Intentional Social Action in Virtual Communities,” Journal of Interactive Marketing, 16 (2), 2-21.
19.Bagozzi, Richard P. and Utpal M. Dholakia (2006a), “Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities,” International Journal of Research in Marketing, 23 (1), 45-61.
20.Bagozzi, Richard P. and Utpal M. Dholakia (2006b), “Open Source Software User Communities: A Study of Participation in Linux User Groups,” Management Science, 52 (7), 1099-115.
21.Bagozzi, Richard P. and Youjae Yi (1988), “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marketing Science, 16 (1), 74-94.
22.Bentler, P. M. (1990), “Comparative Fit Indexes in Structural Models,” Psychological Bulletin, 107 (2), 238-46.
23.Bergami, Massimo and Richard P. Bagozzi (2000), “Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization,” British Journal of Social Psychology, 39 (4), 555-77.
24.Berry, Leonard L. (1983), “Relationship Marketing,” in Emerging Perspectives on Services Marketing, L. Berry, G. L. Shostack, and G. D. Upah, eds. Chicago: American Marketing Association, 25-28.
25.Bhattacharya, C. B. and Sankar Sen (2003), “Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies,” Journal of Marketing, 67 (2), 76-88.
26.Bhattacharya, C. B., Hayagreeva Rao and Mary A. Glynn (1995), “Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members,” Journal of Marketing, 59 (4), 46-57.
27.Blau, P. (1964), Exchange and Power in Social Life. New York: Wiley.
28.Bock, Gee-Woo and Young-Gul Kim (2002), “Breaking the Myths of Rewards: An Exploratory Study of Attitudes about Knowledge Sharing,” Information Resources Management Journal, 15 (2), 14-21.
29.Bock, Gee-Woo, Robert W. Zmud, Young-Gul Kim and Jae-Nam Lee (2005), “Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate,” MIS Quarterly, 29 (1), 87-111.
30.Brass, Daniel J., Joseph Galaskiewicz, Henrich R. Greve and Wenpin Tsai (2004), “Taking Stock of Networks and Organizations: A Multilevel Perspective,” Academy of Management Journal, 47 (6), 795-817.
31.Brewer, Marilynn B. (1991), “The Social Self: On Being the Same and Different at the Same Time,” Personality and Social Psychology Bulletin, 17 (5), 475-82.
32.Brown, Steven P. and Robert A. Peterson (1993), “Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects,” Journal of Marketing Research, 30 (1), 63-77.
33.Browne, M. and R. Cudeck (1993), “Alternative Ways of Assessing Model Fit,” in Testing Structural Equation Models, K. A. Bollen and J. S. Long, eds. Newbury Park, CA: Sage, 136-62.
34.Burgoon, Judee K., Joseph A. Bonito, Bjorn Bengtsson, Artemio Ramirez Jr., Norah E. Dunbar and Nathan Miczo (1999/2000), “Testing the Interactivity Model: Communication Processes, Partner Assessments, and the Quality of Collaborative Work,” Journal of Management Information Systems, 16 (3), 33-56.
35.Burstein, Leigh (1980), “The Analysis of Multilevel Data in Educational Research and Evaluation,” in Review of Research in Education. D. Berliner, ed., Washington, D C: American Educational Research Association, 158-233.
36.Butler, Adam B. and Lisa L. Scherer (1997), “The Effects of Elicitation Aids, Knowledge, and Problem Content on Option Quantity and Quality,” Organizational Behavior and Human Decision Processes, 72 (2), 184-202.
37.Byrne, Donn (1971), The Attraction Paradigm. New York: Academic Press.
38.Callero, Peter L. (1985), “Role-Identity Salience,” Social Psychology Quarterly, 48 (3), 203-15.
39.Campbell, D.T. (1963), “Social Attitudes and Other Acquired Behavioural Dispositions,” in Psychology: A Study of a Science, S. Koch, ed. New York: McGraw-Hill, 94-172.
40.Celsi, Richard L. and Jerry C. Olson (1988), “The Role of Involvement in Attention and Comprehension Processes,” Journal of Consumer Research, 15 (2), 210-24.
