臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：An Empirical Investigation of the Antecedents and the Consequence of Consumers’ Perceived Social Media Advertising Value in Southeast Asian Transitional Economies
作者：陶文進
作者(外文)：Dao Van Tien
校院名稱：國立中央大學
系所名稱：企業管理學系
指導教授：鄭明松
學位類別：博士
出版日期：2014
主題關鍵詞：社群媒體；廣告；過渡經濟體；資訊性；娛樂性；可性度；廣告價值；購買意願；Social media；Advertising；Transitional Economies；Informativeness；Entertainment；Credibility；Advertising value；Purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:0
本研究探討社群媒體廣告價值的前因變數，以及在東南亞過渡經濟體中廣告價值的效益對於網路線上購物意願的影響。此外，不同的社群媒體對於預測因子與社群媒體廣告價值的調節效果也被探討。本研究位於東南亞過渡經濟體中具代表性的國家越南實地進行調查。結果顯示，在東南亞過渡經濟體中，三種社群媒體廣告有關的信念，包含: 資訊性、娛樂性及可信度對於消費者知覺的社群媒體廣告價值有正向影響，而這也對消費者線上購物意願有正面影響。此外，在社群網路網站，廣告的資訊性和娛樂性的廣告價值效應比內容社群媒體網站弱。然而，廣告價值中的可性度效益在兩種社群媒體比較中並沒有差異。根據本研究結果顯示，理論與管理意涵也隨之提出。
This research investigates the antecedents of social media advertising value, and the effect of this advertising value on online purchase intention in transitional economies in Southeast Asia. Moreover, the moderating effect of different types of social media on the relationships between the predictors and social media advertising value is also explored. The field study is conducted in Vietnam, a representative of Southeast Asian transitional economies in the current study. The results show that in Southeast Asian transitional economies, the three social media advertising beliefs, i.e., informativeness, entertainment and credibility, have positive effects on consumers’ perceived value of social media advertising, which in turn positively influences their online purchase intention. Additionally, on social networking websites, the effects of advertising informativeness and entertainment on advertising value are weaker than those on content community websites. Nevertheless, there is no difference in the effect of advertising credibility on advertising value in both types of social media. Based on the findings presented, theoretical and managerial implications are drawn.
1. AEI (2009) Cambodia and Vietnam: closer relations. Asian Economic Institute. Available online at: http://disc-nt.cba.uh.edu/chin/plsfaq.htm.www.asiaecon.org (accessed 6 August 2013).
2. Ahearne, M., Rapp, A., Hughes, D.E. &; Jindal, R. (2010) Managing sale force product perceptions and control systems in the success of new product introductions. Journal of Marketing Research, 47(4), 764-776.
3. Alegre, J., Lapiedra, R. &; Chiva, R. (2006) A measurement scale for product innovation performance. European Journal of Innovation Management, 9(4), 333-346.
4. Ang, S.H. &; Low, S.Y.M (2000) Exploring the dimension of ad creativity. Psychology &; Marketing, 17(10), 835-854.
5. Andrews, J.C. (1989) The dimensionality of beliefs toward advertising in general. Journal of Advertising, 18(1), 26-35.
6. Anton, C., Camarero, C. &; Rodriguez, J. (2013) Usefulness, enjoyment, and self-image congruence: The adoption of e-book readers. Psychology &; Marketing, 30(4), 372-384.
7. Bagozzi, R.P. (1980) Causal Models in Marketing, New York: John Wiley.
8. Bagozzi, R.P. (1984) A Prospectus for Theory Construction in Marketing. Journal of Marketing, 48(1), 11-29.
9. Bagozzi, R. P. &; Yi, Y. (1988) On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 16-22.
10. Bagozzi, R.P. &; Yi, Y. (1990) Assessing method variance in multitrait–multimethod matrices: The case of self-reported affect and perceptions at work. Journal of Applied Psychology, 75(5), 547-560.
11. Bagozzi, R.P., Yi, Y. &; Phillips, L.W. (1991) Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
12. Baumgartner, H. &; Steenkamp, J.B.E.M (2001) Response styles in marketing research: Across national investigation. Journal of Marketing Research, 38(2), 143-156
13. Balasubramanian, S., Peterson, R.A. &; Jarvenpaa, S.L. (2002) Exploring the Implications of M-Commerce for Markets and Marketing. Journal of the Academy of Marketing Science, 30(4), 348-361.
14. Batra, R. (1997) Executive insights: Marketing issues and challenges in transitional economies. Journal of International Marketing, 5(4), 95-114.
15. Bauer, R.A. &; Greyser, S.A. (1968) Advertising in America consumer view. Boston, MA: Havard University.
16. Beatty, S.E., Kahle, L.R., Homer, P. &; Shekar, M. (1985) Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey. Psychology and Marketing, 2(3), 181–200.
17. Bergh, B.G.V., Lee, M., Quilliam, E.T. &; Hove, T. (2011) The multidimensional nature and brand impact of user-generated ad parodies in social media. International Journal of Advertising, 30(1), 103-131.
