Abbasimehr, H., Setak, M., &; Soroor, J. (2013). A framework for identification of high-value customers by including social network based variables for churn prediction using neuro-fuzzy techniques. International Journal of Production Research, 51(4), 1279-1294.
Ahn, J. H., Han, S. P., &; Lee, Y. S. (2006). Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry. Telecommunications Policy, 30(10-11), 552-568.
Albadvi, A., &; Koosha, H. (2011). A robust optimization approach to allocation of marketing budgets. Management Decision, 49(3-4), 601-621.
Ali, J. F., Ali, I., Rehman, K. U., Yilmaz, A. K., Safwan, N., &; Afzal, H. (2010). Determinants of consumer retention in cellular industry of Pakistan. African Journal of Business Management, 4(12), 2402-2408.
Allenby, G. M., Leone, R. P., &; Jen, L. C. (1999). A dynamic model of purchase timing with application to direct marketing. Journal of the American Statistical Association, 94(446), 365-374.
Bang, H., &; Tsiatis, A. A. (2000). Estimating medical costs with censored data. Biometrika, 87(2), 329-343.
Becker, J. U., Greve, G., &; Albers, S. (2009). The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. International Journal of Research in Marketing, 26(3), 207-215.
Berger, P. D., &; Nasr, N. I. (1998). Customer lifetime value: marketing models and applications. Journal of Interactive Marketing, 12(1), 17-30.
Berson, S. S., &; Thearling, K. (2000). Data mining: Build data mining application for CRM. New York: McGraw-Hill Inc.
Blattberg, R. C., &; Deighton, J. (1996). Manage marketing by the customer equity test. Harvard Business Review, 74(4), 136-144.
Bolton, R. N. (1998). A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction. Marketing Science, 17(1), 45-65.
Bolton, R. N., Kannan, P. K., &; Bramlett, M. D. (2000). Implications of loyalty program membership and service experiences for customer retention and value. Journal of the Academy of Marketing Science, 28(1), 95-108.
Bose, I., &; Chen, X. (2009). Hybrid models using unsupervised clustering for prediction of customer churn. Journal of Organizational Computing and Electronic Commerce, 19(2), 133-151.
Braun, M., &; Schweidel, D. A. (2011). Modeling customer lifetimes with multiple causes of Churn. Marketing Science, 30(5), 881-902.
Chen, C. F., &; Cheng, L. T. (2012). A study on mobile phone service loyalty in Taiwan. Total Quality Management &; Business Excellence, 23(7-8), 807-819.
Chen, Z. Y., Fan, Z. P., &; Sun, M. H. (2012). A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data. European Journal of Operational Research, 223(2), 461-472.
Chu, B. H., Tsai, M. S., &; Ho, C. S. (2007). Toward a hybrid data mining model for customer retention. Knowledge-Based Systems, 20(8), 703-718.
Collett, D. (1994). Modelling Survival Data in Medical Research
London: Chapman and Hall.
Cook, R. D., &; Lee, H. (1999). Dimension reduction in binary response regression. Journal of the American Statistical Association, 94(448), 1187-1200.
Cox, D. R. . (1972). Regression models and life tables. Journal of the Royal Statistical Society, Series B, 24, 187-220.
Dierkes, T., Bichler, M., &; Krishnan, R. (2011). Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks. Decision Support Systems, 51(3), 361-371.
Dwye, F. R. (1989). Customer lifetime valuation to support marketing decision making. Journal of Direct Marketing, 8(2), 73-81.
Dwyer, F.R. (1997). Customer lifetime valuation to support making decision making. Journal of Direct Marketing, 11(4), 6-13.
Eggleston, C. H. (1999). Hook your customers. Wireless Review, 16(5), 18-22.
Eshghi, A., Haughton, D., &; Topi, H. (2007). Determinants of customer loyalty in the wireless telecommunications industry. Telecommunications Policy, 31(2), 93-106.
Fader, P. S., &; Hardie, B. G. S. (2007). How to project customer retention. Journal of Interactive Marketing, 21(1), 76-90.
Fader, P. S., &; Hardie, B. G. S. (2010). Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29(1), 85-93.