41.Cheung, Christy M. K. and Matthew K. O. Lee (2009), “Understanding the Sustainability of a Virtual Community: Model Development and Empirical Test,” Journal of Information Science, 35 (3), 279-98.
42.Cheung, Christy M. K. and Matthew K. O. Lee (2009), “Understanding the Sustainability of a Virtual Community: Model Development and Empirical Test,” Journal of Information Science, 35 (3), 279-98.
43.Chiou, Jyh-Shen (2004), “The Antecedents of Consumers’ Loyalty toward Internet Service Providers,” Information & Management, 41 (6), 685-95.
44.Chiu, Chao-Min, Meng-Hsiang Hsu and Eric T.-G. Wang (2006), “Understanding Knowledge Sharing in Virtual Communities: An Integration of Social Capital and Social Cognitive Theories,” Decision Support Systems, 41 (6), 685-95.
45.Cohen, Jacob (1988), Statistical Power Analysis For the Behavioral Sciences. Hillsdale, NJ: Erlbaum.
46.Conner, Mark and Brian Mcmillan (1999), “Interaction Effects in the Theory of Planned Behaviour: Studying Cannabis Use,” British Journal of Social Psychology, 38 (2), 195-222.
47.Crosby, Lawrence A., Kenneth R. Evans and Deborah Cowles (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, 54 (3), 68-81.
48.Dabholkar, Pratibha A., Willemijn M. van Dolen and Ko de Ruyter (2009), “A Dual-Sequence Framework for B2C Relationship Formation: Moderating Effects of Employee Communication Style in Online Group Chat,” Psychology and Marketing, 26 (2), 145-74.
49.Dacin, M. Tina, Ventresca Marc J. and Brent D. Beal (1999), “The Embeddedness of Organizations: Dialogue and Directions,” Journal of Management, 25 (3), 317-56.
50.De Wulf, Kristof, Gaby Odekerken-Schröder, and Dawn Iacobucci (2001), “Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration,” Journal of Marketing, 65 (4), 33-50.
51.Dholakia, Utpal M., Richard P. Bagozzi and Lisa Klein Pearo (2004), “A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities,” International Journal of Research in Marketing, 21 (3), 241-63.
52.Dolen, Willemijn M., van, Pratibha A. Dabholkar and Ko de Ruyter (2007), “Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style,” Journal of Retailing, 83 (3), 339-58.
53.Donavan, D. Todd, Tom J. Brown and John C. Mowen (2004), “Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors,” Journal of Marketing, 68 (1), 128-46.
54.Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer–Seller Relationships,” Journal of Marketing, 61 (2), 35-51.
55.Durcikova, Alexandra and Peter Gray (2009), “How Knowledge Validation Processes Affect Knowledge Contribution,” Journal of Management Information Systems, 25 (4), 81-107.
56.Dutton, Jane E., Janet M. Dukerich and Celia V. Harquail (1994), “Organizational Images and Member Identification,” Administrative Science Quarterly, 39 (2), 239-263.
57.Eagly, Alice H. and Shelly Chaiken (1993), The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.
58.Eisenberger, Robert, Stephen Armeli, Barbara Rexwinkel, Patrick D. Lynch and Linda Rhoades (2001), “Reciprocation of Perceived Organizational Support,” Journal of Applied Psychology, 86 (1), 42-51.
59.Ellemers, Naomi, Paulien Kortekaas and Jaap W. Ouwerkerk (1999), “Self-Categorisation, Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity,” European Journal of Social Psychology, 29 (2-3), 371-89.
60.Fazio, Russell H. (1995), “Attitudes as Object-Evaluation Associations: Determinants, Consequences, and Correlates of Attitude Accessibility,” in Attitude Strength: Antecedents and Consequences, R. E. Petty and J. A. Krosnik, eds. Mahwah, NJ: Erlbaum, 247-82.
61.Fishbein, Martin and Icek Ajzen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
62.Fisher, Robert J. and David Ackerman (1998), “The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective,” Journal of Consumer Research, 25 (3), 262-75.
