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題名:綠色學習導向、能力與形象對績效之影響
作者:張乃仁 引用關係
作者(外文):Nai-Jen Chang
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
指導教授:方至民
學位類別:博士
出版日期:2012
主題關鍵詞:綠色學習導向綠色創新能力綠色企業形象綠色產品品質績效綠色顧客滿意度綠色顧客忠誠度green corporate imagecustomer loyaltygreen product qualitycustomer satisfactiongreen innovation capabilitygreen learning-orientationperformance
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本論文發展出兩個子研究來探討綠色概念對於績效的影響。研究一針對企業層級,研究二針對消費者層級。研究一的結果顯示:(1)綠色學習導向對於主動式綠色創新能力有正向影響;(2)綠色學習導向對於企業績效有正向影響;(3)主動式綠色創新能力對於企業績效有正向影響。因此,企業率先從事綠色學習將有助於增強作業流程、產品及服務上的創新能力,並且提升企業績效。此外,主動式綠色創新能力也是一個重要的績效來源。研究二的結果顯示:(1)綠色產品品質對於綠色顧客滿意度與綠色忠誠度有正向影響;(2)綠色企業形象對於綠色顧客滿意度與綠色顧客忠誠度有正向影響;(3)綠色顧客滿意度對於綠色忠誠度有正向影響。研究結果發現綠色產品品質能夠帶來顧客滿意度與顧客忠誠度。此外,綠色企業形象對於顧客滿意度與顧客忠誠度也有所助益。
This study develops two researches to examine the influence of green concept on performance. The research I focuses on firm level. The research II focuses on consumer level. In the research I, the results show that (1) green learning-orientation is positively associated with proactive green innovation capability, (2) green learning-orientation is positively associated with firm performance, and (3) proactive green innovation capability is positively associated with firm performance. Thus, companies that are pioneers in green learning have the ability to enhance their innovation capability in terms of processes, products, and services and increase their performance. Additionally, proactive green innovation capability is also an important source of performance.
In the research II, the results show that (1) green product quality is positively associated with green customer satisfaction and green customer loyalty; (2) green corporate image is positively associated with green customer satisfaction and green customer loyalty; and (3) green customer satisfaction is positively associated with green customer loyalty. The results indicate that green product quality can bring about green customer satisfaction and green customer loyalty. Additionally, green corporate image can contribute to green customer satisfaction and green customer loyalty.
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