Fader, P. S., Hardie, B. G. S., &; Huang, C. Y. (2004). A dynamic changepoint model for new product sales forecasting. Marketing Science, 23(1), 50-65.
Fader, P. S., Hardie, B. G. S., &; Lee, K. L. (2005). "Counting your customers" the easy way: An alternative to the Pareto/NBD model. Marketing Science, 24(2), 275-284.
Gerpott, T. J., Rams, W., &; Schindler, A. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market. Telecommunications Policy, 25(4), 249-269.
Gupta, S., &; Lehman, D. R. (2003). Customers as assets. Journal of Intercative Marketing, 17(1), 9-24.
Gupta, S., Lehmann, D. R., &; Stuart, J. A. (2004). Valuing customers. Journal of Marketing Research, 41(1), 7-18.
Gupta, S., &; Zeithaml, V. (2006). Customer metrics and their impact on financial performance. Marketing Science, 25(6), 718-739.
Hardie, B. G. S., Fader, P. S., &; Wisniewski, M. (1998). An empirical comparison of new product trial forecasting models. Journal of Forecasting, 17(3-4), 209-229.
Hogan, J. E., Lemon, K. N., &; Rust, R. T. . (2002). Customer equity management: charting new directions for the future of marketing. . Journal of Service Research, 5(1), 4-12.
Huang, Y. J., &; Louis, T. A. (1998). Nonparametric estimation of the joint distribution of survival time and mark variables. Biometrika, 85(4), 785-798.
Hur, W. M., Park, J., &; Kim, M. (2010). The role of commitment on the customer benefits-loyalty relationship in mobile service industry. Service Industries Journal, 30(14), 2293-2309.
Iyengar, R., Jedidi, K., Essegaier, S., &; Danaher, P. J. (2011). The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. Marketing Science, 30(5), 820-836.
Jain, D., &; Singh, S. S. (2002). Customer lifetime value research in marketing: a review and further directions. Journal of Interactive Marketing, 16(2), 34-46.
Jamal, Z., &; Bucklin, R. E. (2006). Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach. Journal of Interactive Marketing, 20(3/4), 16-29.
Jeng, D. J. F., &; Bailey, T. (2012). Assessing customer retention strategies in mobile telecommunications Hybrid MCDM approach. Management Decision, 50(9), 1570-1595.
Jerath, K., Fader, P. S., &; Hardie, B. G. S. (2011). New perspectives on customer "death" using a generalization of the pareto/NBD Model. Marketing Science, 30(5), 866-880.
Kaplan, E. L., &; Meier, P. (1958). Nonparametric estimation from incomplete observations. Journal of the American Statistical Association, 53, 457-481.
Keramati, A., &; Ardabili, S. M. S. (2011). Churn analysis for an Iranian mobile operator. Telecommunications Policy, 35(4), 344-356.
Kim, M. S., &; Choi, M. (2011). Sources of the customer switching in the Korean mobile telecommunications market: transitions from second to third generation service. Information-an International Interdisciplinary Journal, 14(4), 1121-1136.
Klein, J. P., &; Moeschberger, M. L. (2003). Survival analysis, technique for censored and truncated data (2nd ed.). New York: Springer.
Kleinbaum, D.G. (1996). Survival analysis: a self-learning text: Springer.
Kumar, V., Pozza, I. D., Petersen, J. A., &; Shah, D. (2009). Reversing the logic: The path to profitability through relationship marketing. Journal of Interactive Marketing, 23(2), 147-156.
Kumar, V., Ramani, G., &; Bohling, T. (2004). Customer Lifetime Value Approaches and Best Practice Applications. Journal of Interactive Marketing, 18(3), 60-72.
Kumar, V., Shah, D., &; Venkatesan, R. (2006). Managing retailer profitability - one customer at a time! Journal of Retailing, 82(4), 277-294.
Kumar, V., Venkatesan, R., Bohling, T., &; Beckmann, D. (2008). Practice prize report - The power of CLV: Managing customer lifetime value at IBM. Marketing Science, 27(4), 585-599.