63.Fornell, Claes (1982), A Second Generation of Multivariate Analysis. New York: Praeger.
64.Fornell, Claes and David F. Larcker (1981), “Evaluating Structural Models in Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (1), 39-50.
65.Forsyth, Donelson R. (2009), Group Dynamics. Belmont, CA: Wadsworth.
66.Fu, Frank Q., Keith A. Richards, Douglas E. Hughes and Eli Jones (2010), “Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy,” Journal of Marketing, 74 (6), 61-76.
67.Glick, William H. (1985), “Conceptualizing and Measuring Organizational and Psychological Climate: Pitfalls in Multilevel Research,” Academy of Management Review, 10 (3), 601-16.
68.Grant, Alan W.H. and Leonard A. Schlesinger (1995), “Realize Your Customers’ Full Profit Potential,” Harvard Business Review, 73 (5), 59-72.
69.Groth, Markus (2005), “Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries,” Journal of Management, 31 (1), 7-27.
70.Gruen, Thomas W. (2000), “Membership Customers and Relationship Marketing,” in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, eds, Thousand Oaks: Sage, 355-80.
71.Gruen, Thomas W. and Jeffrey M. Ferguson (1994), “Using Membership as a Marketing Tool: Issues and Applications,” paper presented at the Relationship Marketing Conference, American Marketing Association, Atlanta, GA.
72.Gruen, Thomas W., John O. Summers and Frank Acito (2000), “Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations,” Journal of Marketing, 64 (3), 34-49.
73.Hair, Joseph F., Jr., Rolph E. Anderson, Ronald L. Tatham and William C. Black (1992), Multivariate Data Analysis. New York: Macmillan.
74.Hennig-Thurau, Thorsten, Kevin P. Gwinner and Dwayne D. Gremler (2002), “Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality,” Journal of Service Research, 4 (3), 230-47.
75.Hibbard, Jonathan D., Frederic F. Brunel, Rajiv P. Dant, and DawnIacobucci (2001), “Does Relationship Marketing Age Well?” Business Strategy Review, 12 (4), 29-35.
76.Hibbard, Jonathan D., Nirmalya Kumar, and Louis W. Stern (2001), “Examining the Impact of Destructive Acts in Marketing Channel Relationships,” Journal of Marketing Research, 38 (1), 45-61.
77.Hofmann, David A. (1997), “An Overview of the Logic and Rationale of Hierarchical Linear Models,” Journal of Management, 23 (6), 723-44.
78.Hofmann, David A. and Mark B. Gavin (1998), “Centering Decisions in Hierarchical Linear Models: Implications for Research in Organizations,” Journal of Management, 24 (5), 623-41.
79.Hogg, Michael A. (1992), The Social Psychology of Group Cohesiveness: From Attraction to Social Identity. New York, NY: Harvester Wheatsheaf.
80.Hogg, Michael A. and Deborah J. Terry (2000), “Social Identity and Self-Categorization Processes in Organizational Contexts,” Academy of Management Review, 25 (1), 121-140.
81.Homburg, Christian, Nicole Koschate and Wayne D. Hoyer (2005), “Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay,” Journal of Marketing, 69 (2), 84-96.
82.Hsu, Chin-Lung and His-Peng Lu (2007), “Consumer Behavior in Online Game Communities: A Motivational Factor Perspective,” Computers in Human Behavior, 23 (3), 1642-59.
83.James, Lawrence R. (1982), “Aggregation Bias in Estimates of Perceptual Agreement,” Journal of Applied Psychology, 67 (2), 219-29.
84.James, Lawrence R., Robert G. Demaree and Gerrit Wolf (1984), “Estimating Within-Group Interrater Reliability with and Without Response Bias,” Journal of Applied Psychology, 69 (1), 85-98.
85.Jang, Heehyoung, Lorne Olfman, Ilsang Ko, Joon Koh and Kyungtae Kim (2008), “The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty,” International Journal of Electronic Commerce, 12 (3), 57-80.