18. Bickart, B. &; Schindler, R.M. (2001) Internet forum as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40.
19. Blackwell, R.D., Miniard, P.W. &; Engel, J.F. (2001) Consumer behavior (9th ed.). Ohio: South Western.
20. Bollen, K.A. (1989) Structural equations with latent variables. New York: John Wiley.
21. Boso, N., Cadogan, J.W. &; Story, V.M. (2012) Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital. International Business Review, 21(4), 667-681.
22. Bovee, C. L., Thill, J. V. &; Schatzman, B. E. (2003) Business communication today. 9th edition. New York: Prentice Hall.
23. Boyd, D.M. &; Ellison, N.B. (2008) Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
24. Brackett, L.K. &; Carr, B.N., JR. (2001) Cyberspace advertising vs. other media: consumer v.s. mature student attitudes. Journal of Advertising Research, 41(5), 23-32.
25. Breitenbach, C. &; Van Doren, D. (1998) Value-added marketing in the digital domain: Enhancing the utility of the Internet. Journal of Consumer Marketing, 15(6), 558-575.
26. Brown, M., Pope, N. &; Voges, K. (2003) Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37(11/12), 1666-1684.
27. Businessweek (2012) Facebook: The making of 1 billion users. Businessweek, 04 October. Available online at: http://www.businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (accessed 6 August 2013).
28. Campbell, D.T. &; Fiske, D. (1959) Convergent and discriminant validation by the multitrait–multimethod matrix. Psychological Bulletin, 56(2), 81-105.
29. Campbell, D. T. &; O’Connell, E. J. (1982) Methods as diluting trait relationships rather than adding irrelevant systematic variance. In D. Brinberg &; L. Kidder (Eds.), Forms of validity in research (pp. 93-111). San Francisco: Jossey-Bass.
30. Carbonell, P. &; Rodiguez, A.I. (2006) The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 23(1), 1-12.
31. Chandy, R.K., Tellis, G.J., Macinnis, D.J. &; Thaivanich, P. (2001) What to say when: advertising appeals in evolving markets. Journal of Marketing Research, 38(4), 399-414.
32. Chang, H.H. &; Chen, S.W. (2008) The impact of online store environment cues on purchase intention. Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841.
33. Chen, Y.H., Hsu, I.C. &; Lin. C.C. (2010) Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9-10), 1007-1014.
34. Cheung, C.M.K, Lee, M.K.O. &; Rabjohn, N. (2008) The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
35. Chin, W.W. (2000) Frequently asked questions - partial least squares &; PLS-graph. Home Page. Available online at: http://disc-nt.cba.uh.edu/chin/plsfaq.htm (accessed 6 August 2013).
36. Chin, W.W. Thatcher, J.B. &; Wright, R.T. (2012) Assessing common method bias: Problems with the ULMC technique. MIS Quarterly, 36(3), 1003-1019.
37. Clemons, E.K. (2009) The complex problem of monetizing virtual electronic social networks. Decision Support Systems, 48(1), 46-56.
38. Choi, Y.K., Hwang, J.S., &; McMillan, S.J. (2008) Gearing up for mobile advertising: a cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology &; Marketing, 25(8), 756-768.
39. Choice, S.M. &; Rifon, N.J. (2002) Antecedents and consequences of web advertising credibility: a study of consumer response to banner ads. Journal of Interactive Advertising, 3(1), 12-24.
40. Chu, S.C. &; Kim, Y. (2011) Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
41. Cimigo (2011) Vietnam NetCitizens report 2011. Internet usage and development in Vietnam. Research &; Reports, 1-48. Available online at: http://www.cimigo.com/en/research-report/vietnam-netcitizens-report-2011-english (assessed 6 August 2013).
42. Coakes, S. J. and Steed, L. G. (2001). SPSS Analysis without Anguish. Wiley Chichester.
43. Cook, G. (2001) The discourse of advertising. 2nd edition. Oxon: Routledge.
44. Conway, J.M. (1998) Understanding method variance in multitrait–multirater performance appraisal matrices: Examples using general impressions and interpersonal affect as measured method factors. Human Performance, 11(1), 29-55.
45. Correa, T., Hinsley, A.W. &; Zúñiga, H.G.D. (2010) Who interacts on the Web? The intersection of users’ personality &; social media use. Computer in Human Behavior, 26(2), 247-253.
46. Cote, J.A. &; Buckley, R. (1987) Estimating trait, method, and error variance: Generalizing across 70 construct validation studies. Journal of Marketing Research, 24(3), 315-318.
47. Cote, J.A. &; Buckley, R. (1988) Measurement error and theory testing in consumer research: An illustration of the importance of construct validation. Journal of Consumer Research, 14(4), 579-582.
48. Cramphorn, M.F. &; Meyer, D. (2009) The Gear model of advertising. Modelling human response to advertising stimuli. International Journal of Market Research, 51(3), 319-339.
49. Dahlen, M. (2001) Banner Advertisements through a new lens. Journal of Advertising Research, 41(4), 23-30.
50. de Mooij, M. &; Hofstede, G. (2010) The Hofstede model. Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85-110.
51. Doty, D.H. &; Glick, W.H. (1998) Common methods bias: Does common methods variance really bias results? Organizational Research Methods, 1, 374-406.
52. Drechsler, W., Natter, M. &; Leeflang, P.S.H. (2013) Improve marketing’s contribution to new product development. Journal of Product Innovation Management, 30(2), 298-315.