Lawless, J.F. (2003). Statistical models and methods for lifetime data (2nd ed.). New York: John Wiley and Sons.
Lee, E. T., &; Wang, J. W. (2003). Statistical methods for survival data analysis (3rd ed.). New York: John Wiley and Sons.
Lee, H., Lee, Y., Cho, H., Im, K., &; Kim, Y. S. (2011). Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model. Decision Support Systems, 52(1), 207-216.
Lemmens, A., &; Croux, C. (2006). Bagging and boosting classification trees to predict churn. Journal of Marketing Research, 43(2), 276-286.
Lewis, M. (2005). Incorporating strategic consumer behavior into customer valuation. Journal of Marketing, 69(4), 230-238.
Li, Shaomin. (1995). Survival analysis. Marking Research, 7(Fall), 17-23.
Livne, G., Simpson, A., &; Talmor, E. (2011). Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance &; Accounting, 38(3-4), 334-363.
Lu, J. (2003). Modeling customer lifetime value using survival analysis - an application in the telecommunications industry. Proceedings of the 28th Annual SAS Users Group International Conference, Cary, NC, 120-128. from www2.sas.com/proceedings/sugi28/120-28.pdf‎
Morrison, D. G., &; Schmittlein, D. C. (1980). Jobs, strikes, and wars: probability models for duration. Organizational Behavior and Human Performance, 25, 224-251.
Neslin, S. A., Gupta, S., Kamakura, W., Lu, J. X., &; Mason, C. H. (2006). Defection detection: measuring and understanding the predictive accuracy of customer churn models. Journal of Marketing Research, 43(2), 204-211.
Nitzan, I., &; Libai, B. (2011). Social effects on customer retention. Journal of Marketing, 75(6), 24-38.
Pfeifer, P.E., &; Bangm, H. . (2005). Non-parametric estimation of mean customer lifetime value. Journal of Interactive Marketing, 19(4), 48-66.
Pfeifer, P.E., &; Carraway, R.L. (2000). Modeling customer relationships using Markov chains. Journal of Interactive Marketing, 14(2), 43-55.
Pfeifer, P.E., Haskins, M.E. , &; Conroy, R.M. (2005). Customer lifetime value, customer profitability and the treatment of acquisition spending. Journal of Managerial Issues, 17(1), 11-25.
Polo, Y., Sese, F. J., &; Verhoef, P. C. (2011). The effect of pricing and advertising on customer retention in a liberalizing market. Journal of Interactive Marketing, 25(4), 201-214.
Qi, J. Y., Zhang, L., Liu, Y. P., Li, L., Zhou, Y. P., Shen, Y., . . . Li, H. Z. (2009). ADTreesLogit model for customer churn prediction. Annals of Operations Research, 168(1), 247-265.
Reichheld, F. F. (1996). Learning from customer defections. Harvard Business Review, 74(2), 56-69.
Reichheld, F. F., &; Sasser, W. E. (1990). Zwro deffections-quality comes to services. Harvard Business Review, 68(5), 105-111.
Reinartz, W. J., &; Kumar, V. (2000). On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. Journal of Marketing, 64(4), 17-35.
Reinartz, W. J., &; Kumar, V. (2003). The impact of customer relationship characteristics on profitable lifetime duration. Journal of Marketing, 67(1), 77-99.
Reinartz, W., Thomas, J. S., &; Kumar, V. (2005). Balancing acquisition and retention resources to maximize customer profitability. Journal of Marketing, 69(1), 63-79.
Roberts-Lombard, M. (2011). Customer retention through customer relationship management: The exploration of two-way communication and conflict handling. African Journal of Business Management, 5(9), 3487-3496.
Rust, R. T., Lemon, K. N., &; Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109-127.
Scherer, L. J., &; Toaldo, A. M. M. (2011). A Study of Consumer Behavior Towards the Retention Strategies of the Four Largest Mobile Phone Operators in Brazil. Rbgn-Revista Brasileira De Gestao De Negocios, 13(40), 243-263.
Schmittlein, David C., Morrison, Donald G. , &; Colombo, Richard (1987). Counting your customers: who are they and what will they do next? . Management Science, 33(1).