86.Jap, Sandy D. and Shankar Ganesan (2000), “Control Mechanisms and Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment,” Journal of Marketing Research, 37 (3), 227-45.
87.Jones, Thomas O and Sasser, W. Earl (1995),“Why Satisfied Customer Defect,” Harvard Business Review, 73 (6), 88-99.
88.Jöreskog, Karl G. and Dag Sörbom (1999), Lisrel 8: User’s Reference Guide. Chicago: Scientific Software International.
89.Kahai, Surinder S. and Robert B. Cooper (1999),“The Effect of Computer-Mediated Communication on Agreement and Acceptance,” Journal of Management Information Systems, 16 (1) 165-88.
90.Kang, Inwon, Kun Chang Lee, Sangjae Lee and Jiho Choi (2007), “Investigation of Online Community Voluntary Behavior Using Cognitive Map,” Computers in Human Behavior, 23 (1), 111-26.
91.Kankanhalli, Atreyi, Bernard C. Y. Tan and Kwok-Kee Wei (2005), “Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation,” MIS Quarterly, 29 (1), 113-43.
92.Kleine III, Robert E., Susan Schultz Kleine and Jerome B. Kernan (1993), “Mundane Consumption and the Self: A Social-Identity Perspective,” Journal of Consumer Psychology, 2 (3), 209-35.
93.Kelman, Herbert C. (1974), “Attitudes Are Alive and Well and Gainfully Employed in the Sphere of Action,” American Psychologist, 29, 310-24.
94.Koh, Joon and Young-Gul Kim (2003/2004), “Sense of Virtual Community: A Conceptual Framework and Empirical Validation,” International Journal of Electronic Commerce, 8 (2), 75-93.
95.Koh, Joon, Young-Gul Kim, Brian Butler and Gee-Woo Bock (2007), “Encouraging Participation in Virtual Communities,” Communications of the ACM, 50 (2), 69-73.
96.Kottke, Janet L. and Clare E. Sharafinski (1988), “Measuring Perceived Supervisory and Organizational Support,” Educational and Psychological Measurement, 48 (4), 1075-79.
97.Koufaris, Marios (2002), “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information Systems Research, 13 (2), 205-23.
98.Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedict E.M. Steenkamp (1995), “The Effects of Supplier Fairness on Vulnerable Resellers,” Journal of Marketing Research, 32 (1), 54-65.
99.Lagace, Rosemary R., Robert Dahlstrom, and Jule B. Gassenheimer (1991), “The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry,” Journal of Personal Selling & Sales Management, 11 (4), 39-47.
100.Lam, Shun Yin, Venkatesh Shankar, M. Krishna Erramilli and Bvsan Murthy (2004), “Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context,” Journal of the Academy of Marketing Science, 32 (3), 293-311.
101.Lin, Hsiu-Fen (2007), “Effects of Extrinsic and Intrinsic Motivation on Employee Knowledge Sharing Intentions,” Journal of Information Science, 33 (2), 135-49.
102.Long, Karen and Russell Spears (1997), “The Self-Esteem Hypothesis Revisited: Differentation and the Disaffected,” in The Social Psychology of Stereotyping and Group Life, Russell Spears, Penelope J. Oakes, Naomi E. Ellemers and S. Alexander Haslam, eds. Oxford, UK: Blackwell, 299-317.
103.Lovelock, Christopher H. (1983), “Classifying Services to Gain Strategic Marketing Insights,” Journal of Marketing, 47 (3), 9-20.
104.Luhtanen, Riia and Jennifer Crocker (1992), “A Collective Self-Esteem Scale: Self-Evaluation of One’s Social Identity,” Personality and Social Psychology Bulletin, 18 (3), 302-18.
105.Ma, Meng and Ritu Agarwal (2007), “Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities,” Information Systems Research, 18 (1), 42-67.
106.Macinnis, H. (1997), Consumer Behavior. Boston, New York: Houghton Mifflin Company.
