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題名:寵物主帶寵物參與休閒活動之研究–結合寵物依附與休閒阻礙協商模式
作者:陳慧玲
作者(外文):Annie Hui-Ling
校院名稱:銘傳大學
系所名稱:企業管理學系博士班
指導教授:洪廣朋
學位類別:博士
出版日期:2012
主題關鍵詞:休閒阻礙寵物依附協商策略休閒阻礙協商模式pet attachmentnegotiation strategyleisure constraintsleisure constraint negotiation model
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在現今社會,國人日漸重視休閒所帶來的價值,並積極的從事休閒活動。但同時,寵物的地位在台灣人心目中也日漸升高。在此種環境影響下,是哪種因素會讓寵物主是否帶寵物出遊從事休閒活動成了很重要的議題。本研究從寵物依附與休閒阻礙協商模式探討可能影響寵物主決策的變數,來調查台灣寵物主是否會帶寵物一同參與休閒活動之行為。這些變數包含了:寵物依附、寵物主動機、協商策略、協商效能及寵物阻礙。為了驗證上述變數間之關係,採用結構方程模式,受訪者為568位,結果顯示寵物之阻礙會負向影響寵物主帶寵物出遊的行為。不過若動機充足的寵物主能積極的採取協商策略,那飼主仍可能帶寵物參與休閒活動。再著,結果也驗證寵物主的協商效能會正向的影響其動機和協商策略。最後,對寵物較為依附的寵物主,將會有較高的動機帶寵物出遊。在探討這些研究結果的意義,與對休閒和人與動物互動科學的學術貢獻外,本論文亦探討了這些結果對休閒及觀光業者的管理意涵。
Recently, individuals have placed higher values on leisure activities and owners are more attached to their pets. For this reason, whether or not to take pets when undertaking leisure activities (e.g., domestic tourism and recreation) has become an issue that concerns some leisure operators and pet owners. To contribute to current research, this study investigates the negative and positive influences that might affect owner’s decision to take pets when undertaking leisure activities. Examination of this study’s proposed model through structural equation modelling (SEM), finding on the one hand shows pet-associated constraints will cause owners not to take pets when undertaking leisure activities. On the other hand, motivated owners who are attached with pets and have the required negotiation strategy can overcome these challenges. Moreover, owner’s with high negotiation efficacy will have higher motivation and better negotiation strategy. The findings of this study contribute to the existing literature on leisure participation and anthrozoology. In addition, it also has wider managerial implications for tourism and recreation industries.
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二、中文部分
1.吳明隆(2009)。結構方程模式:AMOS的操作與應用(2版),臺北市:五南圖書出版股份有限公司。
2.邱皓政(2005)。量化研究方法(二):統計原理與分析技術,臺北市:雙葉書廊有限公司。
3.黃芳銘(2006)。結構方程模式:理論與應用(4版),臺北市:五南圖書出版股份有限公司。
4.莊瑩珍(2008)。攜帶犬貓外出旅遊與運輸注意事項,2010年9月18日,取自行政院農委會動物保護資訊網:http://animal.coa.gov.tw/html/?main=3h&page=03_care_a07
5.馮惠宜(2009)。寵物市場重洗牌五年產值400億,2010年9月12日,取自中時電子報:http://news.chinatimes.com/2009Cti/Channel/Life/life-article/0,5047,11051801+112009070600359,00.html
6.鳳凰網論壇 (2009)。 觀察:奢侈的寵物消費,2011年11月23日,取自鳳凰網: http://big5.ifeng.com/gate/big5/fashion.ifeng.com/luxury/headline/200910/1021_3862_1398214.shtml
7.廖德琦(2004)。寵物市場商機爆炸,2010年9月12日,取自新台灣新聞週刊: http://www.newtaiwan.com.tw/bulletinview.jsp?bulletinid=13678
8.觀光局(2009)。中華民國98年國人旅遊狀況調查報告,台灣 :交通部觀光局。
9.費昌勇(2009)。各縣市犬貓統計,2010年9月18日,取自行政院農委會動物保護資訊網:http://animal.coa.gov.tw/html/?main=9h&page=09_resources_a02
10.寵新聞(2011)。世界之最-奢侈狗屋Top10,2011年11月23日,取自寵新聞:http://yam.pets.yomopets.com/news/blog/v/id/129559504463785
11.Baecker, T. (2011). Pet Airways 寵物專用航空公司,2011年11月23日,取自BBC英倫網 Web site: http://news.rti.org.tw/elt/media_english/ArticleContent.aspx?aid=434
 
 
 
 
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