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題名：自行車騎士自行車道選擇行為偏好異質性之研究
作者：陳佩君 引用關係
作者(外文)：Pei-ChunChen
校院名稱：國立成功大學
系所名稱：交通管理學系碩博士班
指導教授：陳勁甫
學位類別：博士
出版日期：2013
主題關鍵詞：遊憩專門化；風險認知；異質性；潛在群體模式；潛在變數選擇模式；Risk perception；Recreation specialization；Heterogeneity；Latent class logit；Latent variable choice model
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近年來溫室效應、全球暖化等問題，永續運輸已成為在做運輸規劃及研究重要的議題。因此，自行車此種無公害的交通工具，逐漸成為現代人選擇運具的另一種的選擇。為了發展永續運輸，世界各國開始朝向發展低碳城市，推廣低污染、省能源又兼具運動休閒特性之綠色運具-自行車作為通勤的運具。自行車除了具有交通的功能，還兼具休閒觀光的功能，尤其在台灣騎乘自行車的休閒風氣非常盛行，自行車已不只是一種交通工具，更成為另一種新的觀光型態-自行車觀光。中央及地方政府近年來積極建設自行車道，因此，應該了解不同旅次自行車騎士對於自行車道設施的需求。
本研究透過敘述性偏好法針對休閒型自行車騎士及通勤型自行車騎士分別探討對自行車道服務屬性及路線選擇的偏好。應用混合羅吉特模式(Mixed logit model)與潛在群體模式(Latent Class Model, LCM)估計不可觀測的異質性偏好。運用潛在變數選擇模式(Latent Variable Choice Model, LVCM)考量潛在變數(遊憩專門化、風險認知)對自行車道選擇偏好影響。研究結果發現不論是休閒型或通勤型自行車騎士皆偏好自行車專用道路，也顯示安全性是自行車騎士在選擇自行車道時重要的考量。透過不同模式的估計可以了解不同異質性的來源，結果實證了自行車騎士對自行車道路線選擇的異質性。
With increasing awareness of global warming and environmental protection issues, more and more people are inclined to utilize a green mode of transportation during their travels. With this context, non-motorised forms of transport such as cycling have become more environmental sustainable mode choice to travel destination. Developing sustainable transport systems has become an important goal in transportation planning and research in recent decades. Many cities in the world now aim to become low carbon cities and focus on strategies to reduce car use and promote low carbon transportation modes, such as cycling, for commuting and recreational purposes.
To achieve this goal, better understanding cyclists’ preferences for cycling facilities, e.g., bicycle routes, is necessary. This study focuses on commuting and recreational cyclists’ bike path choice behavior, and explores the issue of taste heterogeneity by applying the Mixed logit model (ML) and latent class model (LCM). In addition, the latent variable choice model (LVCM) is adopted to capture the impact of latent variable on cyclists’ route choice behavior in this study.
中文文獻
交通部統計處(2009)，2009年自行車使用狀況調查報告: http://www.motc.gov.tw/ch/home.jsp?id=56＆parentpath=0,6。
交通部統計處(2011)，100年民眾日常使用運具狀況調查報告: http://www.motc.gov.tw/ch/home.jsp?id=54＆parentpath=0,6
交通部運輸研究所(1999)，腳踏車專用道之規劃研究: http://www.iot.gov.tw/ct.asp?xItem=5467＆ctNode=1448。
交通部運輸研究所(2009)，自行車道系統規劃設計參考手冊: http://www.iot.gov.tw/ct.asp?xItem=491202＆ctNode=1448。
行政院體育委員會(2002)，台灣地區自行車道系統規劃與設置: http://grbsearch.stpi.narl.org.tw/GRB。
行政院經濟建設委員會(2007)，人本交通運輸系統規劃及示範案例: http://www.cepd.gov.tw/m1.aspx?sNo=0010117。

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