107.MacKenzie, Scott B., Philip M. Podsakoff, and Michael Ahearne (1998), “Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance,” Journal of Marketing, 62 (3), 87-98.
108.Mael, Fred and Blake E. Ashforth (1992), “Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification,” Journal of Organizational Behavior, 13 (2), 103-23.
109.Markus, Lynne M. (2001), “Toward a Theory of Knowledge Reuse: Types of Knowledge Reuse Situations and Factors in Reuse Success,” Journal of Management Information Systems, 18 (1), 57-94.
110.Marsh, Herbert W., John R. Balla and Kit-Ta Hau (1996), “An Evaluation of Incremental Fit Indices: A Clarification of Mathematical and Empirical Properties,” in Advanced Structural Equation Modeling: Issues and Techniques, G. A. Marcoulides and R. E. Schumacker, eds. Mahwah, NJ: Lawrence Erlbaum Associates, Inc, 315-53.
111.McAlexander, James H., John W. Schouten and Harold F. Koenig (2002), “Building Brand Community,” Journal of Marketing, 66 (1), 38-54.
112.Mohr, Jakki J., Robert J. Fisher, and John R. Nevin (1996), “Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control,” Journal of Marketing, 60 (3), 103-115.
113.Moon, Ji-Won and Young-Gul Kim (2001), “Extending the Tam for the World Wide Web Context,” Information & Management, 38 (4), 217-30.
114.Moorman, Christine, Gerald Zaltman and Rohit Deshpandé (1992), “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, 29 (3), 314-29.
115.Morgan, Robert M. and Shelby D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58 (3), 20-38.
116.Nambisan, Satish and Priya Nambisan (2008), “How to Profit from a Better Virtual Customer Rnvironment.” Sloan Management Review, 49 (3), 53-61.
117.Nambisan, Satish and Robert A. Baron (2009), “Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-Creation Activities,” Journal of Product Innovation Management, 26 (4), 388-406.
118.Netemeyer, Richard G., James S. Boles, Daryl O. McKee and Robert McMurrian (1997), “An Investigation into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context,” Journal of Marketing, 61 (3), 85-98.
119.Palmatier, Robert W., Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans (2006), “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis,” Journal of Marketing, 69 (4), 136-53.
120.Peterson R. A. (1995), “Relationship Marketing and the Consumer,” Journal of the Academy of Marketing Science, 23 (4), 278-81.
121.Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee and Nathan P. Podsakoff (2003), “Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies,” Journal of Applied Psychology, 88 (5), 879-903.
122.Prahalad, C. K. and Venkat Ramaswamy (2004), “Co-Creating Unique Value with Customers,” Strategy & Leadership, 32 (3), 4-9.
123.Prahalad, C.K. and Venkatram Ramaswamy (2000), “Co-Opting Customer Competence,” Harvard Business Review, 78 (1), 79-87.
124.Pratt, Michael G. (1998), “To be or not to be: Central questions in organizational identification,” in Identity in Organizations: Developing Theory through Conversations, D. Whetten and P. Godfrey, eds. Thousand Oaks, CA: Sage, 171-207.
125.Pratt, Michael G. (2000), “The Good, the Bad, and the Ambivalent: Managing Identification among Amway Distributors,” Administrative Science Quarterly, 45 (3), 456-93.
126.Preece, Jennifer and Ben Shneiderman ( 2009), “The Reader-to-Leader Framework: Motivating Technology-Mediated Social Participation,” AIS Transactions on Human-Computer Interaction, 1 (1), 12-32.
127.Prichard, Mark P., Mark E. Havitz and Dennis R. Haward (1999), “Analyzing the Commitment-Loyalty Link in Service Contexts,” Journal of the Academy of Marketing Science, 27 (3), 333-48.
128.Rao, Hayagreeva, Gerald F. Davis and Andrew Ward (2000), “Embeddedness, Social Identity and Mobility: Why Firms Leave the NASDAQ and Join the New York Stock Exchange,” Administrative Science Quarterly, 45 (2), 268-92.
129.Raudenbush, Stephen W. (1989), “The Analysis of Longitudinal, Multilevel Data,” International Journal of Educational Research, 13 (7), 721-40.
