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一、中文部分
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洪順慶、林靈宏 (1994)。一個動態的消費品分類觀點。管理科學學報，11(1)，25–47。
凌儀玲、劉宜芬 (2008)。廣告訊息之理解與說服效果：捷思式－系統式訊息處理觀點。管理學報，25(5), 487-503。
霍恩比 (2002)。牛津高階英漢雙解詞典。台北：商務印書館。
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