Schweidel, D. A., Fader, P. S., &; Bradlow, E. T. (2008). Understanding service retention within and across cohorts using limited information. Journal of Marketing, 72(1), 82-94.
Seetharaman, P. B., &; Chintagunta, P. K. (2003). The proportional hazard model for purchase timing: A comparison of alternative specifications. Journal of Business &; Economic Statistics, 21(3), 368-382.
Seo, D., Ranganathan, C., &; Babad, Y. (2008). Two-level model of customer retention in the US mobile telecommunications service market. Telecommunications Policy, 32(3-4), 182-196.
Shaffer, G., &; Zhang, Z. J. (2002). Competitive one-to-one promotions. Management Science, 48(9), 1143-1160.
Simester, D. I., Sun, P., &; Tsitsiklis, J. N. (2006). Dynamic catalog mailing policies. Management Science, 52(5), 683-696.
Sohn, S. Y., &; Lee, J. K. (2008). Competing risk model for mobile phone service. Technological Forecasting and Social Change, 75(9), 1416-1422.
Srinuan, P., Bohlin, E., &; Madden, G. (2012). The determinants of mobile subscriber retention in Sweden. Applied Economics Letters, 19(5), 453-457.
Stahl, F., Heitmann, M., Lehmann, D. R., &; Neslin, S. A. (2012). The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing, 76(4), 44-63.
Tableman, M., &; Kim, J. S. (2003). Survival analysis using S: analysis of time-to-event data. New York: Chapman and Hall.
Thomas, J. S., Blattberg, R. C., &; Fox, E. J. (2004). Recapturing lost customers. Journal of Marketing Research, 41(1), 31-45.
Tirenni, G., Labbi, A., Berrospi, C., Elisseeff, A., Bhose, T., Pauro, K., &; Poeyhoenen, S. (2007). Customer equity and lifetime management (CELM) finnair case study. Marketing Science, 26(4), 553-565.
Towler, A., Lezotte, D. V., &; Burke, M. J. (2011). The service climate-firm performance chain: the role of customer retention. Human Resource Management, 50(3), 391-406.
Tsao, H. Y. (2013). Budget allocation for customer acquisition and retention while balancing market share growth and customer equity. Marketing Letters, 24(1), 1-11.
Tsao, H. Y., Lin, P. C., Pitt, L., &; Campbell, C. (2009). The impact of loyalty and promotion effects on retention rate. Journal of the Operational Research Society, 60(5), 646-651.
van Triest, S., Bun, M. J. G., van Raaij, E. M., &; Vernooij, M. J. A. (2009). The impact of customer-specific marketing expenses on customer retention and customer profitability. Marketing Letters, 20(2), 125-138.
Venkatesan, R., &; Kumar, V. (2004). A customer lifetime value framework for customer selection and resource allocation strategy. Journal of Marketing, 68(4), 106-125.
Verbeke, W., Dejaeger, K., Martens, D., Hur, J., &; Baesens, B. (2012). New insights into churn prediction in the telecommunication sector: A profit driven data mining approach. European Journal of Operational Research, 218(1), 211-229.
Verhoef, P. C., &; Lemon, K. N. (2013). Successful customer value management: Key lessons and emerging trends. European Management Journal, 31(1), 1-15.
Wong, K. K. K. (2010). Should wireless carriers protect residential voice subscribers from high overage and underage charges? Insights from the Canadian telecommunications market. Telecommunications Policy, 34(8), 461-481.
Zhang, X. H., Zhu, J., Xu, S. H., &; Wan, Y. (2012). Predicting customer churn through interpersonal influence. Knowledge-Based Systems, 28, 97-104.
Zhao, H. W., &; Tian, L. L. (2001). On estimating medical cost and incremental cost-effectiveness ratios with censored data. Biometrics, 57(4), 1002-1008.
Zhu, C., Qi, J., &; Wang, C. (2009). An experimental study on four models of customer churn prediction 2009 IEEE International Conference on Systems Man and Cybernetics Conference Proceedings (pp. 3199-3204).