130.Raudenbush, Stephen W. and Anthony S. Bryk (2002), Hierarchical Linear Models: Applications and Data Analysis Methods. Newbury Park, CA: Sage.
131.Reichheld, F.F. (1996), The Loyalty Effect-The Hidden Force behind Growth, Profits and Lasting Value. Boston, MA: Harvard Business School Press.
132.Reichheld, Frederick F and W. Earl Sasser (1990), “Zero Defections: Quality Comes to Service,” Harvard Business Review, 68 (5), 105-11.
133.Reynolds, Kristy E. and Sharon E. Beatty (1999), “Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing,” Journal of Retailing, 75 (1), 11-32.
134.Rhoades, Linda and Robert Eisenberger (2002), “Perceived Organizational Support: A Review of the Literature,” Journal of Applied Psychology, 87 (4), 698-714.
135.Rhoades, Linda, Robert Eisenberger, and Stephen Armeli (2001), “Affective Commitment to the Organization: The Contribution of Perceived Organizational Support,” Journal of Applied Psychology, 86 (5), 82-836.
136.Richard, René, Joop van der Pligt and Nanne de Vries (1995), “Anticipated Affective Reactions and Prevention of AIDS,” British Journal of Social Psychology, 34 (1), 9-21.
137.Rindfleisch, Aric, Alan J. Malter, Shankar Ganesan and Christine Moorman (2008), “Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines,” Journal of Marketing Research, 45 (3), 261-79.
138.Rose, S. (1990), “The Coming Revolution in Credit Cards,” Journal of Retail Banking, 12 (Summer), 17-19.
139.Rothaermel, Frank T. and Stephen Sugiyama (2001), “Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of Timezone.com,” Journal of Management, 27 (3), 297-312.
140.Schneider, Benjamin, Susan S. White and Michelle C. Paul (1998), “Linking Service Climate and Customer Perceptions of Service Quality: Tests of a Causal Model,” Journal of Applied Psychology, 83(2), 150-63.
141.Scott, Susanne G. and Vicki R. Lane (2000), “A Stakeholder Approach to Organizational Identity,” Academy of Management Review, 25 (1), 43-62.
142.Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal and Andrea L. Godfrey (2005), “Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69 (4), 26-43.
143.Serpe, Richard T. (1987), “Stability and Change in Self: A Structural Symbolic Interactionist Explanation,” Social Psychology Quarterly, 50 (1), 44-55
144.Shen, Aaron X. L., Christy M. K. Cheung, Matthew K. O. Lee and Huaping Chen (2009), “Social Influence Affects We-Intention to Use Instant Messaging: The Moderating Effect of Usage Experience,” Information Systems Frontiers (forthcoming).
145.Sheth, Jagdish N. and Atul Parvatiyar (1995), “Relationship Marketing in Consumer Markets: Antecedents and Consequences,” Journal of the Academy of Marketing Science, 23(4), 255-271.
146.Sirdeshmukh, Deepak, Jagdip Singh, and Barry Sabol (2002), “Consumer Trust, Value, and Loyalty in Relational Exchanges,” Journal of Marketing, 66 (1), 15-37.
147.Singh, Jagdip and Deepak Sirdeshmukh (2000), “Agency and Trust Mechanisms in Relational Exchanges,” Journal of the Academy of Marketing Science, 28 (1), 150-67.
148.Skinner, Burrhus Frederic (1953), Science and Human Behavior. New York: Macmillan.
149.Spears, Russell, P Tom Postmes, Martin Lea and Anka Wolbert (2002), “When are Net Effects Gross Products? The Power of Influence and the Influence of Power in Computer-Mediated Communication,” Journal of Social Issues, 58 (1), 91-107.
150.Stryker, Sheldon (1980), Symbolic Interactionism: A Social Structural Version. Menlo Park, CA: Benjamin Cummings.