53. Drengner, J., Gaus, H. &; Jahn, S. (2008) Does flow influence the brand image in event marketing? Journal of Advertising Research, 48(1), 138-147.
54. Ducoffe, R.H. (1996) Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21-35.
55. Ducoffe, R.H. (1995) How consumers assess the value of advertising. Journal of Current Issues &; Research in Advertising, 17(1), 1-18.
56. Eckler, P. &; Bolls, P. (2011) Spreading the virus: emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), 1-11.
57. Edwards, S.M., Li, H. &; Lee, J.H. (2002) Forced exposure and psychological reactance: antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83-95.
58. Eikebrokk, T.R. &; Olsen, D.H. (2007) An empirical investigation of competency factors affecting e-business success in Europen SMEs. Information &; Management, 44(4), 364-383.
59. eMarketer (2011) Marketers look beyond social media experimentation. eMarketer, 27 December. Available online at: http://www.emarketer.com/Article/Marketers-Look-Beyond-Social-Media-Experimentation/1008754 (assessed 6 August 2013).
60. eMarketer (2012a) UK marketers find success with tried-&;-true email. eMarketer, 5 March. Available online at: http://www.emarketer.com/Article/UK-Marketers-Find-Success-with-Tried-and-True-Email/1008880 (assessed 6 August 2013).
61. eMarketer (2012b) Facebook helps get one in five people worldwide socializing on social networks. eMarketer, 15 March. Available online at: http://www.emarketer.com/Article/Facebook-Helps-One-Five-People-Worldwide-Socializing-on-Online-Networks/1008903 (assessed 6 August 2013)
62. eMarketer (2012c) Vietnam tops online video viewing penetration in Asia-Pacific. eMarketer, 17 September. Available online at: http://www.emarketer.com/Article/Vietnam-Tops-Online-Video-Viewing-Penetration-Asia-Pacific/1009353 (assessed 6 August 2013).
63. Engel, J.F., Blackwell, R.D. &; Miniard, P. W. (1985) Consumer behavior (5th ed.) Dryden Press.
64. Engelen, A., Gupta, V., Strenger, L. &; Brettel, M. (2012) Entrepreneurial orientation, firm performance, and the moderating role of transformational leadership behaviors. Journal of Management published online 10 August 2012, DOI: 10.1177/0149206312455244.
65. Erdem, T., Swait, J. &; Valenzuela, A. (2006) Brands as signals: A cross-country validation study. Journal of Marketing, 70(1), 34-49.
66. Falk, R. &; Miller, N. (1992) A Primer for Soft Modelling. Akron, OH, USA: University of Akron Press.
67. Fishbein, M. &; Ajzen, I. (1975) Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA, USA: Addison-Wesley.
68. Fock, H.K.Y., Woo, K.S. &; Hui, M.K. (2005) The impact of a prestigious partner on affinity card marketing. European Journal of Marketing, 39(1/2), 33-53.
69. Fong, J. &; Burton, S. (2008) A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects. Journal of Business Research, 61(3), 233-242.
70. Fornell, C. &; Larcker, D. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(), 186–192.
71. Garson, G.D. (2012) Partial Least Squares. Asheboro, NC: Statistical Associates Publishers.
72. Goldsmiths, R.E., Lafferty, B.A. &; Newell, S.J. (2000) The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54.
73. Golicic, S.L., Fugate, B.S. &; Davis, D.F. (2012) Examine market information and brand equity through resource-advantage theory: A carrier perspective. Journal of Business Logistics, 33(1), 20-33.
74. Graydon, S. &; Clark, W. (2003) Made you look: how advertising works and why you should know. 1st edition. Toronto: Annick Press.
75. Greenleaf, E.A. (1992) Improving rating scale measures by detecting and correcting bias components in some response styles. Journal of Marketing Research, 29(2), 176-188.
76. Ha, S. &; Stoel, L. (2009) Consumer e-shopping acceptance: antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565-571.
77. Ha, T. (2011) Social media in Vietnam. The Proceedings of Social Media Marketing Conference. Hanoi, Vietnam, CFVG European Excellence in Management Education, 1-24.
78. Haghirian, P. &; Madlberger, M. (2005) Consumer attitude toward advertising via mobile devices - An empirical investigation among Austrian users, in Proceedings of the 13th European Conference on Information Systems. Regensburg, Germany, 26-28 May, 1-12.
79. Haghirian, P., Madlberger, M. &; Tanuskova, A. (2005) Increasing advertising value in mobile advertising – An empirical study of antecedents, in Proceedings of the 38th Hawaii International Conference on System Sciences. Hawaii, USA, 3-6 January, 1-10.
80. Haghirian, P., Madlberger, M. &; Inoue, A. (2008) Mobile advertising in different stages of development: a cross-country comparison of consumer attitudes. The Proceedings of the 41st Hawaii International Conference on System Sciences, Big Island, Hawaii, USA, 48.
81. Hair, J. F., Anderson, R. E., Tatham, R. L. and Black, W. C. (1998). Multivariate Data Analysis, 5th ed. New Jersey: Prentice Hall Inc.
82. Hansen, T. (2012) The moderating influence of broad scope-trust on customer-seller relationships. Psychology &; Marketing, 29(5), 350-364.
83. Hausman, A.V. &; Siekpe, J.S. (2009) The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.
84. Henning, V., Thurau, T.H. &; Feireisen, S. (2012) Giving the expectancy-value model a heart. Psychology &; Marketing, 29(10), 765-781.
85. Henseler, J. &; Chin, W.W. (2010) A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modelling. Structural Equation Modeling, 17(1), 82-109.
86. Herpen, E.V., Pieters, R., Fidrmucova, J. &; Roosenboom, P. (2000) The information content of magazine advertising in transition economies. Journal of Consumer Policy, 23(3), 257-283.
87. Ho, S.C. (2001) Growing consumer power in China: some lessons for managers. Journal of International Marketing, 9(1), 64-83.
88. Hoffman, D.L. &; Novak, T.P. (1996) Marketing in hypermedia computer-mediated environment: concept foundations. Journal of Marketing, 60(3), 50-68.
89. International Monetary Fund (2000) Transitional economies: An IMF perspective on progress and prospects. Available online at: http://www.imf.org/external/np/exr/ib/2000/110300.htm (assessed 6 August 2013).
90. Janita, M.S. &; Miranda, F.J. (2013) The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces. Industrial Marketing Management, 42(5), 814-823.
91. Johnson, D.S., Clark, B.H. &; Barczak, G. (2012) Customer relationship management processes: How faithful are business-to-business firms to customer profitability? Industrial Marketing Management, 41(7), 1094-1105.
92. Johnston, W.J., Khalil, S., Jain, M. &; Cheng, J.M.S. (2012) Determinants of joint action in international channels of distribution: The moderating role of psychic distance. Journal of International Marketing, 20(3), 34-49.
93. Judd, J.M., Greeley, G.E., Beatson, A.T. &; Lings, I.N. (2008) Strategic planning and performance: Extending the debate. Journal of Business Research, 61(2), 99-108.
94. Kaplan, A.M. &; Haenlein, M. (2010) Users of the world, unite! The challenges &; opportunities of Social Media. Business Horizons, 53(1), 59-68.
95. Kaplan, A.M. &; Haenlein, M. (2009) The fairy and of second life: virtual social worlds &; how to use them. Business Horizons, 52(6), 563-572.
96. Keil, M. Tan, B.C.Y., Wei, K.K., Saarinen, T., Tuunainen, V. &; Wassenaar, A. (2000) A cross-cultural study on escalation of commitment behavior in software projects. MIS Quarterly, 24(2), 299-325.
97. Kelly, L., Kerr, G. &; Drennan, J. (2010) Avoidance of advertising in social networking sites: the teenage perspective. Journal of Interactive Advertising, 10(2), 16-27.
98. Kemp, S. (2012a) Social, digital and mobile in Asia. We Are Social, 10 October. Available online at: http://wearesocial.net/blog/2012/10/social-digital-mobile-asia/ (assessed 6 August 2013).
99. Kemp, S. (2012b) Social, digital and mobile in Vietnam. We Are Social, 30 October. Available online at: http://wearesocial.sg/blog/2012/10/social-digital-mobile-vietnam-oct-2012/ (6 August 2013).
100. Kemp, S. (2012c) Social, digital and mobile in Cambodia. We Are Social, 7 November. Available online at: http://wearesocial.sg/blog/2012/10/social-digital-mobile-cambodia-oct-2012/ (assessed 6 August 2013).
101. Kemp, S. (2012d) Social, digital and mobile in Laos (2nd edition, Oct 2012). We Are Social, 4 November. Available online at: http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-in-laos-2nd-edition-oct-2012 (assessed 6 August 2013).
102. Kemp, S. (2011) We are social’s guide to digital and mobile in Myanmar, Dec 2011. We Are Social, 27 December. Available online at: http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-in-myanmar-dec-2011 (assessed 6 August 2013).
103. Khanh, N.T.T. &; Hau, L.G. (2007) Preferred appeals as a reflection of culture: mobile phones advertising in Vietnam. Asia Pacific Business Review, 13(1), 21-39.
104. Kim, Y.E. &; Kim Y.K. (2004) Predicting online purchase intention for clothing products. European Journal of Marketing, 38(7), 883-897.
105. Kim, Y., Sohn, D. &; Choi, S.M. (2011) Cultural difference in motivations for using social networking sites: a comparative study of American and Korean college students. Computers in Human Behavior, 27(1), 365-372.
106. Kline, T.J.B., Sulsky, L.M. &; Rever-Moriyama, S.D. (2000) Common method variance and specification errors: A practical approach to detection. The Journal of Psychology, 134(4), 401-421.
107. Koehn, D. (2001) Confucian trustworthiness and the practice of business in China. Business Ethics Quarterly, 11(3), 415-429.
108. Kohli, A.K., &; Jaworski, B.J. (1990) Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing 54 (2), 1-18.
109. Laerd (2012) Testing for normality using SPSS. Available online at: https://statistics.laerd.com/spss-tutorials/testing-for-normality-using-spss-statistics.php.
110. Lafferty, B.A. &; Goldsmith, R.E. (1999) Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus low credibility endorser is used in the ad. Journal of Business Research, 44(2), 109-116.
111. Lafferty, B.A., Goldsmith, R.E. &; Newell, S.J. (2002) The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions. Journal of Marketing Theory and Practice, 10(3), 1-12.
112. Lance, C.E., Dawson, B., Birkelbach, D. &; Hoffman, B.J. (2010) Method effects, measurement error, and substantive conclusions. Organizational Research Methodology, 13, 407-420.
113. Le, H., Schmidt, F.L. &; Putka, D.J. (2009). The multifaceted nature of measurement artifacts and its implications for estimating construct-level relationships. Organizational Research Methodology, 12, 165-200.
114. Leon G., Schiffman, Kanuk, L.L. &; Hansen, H. (2012) Consumer Behavior: A European Outlook. Pearson.
115. Liang, H., Saraf, N., Hu, Q. &; Xue, Y. (2007) Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management. MIS Quarterly, 31(1), 59-87.
116. Lindell, M.K. &; Brandt, C.J. (2000) Climate quality and climate consensus as mediators of the relationship between organizational antecedents and outcomes. Journal of Applied Psychology, 85(3), 331-348.
117. Lindell, M.K. &; Whitney, D.J. (2001) Accounting for common method variance in cross-sectional designs. Journal of Applied Psychology, 86(1), 114-121.
118. Lin, F.H. &; Hung, Y.F. (2009) The value of &; attitude toward sponsored links for Internet information searchers. Journal of Electronic Commerce Research, 10(4), 235-251.
119. Linn, K.S. (2007) Watch this space: adverts to come. The Myanmar Times, 17-23 September.
120. Liu, C.L.E., Sinkovics, R.R., Pezderka, N. &; Haghirian, P. (2012) Determinants of consumer perceptions toward mobile advertising - a comparison between Japan and Austria. Journal of Interactive Marketing, 26(1), 21-32.
121. Liu, F., Li, J., Mizerski, D. &; Soh, H. (2012) Self-congruity, brand attitude, and brand loyalty: A study of luxury brands. European Journal of Marketing, 46(7/8), 922-937.
122. Lukas, B.A., Whitwell, G.J. &; Heide J.B. (2013) Why do customers get more than they need? How organizational cultural shapes product capability decisions. Journal of Marketing, 77(1), 1-12
123. MacMillan, K., Money, K., Mony, A. &; Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58(6), 806– 818.
124. Mafe, C.R. &; Blass, S.S. (2006) Explaining Internet dependency. An exploratory study of future purchase intention of Spanish Internet users. Internet Research, 16(4), 380-397.
125. Mai, N.T.T., Jung, K., Lantz, G. &; Loeb, S.G. (2003) An exploratory investigation into impulse buying behavior in a transition economy: a study of urban consumers in Vietnam. Journal of International Marketing, 11(2), 13-35.
126. Mangold, W.D. &; Faulds, D.J. (2009) Social media: the new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
127. McKenzie, S.B. &; Lutz, R.J. (1989) An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53(2), 48-65.
128. McKenzie, S.B. &; Podsakoff, P.M. (2012) Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542-555.
129. Meyer, K.E., Tran, T.T.Y. &; Nguyen, V.H. (2006) Doing business…in Vietnam. Thunderbird International Business Review, 48(2), 263-290.
130. Millan, E.S. &; Mittal, B. (2010) Advertising’s new audiences. Consumer response in the new free market economies of Central and Eastern Europe – The case of the Czech Republic. Journal of Advertising, 39(3), 81-98.
131. Minton, E., Lee, C., Orth, U., Kim, C. H., &; Kahle, L. (2012). Sustainable marketing and social media. A cross-country analysis of motives for sustainable behaviors. Journal of Advertising, 41(4), 69-84.
132. Mohamood, A.D., Bagchi, K. &; Ford, T.C. (2004) Online-shopping behaviour: Cross-country empirical research. International Journal of Electronic Commerce, 9(1), 9-30.
133. Muntinga, D.G., Moorman, M. &; Smit, E.G. (2011) Introducing COBRAs. Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46.
134. Nagati, H. &; Rebolledo, C. (2013) Supplier development efforts: The suppliers' point of view. Industrial Marketing Management, 42(2), 180-188.
135. Nielsen (2011a) Surging Internet usage in Southeast Asia reshaping the media landscape. Nielsen, Newswire, 11 October. Available online at: http://www.nielsen.com/us/en/newswire/2011/surging-internet-usage-in-southeast-asia-reshaping-the-media-landscape.html (assessed 6 August 2013).
136. Nielsen (201b) Southeast Asians like ads on social media sites. Nielsen, Newswire, 31 August. Available online at: http://www.nielsen.com/us/en/newswire/2011/southeast-asians-like-ads-on-social-media-sites.html (accessed 6 August 2013).
137. Nisbett, R.E. (2003) The geography of thought: How Asians and Westerners think differently…and why. New York, NY, USA: Free Press.
138. Norusis, M. J. (1990). SPSS Introductory Statistics Student Guide. Chicago, Illinois: SPSS Inc.
139. O’Cass, A. &; Ngo, L.V. (2012) Creating superior customer value for B2B firms through suppliers firm capabilities. Industrial Marketing Management, 41(1), 125-135.
140. O’Cass, A. &; Sok, P. (2013) The role of intellectual source, product innovation capability, reputational resources and marketing capability combinations in SME growth. International Small Business Journal published online 12 April 2013, DOI: 10.1177/0266242613480225.
141. OECD. (2007) Participate web and user-generated content: Web 2.0, wikis, and social networking. Paris: Organisation for Economic Co-operation and Development.
142. Okazaki, S. (2004) How do Japanese consumers perceive wireless ads? A multivariate analysis. International Journal of Advertising, 23(4), 429-454.
143. Okazaki, S., Katsukura, A. &; Nishiyama, M. (2007) How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall. Journal of Advertising Research, 47(2), 165-178.
144. Okazaki, S., Li, H. &; Morikazu, H. (2009) Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan. Journal of Advertising, 38(4), 63-77
145. Okazaki S., Mueller, B. &; Taylor, C.R. (2010) Measuring soft-sell versus hard-sell advertising appeals. Journal of Advertising, 39(2), 5-20.
146. Ormrod, R.P. &; Henneberg, S.C. (2010) An Investigation into the Relationship between Political Activity Levels and Political Market Orientation. European Journal of Marketing 44 (3/4), 382-400.
147. Palmgreen, P. &; Rayburn, J.D. (1982) Gratifications Sought and Media Exposure: An ExpectancyValue Model. Communication Research 9, 561-580.
148. Pavlou, P.A. &; Fygenson, M. (2006) Understanding and predicting electronic consumer adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143.
149. Pavlou, P.A., Liang, H. &; Xue, Y. (2007) Understanding and Mitigating Uncertainty in Online Exchange Relationship: A Principal–Agent Perspective. MIS Quarterly, 31(1), 105-136.
150. Peak, H.J., Hove, T., Jeong, H.J. &; Kim, M. (2011) Peer or expert? The persuasive impact of YouTube public service announcement producers. International Journal of Advertising, 30(1), 161-188.
151. Pecotich, A. &; Shultz, II, ‎C.J. (2006) Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand. Armonk, NY, USA: M. E. Sharpe.
152. Pentina, I., Gammoh, B.S., Zhang, L. &; Mallin, M. (2013) Drivers and outcomes of brand relationship quality in the context of online social networks. International Journal of Electronic Commerce, 17(3), 63-86.
153. Petrovici, D. &; Paliwoda, S. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26(2), 247-276.
154. Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y. &; Podsakoff, N.P. (2003) Common method Biases in behavioral research: a critical review of the literature and recommended remedies. The Journal of Applied Psychology, 88(5), 879-903.
155. Podsakoff, P.M., MacKenzie, S.B. &; Podsakoff, N.P. (2012) Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology, 63, 539-569.
156. Podsakoff, P.M. &; Organ, D.W. (1986) Self-reports in organizational research: problems and prospects. Journal of Management, 12(4), 531-544
157. Poels, K., Janssens, W. &; Herrewijn, L. (2013) Play buddies or space invaders? Players’ attitudes toward in-game advertising. Journal of Advertising, 42(2-3), 204-218.
158. Pollay, R. &; Mittal, B. (1993) Here’s the beef: factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing, 57(3), 99-114.
159. Powers, T.L. &; Jack, E.P. (2013) The Influence of Cognitive Dissonance on Retail Product Returns. Psychology and Marketing, 30(8), 724-735.
160. Prendergast, G., Liu, P.Y. &; Poon, D.T.Y. (2009) A Hong Kong study of advertising credibility. Journal of Consumer Marketing, 26(5), 320-329.
161. Rayburn, J. D. &; Palmgreen, P. (1984) Merging Uses and Gratifications and Expectancy Value Theory. Communication Research 11, 537-562.
162. Reimann, M., Schilke, O. &; Thomas, J.S. (2010) Customer relationship management and firm performance: The mediating role of business strategy. Journal of Academy Marketing Science, 38(3), 326-346.
163. Richie, W.J., Kirche, E. &; Fornaciari, C.J. (2007) An exploration of students’ perceptions of strategic management model usefulness. Journal of Applied Business Research-Second Quarter, 23(2), 31-46.
164. Ringle, C.M., Wende, S. &; Will, S. (2005) SmartPLS 2.0 (M3) Beta, Hamburg. Available online at: http://www.Smartpls.de (accessed 6 August 2013).
165. Rodgers, S. &; Thorson, E. (2000) The interactive advertising model: how users perceive &; process online ads. Journal of Interactive Advertising, 1(1), 42-61.
166. Rotzoll, K., Haefner, J.E. &; Sandage, C.J. (1989) Advertising and the Classical Liberal World View. In Advertising in Society, Roxanne Hovland and Gary Wilcox, eds. Lincolnwood, IL: NTC Publishing Group, 1989.
167. Rowly, J. (2004) Online branding. Online Information Review, 28(2), 131-138.
168. San, L. (2011) Creeping up. VnEconomy, 12 October. Available online at: http://en.baomoi.com/Home/economy/news.vneconomy.vn/Creeping-up/191406.epi (assessed 6 August 2013).
169. Sandage, C.H. &; Leckenby, L.D. (1980) Student attitudes toward advertising: Institution vs. Instrument. Journal of Advertising, 9(2), 29-32.
170. Schiffman, L.G.&; Kanuk, L.L. (2000) Consumer behavior. Upper Saddle River, NJ: Prentice-Hall.
171. Schlosser, A.E., White, T.B. &; Lloyd, S.M. (2006) Converting website visitors into buyers: how website investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
172. Schrammel, J., Koffel, C. &; Tscheligi, M. (2009) How much do you tell? Information disclosure behaviour in different types of online communities. The Proceeding of the 14th International Conference on Communities and Technology, Pennsylvania, USA, 275-284.
173. Schultz, II, C.J. &; Pecotich, A. (1997) Marketing and development in the transitional economies of Southeast Asian: policy explication, assessments, and implication. Journal of Public Policy &; Marketing, 16(1), 55-68.
174. Shultz, C.J., Nguyen, X.Q., Pecotich, A. &; Andrey, W. (1998) Vietnam: Market socialism, marketing and consumer behavior, in Marketing and Consumer Behavior in East and Southeast-Asia, Anthony Pecotich and Clifford J. Shultz, eds., Roseville, NSW, Australia: McGraw-Hill, 715-743.
175. Shabbir, H., Palihawadana, D. &; Reast, J. (2009) 25 Years of psychology &; marketing: A multidimensional review. Psychology and Marketing, 26(12), 1031-1065.
176. Shao, G. (2009) Understanding the appeal of user – generated media: a uses and gratification perspective. Internet Research, 9(1), 7-25.
177. Shim, S., Eastlick, M.A.&; Lotz, S.L. (2000) Assessing the impact of Internet shopping on store shopping among mall shoppers and Internet users. Journal of Shopping Center Research, 7(2), 7-43.
178. Shoham, A., Rose, G.M. &; Kahle, L.R. (1998) Marketing of risky sports: from intention to action. Journal of the Academy of Marketing Science, 26(4), 307-321.
179. Siemsen, E., Roth, A. &; Oliveira, P. (2010) Common method bias in regression models with linear, quadratic, and interaction effects. Organizational Research Methods, 13, 456-476.
180. Siponen, M. &; Vance, A. (2010) Neutralization: New Insights into the Problem of Employee Information Systems Security Policy Violation. MIS Quarterly, 34(3), 487-502.
181. Smith, R.E. &; Swinyard, W.R. (1982) Information response models: An integrated approach. Journal of Marketing, 46(1), 81-93.
182. Smith, R. E. &; Vogt, C. A. (1995). The effects of integrating advertising and negative word-of-mouth communications on message processing and response. Journal of Consumer Psychology, 4(2), 133-151.
183. Smith, A. N., Fishcher, E., &; Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
184. SMU (2012a) Digital Media across Asia. Singapore, Singapore: Singapore Management University. Available online at: https://wiki.smu.edu.sg/digitalmediaasia/Main_Page (assessed 6 August 2013).
185. SMU (2012b) Digital media in Myanmar. Singapore, Singapore: Singapore Management University. Available online at: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Myanmar (accessed 6 August 2013).
186. Socialbakers (2011) Vietnam Facebook statistics. Available online at: http://www.socialbakers.com/facebook-statistics/vietnam (accessed 6 August 2013).
187. Srite, M. &; Karahanna, E. (2006) The role of espoused national cultural values in technology acceptance. MIS Quarterly, 30(3), 679-704.
188. Statistics Publishing House (2004) Vietnam statistical yearbook 2004 (CD-ROM). Hanoi: Author.
189. Sudman, S. (1976) Applied Sampling. New York, NY, USA: Academic Press.
190. Supphellen, M. &; Nysveen, H. (2001) Drivers of intention to revisit the Websites of well-known companies. International Journal of Market Research, 43(3), 341-352.
191. Swooboda, B. &; Elsner, S. (2013) Transferring the retail format successfully in to foreign countries. Journal of International Marketing, 21(1), 81-109.
192. Szymanski, D.M. &; Hise, R.T. (2000) E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
193. Tambyah, S.K., Mai, N.T.T. &; Jung, K. (2009) Measuring status orientations: scale development and validation in the context of an Asian transitional economy. Journal of Marketing Theory and Practice, 17(2), 175-187.
194. Taylor, D.G., Lewin, J.E. &; Strutton, D. (2011) Friends and followers: Do ad work on social networks? How gender and age shape receptively. Journal of Advertising Research, 51(1), 258-275.
195. Teo, T.S.H. &; Too, B.L. (2000) Orientation systems orientation and business use of Internet: An empirical study. International Journal of Electronic Commerce 4(4), 105-130.
196. Than, M. &; Thein, M. (2007) Transitional economy of Myanmar: Present status, developmental divide, and future prospects. ASEAN Economic Bulletin, 24(1), 98-118.
197. Thatcher, J.B. &; Perrewe, P.L. (2002) An empirical examination of individual traits as antecedents to computer anxiety and computer self-efficiency. MIS Quarterly, 26(4), 381-396.
198. Thompson, M.S. &; Green, S.B. (2006) Evaluating between-group differences in latent variable means, in Hancock, G.R. &; Mueller R.O. (eds), Structural Equation Modeling: A Second Course. Greenwich, CT, USA: Information Age Publishing, 119-170.
199. Thura Swiss (2012) Weekly Newsletter - Myanmar economics and politics. Thura NewsViews, 13, 24 May.
200. Tradingeconomics (2013) Vietnam GDP growth rate. Available online at: http://www.tradingeconomics.com/vietnam/gdp-growth (accessed 28 November 2013).
201. Trusov, M., Bucklin, R.E. &; Pauwels, K. (2009) Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
202. Tsarenko, Y., Ferraro, C., Sands, S. &; McLeod, C. (2013) Environmentally conscious consumption: The role of retailers and peers and external influences. Journal of Retailing and Consumer Service, 20(3), 302-310.
203. Turney, P.D. &; Littman, M.L. (2003) Measuring praise and criticism: Inference of semantic orientation from association. ACM Transportation Information System, 21(4), 315-346.
204. VietnamConsult (2011) The Vietnamese advertisement market. Available online at: http://www.vietnam-consult.de/the-vietnamese-advertisement-market (accessed 6 August 2013).
205. Vietnamnet (2012) Ad market: Internet and mobile phone to enter into rivalry with TV. Available online at: http://english.vietnamnet.vn/fms/business/48360/ad-market--internet-and-mobile-phone-to-enter-into-rivalry-with-tv.html (accessed 6 August 2013).
206. Vietnam-aujourd’hui, L. (2012) Average income of the Vietnamese remain low compared with Asean. Available online at: http://blog.vietnam-aujourdhui.info/post/2012/04/10/Average-income-of-the-Vietnamese-remain-low-compared-with-Asean (accessed 28 November 2013).
207. Viklund, M. &; Sjoberg, L. (2008) An expectancy value approach to determinants of trust. Journal of Applied Social Psychology, 38(2), 294-313.
208. Vinzi, V.E., Chin, W.W., Henseler, J. &; Wang, H. (2010) Handbook of Partial Least Squares. Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, Germany: Springer Handbooks of Computational Statistics.
209. Vu, P.H. &; Hoffman, J. (2011) Using online surveys in Vietnam. An exploratory study. International Journal of Market research, 53(1), 41-62.
210. Wagner, T., Hennig-Thurau, T. &; Rudolph, T. (2009) Does customer demotion jeopardize loyalty? Journal of Marketing, 73(3), 69-85.
211. Wang, Y. &; Sun, S. (2010a) Assessing beliefs, attitudes, &; behavioral responses toward online advertising in three countries. International Business Review, 19(4), 333-344.
212. Wang, Y. &; Sun, S. (2010b) Examining the role of beliefs and attitudes in online advertising. A comparison between the USA and Romania. International Marketing Review, 27(1), 87-107.
213. Westerlund, M. &; Rajala, R. (2010) Learning and innovation in inter-organizational network collaboration. Journal of Business &; Industrial Marketing, 25(6), 435-442.
214. White, C.J., Varadarajan, P.R. &; Dacin, P.A. (2003) Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use. Journal of Marketing, 67(3), 63-79.
215. Williams, L.J., Hartman, N. &; Cavazotte, F. (2010) Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique. Organizational Research Methods, 13(3), 477-514.
216. Williams, L.J., Gavin, M.B. &; Williams, M.L. (1996) Measurement and nonmeasurement processes with negative affectivity and employee attitudes. Journal of Applied Psychology, 81(1), 88-101.
217. Win, M.M.C (2012) Growth in social media has been a good thing for Myanmar culture? ASEAN-Korea Central Blog, 11 July. Available online at: http://blog.aseankorea.org/archives/12669 (assessed 6 August 2013).
218. Wolin, L.D., Korgaonkar, P. &; Lund, D. (2002) Beliefs, attitudes and behavior toward web advertising. International Journal of Advertising, 21(1), 87-113.
219. Worldbank (2013a) East Asia Pacific economic update, October 2013-Rebuilding policy buffers, reinvigorating growth. Available online at: http://www.worldbank.org/en/region/eap/publication/east-asia-pacific-economic-update-october-2013 (accessed 28 November 2013).
220. Worldbank (2013b) GDP per capital (US$). Available online at: http://data.worldbank.org/indicator/NY.GDP.PCAP.CD (accessed 28 November 2013).
221. Yeung, H.W.C. (2007) Handbook of research on Asian business. Cheltenham, Glos, UK: Edward Elgar Publishing Limited.
222. Yoon, S.J. (2002) The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing, 16(2), 47-63.
223. Yoo, B. &; Donthu, N. (2001) Developing a scale to measure the perceived quality of an Internet shopping site. Quarterly Journal of Electronic Commerce, 2(1), 31-46.
224. YouTube (2012) Press_Statistics. Available online at: http://www.youtube.com/t/press_statistics (accessed 6 August 2013).
225. Zeng, F., Huang, L. &; Dou, W. (2009) Social factors in users perceptions and responses to advertising in online social networking communities. Journal of Interactive Advertising, 10(1), 1-13.
226. Zhou, Z. &; Bao, Y. (2002) Users’ attitudes toward web advertising: effects of Internet motivation and Internet ability. Advances in Consumer Research, 29, 71-78.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：452（臺灣：445，外國：7） ／ 本年度總使用人次：1931025 ／ 訪客人次（自102年09月）：67734885
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上