151.Stryker, Sheldon and Richard T. Serpe (1982), “Commitment, Identity Salience and Role Behavior,” in Personality, Roles and Social Behavior, William Ickes and Eric Knowles, eds. New York: Springer-Verla, 199-218.
152.Szmigin, Isabelle, Louise Canning and Alexander E. Reppel (2005), “Online Community: Enhancing the Relationship Marketing Concept Through Customer Bonding,” International Journal of Service Industry Management, 16 (5), 480-96.
153.Tabachnick, Barbara G. and Linda S. Fidell (2001), Using Multivariate Statistics. Boston: Allyn and Bacon.
154.Tajfel, H. (1981), Human Groups and Social Categories: Studies in Social Psychology. Cambridge: Cambridge Univ. Press.
155.Tajfel, Henri and J. C Turner (1985), “The Social Identity Theory of Intergroup Behavior,” in Psychology of IntergroupRrelations, Stephen Worchel and William G. Austin , eds. Chicago: Nelson-Hall, 7-24.
156.Tajfel, Henri and J. C Turner (1986), “The Social Identity Theory of Group Behavior,” in Psychology of Intergroup Relations, Stephen Worchel and William G. Austin, eds. Chicago: Nelson-Hal, 7-24.
157.Teo, Thompson S. H., Vivien K. G. Lim and Raye Y. C. Lai (1999), “Intrinsic and Extrinsic Motivation in Internet Usage,” OMEGA International Journal of Management Science, 27 (1), 25-37.
158.Trevino, L. K. and J. Webster (1992), “Flow in Computer-Mediated Communication,” Communication Research, 19 (5), 539-73.
159.Tsai, Wei-Chi, Chien-Cheng Chen and Hui-Lu Liu (2007), “Test of a Model Linking Employee Positive Moods and Task Performance,” Journal of Applied Psychology, 92 (6), 1570-83.
160.Tsui, Anne S and Charles A. O’Reilly III (1989), “Beyond Simple Demographical Effects: The Importance of Relational Demography in Superior-Subordinate Dyads,” Academy of Management Journal, 32 (2), 402-23.
161.Vandenberg, Robert J., Robin M. Self and Jai Hyun Seo (1994), “A Critical Examination of The Internalization, Identification, and Compliance Commitment Measures,” Journal of Management, 20 (1), 123-40.
162.Walters, C. Glenn (1974), Consumer Behaviour: Theory and Practice. Homewood, Illinois: Richard D. Irwin.
163.Wasko, Molly McLure and Samer Faraj (2000), “It is What One Does: Why People Participate and Help Others in Electronic Communities of Practice,” Journal of Strategic Information Systems, 9 (2/3), 155-73.
164.Wasko, Molly McLure and Samer Faraj (2005), “Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice,” MIS Quarterly, 29 (1), 35-57.
165.Weiss, Allen M., Erin Anderson and Deborah J. MacInnis (1999), “Reputation Management as a Motivation for Sales Structure Decisions,” Journal of Marketing, 63 (4), 74-89.
166.Wellman, B. (1999), “Living Networked in a Wired World,” IEEE Intelligent Systems, 14 (1), 15-7.
167.Wellman, Barry (1999), “The Network Community: An Introduction to Networks in the Global Village,” in Networks in the Global Village, B. Wellman, ed. Boulder, CO: Westview Press, 1-48.
168.Wenger, Etienne (2000), “Communities of Practice and Social Learning Systems,” Organization, 7 (2), 225-46.
169.Wenger, Etienne, Richard Arnold McDermott and William Snyder (2002), Cultivating Communities of Practice: A Guide to Managing Knowledge. Boston, MA: Harvard Business Press.
170.Wiertz, Caroline and Ko de Ruyter (2007), “Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities,” Organization Studies, 28 (3), 347-76.
171.Zeithaml, Valarie A., Leonard L. Berry and A. Parasuraman (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60 (2), 31-46.
172.Zenger, Todd R. and Barbara S. Lawrence (1989), “Organizational Demography: The Differential Effects of Age and Tenure Distributions on Technical Communication,” Academy of Management Journal, 32 (2), 353-76.


 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE